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. Du n m nht ca qu trnh ny chnh l to dng c mt thng hiu VINAMILK khng ch mang tm quc gia m cn vn ra th trng th gii. Trong khi nhiu doanh nghip cn loay hoay tm cch xut khu m khng ch trng n th trng trong nc th VINAMILK li ly Vit Nam l th trng rt tim nng. Thnh cng ti th trng sn nh, VINAMILK kt hp xut khu sang cc th trng ngoi nc nh c, Campuchia, Philipines Cng ty a ra nhng chin lc kinh doanh ng n, khai thc tt cc tim lc to ra c li th cnh tranh. iu c phn nh r qua cc con s doanh thu m mi nm cng ty thu v. Hin ti VINAMILK xc nh cc sn phm t sa l mt hng hng sn xut chnh ca Cng ty trong chin lc kinh doanh di hn bn cnh cc sn phm nc gii kht. Vinamilk dng nh khng my thnh cng trong vic gia nhp nhng mng kinh doanh khng thuc ngnh sa. V vy Cng ty rt lui vi mng u t chng khon, chuyn nhng nh my sn xut c ph v bia cho cc i tc khc. Kin ngh nng cao nng lc cnh tranh VINAMILK Pht trin h thng phn phi vng su, vng xa, khu vc nng thn, nhng ni th phn VINAMILK cn yu. Ngoi vic bn hng thng qua h thng phn phi , cng ty cn y mnh cc hot ng xc tin bn hng nh t chc trng by, trin lm, hi ch thng mi.

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