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Vision:- To be the best and leading fast food around the globe Mission:- To be worlds best quick service restaurant .Being the best means providing outstanding quality product and service, clean environment and value, so that they can send each customer happy and satisfied
Contents
History Aim and objectives Business model Supply chain in Mcdonalds Operation strategy of Mcdonalds conclusion
History
The concept of McDonald was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business of the McDonald's brothers in the concept and went on and found McDonald's Corporation(1961) He revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, French fries, and milk shakes.
Buissness model
Franchise model Product consistency Act like a retailer & think like a brand
Queuing system
Conclusion
McDonalds has undergone several changes since its inception in San Bernardino, California. The fast food chain has conquered the U.S. and has spread throughout the world McDonalds are doing well in their home country and other countries around the world. People love McDonalds because McDonalds make them smile. They serve and respect customers by their excellent service, quality and delicious food. People call McDonalds as a FFF (Favorite Fast Food).
Thank You!