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tw
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(02)2705-5066


Business Management

MBAMBA

PowerPoint

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III

e-mail : hope88@xuite.net

IV

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III

Unit 1-1

002

Unit 1-2

004

Unit 1-3

006

Unit 1-4

008

Unit 1-5

10 Part I

010

Unit 1-6

10 Part II

012

Unit 1-7

10

014

Unit 1-8

Part I

016

Unit 1-9

Part II

018

Unit 2-1

022

Unit 2-2

024

Unit 2-3

(Visionary Management)

026

Unit 2-4

(Scenario Planning)

028

Unit 2-5

030

Unit 2-6

(Corporate Value Chain)

032

Unit 2-7

Part I

034

Unit 2-8

Part II

036

Unit 2-9

038

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Unit 3-1

10 Part I

042

Unit 3-2

10 Part II

044

Unit 3-3

10 Part I

046

Unit 3-4

10 Part II

048

Unit 3-5

050

Unit 3-6

5 Part I

052

Unit 3-7

5 Part II

054

Unit 3-8

056

Unit 3-9

058

Unit 3-10 10

Unit 4-1

064

Unit 4-2

066

Unit 4-3

068

Unit 4-4

070

Unit 4-5

072

Unit 4-6

074

Unit 4-7

076

VI

060

Unit 5-1

080

Unit 5-2

Part I

082

Unit 5-3

Part II

084

Unit 5-4

086

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Unit 5-5

088

Unit 5-6

090

Unit 5-7

Part I

092

Unit 5-8

Part II

094

Unit 5-9

096

SWOT

Unit 6-1

SWOT Part I

100

Unit 6-2

SWOT Part II

102

Unit 6-3

9 Part I

104

Unit 6-4

9 Part II

106

Unit 6-5

9 Part III

108

Unit 6-6

110

Unit 6-7

112

Unit 6-8

114

Unit 7-1

10

Unit 7-2

Part I 120

Unit 7-3

Part II 122

Unit 7-4

Part III 124

Unit 7-5

118

126

Unit 8-1

130

Unit 8-2

Part I

132

Unit 8-3

Part II

134

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VII


Unit 8-4

136

Unit 8-5

138

Unit 9-1

142

Unit 9-2

144

Unit 9-3

146

Unit 9-4

5W/2H/1E Part I

148

Unit 9-5

5W/2H/1E Part II

150

Unit 9-6

152

10

(Leadership)

Unit 10-1

156

Unit 10-2 3

158

Unit 10-3

160

Unit 10-4

162

Unit 10-5 V.S.

164

VIII

11

Unit 11-1

168

Unit 11-2

170

Unit 11-3

172

Unit 11-4

174

Unit 11-5 Part I

176

Unit 11-6 Part II

178

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12

(Decision-making)

Unit 12-1

182

Unit 12-2

184

Unit 12-3 Part I

186

Unit 12-4 Part II

188

Unit 12-5 Part III

190

Unit 12-6

192

13

Unit 13-1

196

Unit 13-2

198

Unit 13-3

200

Unit 13-4

202

Unit 13-5

204

Unit 13-6

206

14

Unit 14-1

210

Unit 14-2

212

Unit 14-3

214

Unit 14-4

216

Unit 14-5

218

Unit 14-6 S-T-P

220

Unit 14-7

222

Unit 14-8

224

Unit 14-9 4P

226

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IX


Unit 14-10

228

Unit 14-11

230

Unit 14-12

232

Unit 15-1

236

Unit 15-2

238

Unit 15-3

240

Unit 15-4

242

Unit 15-5

244

Unit 15-6

246

Unit 15-7

248

Unit 15-8

250

Unit 15-9

252

Unit 15-10 KPI

254

Unit 15-11 360

256

15

16

Unit 16-1 Part I

260

Unit 16-2 Part II

262

Unit 16-3

264

Unit 16-4

266

Unit 16-5 Part I

268

Unit 16-6 Part II

270

Unit 16-7

272

Unit 16-8

274

Unit 16-9 Part I

276

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Unit 16-10 Part II

278

Unit 16-11

280

Unit 16-12

282

Unit 16-13 5

284

17

Unit 17-1

288

Unit 17-2

290

Unit 17-3

292

Unit 17-4

294

Unit 17-5

296

Unit 17-6

298

Unit 17-7

300

Unit 17-8

302

Unit 17-9 IPO

304

Unit 17-10

306

Unit 17-11

308

Unit 17-12 IFRS

310

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XI

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Unit 1-1
Unit 1-2 6
Unit 1-3 2
Unit 1-4
Unit 1-5 10 Part I
Unit 1-6 10 Part II
Unit 1-7 10
Unit 1-8 Part I
Unit 1-9 Part II

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1-1

Unit

(The Nature of Business)(Product)

(Service)

1.
2.3.

<25>

25

002

()

( )

( )

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(02)2705-5066

(2)

(1)

(3)

(3)

003

( 4)

Cor por a t e

(1)

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1-2
6
Unit

(
)

004

WTO

APP
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(02)2705-5066

005

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(02)2705-5066

1-3
2

Unit

(
)

006

(Prot)EPSROE
(Profit)

(Market
Value)
(EPS)
(ROE)
EPSROE
(Social Responsibilities)

1970

(Ethic)

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3
1.

2.EPS

3.ROE

1.
(Profit)
007

2.
(Corporate Social
Responsibility)

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1-4

Unit

(
)

008

()

()

()

()

()(Favorable Long-run Result)

()(Good Corporate Image)

()(Enough Capabilities To Do)

()

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(4)

(3)

(2)

(1)

(1)

(5)

(4)

009

(2)

(3)

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(02)2705-5066

1-5
10 Part I
Unit

(
)

010

10
()(Human Resources)

()(Capital Resources)

()(Equipment Resources)

()(Information Resources)

()(Material Resources)

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10
(10)
(9)

(1)

(2)

(6)

(7)

(8)

(3)

(4)
(5)

Input()

011

Processing

Output

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1-6
10 Part II
Unit

()(Marketing Resources)
(
)

012

()(Time Resources)

(Timing)

()(Brand Resources)

IBMP&G
APPLE McDonald TOYOTA 7-11
Coca-cola iPhone Nissan BENZ
BMWHAYATTCNNDisneyLVDiorChanel
Gucci Panasonic Acer Asus HTC Giant
(Brand
Assets)
()(Reputation Resources)

(Corporate Citizen)
()(Organizational Culture Resources)

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2
1.

2.
3.

4.
5.

1.

2.
3.
4.
5.

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(02)2705-5066

013

1-7
10
Unit

(
)

014

(Decision-making)

(Growth)

(Liquidity)

(Efciency)

(Revenue)

(Scale Economy)

(Stability)

(Productivity)

(Speedy)

Gary Hamel
I(Innovation)

APPLEiPodiPhone
iPad
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10

10

2.(Profit)

1.(Growth)

6.(Efficiency)

015

3.(Scale)

5.(Innovate)

4.(Speed)

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1-8
Part I

Unit

(
)

016

()
()
( )

()

()2

1.(Public Corporation)

2.IPO(Initial Public Offering)

IPO
Nasdaq(NYSE)

3.(Board of Directors)

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(1)
1.
100%

3 .

2.

017

( 1 )

IPO

( 2 )

Initial Public Offering

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1-9
Part II

Unit

(
)

()(Profit Business)

()(Nonprofit Business)

()(Government Business)

018

()(Private Business)

()(Domestic Business)

()(Foreign Business)
IBMHPP&G
SONYTOYOTA

()

SubsidiaryBranch Ofce

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()

1.
2.

()

1.
2.

()

1.
2.

()

1.
2.
3.

()

1.
2.
3.
4.

(1)
(2)
(1)
(2)

1.
2.
3.

()

6
019

1. 2.
3. 4.

1.

2.

3.
4
OK
city supers
4.

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www.wunan.com.tw
(02)2705-5066

Unit 2-1
Unit 2-2
Unit 2-3 (Visionary Management)
Unit 2-4 (Scenario Planning)
Unit 2-5
Unit 2-6 (Corporate Value Chain)
Unit 2-7 Part
Unit 2-8 Part
Unit 2-9

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2-1

Unit

( )
(Management Function)

()(Business Function)

022

1. CEO(Chief Executive Ofcer)

2. COO(Chief Operation Ofcer)
3. CTO(Chief Technology Ofcer)
4. CLO(Chief Law Ofcer)
5. CFO(Chief Financial Ofcer)
6. CSO(Chief Strategy Ofcer)
7. CMO(Chief Marketing Ofcer)
8. CAO(Chief Accounting Ofcer)
9. CFO(Chief Factory Ofcer)

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()

()

1.

3. 4.

2.

5.

1.

2.
3.
4./

5.
6.
7.
8.
9.
10.()
11.
12.
13.
14.

023

1.

2.
(P-D-C-A)

3.

(Plan)

(Do)

(Check)

(Action)

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2-2

Unit

(
)

024

FedEx

Federal Express

(Vision)

()
()
()

1. 2.
3.Luxgen4.
5.6.
7.

(Mission)

1.2.
3.4.5.
6.7.

1.
2.

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(MBA). .
, 2013.01

ISBN 978-957-11-6924-8 ()
1.
494

101023856

1FRY

(MBA)









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