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    Sadat Khan
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    The company needs to focus on improving quality which will lead to increased growth for the KFC side of the organization. The company also needs to work on its knowledge management and organizational learning strategies. A poor organizational learning strategy is also reflected in the fact that many of the store are old, rundown, and basically shells of a past.

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    The company needs to focus on improving quality which will lead to increased growth for the KFC side of the organization. The company also needs to work on its knowledge management and organizational learning strategies. A poor organizational learning strategy is also reflected in the fact that many of the store are old, rundown, and basically shells of a past.

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    35 views1 page

    Corporate Growth Strategy

    Uploaded by

    Sadat Khan
    The company needs to focus on improving quality which will lead to increased growth for the KFC side of the organization. The company also needs to work on its knowledge management and organizational learning strategies. A poor organizational learning strategy is also reflected in the fact that many of the store are old, rundown, and basically shells of a past.

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    Corporate Growth Strategy Domestic Market

    KFC has Corporate Growth strategy opportunities. The organization needs to work harder to build its sales in the domestic markets. The Colonels Promise is not being lived up to in many of the stores. The company needs to focus on improving quality which will then lead to increased growth for the KFC side of the organization. Furthermore, the multi-branding will help KFC sales to grow, as their can be an increased benefit from combining capital in placing 3 stores together to operate as one unit.

    Ansoffs Product-Market Expansion Grid

    Current Products
    1. Market-penetration

    New Products
    3. Product Development

    CurrentM arkets

    KFC needs to work towards penetrating more market segments


    2. Market-development

    Need to be able to compete with sandwich market for quick lunches.


    (Diversification strategy)

    New Markets

    Co-branding will help the company develop the domestic market

    By building the product mix the company can be more competitive.

    The company also needs to work on its knowledge management and organizational learning strategies. The company has aging systems for management processes. This symptom shows that the company is not providing clear direction to the franchises on improving technology within the businesses. Overall, when a franchise is more profitable, then the management will have more funds to ensure that the technology is up to date. A poor organizational learning strategy is also reflected in the fact that many of the store are old, rundown, and basically shells of a past . cash cow now flirting with a declining market.

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