Project Soy Proposal

Savannah Petrachenko & Martine Thomas

Equine Soya Kelp Supplement

Box 2003 - 830 Prescott St. Kemptville, ON K0G 1J0 Phone: (613)-222-6123 E-Mail: spetrach@uoguelph.ca & mthoma02@uoguelph.ca

October 29, 2012

Our Idea
We had originally planned on making treats for dogs, but due to the overwhelming controversy in the canine business regarding soy products, we decided to change the focus to horses. We believe this is the best course of action for us since we are both in the BBRM program with our major being Equine Business Management. We realize that there are an abundance of horse treats on the market and we want to create something different and innovative. Our idea is to create a treat that is also a healthy supplement for horses.

Objectives and Goals

Our objective for this project is to create a great-tasting treat that also has a good balance of macro and micro minerals and vitamins needed by horses. We want to be able to successfully find a good combination of ingredients that will be appealing to horses as well as be affordable for owners.

Significance to the Soybean Industry

Soybeans are currently not a widely used ingredient in horse treats and feed. This is because of the myth that raw soybeans are toxic to horses. It needs to become known that soybeans are actually a great source of protein for horses. Many veterinarians actually recommend soy oil as a positive addition to a well-rounded feeding program.1

Ingredient #1

Ingredient #2

Ingredient #3

Soybean Oil

Kelp

Flax

Above are some ingredients to be used in our product.

Kemp L. Oct 27, 2008. Soy Safety: Depends on the Source, Nutritionists Say. The Horse. Article #12919. Available from: http://www.thehorse.com/ViewArticle.aspx?ID=12919
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October 29, 2012

Budget
Supplies
Soya Oil Kelp Flax Misc. Ingredients Website Subscription Packaging/Labeling Travel Expenses (to Guelph and stores) Misc. Total

Estimated Cost (numbers are approximate) $30 $30 $20 $50 $50 $100 $150 $50 $480

Kemp L. Oct 27, 2008. Soy Safety: Depends on the Source, Nutritionists Say. The Horse. Article #12919. Available from: http://www.thehorse.com/ViewArticle.aspx?ID=12919
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