Signified: Open shirt to expose chest and upright position Signifier: Superior position as he stands taller and shows

dominance

Signified: Male looking at the camera Signifier: Male dominance as he creates eyecontact with the audience.

Signified: Female leaning on the male Signifier: Reclining position on the male showing her weakness, also the face is mostly covered by the male showing that her body is on show, only to sexualise the image and promote the perfume though dismemberment.

Signified: Exposing the leg due to the male lifting the dress. Signifier: Sexualising the woman, showing the dominance of the male as he exposes her.

Signified: The female is looking at the audience. Signifier: Making eye-contact with the audience with an inviting expression sexualises women as they are used for their looks to sell products.

Signified: Chest on show, skin is exposed Signifier: To lure the audience and show use the dismemberment of the womans body to sell products.

Signified: Waitress outfit Signifier: Waitress outfit is worn, showing the limited intelligence of the woman in that she is put in a stereotypical womans job.

Signified: Male leaning over the woman, holding her down Signifier: The male holds the female down in a domineering pose, stereotypically showing male is strong and female is weak

Signified: The male is looking at the other male holding the woman down Signifier: Observing the strength of the male as they all crowd around, preventing the woman from leaving, representing again the weakness of the woman.

Signified: Chest on show, exposed Signifier:Exposing the flesh of the male shows his power and strength due to the muscles, stereotypical of a male.

Signified: Looking at the woman Signifier: He looks at the woman as he holds her down representing power and dominance.

Signified: Woman in an arching pose Signifier: A sexualised pose against the male, but also showing a struggling posture as she is exposed and showing weakness.

Signified: The female looks away from the male Signifier: The eyeline is away from any of the other males in the frame nor the audience showing a blank expression as she takes the strength of the male, steroetypically agreeing with the male.