Cebu Pacific Air

Our Mission Cebu Pacific Brings people together through an affordable, reliable mode of travela fun-filled experience that's delivered with a true heart and soul for service. We enhance the quality of life of the communities we serve and are an active partner in the nation's progress. Our Vision Cebu Pacific is internationally renowned as the most successful low-cost carrier in the Asia-Pacific region. We take pride in being the best domestic airline and the Filipino travelers' first choice. We are reputed for our unparalleled genuine, warm and caring service. We are recognized for our innovation and commitment to excellence, and we are the industry and academe benchmark for success. We are an employer of choice, providing many opportunities for professional and personal growth in a learning, egalitarian and non-bureaucratic workplace. Our people are goal-oriented team players, empowered and disciplined, with a big sense of integrity, enthusiastically spreading the culture of fun throughout the world. Our equipment, facilities and systems enable us to ensure consistent highly efficient levels of operation. We have a deep sense of family extending beyond the airline, encompassing the communities we serve and the family we love.

CRITERIA 1. Customers 2. Product / Services 3. Market 4. Technology 5. Philosophy 6. Concern for survival, growth, and profitability 7. Concern for self-concept / self-image 8. Concern for public image 9. Concern for employees

Present? Yes Yes Yes Yes Yes Yes Yes Yes Yes

Inclusive Statement
Cebu Pacific Brings people together through an affordable, reliable mode of travela fun-filled experience that's delivered with a true heart and soul for service. We are reputed for our unparalleled genuine, warm and caring service. We take pride in being the best domestic airline and the Filipino travelers' first choice. Our equipment, facilities and systems enable us to ensure consistent highly efficient levels of operation. We have a deep sense of family extending beyond the airline, encompassing the communities we serve and the family we love. We are recognized for our innovation and commitment to excellence, and we are the industry and academe benchmark for success. Cebu Pacific is internationally renowned as the most successful low-cost carrier in the Asia-Pacific region. We enhance the quality of life of the communities we serve and are an active partner in the nation's progress. We are an employer of choice, providing many opportunities for professional and personal growth in a learning, egalitarian and non-bureaucratic workplace.

Globe Telecom MISSION: Transform the lives of people, businesses and communities through innovative solutions. VISION: Happiest customers and employees. CRITERIA Customers Product / Services Market Technology Present? Yes No No Yes No No No No Yes Inclusive Statement
Happiest customers and employees. None None Transform the lives of people, businesses and communities through innovative solutions. None None None None Happiest customers and employees.

1. 2. 3. 4.

5. Philosophy 6. Concern for survival, growth, and profitability 7. Concern for self-concept / self-image 8. Concern for public image 9. Concern for employees

Pepsi Cola Products Philippines VISION STATEMENT Be the premier Food & Beverage Company in the Philippines MISSION STATEMENT We will continue to market a portfolio of international and home-grown branded quality products at prices that provide good value to our consumers in key Food & Beverage category. We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our employees, business partners and the communities where we operate. CRITERIA 1. Customers Present? Yes Inclusive Statement
We will continue to market a portfolio of international and home-grown branded quality products at prices that provide good value to our consumers in key Food & Beverage category. We will continue to market a portfolio of international and home-grown branded quality products at prices that provide good value to our consumers in key Food & Beverage category. None None None We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our employees, business partners and the communities where we operate. Be the premier Food & Beverage Company in the Philippines We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our employees, business partners and the communities where we operate. We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our employees, business partners and the communities where we operate.

2. Product / Services

Yes

3. 4. 5. 6.

Market Technology Philosophy Concern for survival, growth, and profitability

No No No Yes

7. Concern for self-concept / self-image 8. Concern for public image

Yes Yes

9. Concern for employees

Yes