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Introduction of HUL
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about 46.5 billion in 2011. Unilever has about 52% shareholding in HUL.
LUX: Lux is a star for HUL. Lux enjoy market share of 16%. this industry have high growth rate of 10%. HUL comes with different variants in Lux quite frequently in order to maintain their position. SUNSILK: Sunsilk is star for HUL HUL holds 47.8% market share in shampoo industry and SunSilk has 32% from it. FAIR & LOVELY: Fair & Lovely is star for HUL India has around 3000 crore of Skincare market, where HUL is a leader with estimated 70% market share and fair & lovely is around 60% share from it. SURF EXCEL: Surf excel is star for HUL. It has market share of 37% from 9000 crore market in detergent powder industry in India.
RIN: Rin is question mark for HUL HUL has market share of 37% from 9000 crore market in detergent powder industry in India and Rin have only 4.8%. PEPSODENT: Pepsodent is question mark for HUL HUL has market share of 30% in the 5000 crore plus oral care business in which 14% is comes from pepsodent.
DOMEX: Domex is question mark for HUL It has around 20% market share from toilet cleaner business WHEEL: Wheel is dog for HUL It has around 14% market share in detergent industry Major competitors - Nirma, Fena. AXE: Axe is cash cow for HUL Market share of 25% Major Competitors Nike, Park Avenue. Vaseline petroleum jelly: It is Cash cow for HUL Market share around 90% Major competitors Jonson & Johnson
The basic idea behind it is that bigger the market share a product has or the faster products market grows the better it is for company.
STAR
LUX SUNSILK SURF EXCEL FAIR & LOVELY
QUESTION MARK
RIN PEPSODENT DOMEX
CASH COW
AXE Vaseline petroleum jelly
DOG
WHEEL