Professional Documents
Culture Documents
1964
1966 1967 1970
1972
Typical US Restaurant
Benihana
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Effective Training
Customer Satisfaction
Implementation Strategy
Effective implementation strategy helped Benihana in Effective Hibachi / Utilization of Tappanyaki Penetration in US Space table concept market Positioning: Appealing to Implementation a different customer Strategy Economized need Menu Site Selection Choices Successful cost reduction
Simple management structure Collaboration
Effective Training
Three years formal apprenticeship training with certification in Benihana form of Cooking Three to Six months course in English language and for American Manners Training was continuous process
Customer Satisfaction
Food Quality liked by 98 % - use of prime grade food Service liked by 93 % Overall Atmosphere liked by 93 % of people
Atmosphere Food and Potions
Customer Satisfaction
Management Concerns
Franchising No knowledge of native Japanese style No experience of Investors w.r.t. restaurant business Future expansion Fund availability / concern about loosing autonomy by taking loans Manpower constraints Higher cost and lead time for Japanese construction material Limited carpenter crew Catering need of younger generation Limited to primary markets only Diversification
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Analysis
Franchisee
No experience of investors w.r.t restaurant business
Expansion
Funds Reluctance to take loan from financial institutions
Operations
No quick service option
Not analyzed the potential of secondary markets & markets outside USA
Expansion
Cost
Economize advertisement cost Use locally available material for giving shape of Japanese architecture Use local available manpower for carpentry work or employ more carpenters from Japan
Operations
Can go for add on business of selling traditional Japanese stuff in a dedicated area of restaurant Introduce variations in menu Expand & redesign bar & Lounge Area keeping in mind young generation Introduce Quick service option Introduce Flexible seating arrangements No need to wait for minimum 8 customers Introduce attractive schemes for Females and older generation
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References
MDP ELPM course content in Introduction to Manufacturing Management by Prof. Saji Gopinath Operations Management By Richard Chase, Robert Jacobs, Nicholas Aquilano and Nitin Agarwal Images from www.google.com
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