ZTE AnyService Introduction

ZTE AnyService Introduction
Service Evolution Proposal
TABLE OF CONTENTS
1 2 2.1 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.2.6 2.2.7 2.2.8 2.2.9 2.3 2.3.1 2.3.2 2.4 3 3.1 3.1.1 3.1.2 3.1.3 3.2 3.2.1 3.2.2 3.2.3 3.3 4 4.1 4.2 4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 4.2.6 4.2.7 4.2.8 4.2.9 5 5.1 5.2 6 6.1 6.2 ZTE Service Portfolios........................................................................................... 1 Value-Added Short Message Service Platform (ASP) .......................................... 1 Introduction ............................................................................................................. 1 System Fucntions and Features .............................................................................. 3 SM Forwarding........................................................................................................ 3 SM Copy ................................................................................................................. 3 SM Firewall ............................................................................................................. 4 SM Acknowledgement............................................................................................. 4 SM Personal Signature............................................................................................ 4 SM Advertisement ................................................................................................... 5 SM Auto-Reply........................................................................................................ 5 SM Storage ............................................................................................................. 5 WEB SM Sending.................................................................................................... 5 Benefits................................................................................................................... 5 For end users.......................................................................................................... 5 For Operators.......................................................................................................... 6 ZTE ASP Applications ............................................................................................. 6 Service Delivery Platform (SDP)............................................................................ 8 Introduction ............................................................................................................. 8 Background............................................................................................................. 8 Concept .................................................................................................................. 9 Function Positioning ................................................................................................ 9 System Function and Feature................................................................................ 10 ZXSDP-UMP......................................................................................................... 10 ZXSDP-UAG ......................................................................................................... 12 ZXSDP-UOE ......................................................................................................... 13 ZTE SDP Applications........................................................................................... 15 First Delivery Attempt (FDA) ............................................................................... 18 Introduction ........................................................................................................... 18 System Function and Feature................................................................................ 20 Cost-effective Solution........................................................................................... 21 Embedded in SMSC System ................................................................................. 21 Save Bandwidth In Peak Traffic Period.................................................................. 21 Multi-Module Structure .......................................................................................... 21 High Reliability ...................................................................................................... 22 Perfect Disaster Tolerance .................................................................................... 22 Complete OMM Function....................................................................................... 22 Signaling Tracing Function .................................................................................... 22 Excellent Alarm Function....................................................................................... 23 Multimedia CRBT Service (MRBT) ...................................................................... 23 Introduction ........................................................................................................... 23 System Functions and Features ............................................................................ 23 WAP Gateway ...................................................................................................... 26 Introduction ........................................................................................................... 26 System Function and Feature................................................................................ 27
ZTE Confidential Proprietary
2008 ZTE Corporation. All rights reserved.
7 7.1 7.2 8 8.1 8.2 9 9.1 9.2 9.2.1 9.2.2 9.2.3 9.2.4 9.2.5 9.2.6 9.3 10 10.1 10.2 10.2.1 10.2.2 10.2.3 10.2.4 10.2.5 10.2.6 10.2.7 10.2.8 10.2.9 10.2.10 11 11.1 11.2 11.2.1 11.2.2 11.2.3 11.2.4 11.2.5 11.2.6 11.2.7 11.2.8 11.2.9 11.2.10 11.2.11 11.2.12 11.2.13 11.2.14 12 12.1 12.2 12.2.1 12.2.2
SoftDA Service..................................................................................................... 31 Introduction ........................................................................................................... 31 System Function and Feature................................................................................ 32 Mobile Newspaper ............................................................................................... 34 Introduction ........................................................................................................... 34 System Function and Feature................................................................................ 35 Next Generation Call Center (NGCC) .................................................................. 37 Introduction ........................................................................................................... 37 System Function and Feature................................................................................ 38 Outsourcing Call Center ........................................................................................ 38 VIP Customer Service ........................................................................................... 40 Complaints & Suggestions..................................................................................... 42 Consultations ........................................................................................................ 45 Billing Inquiry......................................................................................................... 51 Service Handling ................................................................................................... 53 ZXNGCC Applications........................................................................................... 55 Download Service................................................................................................ 56 Introduction ........................................................................................................... 56 System Function and Feature................................................................................ 57 Powerful system processing ability and expandability ............................................ 57 Standard open system........................................................................................... 57 Modulization structure ........................................................................................... 57 Powerful system support platform.......................................................................... 57 Telecom-level high reliability design ...................................................................... 57 Overall service support.......................................................................................... 58 Mature operation and management function.......................................................... 58 High-efficient service processing function .............................................................. 58 Powerful billing function......................................................................................... 58 Complete contents management function .............................................................. 58 Streaming Service ............................................................................................... 59 Introduction ........................................................................................................... 59 System Function and Feature................................................................................ 59 Streaming On Demand.......................................................................................... 59 Live TV.................................................................................................................. 59 Streaming Content Encoding................................................................................. 59 Load Sharing......................................................................................................... 60 Distributed deployment of Streaming Contents ...................................................... 60 Streaming Service Authentication.......................................................................... 60 Support of BREW Terminals.................................................................................. 60 Symbian Terminal Support (only for Monitoring) .................................................... 61 Dynamic Relay...................................................................................................... 61 Code and File Formats.......................................................................................... 62 Dynamic Bandwidth Adaptation ............................................................................. 62 Mobile Terminal Adaptation ................................................................................... 62 SM Notification...................................................................................................... 63 WAP Push............................................................................................................. 63 Location Services (LCS)...................................................................................... 63 Introduction ........................................................................................................... 63 System Function and Feature................................................................................ 64 Modular Architecture ............................................................................................. 64 Standard Signaling Interface ................................................................................. 64
II
12.2.3 12.2.4 12.2.5 13
Strong Processing Capability................................................................................. 64 High Reliability ...................................................................................................... 65 Powerful Operation and Maintenance Tools........................................................... 65 Service Evolution Suggestion for VMS............................................................... 67
III
ZTE Service Portfolios

ZTE has most comprehensive products, and can be divided into 4 classes: Open Platforms l Service Delivery Platform (SDP) l Online Charging System (OCS) Data & Content Solutions l Mobile TV l Push Mail l Device management l Mobile Streaming Service l Location Service l Content Delivery Service l WAP Gateway l Digital Rights Management Messaging Solutions l Short Message (SMSC) l Multimedia Message (MMSC) l Unified Message l Instant Message l Voice Message l Video Message Voice Solutions l Prepaid Service l Virtual Private Network l Color Ring Back Tone l Intelligent Payphone l Call Center
Value-Added Short Message Service Platform (ASP)

Introduction
2.1
As a service with the greatest growth potential in the mobile communication industry, the point-topoint short message service (SMS) has entered a regression period after the several consecutive years of rapid development and growth. With the increasing maturity of the mobile communication technologies and the saturation of the mobile subscribers, the mobile operators and even the whole telecom industry has transferred its focus to enhance the ARPU of the subscribers through service innovation, and profiting the whole industrial chain. To meet the requirements of SMS development, value-added services (VAS) such as SM Personal Signature, SM Forwarding, SM Firewall and so on are introduced as a cure to the inconvenience and disadvantages of the current standard SMS.
ZTE Confidential Proprietary 2008 ZTE Corporation. All rights reserved. 1
ZTE Corporation uses the ASP scheme as the solution of the short message VAS to provide the services (such as SM Personal Signature, SM Forwarding, SM Firewall, etc) with the following features. 1 2 3 Affecting the service flow to judge High requirement of real-time capability Activating the service through subscription
To implement such caller and callee triggering services as SM Personal Signature, SM Forwarding, SM Firewall, SM Storage, etc and minimize the change to short message service center (SMSC) software, a new NE i.e., Value-Added Short Message Service Platform (ASP), is to be added. This platform processes VAS such as SM Personal Signature, SM Forwarding, SM Firewall, SM Storage, etc outside the SMSC. It reduces the change to the SMSC version due to new service development, making it easy to plan the new services and shortening the cycle of new service deployment. As a result, this scheme provides a technical basis for operators to win in the ever-growing market competition. The position of ZTE Anyservice ASP in the network is shown in the following figure.
Figure 1
The network location of ZTE Anyservice ASP
ZTE Anyservice ASP (Value-Added Short Message Service Platform) is used to store the detailed subscription data of local subscribers and registration/deregistration information of the called subscribers in the whole network. It provides the caller and callee subscription service oriented to
the end users, such as SM Signature, SM Forwarding, SM Firewall, SM Storage etc. It also supports subscribers to subscribe multiple services, including the following functions. 1 2 3 4 5 Storing the subscribers customized SMS data and maintaining the subscription tables. Updating the subscriber customized data in real time through SMS mode or WEB mode. Inserting the subscriber subscription information (caller/callee subscription service information) by interfacing with the SMSC. Providing the detailed query results of subscriber subscription service to the SMSC by interfacing with the SMSC. Providing some value-added services, such as SM Personal Signature, SM Forwarding, SM Firewall, etc.
SMSC (Short Message Service Center) implements basic receiving/ transmitting features of short messages. The SMSC stores the service registration/deregistration information of local subscribers. When originator or terminator subscribes to the service, the SMSC only needs to deliver once to ZTE Anyservice ASP, even though the originator or terminator subscribes to multiple services or the originator or terminator subscribes to different services respectively. ZTE Anyservice ASP system is responsible for the specific logic control and service processing.
2.2
System Fucntions and Features
With ZTE Anyservice ASP, ZTE can provide lots of functional and personal value-added short message service.
2.2.1
SM Forwarding
SM forwarding means that a short message can be forwarded to another user. For example, if user B whose number is MS2 forwards its short message to user C whose number is MS3, then when user A whose number is MS1 sends a short message to user B, the short message is received by user C, not user B. For MS3, it can be a mobile number or an E-mail address.
2.2.2
SM Copy
SM Copy service allows the mobile subscriber to keep a copy of the short message received or sent in another mobile number or E-mail address, besides the normal one. For example, if user A whose number is MS1 sends SM to other user or receive SM from other user, he/she can choose to keep a copy of this message in another address, which can be a mobile terminal or E-mail.
2.2.3
SM Firewall
With SM Firewall, ZTE Anyservice ASP filters all subscriber-received short messages based on the rules predefined by the subscribers in order to reduce junk short messages. 6 7 8 Black list: All SMs sent from numbers on the black list will be automatically filtered out by the system. Buddy list (white list): SMs sent from numbers not in the white list will be automatically filtered out by the system. Timed filtering: Within a specified time segment, SMs sent from the subscriber in black list will be not received or only SMs sent from the subscriber in white list will be received. Querying filtered SMs: The subscriber can query filtered SMs by logging in to the website www.*****.cn. The queried information of an SM includes the sending number, content, sending time, and filtering cause.
2.2.4
SM Acknowledgement
The SM Acknowledgment (delivery report) means the system gives the caller a notification after the SM is successfully sent to the callee or not. The purpose of this service is to return SM status and notification to a sender. The major characteristic of this service is that after a user sends a SM using any type of terminal, once the SM is received or not, the user immediately receives an Acknowledgment. The subscribers can ask for SM acknowledgement as required, which provides a great convenience. The acknowledgement content can be defined by the subscribers or operators. It can even be a greeting message or an advertisement.
2.2.5
SM Personal Signature
The current SMS uniformly displays the caller name through the number directory in the mobile terminals. If the callee does not save the caller number in his/her mobile terminal and cannot remember the caller number, he/she cannot identify the sender of this SM. Especially, in holidays, like Spring Festival, New Year's Day and Christmas Day, subscribers are subject to enormous short messages of this type, because we tend to present greetings through SM now. Therefore, ZTE puts forward the SM signature service to solve the above embarrassed situation. Without change to subscribers' habit, this service enables personalized SM signature for the subscribers.
2.2.6
SM Advertisement
SM Advertisement service provides the third party SPs/CPs or some small companies a particular way to advertise for their services or products. The advertising message can be added as a signature in the short message content, which a mobile subscriber sends to other users. use who subscribes this service can gain some bonus from the advertiser. The
2.2.7
SM Auto-Reply
With SM Auto-Reply service, the system automatically returns a preset message to the sender when the called terminal subscriber cannot reply the message, such as on a business trip, at a meeting, or on vacation.
2.2.8
SM Storage
Along with the development of SMS, it is required by the users to store lots of interesting short message contents, while the storage of handsets is limited and cannot satisfy the users requirement. ZTE Anyservice ASP provides SM Storage service to settle down such a problem. SM Storage provides a large space for users to store individual short messages in network storage devices. The storage space can be configured and distributed by the operator. And the end users can query and download the stored short message content through the WEB Site.
2.2.9
WEB SM Sending
ZTE Anyservice ASP can provide subscribers WEB SM Sending service. The subscriber can log on the Website, which the system provides and send short messages to other users. The system also provides group sending function.
2.3
2.3.1
Benefits
For end users
The end users can enjoy different kinds of personalized value-added short message services without the change of habit.
2.3.2
For Operators
ZTE Anyservice ASP is a cost-effective solution and can save CAPEX and OPEX and bring high ROI. It can increase the revenue of SMS. It is a fast-to-market production tool. With the deployment of ZTE Anyservice ASP, it makes planning of new services easy and shortens the cycle of new service deployment.
2.4
No.
ZTE ASP Applications

Customer Country Network Type Service Capacity (SM/sec) Remark
Asia(excluding China)
1 CMPak Pakistan GSM 600 SM Forwarding, SM Copy, SM Firewall, SM Auto Reply, SM Personal Signature, Web SMS SM Acknowledgement, SM Copy, SM Forwarding, SM Firewall, Web SMS SM Forwarding, SM Copy, SM Firewall, SM Auto-Reply, SM Personal Signature, SM Advertisement, SM Reminder, Group SMS, SMS VPN SM Forwarding, SM Copy, SM Firewall, SM Auto-Reply, SM Personal Signature, SM Advertisement, SM Reminder, SM Forwarding, SM Firewall, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Firewall, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Firewall, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM
TMIC
Cambodia
GSM
10
STC
Saudi Arabia
GSM
10
Africa
CDMA; WCDMA
Sudatel
Sudan
230
China
1 Shanghai Mobile China GSM 450
Jiangxi Mobile
China
GSM
450
Shannxi Mobile
China
GSM
300
Guangdong Unicom Beijing Unicom
China
GSM/ CDMA GSM/ CDMA
1,722
China
813
Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage
Jiangsu Unicom
China
GSM/ CDMA
813
Hubei Unicom
China
GSM/ CDMA
630
Anhui Unicom Inner Mongolia Unicom Sinkiang Unicom
China
GSM/ CDMA
327
China
GSM/ CDMA
264
10
China
GSM/ CDMA
128
11
Guizhou Unicom
China
GSM/ CDMA
554
12
Hainan Unicom
China
GSM/ CDMA
140
13
Jiangxi Unicom
China
GSM/ CDMA
112
14
Shannxi Unicom
China
GSM/ CDMA
296
15
Jilin Unicom
China
GSM/ CDMA
174
16
Shanxi Unicom
China
GSM/ CDMA
203
17
Tianjin Unicom
China
GSM/ CDMA
160
18
Tibet Unicom
China
GSM/ CDMA
24
19
Ningxia Unicom
China
GSM/ CDMA
37
20
Qinghai Unicom
China
GSM/ CDMA
37
3
3.1
3.1.1
Service Delivery Platform (SDP)

Introduction
Background
As networks and techniques advance in leaps and bounds, operators are competing for services, rather than simply for scales and prices as they were in the past; they are attaching more importance to the ratio of investments to profits. The pressure of transitioning becomes more and more urgent: They need to promptly meet users personalized requirements, that is what users need should be provided rapidly. The service provisioning mode should be open; with the involvement of more partners, rich services can be conveniently and rapidly developed. Integrated product sales increase users attachment to services. Strengthening integrated management plays a key role during the immense change in the value chain when the leading position of operators is threatened. Exploiting and controlling resources and making full use of their own advantages are keys to the success to operators services. These requirements are unable to be met by former service solutions and techniques. The following problems exist: As special platforms constructed for addressing specific requirements, the existing VAS (Value Added Service) platforms are all vertical systems, only able to provide sole functions without unified planning. Resources are not fully utilized in a reasonable manner; logic and information are not shared. Overall services are short of unified sales and management; services have not been optimized. The capability of providing convergent services is comparatively weak and the scalability support is relatively bad. The development of services is restricted by the network; rapid service development and deployment can not be carried out. Operators need a new service platform solution and therefore SDP (Service Delivery Platform) comes into being. It has satisfied the operators requirement of transitioning to services and received their widespread recognition. SDP is the most important network element as well as the core of the service network. At the top layer of the network, SDP plays a major role in introduction of other relevant products; once SDP has been successfully deployed and users requirements need assistance of the network side, relevant network elements will likely be given priority to be introduced.
3.1.2
Concept
Absorbing concepts by OSA/PARLAY, OMA, and other organizations and latest technical fruits, SDP is new generation service platform architecture jointly put forward by mainstream CT and IT vendors and is widely recognized by mainstream operators. The platform architecture is open. Unified and open Web service interfaces are provided, which enable third-parties to develop services. Therefore provision of services is not confined to operators and solution providers any longer; CT techniques are made IT-based. Deployment and development of services are independent of networks. Hence the complexity of networks is screened. Users, SPs/CPs, contents, services, and service capabilities are managed in a unified manner. However the industry does not have a unified standard; each solution provider has separately proposed its own solutions, whose architecture largely follows the following mode. The Service Exposure Layer implements unified encapsulation of network capacity and provides the Web service interfaces. The Service Execution Platform executes service logic and performs network capacity abstraction. The Service Delivery Platform implements service content upload, storage, delivery, etc. The Network Abstraction Layer implements network adaptation, shielding the complexity of networks.
3.1.3
Function Positioning
SDP, a new generation of integrated service provision platform, enables operators and third-party partners to develop various convergent services in a prompt and economic manner, and incorporates users, SPs/CPs, and services into unified management, guaranteeing operators control position in the new value chain. SDP comprises a unified management platform (including content management) and service opening platform (development, test, and execution). As the center of data, contents, and management for operation of operators VAS, the management platform offers public supporting functions, ensuring sound development of services. As an application middleware and the center of the convergence of telecom domain and IT domain network capabilities, the service opening platform provides open API as well as various middle services with different granularities to meet requirements of service vendors of different levels, ensuring that development and deployment of
services are independent of lower-layer networks. SDP realizes the following goals for different users: End users Service types are more abundant; multiple service access modes are provided; They obtain trustworthy and cheating-free services. They only need to pay attention to users requirements, but do not need to care about technical implementation; The network capacity development interfaces are standardized, and services developed are independent of networks: services that are developed once could serve multiple networks. They conveniently, promptly, and profitably develop voice, data, multimedia, and other convergent-type services. Network operators requirements They need a general purpose service platform to avoid repeated network construction. At the core control position of the value chain, operators manage users, contents, and services in a centralized manner. They open more network capabilities to third parties for producing rich services. They adopt varied and flexible charging policies and share revenue with partners. They perform stricter and more effective monitoring of SPs.
SP/CP and other third-party partners
3.2
3.2.1
System Function and Feature

ZXSDP-UMP
The Unified Service Management Platform (UMP) is the core platform for the management of mobile data services, which implementing service management and control for data services. The main function of UMP is described below.
10
Figure 2
SDP-UMP
3.2.1.1
Portal
By the presentation mode, portals can be divided into WEB, WAP, SMS and voice portals. According to different objects, the portal can also be divided into Subscriber Portal, CP/SP portal and operator portal. l The Subscriber Portal is provided by the unified portal, such as WEB portal, which provides subscribers customer care function. On the other hand, SMP also provides WAP portal for user to access service at one point. The CP/SP Portal is a portal that is provided for self-help management of the CP/SP and of service subscription. The Operator Portal provides subscriber management and SP/CP management function to operators.
l l
3.2.1.2
Management
Include Subscriber management, CP/SP Management, Service Management, Charging Management and others.
3.2.1.3
Authentication
The authentication module provides the platform with a common security mechanism, and interacts with the third-party security authentication centers.
11
3.2.1.4
Statistical Analysis
The statistical analysis system makes statistics and analysis on the data of the value-added service system of the carrier as required by the management authority. Then the system presents the statistical data of the value-added service statistical analysis to such authority, serving as an aid to decision making.
3.2.1.5
Operation and Management
Provide the operation and management function to the system and service enablers.
3.2.1.6
System interface and others
The system interface includes: interface with the Billing System, NM interface with the NM platform, interface with other service enablers, interface with customer service system, etc.
3.2.2
ZXSDP-UAG
The other important part in service control layer is Unified Service Access Gateway. ZTE Unified Service Access Gateway (UAG) which can simplify the interface between SPs and Service Enablers and encourage new SPs to participate in the value-added services.
Figure 3
SDP-UAG
12
Reference to the structure of Parlay/Parlay X and SDP, UAG can provide a simple API interface to the third party. Then the third party will be easy to access to different service enabler and provide rich and colorful service application to subscribers. The SAG system can realize: l Reduces the difficulty of an SP in service development, shortens service development cycle, speeds up the service development, and helps a carrier gain market shares by swift launching of new services. Encourage new SPs to participate in the value-added services. Simplify the interface between an SP and lower-layer network entities, facilitates the unified management and standardization of SPs, and reduces service development and management cost; Enhance the competitive power of the operator because the operator can work with other CPs or SPs via building a UAG platform.
l l
With ZTE service solution, subscribers can achieve a consistent service experience and use all services at one point. Operators can easily manage all service and has the ability to provide all kinds of required services as soon as possible. And the SPs/CPs also can be fast response to market and fulfill the required goals to satisfy customers without embarrassing with the technology difficulty.
3.2.3
ZXSDP-UOE
The Unified Open Environment (UOE) includes Service Creation Environment (SCE) and Service Test Environment (STE). The service creation environment (SCE) is an interface between a telecom network and a service designer. The SCE uses the SIB to create new services and provides a friendly graphic interface. Users use a simulator to simulate/debug the new service to check whether the new service meet their requirements.
13
Figure 4
SDP-SCE
Finally, user use the service test environment (STE) to verify the new service to ensure that it is safe in the telecom network.
Figure 5
SDP-STE
14
3.3
No 1 2
ZTE SDP Applications

Operator Chian Telecom Hu Bei Branch China Telecom Headquarter China Telecom Guang Dong Branch China Telecom Chong Qing Branch China Telecom Fu Jian Branch China Telecom Headquarter China Telecom Guang Dong Branch China Telecom Jiang Su Branch China Telecom Zhe Jiang Branch China Telecom Shang Hai Branch Service Enablers SMS SMS,MMS,LCS,WAP, VOICE CRBT Capacity subscirber: 12 million SMS 860TPS, MMS 108TPS, LCS 108TPS, WAP 216TPS, Voice 108TPS subscriber:15 million
4 5 6
CRBT CRBT SMS,MMS,LCS,WAP, VOICE SMS SMS, MMS, LCS, WAP PUSH, VOICE, TS, USSD SMS SMS, MMS, LCS, WAP PUSH, VOICE, TS, USSD SMS, MMS, LCS,WAP PUSH ,VOICE,TS, USSD SMS SMS SMS SMS
subscriber: 8 million subscriber: 15 million SMS 860TPS,MMS 108TPS,LCS 108TPS,WAP 216TPS,VOICE 108TPS TPS=500 SMS 400TPS, MMS 50TPS, LCS 50TPS, WAP PUSH 100TPS, VOICE 50CAPS, TS 20CAPS, USSD 20CAPS TPS=502 SMS 400TPS, MMS 50TPS, LCS 50TPS, WAP PUSH 100TPS, VOICE 50CAPS, TS 20CAPS, USSD 20CAPS SMS 400TPS, MMS 50TPS, LCS 50TPS,WAP PUSH 100TPS,VOICE 50CAPS,TS 20CAPS,USSD 20CAPS TPS=600 TPS=500 TPS=500 TPS=500
2008 ZTE Corporation. All rights reserved. 15
10
11
China Telecom Hu Bei Branch China Telecom Hu Nan Branch China Telecom Ning Xia Branch China Telecom Yun Nan Branch China Telecom An Hui Branch
12 13 14 15
16 17 18 19 20 21
China Telecom Gan Su Branch China Telecom Xin Jiang Branch China Telecom Shan Xi Branch China Telecom Gui Zhou Branch China Telecom Headquarter China Telecom Jiang Su Branch China Telecom Shang Hai Branch China Telecom Hu Bei Branch Chian Unicom Tian Jin Branch Chian Unicom Si Chuan Branch Chian Unicom Guang XI Branch Chian Unicom Guang Dong Branch Chian Unicom Headquarter China Netcom Beijing Branch China Netcom Liao Ning Branch China Netcom Tian Jin Branch China Netcom He Nan Branch China Netcom Nei Menggu Branch
SMS SMS SMS SMS SMS,MMS,LCS,Voice, WAP PUSH SMS,MMS,LCS,Voice, WAP PUSH SMS,MMS,LCS,Voice, WAP PUSH SMS,MMS,LCS,Voice, WAP PUSH SMS,MMS,LCS,WAP PUSH SMS,MMS,LCS ,WAP PUSH, TPS SMS,MMS,LCS ,WAP PUSH, TPS SMS,MMS,LCS,WAP PUSH SMS,MMS,LCS,WAP PUSH SMS,CRBT,LCS,WAP SMS SMS SMS SMS
TPS=500 TPS=600 TPS=500 TPS=600 TPS=1440 SMS TPS=400, MMS TPS=50,LCS TPS=50,Voice CAP=50,WAP PUSH TPS=100 SMS TPS=400, MMS TPS=50,LCS TPS=50,Voice CAP=50,WAP PUSH TPS=101 SMS TPS=400, MMS TPS=50,LCS TPS=50,Voice CAP=50,WAP PUSH TPS=102 SMS TPS=300,MMS TPS=30,LCS TPS = 20,WAP PUSH TPS=100 SMS TPS=300,MMS TPS=30,LCS TPS = 20,WAP PUSH TPS=100 SMS TPS=300,MMS TPS=30,LCS TPS = 20,WAP PUSH TPS=100 SMS TPS=1709, MMS TPS=57,LCS TPS=52,WAP PUSH TPS=213 SMS TPS=1156, MMS TPS=150,LCS TPS=178,WAP PUSH TPS=198 subscriber: 8 million subscriber: 8 million subscriber: 6 million subscriber: 6 million subscriber: 2 million
22
23
24
25
26
27
28 29 30 31 32 33
16
34
China Netcom Shan Xi Branch
SMS Web Call,Web 800,Web Conference,UMS,ONLY ,ICW
subscriber: 6 million subscriber:Web Call (10K),Web 800 (1K),Web Conference (1K),UMS (1K),ONLY (1K),ICW (1K)
35 Digitel (Philippines) 36
Telekom Malaysia PPC (Malaysia)
400,000BHCA, 10M active cards
37 Dancom (Pakistan)
Prepaid Calling Card, Corporate Prepaid, Intelligent Payphone
subscriber:Prepaid Calling Card (130K),Corporate Prepaid (130K),Intelligent Payphone (130K)
38 Mundo Startel (Angola) 39 Jazztel (Potugual) 40 41 42 Actel (Hungary) ICTA (Mongolia) Emcali (Colombia)
Prepaid,VMS,ACC,Web Call,WebConf,ONLY
subscirber:Prepaid (20K),VMS (4.6K),ACC (19K),Web Call (100),WebConf(100),ONLY (100)
Prepaid,Postpaid,NP
subscriber:Prepaid(10K),Postpaid (10K),NP (1K) subscriber:SoftDA (1K),ACC (10K) subscriber:ACC (30K) subscriber:ACC (40K),VC(40K),SoftDA (1K) subscriber:Prepaid(10K),WebCall (100), Web 800(100),Web Conf(100),ONLY (1K) subscriber: Click to Dial(10K),WebConf(10K),Only(10 K) ,Prepaid Calling Card(10K), SoftDA(5K), Web800(1K), PPS(20K) subscriber:Prepaid(20K), Web Call(10K)
SoftDA,ACC ACC ACC,VC,SoftDA Prepaid,WebCall, Web 800,Web Conf, ONLY Click to Dial,WebConf,Only, Prepaid Calling Card,SoftDA,Web800, PPS Prepaid,Web Call
43 LTT(Libya)
44 ORASCOM CAT(Algeria) 45 SLT(Sri Lanka )
17
46 47
SOFTDA,WEB Conf,Web SAUDI TELECOM(Saudi) 800,ONLY,ACC PTCL(Pakistan) Webcall,Web,WebConf
subscriber:SOFTDA(2K), WEB Conf(2K),Web 800(2K), ONLY(2K),ACC(10K) subscirber:Webcall(100K), Web(800),WebConf(100K)
4
4.1
First Delivery Attempt (FDA)

Introduction
Traditional short message service is based on store and forward mechanism. However, store is usually the slowest work and it may cause short message delay, lack of efficiency and even congestion, especially in peak traffic time, such as great holiday, Christmas Eve, New Year Eve and etc. Such mechanism also limits the enhancement of the SMSC system capability to some extent. Based on long time experience in SMS development and operation, ZTE finds that over 70% SMS to mobile subscribers and nearly 100% SMS to Application(ESME)s can be successful in the first delivery attempt within 15 seconds, most expensive store and time resource are wasted uselessly. So ZTE introduced a new mechanism in its SMSC, it is to change forward and store (if first deliver attempt failed) mechanism to FDA, which is based on forward and route to other SMSC (if first deliver attempt failed) mechanism. FDA mechanism can extremely promote the short message processing capability and save investment for operators. Store and forward is the basic feature of SMSC (Short Message Service Centre), while FDA (First Delivery Attempt) platform is a system, which delivers short message only once and need not store short message content before and after delivering. When the first delivery fails in FDA, the failed SM will be transferred from FDA to SMSC which has storing buffer and database to store the SM for retry later. It is shown as Figure 1.
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FDA, First Delivery Attempt
ZTE Anyservice FDA is based on ZTE Anyservice SMSC and is a sub-system of SMSC product series. It inherits most of SMSC systems merits and can also be embedded in SMSC, which can simplify the network structure. The network position of ZTE Anyservice FDA is shown as Figure 2.
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Figure 7
The network location of FDA
The interfaces between different network elements are listed below: 10 Interface between FDA and PLMN can be traditional 64K SS7, 2M SS7, or SIGTRAN, or all of them. 11 FDA supports both SS7 and SMPP interface to SMSC. The SS7 interface can be 64K SS7, 2M SS7 or SIGTRAN. The SMSC can be provided by ZTE or other vendors. 12 FDA supports SMPP (V3.3&3.4), UCP (V4.0) and CIMD2 interfaces to ESME. 13 FDA supports SNMP interface to NMC (Network Management Center). ZTE Anyservice FDA supports FTP/FTAM interface to the Billing Center. And the CDR format can be customized according to the operators requirement.
4.2
AS a subsystem of ZTE Anyservice SMSC and based on ZTEs rich experiences of short message service, ZTE Anyservice FDA solution has many good features.
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4.2.1
Cost-effective Solution
ZTE Anyservice FDA can delivery most of the SM to users directly and reduce the use of SMSC. It is a kind of cost-effective solution and save CAPEX and OPEX and brings high ROI. FDA can improve short message service for mobile subscriber. For most short messages, FDA saves the store work and it can save lots of time. It solves the problem of short message delay, lack of efficiency and congestion, which may happen in traditional SMC. Mobile subscribers can feel quicker when send and receiv short messages. FDA can save investment for operators because FDA decreases the requirement for expensive storing devices like disk array. After introducing FDA, traditional SMC can be used to handle SMS retry function, already investment can be saved without wasting.
4.2.2
Embedded in SMSC System
ZTE Anyservice FDA can be embedded in ZTE Anyservic SMSC. With this function, ZTE Anyservice SMSC can instantly deliver most of the SMS traffic. The system will only store the failed SM in the database for the usual retransmission processing. This solution can not only improve the SMSC system capability, but also simplify the network structure and save CAPEX and OPEX for operators.
4.2.3
Save Bandwidth In Peak Traffic Period
With ZTEs special Delivery address (VMSC GT) retention and aging technology, the FDA system can utilize the full efficiency of existing network resource, save the bandwidth for Operators, especially during the holiday peak traffic period. After the optimization for Operators, it can help save approximately 30% bandwidth resources in maximum.
4.2.4
Multi-Module Structure
ZTE Anyservice FDA consists of IW/GMSC Module, Service Processing Module, Operation and Maintenance Module (OMM). The internal parts of main modules adopt a multi-layered modular design.
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The multi-module structure of ZTE Anyservice FDA can support high capacity and satisfy the requirement of smooth capacity expansion through the addition of service processor modules. The reasonable system structure facilitates the maintenance, and the redundant design of the modules gives rise of reliable operation.
4.2.5
High Reliability
ZTE Anyservice FDA adopts master/slave design for the key parts. When there is anything wrong with the master equipment, the slave ones can immediately work as the master equipment to confirm the normal running of the system; and redundancy design is adopted for the communication network between nodes (including the HUB and network card), thus to make the system down time be in second level because of some card failure.
4.2.6
Perfect Disaster Tolerance
ZTE Anyservice FDA can route the SMS to other FDA/SMSCs to realize the load balance and backup between different FDA/SMSCs whether the system is ZTEs. The routing rule can base on GT, A-number, B-number, PID, DCS, originated MSC, deliver error reason etc.
4.2.7
Complete OMM Function
ZTE Anyservice FDA OMM module can provide powerful operation, maintenance, and administration of the SMMC through friendly GUI interface. The OMM function is complete, with such functions as Security Right Management, Configuration Management, Log Management, Real-time Monitor, Message Query System, Traffic Statistics, Signaling Tracing, Alarm, and etc.
4.2.8
Signaling Tracing Function
ZTE Anyservice FDA provides the tracing of message signaling. It can trace in real-time SMSrelated MAP signaling between IW/GMSC and HLR, and between IW/GMSC and VMSC. It can trace and display in real-time the signaling between IW/GMSC and Service Processor, the signaling among the modules of Service Processor, and the signaling between Service Processor and Short Message Entity (SME), etc.
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4.2.9
Excellent Alarm Function
ZTE Anyservice FDA provides complete alarm function. For alarms of different levels, the display is either real-time and can be sent to the administrator through SMS.
5
5.1
Multimedia CRBT Service (MRBT)

Introduction
Multimedia color ring back tone (CRBT) service, compared to ordinary CRBT service, enables users to set medias for other calling users who call his mobile, such as image, audio, video and Flash. The calling user can view personalized music, video or image other than beep. Multimedia CRBT service is the expansion of the CRBT service in the IMS/NGN networks. The CRBT service user can only set individual audio for the caller, with the increase IMS/NGN network and terminal capacity, audio frequency is extended to video, image and text. The multimedia CRBT service is similar to CRBT. The rich multimedia feature brings users with more experience and attracts more users for carrier.
5.2
System Functions and Features
With the multimedia CRBT service, users can not only select various audio frequencies as terminal ring back tone, but can select media information (such as video) provided by the multimedia terminal as ring back tone. The CRBT mentioned below includes audio and video ring back tones. 1. Default Ring Back Tone When the CRBT service is activated, if users do not set ringtones, the system will play a default ringtone to replace normal ringtone. Users cannot set and delete the ringtone. 2. Select Default Ring Back Tone The default CRBT is the ringtone played when there is no special setting, including system default ring back tone and the ringtone set by user for any time and any number.
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To set a default ringtone, the user can select a sample from the CRBT database in the system as the default ringtone. When the user finds a music/video material in the database, he can listen it and then select it if it is appropriate, otherwise select others. 3. Selecting the ring back tone for a specific caller The user can set a CRBT tone for a specific calling party. When the tone has been set successful, the system determines the calling party of every call, and plays the preset music/video for the calling party. The user can select a music/video file in the same way as selecting the default CRBT tone. Users can be classified into different levels, for example, individual user and enterprise user. The individual users can be classified into VIP user and ordinary user by monthly rental. The allowable number of CRBT tones for the calling parties can be limited respectively depending on the level. For example, for the ordinary individual user, CRBT tones can be set for up to 10 calling numbers; for the VIP individual user, CRBT tones can be set for up to 20 calling numbers; for the enterprise user, CRBT tones can be set for up to 50 calling numbers. 4. Calling number group function
The CRBT service user can group the calling parties by friend, family, countryman, and colleague and set a ring back tone for each group. The user can manage personal number group via network. A calling number can only belong to a calling number group. It is similar to the limit of the number of calling numbers. Different level users can set the number of CRBT calling number group and the number of number group numbers. 5. Customize ring back tones by time
Customize ring back tones by time. Different ring back tones can be played in different time periods. It is any time period by default. Time periods to be selected can be the fixed time periods of a day, a day or days of a week/month/year. The system plays the default ring back tone for the incoming calls out of the user-specified time period. 6. Play ring back tone randomly/sequentially
Users can set personalized ring back tone group. Each group can include multiple ringtones. To play the ringtone in the ring tone group, users can set ringtone play rule: at random or in sequence.
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7.
Duplicate CRBT tones
Users can duplicate the ringtone used by other users in many ways. When user A wants to duplicate the ringtone being used by user B, he can duplicate it via WWW web, WAP web or dialing voice access number. The system should confirm whether a user allows other users duplication during his first setting. 8 Present CRBT tones Users can present CRBT function or ringtones to others in many ways (WWW web, WAP web or dial voice access number). The charge is paid by the present party. The CRBT presentation includes function and content. The function presentation means that user A presents CRBT function to user B and pays function charge in a time period for him. The content presentation means that user A presents the usage right of a CRBT tone to user B and pays the CRBT information charge for him. 9. Set the priorities of CRBT tones
The system plays CRBT tomes according to a priority. For example, playback by time period is the Level 3 priority, playback by calling number is the Level 2 priority, and playback by default tone is the Level 1 priority. The bigger the level number is, the higher the tone priority is. 10. Record customized ring back tones
Users can select ring back tones from the system CRBT database and manage his personal CRBT file library. Files can be created in the following ways: a. Record CRBT tones via telephone A user can record music on a telephone. The record will be saved in the users personal file library. The user can select the tone from the library as required later. b. Upload multimedia files Users can upload music files (WAV format), video files (H.263 CIF/QCIF files with the extension name mov) via website. The system checks the audio/video content and transfers formats, then saves them to users personal CRBT file library.
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11. Music Box The music box is a kind of ringtone/video package. Multiple ring back tones are packed up in a music box. The SP who provides the music box updates ringtones regularly. The users subscribing the ringtone/video group are charged monthly fee by month. After subscribing the music box, users can set it. The music box is recorded as a ringtone to the personal CRBT library. During setting, the music box cannot be separated. The subscription and setting of a music box equals to that of a ringtone. Users can select to play the ringtones in the music box at random or in turn. 12. Music Album
Music album functions as a tie-in sale of ring tones/videos, that is, a group of ring tones/videos is provided to the users who can order all of the tones/videos at a preferential price. Users can select to subscribe or present to other users. The user should pay a one-off fee for the ordered music album. The system adds all the ring tones in the music album into the users personal ring tone library at a time. The user can set the ordered ring tones as the ordinarily ordered ring tones.
6
6.1
WAP Gateway
Introduction
In recent 10 years, the mobile communication (including the data and voice) and Internet are the technologies that develop fastest and most actively all over the world. A large amount of information resources in the Internet and the roaming features of mobile communications have attracted peoples attention. The network field and telecommunication field focus on how to combine the technical advantages and provide multimedia information network service everywhere through the unified standard without being limited by the information source and user access position. Influenced by the effective frequency, mobility, and power, the wireless network environment is poorer than the fixed network. In mobile communications, the design of the terminal equipment is limited by the size, battery, and network environment, so its CPU dominant frequency & calculation capability, memory capacity, display, and input equipment are small. If the PC network access technologies are directly transplanted to the mobile communication, the final services and
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products cannot satisfy customers requirements because of limitations of mobile terminals in design. The WAP technology is developed for solving this contradiction.
6.2
ZXME WAP Gateway V2.0 is designed based on a stable, component-based and object-oriented architecture. It provides support for various flexible, easily expandable, highly available and distributed wireless solutions. The ZXME WAP gateway support WAP1.x, WAP2.0 and HTTP1.1 transmission protocols. It allows the access of various devices and is fully compatible with the Internet. It is an ideal nextgeneration network oriented wireless Internet gateway with the following features: l Open system architecture 1. The ZXME WAP gateway has the open standard-based system architecture and is designed based on the unified support platform of ZTE, and supports operating systems of various software/hardware platforms, such as SUN Solaris, IBM AIX, HP HP-UNIX, Linux, and MSWindows (non-commercial). 2. The database operation involved in the ZXME WAP gateway is under the charge of database agent module, which supports the large-size databases, such as Oracle and Sybase, thus avoiding a large amount of development for the change of database products. l Good compatibility 1. The ZXME WAP gateway fully supports the OMA WAP2.0 standard and is compatible with the WAP1.x protocol without any external private protocol. It provides the maximum compatibility for mobile carriers to develop the wireless data service. 2. The ZXME WAP supports all mobile devices that have Internet functions, and has been verified to be applicable to all major carrier technologies such as CSD, SMS, GPRS, CDMA 1x, and 3G.. 3. The ZXME WAP gateway can use most browsers for communications and support all major security algorithms.
l Open 1. The ZXME WAP gateway has an open, standard-based architecture, with full support for OMA WAP 2.0 and is fully compatible with WAP1.x. It does not use any private protocol for the external network, and uses strictly standard interfaces to connect external systems. It can be interconnected with various external devices supporting the same open standards. 2. The ZXME WAP supports all mobile devices that have Internet functions, and has been verified to be applicable to all major bearer techniques such as CSD, SMS, GPRS and CDMA 1x. 3. The ZXME WAP gateway can use most browsers for communications and support all major security algorithms. l High reliability The ZXME WAP gateway networking is of the dual-network and dual-plane network structure and the network equipment does not have the single-point fault. All key devices are in the dynamic hot backup and of the redundancy error correction design, ensuring the high availability of the system. 2. The core processing node host is configured with the cluster technology in the N+1 backup mode and enables the version upgrade without power-off when ensuring the secure and reliable system. 3. The unified support platform of ZTE can monitor the secure running of the application module processes. If an application module process fails, the system restarts this process immediately. l Scalability 1. The ZXME WAP gateway is deployed according to the PULL and PUSH processes, and other service processes support redundancy and load sharing of multiplex service processing servers. Through configuration, the ZXME WAP supports linear and vertical capacity expansion. That is, a service processor can be configured with several to several hundred same linear processes, and there can be N service processors. These processes can provide N+1 redundancy and load sharing, greatly increasing reliability and performance, and configuring optimum performance through the server status. 2. The ZXME WAP realizes real linear capacity expansion. For example, to increase the number of subscribers supported by the system to twice as the original one, only less than twice the number of hardware devices should be configured. The unique linear capacity expansion capability of the ZXME WAP allows carriers to use multiple low cost servers to share load, thus deploying an error-tolerant architecture. The mechanism of linear capacity expansion will not
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change varying with time and will not be affected by subscriber load. This deployment costs less expense, but brings higher scalability and reliability compared with a single server. 3. The ZXME WAP gateway software can run on a computer with any number of CPUs. The standard configuration of the ZXME WAP system is three computers. These devices can be the multi-CPU computer or single-CPU computer. The ZXME WAP supports a maximum of 255 computers which may be different in configurations. In the case of system capacity expansion, the original computers can still be used, and the initial investment is thus effectively protected. 4. The ZXME WAP supports the replanning of the existing resources and allows dynamic addition of new resources. Carriers can meet the new service requirements by reallocating the previous resources without extra investment. For example, with CPs gradually changed into supporting advanced label language, the necessity of content conversion is lowered to some degree, but the demands of subscribers for Push services tend to increase. The resources originally assigned to content conversion module such as process, CPU and memory can be taken back to be reallocated to Push service processing modules. In this way, the new demands are satisfied while making a full use of the existing investment, thus effectively reducing cost. l Complete content conversion functions 1. The content conversion, script conversion, character set conversion, and picture conversion functional modules of the ZXME WAP gateway can provide optimized display content for various types of terminals. For example, it can convert HDML into WML and JPEG into GIF. 2. The Accept header from the terminal user request message describes the content category to be displayed by the equipment. When a WAP gateway forwards the subscriber request to the CP, the Accept header can be modified, and the format type listed in the Accept header can be converted to other content types and they are added. For example, view whether the system can display the GIF image or the HDML page. If the terminal device can only display GIF images and the ZXME WAP can convert JPEG images into GIF ones, then the ZXME WAP will add the JPEG type of content into the Accept header of corresponding HTTP request messages when forwarding subscriber requests to the CP. CPs will then have more space for selections in content return and optimization of subscriber experience. 3. Based on the capability of terminal devices and the obtained messages concerning the request URL content, the ZXME WAP can decide whether to translate messages. The content
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which does not need conversion can be sent to devices directly, and the processing speed is increased. 4. The gateway can memorize the Accept header originated from mobile terminals, and therefore converts content types based on the memorized information when receiving a response from the CP. l Intelligent route and access Control 1. The ZXME WAP comprises various mechanisms used in managing and sending the route information. It can create additional service based on subscribers, service, session, or data. The ZXME WAP gateway allows carriers to apply and execute various commercial rules for Internet information traffic control. 2. The ZXME WAP also provides basic route control services such as Exclusion Lists control. These capabilities make it possible for the ZXME WAP to provide highly customized user sessions. For example, the ZXME WAP provides a Web-based graphical operation interface, through which the management personnel can manage subscriber groups, and manage Exclusion list service, white list service and other user customized services. The subscribers belonging to a certain group are authorized with access to a certain URL. Otherwise, the access is refused. l Perfect billing mechanism The ZXME WAP allows carriers to set billing options as many as possible. By processing complete sessions of mobile devices, the ZXME WAP collects all user action data and manages all snapshots of user actions in the session context on the basis of request-by-request. The ZXME WAP supports offline billing through the generated CDRs. The format of CDRs can be flexibly set as required by users. l Powerful Statistical Report Capability 1. Simple and easy management The system is of the browser-based management and access mode. Without installing the client or plug-in on the computer, the report administrator can manage and view the system report locally or remotely conveniently. 2. Flexible report presentation and export Reports are displayed in pages and can be located quickly. The system provides multiple formats of report presentation and export, such as webpage (HTML), print (PDF, TIFF) and data (Excel,
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XML and CSV). Important statistics can be presented in multiple formats such as histogram and piegraph. Statistical results can be displayed in graphics for visible analysis. The system supports the E-mail subscription mode of the report and sends the reports cared by users to corresponding mailboxes. 3. Sophisticated security mechanism In the role-based security mode, the system enables the system-level security access, supports the SSL encryption, and makes the link between the browser and the report server more secure by customizing the role right and combining the Windows group right management. 4. Report information configurability The system provides the Web-based management interface for each report and conducts flexible setting to report parameters, execution policies, security setting, history report generation policies, and subscription policies. l Flexible Management Functions 1. CP/SP management The system is configured with the CP/SP white list and Exclusion list functions and disallows or allows the CP access and PI access. 2. User management The system supports the access control management for subscribers. 3. Subscriber service information query The system can query the online/offline state and access history information of subscribers.
7
7.1
SoftDA Service
Introduction
The major feature of the NGN is the softswitch. The SoftSwitch brings in IP in core switching and also at the subscriber side. At the subscriber side, the softswitch is represented by IP phone
based on SIP or H323, IAD and common phones, and Soft-Phone. In the above mode, the same feature is that IP is available for all subscribers. The SoftDA service is developed based on combination of voice and data service. It is a multi-function intelligent call service based on the Web. Its functions include friend setting, address book, intelligent call, conference call, voice mailbox, and calendar. Subscribers can implement the functions by installing terminal software on a remote terminal or accessing the network. Detailed information is displayed for subscribers dynamically. The SoftDA service enables subscribers to master their own communication wholly.
7.2

to log in. After a subscriber logs in through a phone, the object of subsequent operations such and query is the phone. The ID of a subscriber is unique in the system. Desktop phone numbers and remote phone number can be edited in the profile of subscribers or entered temporarily by subscribers.
1..... Selection of phone numbers: Subscribers can use desktop phones, remote phones, or Soft-Phone
2..... Call recording and message query: Subscribers can query information such as dialed calls, received calls, missed calls, call time, and call duration. 3..... Network address book: Subscribers can store numbers in the address book. The address book covers names, phone numbers, mobile phones, fax numbers, Email addresses, groups, and other personal information. Subscribers can pull or directly add a subscriber in the address book to a conference or multi-way calling. They can also click the Email address and send an Email to the subscriber. 4..... Intelligent call: Intelligent calls have multiple intelligent features. 5..... Click to dial: Subscribers can select called subscribers from call records, terminated calls from voice mails, friend list, and address book can click to dial, or enter the phone number of the called subscriber and click to dial. 6..... Multi-way calling: Subscribers can implement multi-way calling on the interface by clicking or pulling the subscribers that join the call. In addition, subscribers can control the two parties that can connected. 7..... Notification upon arrival of new calls: When a subscriber is busy and another call is terminated to the subscriber, the subscriber will receive a notice of the new call. In this case, information of the call is displayed, and the subscriber can choose to add the call to multi-way calling or play a prompt and add the call to the waiting queue.
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8..... Call waiting: Subscribers can add the calls added by subscribers by clicking or forwarded calls to the waiting queue or control whether to set the call to the conversation status. 9..... Information display: Call statuses can be displayed on the interface so that subscribers can control the conversation process. 10... Conference call: Subscribers can convene conference. Conference members can be selected from the friend list or network address book. Subscribers can add the persons involved in call records or the persons that leave messages to conference or manually enter a called number as the conference member. During conference, subscribers can observe the status of conference. If a subscriber is called when he is in conference, the screen displays an incoming call and information of the call. The subscriber can add the call to the conference or forward the call to the voice mailbox. 11... Voice mailbox: Subscribers can hear messages using phones. Voice mails can be added to the play list once or for multiple times. 12... Calendar: Subscribers can implement the remind function through the calendar. They can set contents of events, remind time, and remind object. When it arrives to the remind time, the phone of remind object will be alerted. After offhook, the text information of event will be converted to speech and played for subscribers. 13... Display of statuses of good friends: Subscribers can set the list of good friends. Good friends can be arranged by groups to facilitate management. When subscribers and good friend are on line or the statuses of good friends are changed, the system will notify them automatically. Subscribers can directly add good friends to a conference or multi-way calling by pulling. 14... Setting of intelligent routes: Subscribers can set routing strategies of their own phones. When a subscriber is busy or does not answer, calls can be processed according to setting of the subscriber. The information that can be set is as follows: 1) Call time: Subscribers can set a time segment. The calls that comply with requirements of the time segment will be processed according to requirements of the subscribers. 2) Calling number: Subscribers can set some special calling numbers and reject or forward calls of the numbers to corresponding numbers. 3) Forward-to number: Subscribers can set a forward-to number through communication tools. The forward-to number can be the number of a mobile
phone. 4) Forwarded to voice mailbox: When an originating call is forwarded to the voice mailbox, the calling subscriber can hear greetings or messages set by the called subscriber. The calling subscriber can also leave a message. 15... The functions of electronic whiteboard, application sharing, and file transfer are integrated based on the T.120 standard. 16... Video function: If two terminals have the video capability through negotiation during conversation, the capability can be enabled and the calling and called subscribers can hold video conversation. 17... Short message platform: When the system is connected to the short message center, the client supports support sending short messages. 18... RBT function: Subscribers of data assistance services can set ring back tones. When the subscribers are called, the calling subscribers will hears the preset ring back tones instead of the traditional ring back tone.
8
8.1
Mobile Newspaper
Introduction
MMS (Multimedia Messaging Service) is a new messaging service derived from the SMS. The content of the MMS may be combination of multiple media types such as text, graphic, image, audio and video. The user can receive and transmit the multimedia messages as conveniently as using SMS. The MMS does not rely on the fundamental networks. It can be implemented in the 2G, 2.5G and 3G wireless networks. GSM, GPRS, CDMA, WCDMA and CDMA2000 networks can support the MMS. The MMS combines the advantages of the Internet and the mobile network. It will be increasingly appealing to the users, and become another revenue-producing service following the SMS. It will also expedite the market to accept and use the multimedia applications. Now it becomes an important topic for the operators to operate the MMS properly and spur the MMS development. MMS comes in two types: Point-to-point MMS and SP-related MMS. According to the MMS market operation status of China Mobile, the SP-related MMS traffic occupies 75% of the MMS
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market, and develops much more quickly than the MMS service development. Its service distribution status is different from that of the SMS. Therefore, it is essential to spur the MMS market and develop the MMS-based value-added service (VAS). The role of the SP/CP in the value chain will be more prominent. The Mobile Newspaper service primarily derives from the mobile phone newspaper of China Mobile. On 18 July 2004, China Mobile cooperated with China Womens Newspaper to debut the first mobile phone newspaper in China-China Womens Newspaper MMS Edition. In October 2005, China Mobile launched its registered brand-China Mobile Newspaper. China Mobile Newspaper comes in WAP edition, SMS edition and MMS edition, and provides news and information service to all mobile users. The MMS edition of mobile phone newspaper is the most popular. As predicted by China Mobile, by the end of 2006, the daily traffic volume of China Mobile Newspaper in MMS edition will reach 4 million messages. Therefore, this document puts focus on the MMS edition of Mobile Newspaper.
8.2
Figure 8
Mobile Newspaper
The Mobile Newspaper uses the MMSC as a carrier platform, and the information capacity can reach over 5000 Chinese Characters, which contains picture, audio and animated pictures, as shown in the above figure. The user can see and hear the news, and can read the news through pictures and animated pictures. This service is characterized by: 1) Individualized service In terms of services, Mobile Newspaper fully demonstrates its humanistic features. The content of the Mobile Newspaper is multitudinous, including news, music, movie, life, sports, finance, and local special information. The user can select different contents and channels to their liking.
The individualization and audience-specific feature of the information service are orientation of the news sector. The traditional media have understood the importance of, and are trying to transform to the audience-specific services, but it is not realistic for them to provide information services specific to every individual due to many limitations. Mobile phone is a media terminal that belongs to individuals. The media based on mobile phone is naturally easier to carry individualized and pertinent information services. The user can subscribe for the contents to their liking, e.g., news, weather reports, stock and music. The technical platform of the mobile phone media is enough for carrying further information services such as user requirements analysis, information control, information classification, automatic distribution, and user feedback, thus embodying humanism and individualization of propagation. 2) Instant receiving and dynamic propagation Compared with traditional newspaper and magazine, the Mobile Newspaper is easier to release. After the content is made, it can be released through the MMSC platform, and the user can receive in real time. The Mobile Newspaper sends the message to the mobile phone of the user actively at the set time by way of Push. If the mobile phone of the user is out of the service area, which leads to failure of receiving the MMS, the message will be stored in the system temporarily pending reading by the user. Therefore, the user does not care about lack of time for buying newspapers or magazine, or about the missing of the journals which are released at a limited quantity. The user can choose whether to read the messages instantly according to their own schedule. For useful information, the user can forward it to the friends for sharing to implement dynamic propagation. 3) Interactive communication By virtue of the advantages of the mobile communication network, the Mobile Newspaper can implement interactive communication between the reader and the editor. One of the important characteristics of the traditional mass media is one-way propagation. The feedback from the audience is after-event and lagging, and is not instant or direct, which affects the effect of propagation. The Mobile Newspaper can open an air communication platform (e.g., SMS or MMS) to let readers interact with each other. The readers can send their feelings and opinions through the mobile phone to the air communication platform to implement direct communication and interaction. 4) Cost-effectiveness
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The content of the Mobile Newspaper service comes from the hard copy newspaper and magazine, and is a secondary development & use of the content. Meanwhile, the operator needs to provide a proper content making platform, and the message can be sent through the MMSC platform to the mobile phone of the user. Compared with the printing factory and publishing department in the traditional media industry, the operation cost is very low. The Mobile Newspaper service saves the printing cost and publishing cost. It is conducive to centralizing advantageous resources and developing core content, and providing higher-quality content products to the audience. The emergence of the Mobile Newspaper service will bring new profit growth point to traditional media, and implement win-win of the traditional media and emerging media. In a word, with the popularization of mobile phones and the rapid development of the Mobile Newspaper service, mobile phone will become the fifth medium subsequent to newspaper, magazine, broadcast and television.
9
9.1
Next Generation Call Center (NGCC)

Introduction
With the growth of the Internet technique, which is represented by IP, NGN/3G services will finally evolve into data networks, and on this foundation, the convergence of narrowband, broadband, and multi-media capabilities will be realized, i.e. telecom and IT, two techniques with different origins, will gradually converge. In the NGN/3G era, the characteristic of communications products is to meet the requirements for mobility and fast speed, and provides the mobile data service with a basic supporting platform. The evolvement of broadband mobilization and mobile broadband will finally lead to the convergence of various networks, which determines that the development of mobile call centers must meet the following conditions:
Supporting the access capability at any place Supporting the service capability at any place Supporting the multimedia service capability
Generally speaking, the evolvement of the call center system has two ways. One way, usually called as the IPCC mode, is still based on the TDM technique: The gateway provides IP
multimedia convergence capability but the TDM mode is still used inside the ACD (Automatic Calling Distributor) after the gateway makes conversion. The other way, usually called as the NGCC mode, directly provides the multimedia convergence capability and eventually provides the call center system with pragmatic capabilities of voice, data, and video coordination: The call center system with this architecture adopts PS domain processing mode and can directly run over NGN/3G networks. It has become vital for an enterprise to construct a set of a convergent system that supports multimedia client interaction. Based on the open NGN/3G platform and compatible with all media types, the NGCC solution, on the system layer, is superior to the last-generation products in terms of both intelligence level and interoperability for different commercial patterns of call center applications; this solution, which provides a centralized management pattern, not only realizes distributed load management, but also provides intelligent call processing capabilities. The basic meaning of the NGCC technique is to separate the call control function from the media gateway (transport layer) and to use software to implement the basic call function. Therefore, call transport and call control are separated; separate planes are built for control, switch, queuing, and software programmable functions. SoftACD (Software Automatic Calling Distributor) provides connection control, translation, queuing, routing, gateway management, call control, bandwidth management, signaling, security, detailed call records, and other functions. Moreover, SoftACD connects encapsulated network resources and capabilities with service applications through standard and open service interfaces, which enables new services to be conveniently and rapidly provided over the network. ZTE, in the light of this trend of the communications industry and ZTEs practice and understanding in the call center field over the years, has developed the next-generation distributed multimedia call center platform - AnyService@ZXNGCC (Next Generation Call Center), implementing an interactive and intelligent call center supporting platform. Commissioning of the first domestic AnyService@ZXNGCC commercial office is successfully done in Dec. 2004. Now the maximum-scale application is one system with 4000 agents.
9.2
9.2.1

Outsourcing Call Center
Outsourcing means the operator to be responsible for providing the call center building and maintenance, the enterprise user regularly pay the rent, as a enterprises own call center, provide service to enterprises customer.
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The powerful AnyService@ZXNGCC call center entity can be divided into multiple logically independent call centers. The logical call centers independently carry out services and are independently operated and managed. This characteristic allows the ZXNGCC to realize virtual operators or provide enterprises with powerful outsourcing capabilities through the operation mode for outsourcing agent services, in which the telecom company sets the stage and the enterprises act.
9.2.1.1
Network structure
Internet
. An outsourcing system must have a centralized call center platform part and distributed agent part. Because the ZXNGCC system is pure-IP structure, the remote agent and the MS (Media Server) can be distributed in anyplace, like the enterprise users equipment room.
9.2.1.2
Remote agent solution
According to the agent and MS location, the remote agent solution can be divided into 3 modes: l Agents and MS both in center: All the agents and MS place at operator side, can realize centralized agent management. But will have trunk circuits while the subscriber commnunicating with agents, and will occupy the long-distance trunk.
Agents in remote, MS in center: The agents place at anyplace that the operator what, like the other city, the enterprise. This mode can provide decentralized agent management, the agent girl can be the enterprises employee, is more flexible. But will still have trunk circuits while the subscriber commnunicating with agents, and will occupy the long-distance trunk. Agents and MS both in remote: both the agents and MS are in remote, not exists trunk circuits, not occupy the long-distance trunk, but will have some additional costs. We suggest adopt this mode while there has a greate number of agents in one site.
9.2.2
VIP Customer Service
ZTE is the innovative provider of Call Center for operators committed to the retention and growth of their high-value VIP customers. ZTE specializes in delivering concierge programs and VIP services. ZTE Call Center collects the habit and analyzes the data of VIP customers to provide specified services, dedicated agents and preferred call queuing and routing policy. ZTE offers three-dimensional solutions for VIP Call Center.
9.2.2.1
VIP Call Queueing and Routing Policy
VIP Call Queuing Policy includes: Call queuing by VIP service. Call queuing by VIP calls. The VIP calls arriving earlier are put into the queue first and hence are distributed first. Call queuing by VIP agents. The agents that become idle earlier are queued first and hence are automatically distributed first with VIP calls. Call queuing by VIP agent skills. An agent may have multiple service skills. Call queuing by the shortest response time of the agent, that is, the agent with the shortest response time will be first distributed with VIP calls. Call queuing by the shortest average response time of the agent, that is, the agent with the shortest average response time will be first distributed with VIP calls.
VIP Call Routing Policy includes: Policy of routing calls to the familiar VIP agents or the VIP agents that have recently accepted such calls Policy of routing calls to the specified VIP agent Users hierarchical routing policy Predicative routing policy
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9.2.2.2
VIP Agent
VIP Agent includes: Highly trained staff Specialized in a particular field Dedicated staff for a particular customer Dedicated staff to a particular field
9.2.2.3
VIP Services
Follow Table 1 for a detailed list of VIP Services.

Table 1 VIP Services
Sr. No.
Category
Description A personal assistant can be a person or machine for assistance purposes. It can provides services such as: Personal greeting message Providing help or assistance in doing some work Making reservations for hotels Making holiday plans Providing telephony services by making calls to connect the customer with Party B IVR based scheduler A virtual office is an office established virtually. It helps the customer to stay in touch with office anywhere any time. It helps customer to receive and respond to important E-mail, telephone calls and fax. Information desk, keeps the customer in touch with the up-to-date information, whether its the world of sports, news, business or weather forecast. Customer can also customize the nature of this update as per his/her interests. 0800 service includes the response from corporate customers to the queries, complaints or suggestions made on the toll free number of their company. Directory service assists the customer in making his/her contact list and their information such as, address, telephone number, mobile number, E-mail and web address etc. This service also provides emergency numbers. The services offered by director service also include
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1.
Personal Assistant
2.
Virtual Office
3.
Information Desk
4.
0800 Service
5.
Directory Service
making of call by selecting Party B.
9.2.3
Complaints & Suggestions
The complaint service is provided for the system to handle subscribers complaints and suggestions regarding tariff, service, network construction and service management. The customer service center sorts the suggestions of the subscribers and sends them to the related departments for reference. For complaints regarding after-sales maintenance, services, agent business & reselling and tariff, the system queries the contents of complaint in time and decides and tracks the complaint handling of the related department. The related department then returns the handling results to the customer service center, where the handler returns the result to the subscribers. For subscribers that do not leave or are not willing to leave their contact information, the system allows them to query information. The complaint and suggestion service is manually completed by service representative agents. It comprises the following contents: Information handling of subscriber complaints; Complaint handling by the related department; Feedback of the handling information; Comprehensive query: The complaint information and handling information can be queried; Complaint work order; Alarm prompt: The related alarm is given when the complaints are not handled upon expiry of the limited time or the complaints not handled reach a certain number; The AnyServiceTM call center supports complaints in the following modes: By phone, visit (reception room), mail and e-mail, voice, Internet, and designation of the principal responsible person. The return visit can be completed by phone, mail or e-mail. Although the complaint modes vary, the handling procedures are similar, that is, acceptance of the complaints, work order dispatching, handling, work order return, return visit, and archiving. They are managed in a closed loop and their handling state can be queried. The handler inputs the related information of the customer and the complaint contents in the registration work order based on the description given by the subscriber, and sends the work order to the background. The system also supports preprocessing, that is, the preprocessing of the issues complained by the subscriber are not complaints in the real sense. For example, the installation complaint before the installation
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deadline (for example, the deadline is 30 days, while the complaint is given 10 days ahead of the deadline) will not be handled as a complaint. Yet it can be recorded and saved in the database and be handled after the deadline. It becomes a complaint if the installation is still not completed by the deadline. Otherwise, it is not a complaint and will be archived instead. After receiving the work order, the handling department handles the complaint based on the complaint contents and the handling comments from the background, pays a return visit to the subscriber, confirms that the complaint is handled, fills in the handling comments, and then returns the work order to the background service agent of the call center. If there is claim/handling suggestion service for this work order, the relevant application form shall be completed and sent to the background service agent of the call center. If the complaint is not within its scope, the handling department will note this on the work order and return it. The service workflow is as follows:
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Subscriber
Service representative agent
Background service agent
Handling department N
Customer inform ation Com plaint information
Enter the complaint contents
Com plaint registration work order
Is it a consultation?
No
Invoke the work order, input the handling com m ents, and select the handling departm ent
Dept. 1 Invoke the work order to view the complaint contents and the com ments of the m onitoring console
Yes
...
Dept. N Invoke the work order to view the com plaint contents and the comm ents of the monitoring console
Reply to the custom er consultation
Note: There may be several handling departments and the work order can be assigned to them in sequence or at the sam e tim e.
Is the dept. responsible for it?
Com plaint consultation ends. M ake an rchived? mark
Yes
No
Handle the complaint and reply to the custom er registration work order Invoke the com plaint registration work order Return the Work order to m onitoring console Is the issue solved? Fill in the com ments
Yes
Customer com ments
Return visit
Pay a return visit to see whether the custom er is satisfied and fill in the work order
No
Is the customer satisfied? Yes The handling ends. Archive the com plaint registration work order
No
Fill in the responsibility dept. and dispatch the work order again
Archive the complaint registration work order
H andling 1
Note: Handling 1: The work order m ay be dispatched to new responsible departments when it is dispatched again.
For the work orders not handled in time, the system will generate pre-warning and alarm information. The handling workflow of the pre-warning and alarm information is as follows:
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Detect in real time the work orders not handled N The pre-warning time (in hours) before the handling deadline of the work order. It differs with the service type of the work order and its value can be configured. Time to the work order return deadline < N hours
Continue detecting
No
Yes Add to the prewarning and alarm list
Service type of the work order Work order deadline
Delete the work order from the pre-warning and alarm list
Yes
Pre-warning and alarm work order list
List items
Work order return time Handling state Handling dept.
Check whether the work order has been returned?
9.2.4
Consultations
As the direct window provided by telecom enterprises for subscribers, the telecom customer service center has a fundament role in replying to all kinds of consultations put forward by subscribers, publicizing knowledge about telecommunication services to help the subscribers learn information about the telecom enterprises and services, and guiding the subscribers to correctly use these telecom services. The service consultation involves the following contents:
1.
Consultation of the basic telecom services and new services provided by the telecom enterprise.
2.
Consultation of the proceedings, preconditions, handling site and charge standards concerning the application of telecom services.
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3. 4.
Consultation of the service time limit and service handling cycle. Consultation of the types, brands, performances, prices and usage methods of telecom products.
5. 6.
Consultation of the telecom discount policies and subscriber policies. Consultation of all questions that may be raised by customers in their use of the telecom services.
With the consultation service, subscribers can learn the latest dynamics of telecom operators and pulse-diagnose the new services at any time and any place without stepping out of the door. Therefore, the consultation service plays a very important role in the promotion of the new services launched by telecom enterprises. It can raise the corporate image of telecom enterprises to a broad range of subscribers, enhance their loyalty to and satisfaction towards the enterprises and thus reflect the level of the operator services. ZTEs call center supports the flexible combination of the automatic and manual processing modes to implement the telecom consultation service. In the manual processing mode, the service representative agent directly answers the questions raised by subscribers. In the automatic processing mode, the system provides voice navigation for subscribers to guide them in obtaining the answers to their questions in the consultation. The call center can fax the answers to the consulting subscribers according to their requirements. In the manual consultation service, the questions of subscribers are answered by means of receptionist service and immediate answering on the phone. For the questions that cannot be immediately solved, they will be delivered to the background for further processing. The receptionist service consists of the following steps:
1) The receptionist understands the questions raised by the consulting subscriber. 2) He/she consults the relevant documents and answers the subscriber orally or plays voice to the subscriber (if a voice file exists for such a question). 3) For the questions that cannot be immediately solved or if the subscriber requests the answer by fax or other non-instant means, the subscriber shall key in his/her contact information so that the system will send the work order to the background for processing.
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The background service consists of the following steps:
1) The background system receives a work order from the receptionist. 2) The system makes processing based on the work order information. 3) The system replies to the consulting subscriber according to the contact information of this subscriber. 4) The system archives the work order.
ZTE call center system provides a consultation management system for the administrators to dynamically manage and maintain the types and contents of consultation in the automatic and manual processing modes, so that the basic contents of consultation vary with the time and changes of the service contents. The processing flow is shown in the following figure.
1.
Manual processing mode
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Access of the consulting call or the call transferred from the consultation workflow
The service representative handles the consultation
No Can it be solved immediately?
The consulter is told that his question will be answered later and the work order is sent to the background for processing
Yes
Answer the consulter in the voice or fax mode
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2.
Automatic processing mode
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Enter the consultation workflow
The system provides voice navigation and collects the subscriber inputs
Yes Return?
Return to the main workflow
No Transfer to manual handling? No Play the next voice and collect the subscriber inputs Yes
Put it in the queue for manual handling
Find the final information No Play the next voice and collect the subscriber inputs
Yes
Play the answer to the consulter
Play the voice: Press 1 to listen again, 2 to 1 fax, 0 to return to the last menu, or * to manual handling 2 0 Return to the previous step * Put in the queue for manual handling
Send fax
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9.2.5
Billing Inquiry
Query service is one of the basic services provided by the telecom customer service center to meet subscribers requirements to query such data as telephone numbers, call charges, fee collection information and operator service information. Based on the telecom service operation needs, ZTEs call center system provides a broad range of items for subscribers to query, including: Charge query: l l l l l l l l l l l l l l l l l l l Query of integrated data Query of charge details Query of fee collection details Query of service suspension and resumption Query of other service suspension and resumption Query of charge urging information Query of history charges Query of fee collection history Automatic query of toll call details Manual query of toll call details Query of telecom information Query of bills through the intelligent 800 system Query of non-archives subscriber charges Query of DDN archives Query of ordinary telephone archives Query of dedicated line archives Query of subscriber telegram archives Query of accounting telegram archives Query of toll line rental archives
l l l l l l l l l l l
Query of communication piping rental archives Query of communication pole line rental archives Query of subscriber switch archives Query of mass call details Query of 800 system archives Query of packet switching archives Query of DID archives Query of Internet archives Query of IP call details Query of Internet CDRs Query of TV information
Number/line query: l l l l l l l l Order query in the business hall Query of work orders at the query console Query of the application form number Display of the work order flow direction Query of service processing rules Query of charge standards Query of the number change to cutover Query of work order history
As telecom subscribers pose higher service requirements, the originally simple telephone number query service can hardly make the subscribers satisfied. ZTEs AnyServiceTM call center system provides a new generation of intelligent query service with comprehensive functions to bring direct economical benefits for telecom enterprises. For details of the intelligent query service, refer to the value-added service section. The query service can be implemented flexibly in the automatic and manual processing modes. Similar to the consultation service, the query service relies on the means of receptionist service and immediate answering on the phone. For the query items that cannot be immediately answered, they will be delivered to the background for further processing.
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In the processing of the query service, the system needs to authenticate the subscribers. The authentication falls into multiple scenarios: Requiring the subscriber to query with the local machine, or verifying the subscriber password or the subscribers contact number or service handling number. Different authentication modes are set according to the different query items. In addition to the subscriber authentication, the processing workflow of the query service is similar to that of the consultation service as described before.
9.2.6
Service Handling
Service handling means that the subscriber can apply anywhere for services via the customer service center and the service handling status can be queried at any time. Through the customer service center, multiple services can be handled: IP service, data services, toll call services and local call services. In addition, some value-added services can be handled, such as 800 telephone, etiquette telegram and ISDN services. A subscriber can apply for the services via telephone, fax and Web. According to the different service requests, the system preprocesses or directly handles them. The service handling operation is completed manually by service representative agents. The handling result can be returned to the subscriber automatically or upon query by the subscriber.
Service handling workflow

The service handling workflow is specially designed for service handling. In the initial period of platform construction, service handling is restricted to the handling of basic telecom services and it is characterized by the following: 1) the subscriber will be charged; 2) the subscribers identity must be authenticated; 3) the subscriber needs to acknowledge his/her behaviors; 4) the proceedings are complicated.
Initial installation and account opening service, including the initial installation and account opening of ordinary telephones, PAS, ISDN, DDN, trunk lines, circuits and telecom card service; the addition of telephone functions and other new functions; the initial installation and account opening of other new telecom services.
Relocation service, including the relocation of ordinary telephones, PAS, ISDN, DDN, trunk lines and circuits.
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n Service of change of non-rental relationship, which refers to the service of change unrelated to the rental relationship between telecom enterprises and subscribers, exclusive of the initial installation and relocation services. It involves number portability, number resumption, number change, change of the SPC switch function, and change of telephone use attributes (ordinary telephone trunk, circuit ordinary telephone, public payphone ordinary phone, ordinary phone ISDN). n Service of change of rental relationship, which refers to the service of change related to the rental relationship between telecom enterprises and subscribers, exclusive of the initial installation and relocation services. It covers account transfer, account splitting, account merge, name change, telephone equipment removal and the removal of circuits and trunk lines. n Other services, such as telegram service, voice mailbox, calling number display, 800 number service and store-and-forward service etc. The service handling flowchart is given as follows:
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Service handling Get the customer service requirement N
Can handle it?
Customer of initial installation?
Can other departments handle it? Y
Explain the reasons
Enter the telephone number and password Enter the preprocessing interface
Notify the customer of the relevant handling department
Auto check by the system Enter the basic handling information of the customer Transfer to the background processing workflow N Complete handling immediately Y Enter the OA system OA workflow Y Subscriber defaulting N
Prompt the customer that it cannot be handled Y Tell the customer to settle the owed fee before service handling
Exit
Customer
Service Handling Workflow
9.3
ZXNGCC Applications
No. 1 2 3 4 Area
Shanghai China Sichuan China Guangxi China Jiangxi
The following is a user list of enabled ZTEs NGCC systems: Operator

China Telecom China Telecom China Telecom China
Service
International gateway exchange attendant position Best Tone system Hotline 10000 customer care system 12580 system
Remarks
30 agents 442 agents 742 agents 200 agents 55
China
Mobile China Telecom China Telecom China Telecom Jiangsu Telecom Huatai Securities Sichuan Telecom Beijing Mobile Outsourcing call center system Outsourcing call center system Best Tone system Outsourcing call center system Telephone agency transaction system and agent outsourcing Hotline 10000 system Hotline supporting platform service 600 agents 200 agents 120 agents 4000 agents 100 agents 1982 agents 52 agents 50 agents 200 agents 700 agents 533 Agents
5 6 7 8 9 10 11 12 13 14 15
Guangdong China Guizhou China Hainan China Jiangsu China Jiangsu China Sichuan China Beijing China Colombia Angola Ethiopia Pakistan
EMCALI
Angola Telecom
Telephone survey system Customer care center system Customer care center system PTCL Customer Care System
ETC PTCL (Etisalat)
10
10.1
Download Service
Introduction
With improvement of living level, handset has come into every house and has become a mandatory communications tool in the life. With promotion of short message (SM) value-added services as dayspring and with rapid development of data services such as MMS, Java download, stream media, position service, and mobile games as symbols, mobile data services is now leading people to Handset Living Era, and handset is being changed from a communications tool into an entertainment tool. In such great change, consumption of contents is now at the peak of the telecommunications history. From power-on picture, ring tones, menu setting, information service, and games entertainment, people are eager to obtain individualized, fresh, and abundant content resources anytime anywhere. The traditional acquisition modes of the contents preset to a handset or obtained from a PC can no longer satisfy with requirements of users. Under this background, the over-the-air (OTA) download technology is invented, which enables users to obtain media objects remotely through the OTA of mobile communications system. Dependent on OTA download, users manage to download various applications and contents provided by the network according to their hobbies and requirements by simple operations.
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Therefore, the OTA download service became very hot as soon as it launched, occupying a large market share.
10.2
10.2.1

Powerful system processing ability and expandability
The ZXME CDS adopts distributed design. You can adopt the trunked or distributed modes to improve system processing ability and system expandability.
10.2.2
Standard open system

The CDS supports standards issued by international organizations such as IETF, OMA, and 3GPP.
10.2.3
Modulization structure
The CDS has a high modulization structure, and the modules can be combined flexibly into service engine products that support vertical or horizontal rack to satisfy with requirements of carriers. Standard module design, with good reusability, enables quick customization for customers products.
10.2.4
Powerful system support platform

Based on ZTE solid technology accumulations in the telecom industry, the download platform is equipped with an experienced, high-efficient, stable, and customized-flexible system support platform in the existing network applications.
10.2.5
Telecom-level high reliability design

The software adopts the redundant error correction design and mature overload control, while the hardware adopts the redundant backup plan. The data storage takes advantage of reliable mechanism of the stored equipment, and hence ensures that there is no single-node fault in the system.
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10.2.6
Overall service support

The CDS provides three download modes including HTTP download, Java download, and OMA download to satisfy with such application environments as WAP1.x and WAP2.0. It provides multiple service functions such as single download, monthly service, program-based monthly service, service recommendations, service present, SM registration, WEB registration, and WAP registration. It also supports online applications and DRM function.
10.2.7
Mature operation and management function

The CDS provides a series of operation and management functions such as user management, service management, SP management, marketing strategy management, and terminal management. It provides process event management based on the working flow mechanism, with complete functions and friendly interface, thus greatly improving the management efficiency and lowering management complexity and management cost.
10.2.8
High-efficient service processing function

The CDS provides high-efficient service processing functions such as authentication and rating. With short service response time, it can meet the demand of high-efficient, quick service processing when there are a mass of concurrent conversations.
10.2.9
Powerful billing function

The billing function can be customized according to services. It can provide billing strategies such as message rate system, monthly flat rate, and program-based monthly flat rate. It can also provide preferential prices at festivals or in certain time segments.
10.2.10
Complete contents management function

The CDS provides a series of contents managements functions to mange upload, basic information, contents category table, contents review, contents publishment, contents synchronization, and contents source, thus satisfying with the requirements of contents value-added services.
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11
11.1
Streaming Service
Introduction
With the development of network transmission and media coding/decoding technology, streaming service is experiencing a transition from wired network to wireless network. Mobile streaming service has become indispensable in the broadband wireless network. With the arrival of 3G, mobile streaming service, as a typical example of 3G era, is increasingly getting much attention from a wide range of equipment manufacturers and service providers. Based on its technical advantages, ZTE has established a leading position in mobile streaming technology and service.
11.2
11.2.1

Streaming On Demand
Content providers encode and compress recorded multimedia contents, store them on a content server. End users can access the portal, find the content of their interest and play it.
11.2.2
Live TV
Streaming coding servers encode and compress real-time signals. Streaming servers distribute them to user terminal players. End user can use his mobile terminals to watch TV program at any time and anywhere.
11.2.3
Streaming Content Encoding

ZXME MVS supports coding original streaming contents into 3GPP and 3GPP2 formats to provide streaming services based on file on demand on streaming server. It support original streaming content formats such as AVI, MOV, and MPG. In live streaming, the coding software provided by the ZXME MVS can collect and encode the input radio signals such as TV signals or A/V signals and timely compress them into streaming contents for use by live streaming. Currently a stand alone server supports eight channels of live TV program.
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11.2.4
Load Sharing
ZXME MVS supports two-level load sharing. The first level is load sharing for edge nodes. Based on distances between users and edge nodes and load conditions of edge nodes, central nodes select appropriate edge nodes to provide streaming services. The second level is load sharing among edge nodes. Inside edge nodes there is a CDN Agent responsible for collecting load conditions of various streaming servers. After receiving service requests from central nodes, the CDN Agent selects appropriate streaming servers .The two-level load sharing can be combined as required.
11.2.5
Distributed deployment of Streaming Contents

When the mobile streaming system adopts a central node and edge node deployment mode, central nodes stores all streaming contents while edge nodes popular contents. When the capacity of disk array is not enough, Edge nodes determine the popular extent of streaming contents in a certain mode and eliminate non-popular streaming contents. If they find some popular contents in central nodes, they can actively obtain them from central nodes.
11.2.6
Streaming Service Authentication

To use streaming service, you must pass through registration, login, and authentication. The registration and login belong to portal functions. After logging on the streaming system portal, a registered user can send encrypted media address links to the streaming/download server to request it to play/download streaming media. The streaming/download server will check URL information, including integrity of streaming address link and time validity. If the URL link is changed or the time label of URL address link exceeds a preset time range, then this URL is illegal and the download and play are forbidden. Otherwise, you can play media after streaming authentication.
11.2.7
Support of BREW Terminals

ZXME MVS provides a powerful player for BREW mobile phones without a built-in streaming player. Users can download the player from the BDS in the BREW distribution system of a carrier at any time. The BREW player has a built-in browser, by which users can log on the BREW portal to perform authentication, subscription, media navigation, and automatic activation of the BREW player.
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The BREW player has the following functions: Transfer media contents based on standard protocols; Play live streaming contents, streaming on demand contents, and local contents in audio visual formats such as MPEG4 SP, QCELP, AMR-NB, and AAC-LC and ensure synchronization between audio and visual media; Support the OMA Download protocol; Provide play function for local media files, support 3GP, 3G2, MP4 file formats; Manage local media files, release storage space; Brew Push SM can make brew player play the content automatically.
11.2.8
Symbian Terminal Support (only for Monitoring)

The ZTE video monitoring service platform provides the users of Symbian mobile phones without built-in streaming player with a powerful player, which can be easily downloaded from the portal. This player provides the following functions: Transmitting video contents according to standard protocols Supporting the playback of video contents in such formats as MPEG4 SP and instant monitoring Providing VCR control
11.2.9
Dynamic Relay
Dynamic Relay means that the streaming server dynamically obtains live streaming based on SDP information, issues it in the ZXME MVS, and users can play it by their mobile phones. Dynamic Relay is used between streaming server and live source. Thus the streaming server is located in a very favorable position. It receives media information from a live source only when users need to play live media information. Otherwise, it does not receive media information, and the live source does not send media information to the streaming server. In this way network bandwidth occupation and streaming server load are reduced.
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11.2.10
Code and File Formats

ZXME MVS supports the following code and file formats when playing live streaming contents and streaming on demand contents: MPEG-4 Visual Simple Profile level 0 H.264, H.263 profile 3 Level 10 QCIF and SQCIF for sizes of pictures on mobile phone AMR, AAC, and QCELP for audio encoding and decoding 3GP, 3G2, and MP4 file formats
11.2.11
Dynamic Bandwidth Adaptation

Mobile users may use very different network bandwidths at different times in the same place or at the same time in different places. So media contents with the same bandwidth rate cannot meet real-time play requirements of different users. ZXME MVS supports a bandwidth adaptation function to adapt to actual transmission bandwidths. When users play streaming contents, the ZXME MVS can detect their current bandwidths and then send streaming contents with approximate bandwidth rates to them so that they can see continuous pictures under the circumstance of different bandwidths. This function is suitable for VOD of multiple code rate files
11.2.12
Mobile Terminal Adaptation

Different mobile terminals have different processing capabilities and support different protocols. ZXME MVS can choose appropriate media contents and then send them to mobile terminals according to their processing capabilities. Mobile phones report their models by the User-Agent field. The streaming portal system adapts to portal page show according to the models to ensure that background pictures and words can be normally displayed. ZXME MVS can display different WAP pages according to different WAP browser models of mobile terminals. For example, it can display the WML portal page for WAP1.2 mobile terminals and the HTML page for WAP2.0 mobile terminals. ZXME MVS can also provide different portal pages according to the peer IP addresses of access pages. At this time the IP address attributes should be set in advance.
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This Function is suitable for VOD and download
11.2.13
SM Notification
ZXME MVS can send SM to mobile phones over an SM gateway. In sending SM, the streaming system acts as an SP user of SM service, and the carrier needs to provide an SP account. In the current stage the ZXME MVS mainly sends user password information to mobile phones by SM.
11.2.14
WAP Push
Similar to SM notification, the ZXME MVS can send WAP push messages through standard PAP protocols. It can also customize a WDSL interface to send WAP messages according to carrier requirements.
12
12.1
Location Services (LCS)

Introduction
ZTE has a positioning capability platform, ZXME LBS M100, which provides GSM-based CellID positioning capability with low precision and SUPL AGPS technology based on GPRS network with high precision. GSM-based CellID positioning capability with low precision: On the GSM network, the ZXME LBS M100 is a GMLC defined in the standards and only supports a CELLID positioning method. The GMLC can use the ATI (Any Time Interrogation) defined in CAMEL Ph2 to make a query in HLR. The HLR returns the cell ID of a current mobile phone to the GMLC to provide low location precision. WCDMA-based positioning capability on control-plane: On WCDMA network, the ZXME LBS M100 is a GMLC defined in the standards, supports positioning methods such as CellID, CellID + RTT, and A-GPS, and provides high, low location precision.
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SUPL AGPS user-platform positioning capability: the ZXME LBS M100 can be used in GRPS/WCDMA/TD-SCDMA network and other network which supports the packet data transmission. The multi-precision positioning including AGPS can be realized if the terminal can support SUPL positioning protocol.
12.2
12.2.1

Modular Architecture
The mobile positioning center (MPC) of ZXME LBS M100 consists of signaling gateway (it is unnecessary if the GPRS/WCDMA network only provides a SUPL AGPS positioning function), service server component, IP gateway component, and operation and maintenance component. Each of its function units adopts a modular structure to conveniently expand its capacity and function. Its service server component, in particular, can be used to build a network in both a single module and multi-module way. The ZXME LBS M100 can simultaneously perform MPC and user/LCS Client database functions. Its function modules can communicate with each other using a high speed router. It has a distributed processing mode, and its major components adopt 1+1 redundancy backup and load sharing modes.
12.2.2
Standard Signaling Interface

Le interface standard is strictly followed. The ZXME LBS M100 strictly follows multiple network (including
GSM/GPRS/WCDMA/TD-SCDMA/CDMA) control-plane signaling standard, such as, the IS-41E protocol, the IS-41D protocol and MAP signaling defined by 3GPP and 3GPP2 specification. It also strictly follows user-plane protocol, including gpsOne protocol in V1 and V2, and OMA SUPL specification.
12.2.3
Strong Processing Capability

The ZXME LBS M100 can process 100 positioning operations per second. When its traffic model is 0.2 positioning operations per user in busy hours, a single module supports 1 million users.
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Its signaling gateway adopts a compact structure in the 2G network. A single module usually supports 32 signaling links, 256 signaling links at the most. The module supports 2M high speed links and multi signaling point functions. Its ultra high density of integration in hardware makes it more compact, more reliable, and more cheaper.
12.2.4
High Reliability
In the GSM network, the key components of signaling gateway such as primary processor, switching network board, and communication board adopt active/standby hot backup or load sharing to make system breakdown time reduce to several seconds. The core processing components adopt advanced cluster technology and active/standby dual-computer system to ensure the continuity of services. The ZXME LBS M100 adopts high performance database (UNIX platform) and redundant array of inexpensive disks to ensure data security. The links adopt a dual-hub and dual-network structure to ensure smooth network communication. The ZXME LBS M100 provides powerful fault location and signaling tracking functions to accurately find fault positions. The software adopts a hierarchical and modular design, system running monitor mechanism, resources management/monitor/protection mechanism, overload control function, and object-oriented memory database to ensure very high system reliability.
12.2.5
Powerful Operation and Maintenance Tools

The ZXME LBS M100 provides powerful operation and maintenance tools such as service handling, charge management, performance measurement, fault management, diagnosis test, configuration management, signaling tracking, security management, log management, clock management, database management, service observation, and system management. It has a Chinese graphical interface and supports various remote operation and maintenance modes through dialing access, DDN/X.25 access, and Internet access.
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13
Service
Service Evolution Suggestion for VMS

Open Platforms 2G IN SMSC MMSC CRBT Download Streaming CC Conference Voice Message Service 3GPP R5 SDP, OCS FDA Mobile Newspaper MRBT Download Streaming NGCC (outsourcing, Anyinfo) Video Conference Video Message Service Instant Message (SoftDA Service) 3GPP R6
Value-added
In the architecture of ZTE VAS solution, there is an adapt layer between the bearer network and services, and the adapt layer can support the traditional PTSN, GSM/WCDMA network, and the future NGN, IMS network, so ZTE VAS solution has nothing to do with the bearer network, can support the network transmission smoothly.
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