INTRODUCTION

In 2006, Tesco was Britains Largest & Europes 3rd Largest Retailer
Entered South Korea in 1999 with 62 stores & 17% market share. Joint Venture with Samsung Group Exit of leading Global Retailers

Cont.
Founded in 1919 by Jack Cohen Retail price maintenance (RPM) prohibited, in pricing the goods low The companys main driving force was the idea Pile it high and sell it cheap Cancellation of the deal with Imperial Tobacco company Opening up larger stores and concentrating on the distribution part Introduction of customer centric products and loyalty card The industry faced a saturation due to low population growth In 1997 terry leahy CEO then, introduced new pricing policies

GLOBAL OPERATIONS
In 1992, entered France and failed to sustain In 1994, acquired Scottish retailer In 1995, sold off operations to Promodes Acquired Savia SA in 1995 and entered Poland In 1997, largest food retailer in Ireland Targeted Asia with 1st venture in Thailand in 1988 Following Malaysia in 2002, Japan & Turkey in 2003 and lastly China in 2004

INTERNATIONAL STRATEGY
Hiring of local staff and personnel Focus on expanding into smaller markets Entering One Country at a time Hiring of personnel from the same country Acquiring & Retaining store personnel's & Managers Localized its stores in accordance with demands of local customers