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It is defined as planning, production, & presenting the product lines for identified target markets. It is the most distinctive function among firms that deal products changes frequently Compared with other industries apparel industry is unique & character of the business is different.

Principles of merchandizing are today much more widely used Textile & apparel trade associations develop the new technology quick response This technology later being used in the textile & apparel industry. Textile industry produce 3 types of products: 1. Home textiles 2. Industrial textiles 3. Apparels

All the production methods in apparel units are much more labour intensive. In the retail sector the kind of the materials & display equipments are made to suit the soft flexible materials Apparel industry is recognized as change intensive In developed countries the blend of fashion & seasonal influences result in major change in product offerings

Fashion is defined as the way the people live, walk, dress, behaveetc It influences the change in style, color, pattern, shape, fitetc Merchandizing is also used in other industries such as automobiles Merchandizing is integrated to all parts of textile & apparel trades Today with vertical integration many apparel firms are merchandizing for both wholesale & retail stores

Function of apparel merchandizing: 1. Fabric requirement calculation 2. Accessories requirement calculation 3. Sourcing fabric & accessories 4. Production follow up 5. Costing of garments 6.