You are on page 1of 21

ZARA

Inditex 52
2000 ZARAPull and BearMassimo DuttiBershkaStradivariusOysho
9 ZARA 9 Inditex

ZARA

5 g/ f* o9 |+ |% P

5 q$ w' {$ S( l7 ?* B

Inditex ZARA 1985


ZARA ZARA
( 22 )

( 1)
% ~$ ?7 g6 j; r1 c# e" S

ZARA ZARA
Diaz
ZARA ZARA
)
(

( 2)
$ ?) N2 @' C) }' A6 J- d7 _4 y 0 _) U+ b

ZARA
; k$ D5 A" g* } ~+ m9 O7 b& M

ZARA ZARA
IT
ZARA

( 3)
$ ]1 X0 w9 ]; y3 M- ~: O. x4 {

) N# ?9 ?9 {% T4 P/ {8 w

ZARA 300

40000 10000

( 26 )
(
)

1 K! s+ V1 u3 h) t7 v8 @- s- I

ZARA
CAD

/ C' j" \/ T! F( r p4 R9 q

4 v- B+ Y& [5 D: J! k7 \

ZARA

()

. V: m/ S6 i% e5 x" o: z

( i5 P) c' m3 d- ]7 l) g

ZARA 22 ( 18
) 50%
50% 400
70%
ZARA

ZARA
ZARA

- o: y$ e7 |$ F4 U9 R9 f- |; y6 H

ZARA Inditex
40% 50%
ZARA
ZARA

260 4%
ZARA CAD Inditex
500
ZARA ZARA

ZARA

' i/ S/ t* z/ V1 Z0 ?* j2 s

$ \' |5 Z6 t* h4 H7 O% P4 i

5
50000 ZARA
Inditex 1200 4
8
2001 6
50% 10 1
ZARA CFO
ZARA

& D! i' m+ H2 @: a

2001 13 40
75% 30 ( 1 56 5
7 ) ZARA 80%
ZARA

& W% ^+ u7 E% j N5 V& x( G

5 l I0 Q# y7 V. @; I

()
600

24 48 4872
ZARA

ZARA 98.9% 0.5%
7 g* | 5 D: _; X4 a7 p7 R

& R# F6 T6 E" {" e, y

# {: ?$ Q8 X. L; P7 G! V3 D u% ~4 W

300 600
300 600

2
ZARA

45%60% ZARA
20%

ZARA 23
10%


ZARA

67 ZARA 8.5
; l; q- l" J! D/ G( F

IT ZARA

) n3 m! c& S4 t0 m& p

3 k2 c2 Y* G& A/ } Y

ZARA ZARA
ZARA
7 [, D/ b/ ?1 X- \- r

IT ZARA
1 J4 ~4 D& X7 y! ]3 U; H' r* T3 n

ZARA
ZARA
ZARA

ZARA

ZARA
400
ZARA

ZARA
ZARA ZARA

2448

IT ZARA
ZARA IT ZARA
ZARA
ZARA

: G a; a/ q9 f, y* d

/ f0 C; U; p& `" g2 N

/ z! S" \. m8 f/ K* r5 N4 w# Y* v

?2 [4 C4 k4 ]/ Y


ZARA

ZARA


ZARA ZARA

ZARA ZARA

ZARA
ZARA

ZARA ZARA
20 ZARA
ZARA
ZARA
60000 ZARA

IT ZARA IT
ZARA ZARA IT
IT ZARA IT
ZARA IT ZARA
IT
IT ZARA

( 4)
ZARA IT

ZARA
ZARA IT

ZARA IT

(1)IT ZARA

(2) IT

. c# u/ j: _8 Q1 A. h8 z

/ X6 ?# m* u 5 x1 D& z, f" F" n- Y

; S, j% T; C0 s# D8 p: e+ A- e

! f* w' U7 P/ n, M- W

7 n% p, b# w. E+ p. T% a6 ?. @

# y3 A" C! ?, c

POS

(3) IT IT

IT
(4) ZARA

(5) IT ZARA IT IT
IT

mango 2 mango zara


mango 50% mango
zara mango mango
zara mango
mango
zara h&m
mango
+ V [5 C: `9 U$ C) T

9 | $ W2 {# T' m0 l

# N P" s% X% A& i; \! }

& c& h6 Z. ?! Z/ h$ K

! [2 A; d9 J/ O3 c! | & s

esprit zara
miss sixty fornarina tommy hilfiger
jeans 600 levis
tshirts esprit
edc esprit
8 n 9 Q2 L: \7 w: {

" S7 q/ l4 H" g r

zara esprit

7 z! ?7 W a! |3 _1 ~- B

5 P. e- Q/ D9 }; \7 v( }

zara zara woman and trf collection collection


zara woman 2
zara woman
zara 100
v

+ @* v! V9 c" p- ?$ T0 _

trf

! E% k1 }( R( h" z9 Q) L" a

' Z+ ?; {# ~0 o4 R2 Q7 o7 K

fashion
tank top, mini jeansrock, polo t shirts, t shirts,
trf 1 2

- @- N% }6 b2 w" Q/ u& _3 p e

) r9 K) a3 [- P d8 C

" W; z `, N& H7 r% j' a0 ~6 w% r

3 `. \3 {( D' t

+ K+ ` o/ G: ~: }0 M0 Q




! N' _7 F/ ?6 A, \* l$ Q' G

26
ZARA La
Coruña

2800
ZARA 507

ZARA
ZARA

La Coruña

20 60 5000 30
ZARA Inditex 2001
120 BenettonThe Limited Next2003 45.99
4.46 9.7 2003 48
1922 39760

GapH&MBenetton

ZARA 76

ZARA 2001 ZARA 260


100
26 4 25

ZARA

3 l/ Y1 s2 K: I- U x- i- y

, X7 q, e$ a: s3 X& o! B) w

$ `# }3 J: t2 b0 W/ ~0 W

, G+ }; G t6 L1 y& E

# S' g+ ^) y, q* B* D' R/ l$ [

: g# X- I% D( A! J

6 v4 \/ l; V7 ^: U! B; J* F7 [


ZARA

ZARA
2001 6
ZARA

ZARA50ZARA
22 18 La Coruña 50 400
70
ZARA 30
ZARA ZARA

ZARA 40 Comditel ( 90
ZARA)
ZARA
Fibracolor 20 ZARA 60
260 ZARA 4
ZARA
34
3050 CAD

ZARA ZARA
ZARA 500 La Coruña
" v% E9 S0 m2 S4 j# `

$ n4 k% K2 y, d9 G4 x$ t

3 z) S- P- H' E+ G1 E, k

/ b6 N; p3 _9 S$ z; X2 H0 |

8 W% z+ q! M$ x( j/ m5 {

5 w! j" U9 p4 }/ s( q

+ ?% p' h- c( u, S+ C

ZARA ZARA
ZARA

ZARA

ZARA

ZARA 2003 626


567 100 59

ZARA
ZARA
2000 ZARA 910
2003 ZARA 68.6
1096
La Coruña

ZARA

ZARA 0.3%
34
ZARA ZARA

ZARA T

ZARA
ZARA ZARA
ZARA

ZARA 2001

ZARA
60 ZARA

ZARA

ZARA

ZARA
. D+ E3 t/ \/ h8 u( j% a

( c& x7 [5 i% Z0 M

* D& _9 ~. ]+ u6 _" `

; s- K0 c* W9 M; Z

0 W" _) k2 o& ~( `7 s6 Q ^

" ~2 y( ?: `- J' v$ j8 F

2003 ZARA La Coruña


5 50 8
1200 4
2003 ZARA
1 12.3 8
ZARA

ZARA
ZARA

ZARA

2 6
3 6

3/4 ZARA

600 La Coruña ZARA

ZARA La
CoruñaLa Coruña 10
70
24 48
4872 ZARA

La Coruña

ZARA

40% 10% 70%


100%
ZARA ZARA
80% ZARA
3000 14000
ZARA
1400
35003600
8 m' _7 `$ @* [* K$ R0 x

4 H, E( d4 b5 L

# ?1 \. [# h8 b' B

: B* O: c9 t* a }

9 t) M3 w% X6 [8 H. z

1 4000
ZARA
ZARA
ZARA

ZARA

45 60
ZARA 15 20ZARA
40 50
20
ZARA

10

ZARA
60
70 ZARA 85
ZARA
ZARA 2001
2003 95 626
65 2003 68.6
5192 2004 5 ZARA Inditex
18 50
2000
2004 7 12 Inditex
ZARA
ZARA ZARA

ZARA

Benetton 2001 120


6500 ZARA
Benetton
ZARA
ZARA

ZARA 1000 2000

()
8 |' S4 l! i. X( R+ ^& W6 d

8 ~" z* E( X/ ?& v% t' L

; Z1 w; T$ d% D. p/ _ Z' v

* n. a1 l2 w% k! ? A

; z3 s1 C/ Q4 a1 ~! Q' d% ^

0 [+ x- D* Y* @7 _# V, J6 t, ^- a

2003 2002
GAP 134.75136
H&M 61.95 58
INDITEX 45.99 39.75

2003 2002
GAP 8.73 4.47
H&M 6.99 6.18
INDITEX 4.47 4.38

2003 2002
GAP 3022 3117
H&M 945 844
INDITEX1922 1558

2003 2002
GAP 6 6
H&M 1814
INDITEX4844

2003 2002 20012000


1999
GAP 648%351%
H&M 1128% 1066%
INDITEX972%1102% 1046% 990%
1007%

ZARA
13
1963 La Coruña
1975
ZARA

Inditex 2001

1979 6 80 Inditex
1988 ZARA
90 29
Inditex
1991 Pull&Bear Massimo Dutti
1995
1998 Bershka 1424
1999 Stradivarius
$ r7 ]; ]3 y4 F0 u 1 |

- V7 ?5 k1 j2 H! H

: ~; X, z8 s8 Q( h9 y4 D* i

, h& j4 h* T& D" p- }2 W

4 T( t" q5 {* X: Q4 J, @

( S1 N6 n) B& ^0 Z8 k

7 S9 _1 L* _ f' o

9 K$ f3 l( {* r

# e$ ]+ H( V8 p: a

0 Z2 k( v! a% X$ u

. K' M' X8 ]3 T3 A' a

/ `8 i S7 H+ {( v, ?- L

& z( E! F1 P. i$ ~. H) F

2001 Oysho

Zara
2004 5 21 Zara 641 Zara Inditex (The
Inditex Group) 2000 Zara
Zara
Zara

Inditex
Inditex 80
52 2116 ZaraPull and
BearMassimo DuttiBershka
StradivariusOyshoZara Home Kiddy's Class Zara
Inditex
Inditex Zara 1975 Zara
Zara 50 680
70 Zara Inditex
75%Zara
HM Hennes & Mauritz Gap Zara
Inditex HM Gap

) Q7 d0 o- j- A, X' a, v! f" x

' y9 b3 G) t9 ]3 T2 a- X. z* ^3 p* `1 g, w

3 j1 w% ?2 c6 y- d

/ n9 H) y) w A$ J

" Y9 _0 }1 r2 n3 D/ [8 j

Zara Inditex 2001 Inditex 26%


26 21
Zara 80%Inditex
Zara

Zara Zara
Zara
IESE Zara
Zara

Zara

Zara

3 F) W* \* R% t5 [2 A- o

* m" d6 Y2 n( P3 C1 X% n9 ?

% d8 J( U2 d3 f, z7 u

Inditex Castellano


Zara
Zara
Zara
Zara

Zara 15-30

Zara
4-12
Zara

Zara LaCorunaZara

Zara Zara
2-4

4
Zara

2
Zara

Zara Regent

Regent Zara Zara


Zara 18%
HM 2001 Zara 7%HM
13%Gap 14%
! j/ H) Z& R9 s

% G2 N' ] j3 b 9 J7 E2 N% x: B

, {3 p $ w& W6 n {

: T0 w: y9 Z" A+ g% T) V) Y( a

3
Zara Zara
12000
Zara
34
Zara

Zara Zara

Zara

Zara

Zara
Zara
Zara

BenettonGapHMNike
Zara 80

Inditex
Inditex
Inditex
Inditex

Zara

2
Inditex Zara
Inditex 200
12000
60 1-2
Zara

Zara Zara

Zara Zara

% o# D/ P/ g8 g5 W. G; D

5 E" ?1 E: z4 R1 z: @7 X/ `

* J0 h& N$ W5 T @ a1 f. |7 m7 A

Zara

20-30

3
Zara

Zara

3-5

9-12

60-65%
Zara

Zara

Zara

Zara
Zara
12000

Zara
1
Zara
Zara
Zara

! ~: J' i2 t) J s2 a- }0 d( l

' f" Q8 m- \) | K( ?. U% f; W) y! _

& f& ^) f$ y& \; `

7 }; g( i: a ^# Y# i

Zara

Zara
350
Zara
Zara
Zara Zara
24-48

2
Zara Zara

Zara

Zara Zara

Zara
Zara

Zara 20
Zara La Coruna
Zara
60000 Inditex

3
Zara

250000 1300 / 30.8%


Zara Zara
500 /
5-6

Zara
0-0.3% 3.5%
6 ~% a4 T- F4 p# ?2 t9 T

$ B! y$ O2 t. H& Y; X8 b% {) h( J

' K7 g( j. }, z- ~& j/ U

Zara
Zara

Zara 18%
35%Zara

Zara

Zara

Inditex Castellano

Zara

Inditex
/ Z: _: @, }. k( W$ N# t0 q( l

Zara
Zara
Zara

VS Zara Zara
Zara MSN I love Zara
Zara
& v" B. `$ y( _! ?7 z

8 d, E4 w f7 ?8 _1 A

Zara

Zara
Zara Zara
' F/ w" l% Y; A# b4 x! E

" Y7 y. O" E* H- w& @& u: @

7 E r0 \/ |: x4 L; p

Zara 400 12000

/ X% C: s# |" r8 r4 J6 j- L

9 p0 X0 s- S/ R1 B


Zara

1 c* ?) V* s- f+ o0 I5 f

( r! X7 Y3 z: D2 j! z- l/ y

Zara Zara
Zara Zara

- m- ]- D$ Y! V8 s9 l

Zara

8 O; | 6 f* B$ T$ N7 z D! U

# |7 k" Q& D8 e# @7 G

% O; P. B6 X0 C/ t$ L. Y7 |, _$ H0 N

% t' W6 S. M4 }7 Q4 G7 J


Zara
4 y9 }' s: M+ s* t

_ q9 l; x4 B1 Q. i

Zara
10 15 , 6 9

/ l% m3 _9 k. g& ?: p @

$ @3 X3 N! p: u) p8 [+ ^

4 g! d0 T2 P: O

0 v/ {) Y: E3 L/ b9 _/ e9 w* K

Zara
+ W2 o) B5 `; W/ q n

Zara

w" Y7 A. s' w$ u - I

Zara 12000

9 m( L5 \ _# ]: e

Zara
+ Y \, E2 q5 u( @1 [; R; P# ^

Zara 0.3% 3% 4%
50%Zara
10% 8.5
Zara
GAP
0 a- b* L+ p5 y4 G5 v5 L9 @

- ?0 p" o8 x) w. S7 D3 H; b2 z0 N

Zara
Stefania Saviolo Zara

Zara IT

" w8 | 7 G; U! k7 G/ \! T# u. b4 A


Zara

: Y* D0 g& z. d

Zara IT Zara
Zara IT IT .

. }9 R8 X3 [3 c1 O5 y# x

( F/ `# ?) P6 d+ c

Zara 3

You might also like