MUHAMMAD AHSAN

EXTERNAL MARKET AUDIT

Macro Environment
Political/ Legal Factors Economic Factors Technological Factors Social/ Cultural Factors

Consumer Profile
Stimulating demand through cost effective measures 25000 PKR per month and above Quality and cost focused customers

Competitor Analysis
Pakistan Suzuki and its target market Hino and Ford in heavy commercial vehicle segment Toyota for midsize commercial and utility vehicle segment

MUHAMMAD ARSHAD FAROOQ

Strengths:
5th largest trucks and commercial vehicle producer in world Strong basis with regard to Tata Group Successful Producer of low cost automobiles Capability to meet international standards through in-house crash tests facility. Focusing upon new products and acquisition. High spend on product innovation.

Weaknesses:
Return on Investment on TATA motors shares in low. TATA motors is not able to meet safety standards in their vehicles. The domestic sales of the company are not up to the mark. Tata has not got a foothold in the luxury car segment in its domestic market.

Opportunities:
Third world countries Supplier Relations Through its efficient and cheap product it can easily capture large market share. Target middle class peoples which ultimately result in increase sales.

Threats:
Political instability. cultural problems. Large competition already exists. Low safety standards can impact on sales. Continuously Increasing fuel and material prices.

MUHAMMAD WAQAS

Marketing Objectives
Strategic Thrust Strategic Objectives

Core Strategy
Target market Competitors target Competitive Advantage

HASEEB SHAD

Marketing Mix Decisions

Product Price Place Promotion

PRICES IN INDIAN RUPEES

Model Nano BS III Nano BS IV Nano CX BS III Nano CX BS IV Nano LX BS III Nano LX BS IV

Non-Metallic Rs.151802.00 Rs.153253.00 Rs.181391.00 Rs.182966.00 -

Metallic Rs.184537.00 Rs.186272.00 Rs.208736.00 Rs.210554.00 1 Indian rupee = 1.75 PKR

Budget:

Organization and Implementation

Control