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Growing the success of Irish food & horticulture CHIEF EXECUTIVE 28 JANUARY 2009
3 billion consumers will join the middle classes over the next 20 years United States EU Japan
Others
70%
60% 50% 40% 30% 20% 10%
China
2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
Climate Change
Supply Challenges
By 2025, two-thirds of the worlds population could be living under water stress conditions.
UN
Food for Fuel: 40% of US corn used for ethanol Agriculture uses 70% of the worlds freshwater
Growing the success of Irish food & horticulture
I want to stay in control of my busy life and make sure that I am at my best for whatever the day presents
I am looking for products and brands that are real, authentic and honest, because I know I can trust what's in them and where they come from
I want to get more enjoyment from the simple things in life; to have experiences that add more fun and meaning
I am mindful that I need to live more responsibly; I want to make better choices that make a difference without having to compromise
Summing up the Business Case Consumers want it Retailers want it It fuels innovation
Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
24
24
21
20
Lamb
Pig Poultry
8,500
360 1,200
45%
95% 95%
Eggs Horticulture
350 300
97% 50%
Nov Feb
PAS 2050
Packing Transport
Retail
Growing the success of Irish food & horticulture
Pilot Clients
Develop sustainability plans Road-test programme Demonstrate feasibility Provide testimonials
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