Business Environment

--

Business
Human activity directed towards producing or acquiring wealth ,
through

buying and selling of goods , ideas and services.

Business environment chart

Business Environment
External Environment-

Internal Environment
1.Infrastructure 2. R & D 3.Finance 4.Human Resource

Micro
1.Customers 2. Supplier 3.Competitor

b) Macro
1.Social Factor 2.Political Factor 3.Technological 4. Economical 5.Demographic Factor

Internal Environment

Infrastructure

R&D

Finance

Human Resource

External Environment
MICRO
CUSTOMERS SUPPLIERS .. COMPETITORS

MACRO
I

SOCIAL FACTOR
Behaviour Customs & Values.

II POLITICAL FACTOR

Political parties ideology & Central- State relations.

MACRO
III TECHNOLOGICAL FACTOR Arrival of new technologies.

IV Economical factor
National Income Import-Export ratio & Inflation-Deflation

MACRO
IV Demographic factor Populations ratio of -

male female &

childrens.