Professional Documents
Culture Documents
Raymond O Rourke, Food & Consumer Lawyer, Member of the TASTE Council
PERIscope
(Base: All Grocery Shoppers 15+ )
46
Sometimes check
45
48
Q.46b And to what extent do you check for country of origin, i.e. what country the food was produced in? 323
11-019758/Bia Periscope Study 2011 Master/Sept 2011
PERIscope
(Base: All Adults 15+)
(19)
(8) (17) (10) (5) (9)
(13)
(13) (14 ) (8) (6) (3)
47
49 49
42
33 37
47
23 32
38
36 29
297
Q.67 When you think about food what do you understand the word "Natural" to mean? Q.68 And which, if any of the following would you associate with "Natural" in terms of food?
PERIscope
(Base: All Adults 15+)
ROI 2011
NI 2011
GB 2011
EVER BOUGHT All Adults 15+ Yes 57% EVER BOUGHT Grocery Shoppers Yes 36% Yes 56%
Q.58 When was the last time, if ever, you bought any organic food? Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form? 11-019758/Bia Periscope Study 2011 Master/Sept 2011
408
PERIscope
(Base: All Grocery Shoppers 15+ )
45
36
Sometimes check
49
49
19
1
Q.46a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce? 319
11-019758/Bia Periscope Study 2011 Master/Sept 2011
PERIscope
(Base: All Adults 15+)
22
29 40 Fairly Important (4) 39 23 27 Neither/nor (3) Not very important (2) Not at all important (1) Mean Score 17 6 3 3.9 8 3 3.7 13 12 3.4
346
Q.12 How important or not is buying local produce i.e. products produced in your local area, to you when purchasing 11-019758/Bia Periscope Study 2011 Master/Sept 2011 food?
How can the LAW assist in promoting Irish Artisan, Traditional & Specialty Food ??
FOOD LABELLING Mandatory items on a Food Label name, ingredients, QUID, allergens, best before date Principal behind food labelling rules must not mislead the consumer: as to characteristics of the food and in particular, as to its nature, identity, properties,
composition, quantity, durability, country of origin or place of provenance, method of manufacture or production
Many of mandatory items on a food label have a food safety dimension food hygiene etc Taste Council want to highlight these other issues so important for Irish artisan food products a case of fraudulent information
Mandatory Origin Labelling Beef or if consumer would be mislead without such information Irish Government (2007) notified to European Commission, draft regulations requiring country of origin labelling on pigmeat, poultry and sheepmeat - Commission rejected draft regulations (March 2008) EU Regulation 1169/2011 on the Provision of Food Information to Consumers mandatory country of origin labelling part of the new rules
10
The Commission will bring forward implementing rules on meat used as an Ingredient [within 2 yrs] following preparation of a Report on meat origin labelling which will include an analysis of the costs and benefits of the introduction of such measures, including the legal impact on the internal market and the impact on international trade.
11
The Commission will prepare a Report [within 3 yrs] on the feasibility of origin labelling for other meats (rabbit), milk, milk used as an ingredient; unprocessed foods, single ingredient products, ingredients that represent more than 50% of the product BIG ISSUE these new rules must include a definition for substantial transformation we cannot allow a situation where foreign beef, lamb, chicken can be imported and processed into a food product which is then labeled as Irish Beef, Irish Lamb, Irish Chicken
12
USE OF TERMS farmhouse, natural etc Terms used in marketing terms by food companies to enhance the consumers view of the nature of the food product but in many cases the use of such term is misleading
natural defined following Supreme Court case & legislation & court cases for the use of terms such as fresh, traditional & mountain
Food Standards Agency Guidelines establishing criteria for the use of the terms fresh, natural, pure, traditional, original authentic',' home made, farmhouse
No specific legislation or guidelines as so many Italian products have PDO/PGI status or national or regional denomination of origin
13
USE OF TERMS farmhouse, natural etc Artisan it is a term that is popping-up on all sorts of products everything from Starbucks Artisan Breakfast Sandwiches to Dominos Artisan Pizza means absolutely nothing !!!!
Datamonitor (UK) found that in the past 5 years a whopping 800 new food products had emerged on the market bearing artisan labels
Taste Council want guidelines established for the use of the term artisan Artisan Forum (FSAI) in conjunction with FSAI agreed a project to begin establishing UK-style Guidelines
14
ORGANIC FOOD
Producers of packaged organic food must use the EU logo as of 1 July 2012. Logo is optimal for non-packaged organic products.
15
ORGANIC FOOD
Labelling must include the code number of the certifying body to which the organic operator is subject as well as the words Certified Organic
Five certifying bodies in Ireland:
Private, regional or national logos continue to allowed appear alongside the EU logo. If all agricultural raw materials of which the food product is composed have been farmed in one Member State, then that countrys name can be use in conjunction with the EU logo
16
PROVENANCE - PDOs/PGIs
Council Regulation (EC) No 510/2006 On protection of geographical indications and designations of origin for agricultural products and foodstuffs
= PDOs and PGIs = Geographical indications = identifying products as originating in a territory where a given quality, reputation or other characteristic of the product is essentially attributable to its geographical origin
PRODUCTS COVERED
Italy 246 France 175 Spain 157 Portugal 132 Germany 95 Greece 80 UK 42 Poland 33 Czech Rep 32 Austria 14 Belgium 13 Slovakia 13
13 12 8 6 4 4 1
IRISH PDOs/PGIs
Smoked Salmon
Processed Pork
Lamb
PDOs/PGIs - Application
name description of the product definition of the geographical area evidence that the product originates in the geographical area method of obtaining the product link with the geographical area inspection structure specific labelling details (PDO or PGI logos) generic names cannot be registered e.g. cheddar Once a name is registered, any producer in the geographical area may start producing if he respects the specification and is controlled.
Legal protection and copyright against counterfeit products in Europe. Provides consumers with assurance on quality and origin. Adds to brand personality and heritage creating a point of difference. Prestige associated with on-pack logo helps premium price positioning.
Time and effort required to undertake registration process can be cumbersome Need for Producer Group to make application Production costs can increase to meet higher technical and quality standards Producers find it hard to see any marketing benefit especially when so few Irish consumers know of the schemes
HARVEST 2020 dedicated unit in Department of Agriculture to assist with applications recent success with Waterford Blaa
LOCAL FOOD
LOCAL FOOD
LOCAL FOOD
Paris
LOCAL FOOD
Traditional means of selling food via markets farm-gate Over 150 farmers markets established round the country and many now aligned with Good Practice Standard for Farmers Markets. Huge popularity with consumers while assisting in maintaining vibrant rural communities and most importantly a local food culture Labelling legislation permits enforcement in a flexible fashion for non packed products at markets its an issue for Member States information on certain items via blackboards without compromising food safety Buying local as demonstrated in Good Food Ireland-Grant Thornton Report (April 2012) sustains local economies & adds to food tourism
Country of Origin labelling support it want a definition for substantial transformation Use of terms like natural support Guidelines as in the UK will work with FSAI want the term artisan to be included Organic Food support origin labelling as permitted under the EU Regulation PDOs/PGIs support Dept of Agricultures efforts for more Irish applications as recommended in Harvest 2020 Local Food support flexible enforcement of labelling legislation at farmers markets, without compromising food safety