Core Competency of Microsoft Corporation Prepared by: Harshvardhan Sorath Introduction Microsoft is a multinational computer technology corporation with

global annual revenue of US$44.28 billion and 76,000employees in 102 countries. The latter is a Singapore-based, NASDAQ-listed, computer multimedia products manufacturer with over 5000 employees worldwide. Product Lines Microsoft software products are divided into eight main families. Windows Servers Business Solutions MSN Office Developer Tools Games and Xbox

Microsofts core competencies: Online Services Division: Microsofts search, portal, advertising and personal communications services, including online information offerings such as Bing and the MSN portals and channels.

Server and Tools Business: Microsoft infrastructure software, developer tools and cloud platform, including products such as Windows Server, SQL Server, Visual Studio, System Centre and the Windows Azure Platform. Microsoft Business Solutions: A portfolio of Microsoft Dynamics products and services, as well as Microsoft Health Solutions.

Microsoft Office Division: Productivity products and services, including Office, Exchange, SharePoint, Project, Visio, and Microsofts speech technology investments.

Interactive Entertainment Business: Key entertainment experiences that span gaming, music and video across multiple screens, including Xbox 360, Xbox LIVE, and the controller-free Kinect for Xbox 360, Zune Music and Video, and Mediaroom, as well as PC and mobile interactive entertainment.

Windows Phone Division: Microsoft software and services for Windows Phones worldwide.

Windows & Windows Live Division: All Windows businesses, including Windows, Windows Live and Internet Explorer.

Skype: A division of Microsoft, transforming communications for computers, mobile devices and the connected living room. Window operating system: Window 7, Media centre, Tablet PC. Business solutions: MS office, project, Visio, live meeting, one note.

MSN: Microsoft network, security essentials. XBox: console and games. Developer tools: Visual studio, Expression Web, Web Matrix. Servers: BizTalk Server, Commerce server, Silverlight, .Net Framework. Competitive Advantages: Microsoft offers a competitive advantage through technology innovation by delivering the right services at the right time by strengthening IT as a strategically focused and business aligned organization

Financial Detail For Last Two Year of Microsoft Corporation

Three Months Ended June 30, 2012 Revenue Windows & Windows Live Division Server and Tools Online Services Division Microsoft Business Division Entertainment and Devices Division Unallocated and other Consolidated 1,779 17 $ 18,059 1,487 60 $17,367 9,593 213 $ 73,723 8,915 194 $ 69,943 $ 4,145
(1) (1)

Twelve Months Ended June 30,

2011

2012

2011

$ 4,743 4,524 680 5,873

$ 18,373 18,686 2,867 23,991

$ 19,033 16,680 2,607 22,514

5,092 735 6,291

Operating income (loss) Windows & Windows Live Division Server and Tools Online Services Division Microsoft Business Division Entertainment and Devices Division Corporate-level activity Consolidated (263) (1,465) $ 192 13 (1,452) $ 6,171 364 (5,090) $ 21,763 1,257 (4,597) $ 27,161 $ 2,397
(2)

$ 2,908 1,686 (745) 3,761

$ 11,460 7,431 (8,121) 15,719

(2)

$ 12,211 6,290 (2,657) 14,657

2,095 (6,672) 4,100

1. Includes the impact of $540 million of revenue deferred as a result of the Windows Upgrade Offer. 2. Includes a goodwill impairment charge of $6.2 billion. 3. 4.