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It started off as a Bar B Q Rolls and fast food joint a decade ago and over the period of time has turned into a dining, take away, delivery, catering and hangout spot. Opened at Khadda Market, Defence in 2000.
Saima Shopping Mall, Food Court, Gulistane-Jauhar, Karachi 77-H, H-Block, Phase-I, Near Masjid Chowk, Defence Lahore.
Strengths -Loyal customers -Strong financial position -Supply chain -Pricing -Order Processing -Reputation management -Various product lines -Consistency in taste -Online presence
Weaknesses -Not enough Marketing efforts -Non Effective communication -No cases filed against companies with same name
Opportunities -Acquisitions -Emerging markets and expansion abroad -Innovation -Online -Product and services expansion
Threats -Competition -Cheaper technology -External changes (government, politics, taxes, etc) -Lower cost competitors -Maturing categories, products, or services -Price wars -Product substitution