Professional Documents
Culture Documents
Project Work on
INTRODUCTION
Since its inauguration by Mahatma Gandhi in 1919, the Union Bank of India has
grown to become one of the country’s largest public sector financial institutions.
With annual revenue of more than INR 6,000 crore (approximately US$1.3 billion),
the bank is more than fulfilling Gandhi’s directive that India “should have the ability
to carry on a big bank, to manage efficiently crores of rupees in the course of our
national activities.”
The Union Bank of India now operates more than 2,000 branches across India,
administered by approximately 80 offices, including 43 regional offices. To be the
first choice for customers by building beneficial and lasting relationships with
customers through continuous improvement, and in recent years the pursuit of this
vision has seen it embrace state-of-the-art banking technology, including online
banking and payment gateway solutions. As a result, the bank has earned a
reputation for being technology-savvy and customer service-focused.
Union Bank has ensured complete customer delight, living up to its image of,
“GOOD PEOPLE TO BANK WITH”. Anticipative banking- the ability to gauge the
customer's needs well ahead of real-time - forms the vital ingredient in value-based
services to effectively reduce the gap between expectations and deliverables.
The key to the success of any organisation liew with its people. No wonder, Union
Bank's unique family of about 26,000 qualified / skilled employees is and ever will
be dedicated and delighted to serve the discerning customer with professionalism
and wholeheartedness.
Chairman & MD
Executive Director
Joint Executive Director
• General Manager
CA Directore
• Divisional GM
Workman Director
• Assistant GM
Shareholder Director
• Chief Manager
• Branch Maneger
• Officers
• Clerk
• Sub Staffs
Internal recruitment
External recruitment
When the required nos. are not fulfilled by internal recruitment bank makes process
for external recruitment. The bank belongs to PSU so that it has to follow the
guideline of Govt. For the purpose. The bank has to make a public advertisement
and disclose all facts, term & conditions. The selection is made on the basis of the
candidate’s performance
Candidates passing in both the Written Test and the Personal Interview be finally
ranked in a descending order on the basis of the aggregate marks obtained in the
Written Test &
Personal Interview under the respective GEN / SC / ST / OBC Category.
For the purpose they doesnot take any service of management consultant,
management institute, recommendation, deputation personal. The selection process
like (a) Job Analysis (b) Initial screaming (c) Application Bank (d) Test (e) Interview
(f) Refrence Check (g) Medical Final (h) Job Offers all are done by bank alone. The
lower end staffs can be directly taken by nodal office. I
Union bank has one of the best training systems in India. The training system of
Union Bank has been awarded the prestigious Golden Peacock National Training
Award instituted by the Institute of Directors, New Delhi for the best training system
in the Country. Presently the training structure consists of the Staff College at
Bangalore, and seven centers in various parts of the country. The training is
designed, delivered and assessed, based on systems suggested and put in place by
overseas consultants M/s. Vinstar Limited (AGL Group) of New Zealand. These
systems have been tested and refined by practical application. At Union Bank, the
training facilities offer an admirable approach to these opportunities.
In our pursuit of achieving higher standards they have further upgraded our
systems and sized up to 'international norms'. After a rigorous audit, in February
2001, the College is awarded ISO 9001 certification (for Design and Development of
Customized Training Programs) by Det Norske Veritas, of the Netherlands. They are
the only Bank to obtain ISO certification for the training system.
They have devised an outcome-oriented training process. Each and every module is
designed so that learning takes place through interaction. It is also ensured that this
learning is translated into action at the work place. There training programs
actually deliver value to the Organization. Post course surveys conducted by us
have confirmed this. . Physical, mental, spiritual and social upgradation of self for an
individual and building of teams of performers of outstanding Organizations take
place in the most natural way. Seldom has there been a time in which it has been
necessary for Organizations to attune Attitudes, upgrade Skills and kindle sparks of
Knowledge in their human force to the extent and with the rapidity required today.
Our 'facilitators' to learning - "Faculty" or "Trainers" in the common parlance- are
experienced bank officers with many years of exposure in the entire gamut of
banking. All the facilitators have been through an intensive orientation program on
adult learning processes drawn up by Vinstar of New Zealand. They are also
exposed periodically to updating of skills and awareness in leading institutions in
the country. Some have also been nurtured with professional training abroad at
premiere institutions like Columbia Business School, New York and the Manchester
Business School, England.
Motivation
What motivates people is an important consideration for captains of industry,
commerce and the public sector - in fact anyone who works with other people -
since people are central to the success of organizations. Leadership and Motivation
explores the subject in depth. What motivates people is an important consideration
for captains of industry, commerce, and the public sector -- in fact anyone in a
position of leadership. Leadership and Motivation explores the subject in depth.
Adair reassesses the theories of Herzberg and Maslow -- still the major contributors
to our understanding of motivation.
The structure given by the bank was like this. it clears the need of team work to
achieve the goal. The structure further help to make co-ordination between different
level of management and effective communication system also. A centralized
database vastly improved how common HR processes were managed. Employees
gained self-service access via a user-friendly Web interface, ensuring they could
quickly and accurately specify their HR needs and receive a timely response.
The money motivation is the biggest factor that comes under the basic for job. The
wages & salary are decided by banking authority generally. We find that wages are
given to daily based staffs. It is given to lower end staffs. The salary is decided by
authority, but the value added is the main features of the organization. The French
benefit and added services as maintenance as well as allowance are also given.
The organization also offers its employees a trip within India in every 4 year. While
executives have options for world tour also. The salary depends upon these factors.
○ Rank within organization
○ Scale in management level
○ Nature of job
○ Working condition
○ Years of working
○ Retirement option choosen
Performance Appraisal
By the same token, appraisal results are used to identify the poorer performers who
may require some form of counseling, or in extreme cases, demotion, dismissal or
decreases in pay. (Organizations need to be aware of laws in their country that
might restrict their capacity to dismiss employees or decrease pay.)
They are well aware about fact about pay accordance the work. Here the
salary is fixed but promotion depends upon the performance book.
Through out the prosier they judge for these qualities for appraisal
Commercial judgment
Product/technical knowledge
Time management
Planning, budgeting and forecasting
Reporting and administration
Communication skills
Delegation skills
IT/equipment/machinery skills
Meeting deadlines/commitments
Creativity
Problem-solving and decision-making
Team-working and developing others
Energy, determination and work-rate
Steadiness under pressure
Leadership and integrity
Adaptability, flexibility, and mobility
Personal appearance and image
Introduction
YES BANK, India’s new age private sector Bank, is an outcome of the professional
entrepreneurship of its Founder and his highly competent top management team,
to establish a high quality, customer centric, service driven, private Indian Bank
catering to the “Future Industries of India”. YES BANK is the only Greenfield license
awarded by the RBI in the last 14 years, associated with the finest pedigree
investors. YES BANK has fructified into a “full service” commercial Bank that has
steadily built Corporate and Institutional Banking, Financial Markets, Investment
Banking, Corporate Finance, Business and Transaction Banking, Retail and Wealth
Management business lines across the country, and is well equipped to offer a
range of products and services to corporate and retail customers.
A key strength and differentiating feature of YES BANK is its knowledge driven
approach, which goes beyond the traditional realm of banking, and helps adoption
of a diagnostic and prescriptive approach towards superior product structuring.YES
BANK pursues a strong Employee Value Propositionof ‘Creating & Sharing Value’,
with a vision to build an organisation, driven by Professional Entrepreneurship,
where all YES BANK’ers truly partner to direct, manage and accelerate the
development of YES BANK as the Young and Dynamic Bank of“Emerging India”.
It is this untiring and relentless passion for Professional Entrepreneurship that has
resulted in YES BANK being recently ranked as the THIRD Best Bank in India by
Businessworld. YES BANK also received the Continuous Innovation in HR Strategy
award at The Indiatimes Mindscape Employer Branding Awards 2007. YES BANK
recognizes that the only real source of sustainable competitive advantage for an
organization is the power of its High Quality Human Capital. Therefore, we foster a
leadership mindset that embraces meritocracy as a vital force to reward
performance and exceptional competency.
• Yes Bank In India has been ranked second among the new private sector
banks and first on the key parameter of growth among sixty-four Private,
Public and Foreign Banks in India. Yes Bank India have adopted the globally
recognized Six Sigma and ISO service standards.
Vision
YES BANK has a vision to champion ‘Responsible Banking’ in India where the
concepts of Corporate Social Responsibility and Sustainability are embedded in the
DNA of the organization and integrated in its Business Focus. YES BANK is
committed to adding long term value to society, to differentiate itself in the
marketplace based on a strong 'sustainability mandate' and to build in flexibility and
openness as part of its core strategy.
Objective
• To build a strong employer brand.
The main feature that differentiates Yes Bank India in the banking industry is their
use of knowledge bankers who are industry experts in various sectors of Indian
economy thereby helping their valued customers with in-depth knowledge of these
sectors. In general the products and services offered by the Yes Bank are:
• Corporate and Institutional Banking
• Financial Markets
• Investment Banking
• Business and Transactional Banking
• Retail Banking
• Private Banking
Human resource
"We believe that high quality Human Capital is the biggest asset in an organization
and have been focused on attracting and retaining the best talent from India and
abroad. We believe that best performance can only be achieved through
empowered employees and therefore, we offer all YES BANKers an opportunity to
work in a growth environment with a young work force."
"The company believes that employees are the key to building a strategic,
comparative advantage and enabling its business strategy of knowledge-based
banking and service differentiation."4
The banks strongest point is its human capital. Because the bank believe to provide
the services of best professionals in industries. Our differentiated view of banking as
a knowledge-based industry has ensured that our Bankers are also industry experts
in sectors like Food & Agribusiness, Life Sciences, Telecommunications, Media &
Technology, Infrastructure, Retailing & Textiles and Select Engineering. These
Knowledge Bankers offer invaluable and in-depth insights into these sectors,
thereby helping our clients to develop great ideas and nurture them to fruition.
Yes Bank one of the new generation private sector banks and its unique Human
Capital initiatives which helped it attract and retain the best talent in the industry.
Despite being a late entrant in the Indian banking industry, Yes Bank had
established itself as a top bank in India. Yes Bank's unique 'knowledge banking'
approach and its emphasis on human capital helped it differentiate itself from its
competitors. The case also discusses Yes Bank's effort toward establishing a strong
employer brand and projecting itself as an 'aspiration' employer in the Indian
banking sector. Yes Bank's various innovative HR initiatives helped it institutionalize
a performance culture and entrepreneurial spirit in its employees. Yes Bank's focus
on human capital initiatives helped it in succeeding in establishing itself as a key
player in the Indian banking industry within a short span of time. . The knowledge
banking approach was its main pillar of differentiation and, using this, it provided
specialized services to various sunrise industries through domain experts.
HR CHALLENGES
Being a startup, it had to not only take care of infrastructure and lease agreements
for setting up branch offices, etc., but also of the recruitment of staff and
management, which in itself could be an overwhelming task. From an early stage,
the promoters of Yes Bank focused on human capital as an enabler of the bank's
business strategy of differentiating itself from its competitors...
Focus
The focus of the Human Resources function at YES BANK is to build a world-class
team, based on professional recruitment methodologies, and attract the best talent
in the industry.
While our immediate hiring has primarily been lateral, to bring the relevant skills,
competencies and experience into the organization, our focus is on building the
requisite talent bench strength to support the business plans of the Bank. We are
making a concerted effort towards building learning and development solutions that
continuously enhance employee value, in line with the growth plans of the Bank.
YES BANK pursues a strong Employee Value Propositionof ‘Creating & Sharing
Value’, with a vision to build an organisation, driven by Professional
Entrepreneurship, where all YES BANK’ers truly partner to direct, manage and
accelerate the development of YES BANK as the Young and Dynamic Bank
of“Emerging India”.
Workforce Profile
1. Gender Distribution @ YES BANK
Educational Qualifications:
2.
3.
4. Experience profile.
Age profile
The age profile captures the age range of employees
Sourcing Human Capital
The bank had aggressive plans for the future and planned to have 150 branches by
2010 and 400 branches by 2012. Kapoor contended that the banking industry in
India was 'over branched' and 'under serviced' and, as such, there was tremendous
scope for Yes Bank's growth as it was trying to take care of the latent needs of the
customers with highly skilled and involved employees. In keeping with its growth
plans, the bank expected to increase its employee strength to 10,000 by 2010. "In
the next five years [i.e. by 2012], my team and I want to build an institution and not
just a business...
Recruitment and selection
Being a startup, it had to not only take care of infrastructure and lease agreements
for setting up branch offices, etc., but also of the recruitment of staff and
management, which in itself could be an overwhelming task. From an early stage,
the promoters of Yes Bank focused on human capital as an enabler of the bank's
business strategy of differentiating itself from its competitors...
Initially, the company relied heavily on employee referrals, consultants, and web-
based hiring to source talent. The bank worked out its recruitment strategy with the
help of consultants Kom Ferry, ABC Consultants, Planman Associates, and Emmay
HR. Kapoor said, "As a start-up, the immediate deliverable of the HR team is to
attract high quality talent and build a strong Yes culture based on the core values of
the bank.
In the medium term, the focus will be to create an organization that is able to
engage and nurture top-notch human capital so that we are able to achieve industry
leadership through the quality of people who work at Yes Bank."
Yes Bank commissioned senior-level recruiting to Kom Ferry, but Kapoor involved
himself in the process from a very early stage to explain his vision to potential
recruits.
The bank sought to utilize the expertise of highly qualified and experienced
executives to oversee the bank's initiatives in various business segments..
Retaining talented employees in the organization was also one of its main focuses
because of the huge scarcity of talented employees in the financial services sector
in India. It realized that in order to achieve its objective of being a preferred
employer, it had to establish a strong employer brand
It, therefore, strove to build an enterprise based on its Employee Value Proposition
(EVP) of 'Creating and Sharing Value' that would help it emerge as the "Young and
Dynamic Bank" of the developing Indian economy.With this proposition, the bank
aimed to transmit its internal brand from its employees to the external brand i.e. to
its customers. The crux of this proposition was that the bank expected its
employees to absorb organizational values so that the same values were
communicated to the customers
The base of the whole selection process is to attract the best talent available. That
helps to expertise the services. The recruitment depends upon the need and
replacement of employees. Both internal and external sorces are taken in account
for the purpose. In external sorces they go to consultancy, advertisement , refrence,
and institutions.
Motivation
Yes Bank envisaged that for an individual to work with the organization in perfect
synergy, his/her goals had to be linked with the goals of the organization. This
process of aligning individual and organizational goals was termed as the
performance management process. The main objective of these innovative
performance management practices was to encourage the employees to think
innovatively
The bank also aimed at building a culture to inculcate professional entrepreneurship
in them to make themselves and the shareholders prosperous. The push for a
performance culture at Yes Bank came right from the top and was reflected in
Kapoor's leadership style.
"I follow an 'easy-tight' leadership style - 'easy' for innovation and 'tight' for
execution. And lastly, I believe in 'stretch' - driving the frontiers and inspiring on
moving ahead," said Kapoor Yes Bank urged people to join the bank on the basis of
its values of empowering employees. The logic behind this was that employee
ownership would lead to the success of the bank..It, therefore, strove to build an
enterprise based on its Employee Value Proposition (EVP) of 'Creating and Sharing
Value' that would help it emerge as the "Young and Dynamic Bank" of the
developing Indian economy.
The main motivational factor is the leadership within the organization and zeal
among managers to work with a bank of such kind. Who is known as most dynamic
& expect bank in industry. We will now try to understand the motivational factors by
chart.
Remuneration
The bank provides expertise services, so it need qualified persons. They try to
attract best brains. They provides comparative remuneration to its employees. We
will now discuss what method they adopt for the purpose of deciding the salary.
Retaining talented employees in the organization was also one of its main focuses
because of the huge scarcity of talented employees in the financial services sector
in India. It realized that in order to achieve its objective of being a preferred
employer, it had to establish a strong employer brand.
It becomes necessary to cope up with the other banks to be being updated for best
human resources supply and minds.
Performance Appraisal and bank prospects
At YES BANK, strongly believe that for an organization to appropriately convey its
External Brand values to its existing and potential customers, the same values must
translate into the Internal Brand, The image that employees have of the
organization as an employer. Thereby enabling employees to imbibe the core values
of the organization and adequately convey the same to its customers.
At YES BANK Employer Brand is represented as the Employee Value Proposition
(EVP). The EVP is integrally linked to the Bank's core values, and all HR systems and
processes are designed to convey the EVP to the Bank's employees.
Yes Bank envisaged that for an individual to work with the organization in perfect
synergy, his/her goals had to be linked with the goals of the organization. This
process of aligning individual and organizational goals was termed as the
performance management process. The main objective of these innovative
performance management practices was to encourage the employees to think
innovatively.
The bank also aimed at building a culture to inculcate professional entrepreneurship
in them to make themselves and the shareholders prosperous. The push for a
performance culture at Yes Bank came right from the top and was reflected in
Kapoor's leadership style.
"I follow an 'easy-tight' leadership style - 'easy' for innovation and 'tight' for
execution. And lastly, I believe in 'stretch' - driving the frontiers and inspiring on
moving ahead," said Kapoor Yes Bank urged people to join the bank on the basis of
its values of empowering employees. The logic behind this was that employee
ownership would lead to the success of the bank...
The bank had grown at a tremendous pace since its inception. In the first two
quarters since it began operations in (2004-2005) its balance sheet stood at
Rs.1,300 million, which made it one of the most successful ventures in India. Yes
Bank started its operations with just 250 employees and two branches. As of
October 2007, it was operating with 60 branches and 3,263 employees. The bank's
business size was Rs. 800 million in December 2006. This was significantly higher
than the growth reported by other private sector banks with the same background...
The bank had aggressive plans for the future and planned to have 150 branches by
2010 and 400 branches by 2012. Kapoor contended that the banking industry in
India was 'over branched' and 'under serviced' and, as such, there was tremendous
scope for Yes Bank's growth as it was trying to take care of the latent needs of the
customers with highly skilled and involved employees. In keeping with its growth
plans, the bank expected to increase its employee strength to 10,000 by 2010. "In
the next five years [i.e. by 2012], my team and I want to build an institution and not
just a business...