BY RAKESH LEADER OF OUR TEAM

PROMOTIONAL STRAGERY
psychology
Generally in india people have if movie based on real story audience will connect very soon to the movie and they show very interest to towards the movie Example :The Dirty picture,Gangs of Wasseypur

PROMOTINAL OF GANGS OF WASSEYPUR

OUTDOORS CAMPAIGN
PRINT MEDIA ELECTRONIC MEDIA

SOCIAL NETWORKING MEDIA

OUTDOORS CAMPAIGN
The GOW team danced on the streets wearing

red gamchhas, and has been making public appearances in them ever since. Malhotra says, "The gamchha took centrestage at Cannes Why conduct gamchhas ? It is very innvocative way of promoting the movie .This movie based on real story Reasons It enaging audience by conducting outdoors Free publicity Word of mouth will be more Curosoity will incereases

Print media and electronics media

Bihar-Style Music Launch Wasseypur Patrika Wall Paintings Over Posters Cannes - icing on the 'marketing cake'

Bihar-Style Music Launch

Genreally movie music will launch on mumbai or delhi

But the team of Gangs of wasseypur released their music in patna by took to jeeps went around the city promoting the music and some other place in india REASONS Attract massive number of audience Cost effective Easy way interact with audience

Wasseypur Patrika
Publishing the Wasseypur Patrika a fictitious

newspaper that's available online was another effective way of building the world of Wasseypur for the audience. Reasons Give more information on movie Increasing the curiosity of movie

Wall Paintings Over Posters

This team has done even the posters differently. In

keeping with the language and setup of the film, Goli nahi marenge, keh ke lenge Gangs Of Wasseypur has been painted on walls across 20 cities. Cannes - icing on the 'marketing cake "The positive impact has affected the more urban, evolved audience. The larger chunk we have reached through our marketing campaign."

SOCIAL NETWORKING
WHY SOCIAL NETWORKING?

Good platform to attract the massive number of audience Fast moving of information Enaging of audience will be easy Know the result very fast Know audience opnion on movies

HOW THEY ENAGE THE FANS

Gangs of Wasseypur Poster Contest

 Gangs of Wasseypur engages fans with the Wasseypur

Poster making contest where the winner will be judged by the director, Anurag Kashyap and the selected entry will win a signed and framed copy of the poster.