FLORIA SIGISMONDI

AUTEUR THEORY

Auteur Theory
Suggest that a director can use commercial apparatus of filmmaking in the same way that a writer uses pen or a painter uses paint & paintbrush. You can indentify certain piece of media is directed by particular music directors. Bringing in any distinctive aspects in all media concepts. For example uses of technical, symbolic codes, narrative Acts as a signature for artists.

Conventions
Sigismondi use of flashback

Hurt- Christina Aguilera

The one that got away- Katy Pery

Use of unusual environment

E.T-Katy Pery Anything could happen- Ellie Goulding

Use of isolated location with an individual alone, to emphasise their feelings and emotions. Usually the use of female which acts as a stereotype.
Anything could happen- Ellie Goulding

Hurt- Christina Aguilera

The one that got away- Katy Pery

The use of close up of the performer. Both these females have a similar hair style These screen grabs also shows the current state the actors are in within the narrative of the video.

Hurt- Christina Aguilera

Close up of artist singing

E.T- Kanye West

Hurt- Christina Aguilera

Anything could happen- Ellie Goulding

An incident occurs which causes the storyline to turn. New equilibrium within the narrative of the story. Usually shown towards the ending of the video. Both these videos shows a car accident which results in the death if a individual important in the video.

The one that got away- Katy Pery Anything could happen- Ellie Goulding

Use of couple in the narrative of Sigismondis music videos.

Anything could happen- Ellie Goulding

E.T-Katy Pery

Hurt- Christina Aguilera

The one that got away- Katy Pery

Use of gothic like female characters. Not the usual typical girls we re use to seeing who are girly. Almost has a rough touch to the female protagonists.

The one that got away- Katy Pery

Anything could happen- Ellie Goulding

The ending of her videos are usually tragic. Consisting of someone's death or separation between the couple. The videos mostly evolve around the concept of looking back.

Anything could happen- Ellie Goulding

Hurt- Christina Aguilera

The one that got away- Katy Pery