PROJECT NEW AMERICA

TO: FROM: DATE: RE: Interested Parties Project New America October 20, 2012 New Statewide Poll in Florida Shows Obama with a 3-point Lead

A statewide survey of 600 likely voters in Florida was conducted by Grove Insight October 17-18 using professional interviewers. Quotas were set to ensure calling into cell phone only households. The margin of error is plus or minus 4.0 percentage points at the 95% level of confidence. The data reported here closely mirrors key demographics, including party registration, race, ethnicity and gender. The sample is 40% registered Republicans, 40% Democrats and 20% unaffiliated with either party.
Presidential Vote -- Florida

The President Has a Slim Lead in Florida

Barack Obama now holds a small, threepoint lead in Florida, garnering 48% of the vote to Romneys 45%. The gender differences are narrower here but a gap exists nonetheless. Women (48% Obama, 44% Romney) give the President a slightly better margin than men (48% to 46%) do right now. The President also has a commanding lead with African Americans (92%) and receives majority support among the states diverse Hispanic population (55% to 38%).

80% 60% 40%

48%

+3 45%

20% 0%

1%
Obama 41 % Other Lean Obama 7% Romney 39% Lean Romney 6%

6%

Undecided

By a large margin, Floridians believe President Obama is the one who understands middle class struggles while Romney is more out of touch. The President also has a lead, albeit more narrow, when it comes to trust, decision making and taking a long-term view. Voters are also inclined to believe that Romney is more likely to raising taxes on the middle class than Obama.

Who does it better describe Democrat Barack Obama or Republican Mitt Romney? [Names rotated]
Obama Romney 31 40 40 43

Understands the struggles middle class families face Trust more to make a decision based on what is right for the country in the long term, not just for today More likely to raise taxes on the middle class
Out of touch

48 46 35 37

Contact: Ethan Axelrod, 303-953-3378, ethan@projectnewamerica.com @PNAmerica

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