Reasonable Price

13. Rank your preference towards branded garments?
Reasonable price
Self esteem
Quality
Attractive design & style
Durability
Fashionable
Others, please specify____________________
Reasonable price
Frequency Percent
Valid
Percent
Cumulative
Percent
rank1
16
14.5
14.5
14.5
rank2
28
25.5
25.5
40.0
rank3
20
18.2
18.2
58.2
rank
17
15.5
15.5
73.6
rank5
11
10.0
10.0
83.6
rank6
18
16.4
16.4
100.0
Total
110
100.0
100.0
Self esteem
Frequency Percent
Valid
Percent
Cumulative
Percent
rank1
13
11.8
11.8
11.8
rank2
10
9.1
9.1
20.9
rank3
11
10.0
10.0
30.9
rank4
22
20.0
20.0
50.9
rank5
32
29.1
29.1
80.0
rank6
22
20.0
20.0
100.0
Total
110
100.0
100.0
Quality
Frequency Percent
Valid
Percent
Cumulative
Percent
rank1
44
40.0
40.0
40.0
rank2
24
21.8
21.8
61.8
rank3
18
16.4
16.4
78.2
rank4
10
9.1
9.1
87.3
rank5
7.3
7.3
94.5
rank6
5.5
5.5
100.0
Total
110
100.0
100.0
Attractive design
Frequency Percent
Valid
Percent
Cumulative
Percent
rank1
19
17.3
17.3
17.3
rank2
25
22.7
22.7
40.0
rank3
25
22.7
22.7
62.7
rank4
10
9.1
9.1
71.8
rank5
14
12.7
12.7
84.5
rank6
17
15.5
15.5
100.0
Total
110
100.0
100.0
Durability
Frequency Percent
Valid
Percent
Cumulative
Percent
rank1
7.3
7.3
7.3
rank2
11
10.0
10.0
17.3
rank3
23
20.9
20.9
38.2
rank4
27
24.5
24.5
62.7
rank5
25
22.7
22.7
85.5
rank6
16
14.5
14.5
100.0
Total
110
100.0
100.0
Fashionable
Frequency Percent
Valid
Percent
Cumulative
Percent
rank1
8.2
8.2
8.2
rank2
13
11.8
11.8
20.0
rank3
12
10.9
10.9
30.9
rank4
26
23.6
23.6
54.5
rank5
20
18.2
18.2
72.7
rank6
30
27.3
27.3
100.0
Total
110
100.0
100.0
16. Rank the following factors while you purchase the

garments exceeding the budget you
fixed?
Quality
Price
Unique design
Latest colour & Fashionable
Free offer
Quantity
Discount
Desire
Quality1
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
rank1
22
20.0
20.0
20.0
rank2
26
23.6
23.6
43.6
rank3
22
20.0
20.0
63.6
rank4
10
9.1
9.1
72.7
rank5
10
9.1
9.1
81.8
rank6
8.2
8.2
90.0
rank7
6.4
6.4
96.4
rank8
3.6
3.6
100.0
Total
110
100.0
100.0
Price
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
rank1
19
17.3
17.3
17.3
rank2
11
10.0
10.0
27.3
rank3
15
13.6
13.6
40.9
rank4
22
20.0
20.0
60.9
rank5
14
12.7
12.7
73.6
rank6
12
10.9
10.9
84.5
rank7
7.3
7.3
91.8
rank8
8.2
8.2
100.0
Total
110
100.0
100.0
Unique Design
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
rank1
18
16.4
16.4
16.4
rank2
19
17.3
17.3
33.6
rank3
13
11.8
11.8
45.5
rank4
7.3
7.3
52.7
rank5
10
9.1
9.1
61.8
rank6
19
17.3
17.3
79.1
rank7
18
16.4
16.4
95.5
rank8
4.5
4.5
100.0
Total
110
100.0
100.0
Latest Colour
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
rank1
17
15.5
15.5
15.5
rank2
18
16.4
16.4
31.8
rank3
18
16.4
16.4
48.2
rank4
15
13.6
13.6
61.8
rank5
15
13.6
13.6
75.5
rank6
8.2
8.2
83.6
rank7
8.2
8.2
91.8
rank8
8.2
8.2
100.0
Total
110
100.0
100.0
Free Offer
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
rank1
13
11.8
11.8
11.8
rank2
11
10.0
10.0
21.8
rank3
16
14.5
14.5
36.4
rank4
12
10.9
10.9
47.3
rank5
14
12.7
12.7
60.0
rank6
15
13.6
13.6
73.6
rank7
11
10.0
10.0
83.6
rank8
18
16.4
16.4
100.0
Total
110
100.0
100.0
Quantity
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
rank1
7.3
7.3
7.3
rank2
12
10.9
10.9
18.2
rank3
12
10.9
10.9
29.1
rank4
26
23.6
23.6
52.7
rank5
17
15.5
15.5
68.2
rank6
16
14.5
14.5
82.7
rank7
8.2
8.2
90.9
rank8
10
9.1
9.1
100.0
Total
110
100.0
100.0
Discount
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
rank1
8.2
8.2
8.2
rank2
5.5
5.5
13.6
rank3
8.2
8.2
21.8
rank4
8.2
8.2
30.0
rank5
20
18.2
18.2
48.2
rank6
19
17.3
17.3
65.5
rank7
19
17.3
17.3
82.7
rank8
19
17.3
17.3
100.0
Total
110
100.0
100.0
Desire
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
rank1
3.6
3.6
3.6
rank2
7.3
7.3
10.9
rank3
4.5
4.5
15.5
rank4
7.3
7.3
22.7
rank5
11
10.0
10.0
32.7
rank6
11
10.0
10.0
42.7
rank7
28
25.5
25.5
68.2
rank8
35
31.8
31.8
100.0
Total
110
100.0
100.0
17. The factors mentioned below helps to identify the satisfaction level of existing brand, being purchased
by the customer
1) Strongly agree,
2) Agree,
3) Neutral,
4) Disagree,
5) Strongly disagree
STATEMENTS
This branded gives me complete satisfaction
The price of my brand is comparatively reasonable than any other product
The brand is purchased within my budget limit
My brand is available in all the leading outlets in any time
Brand is so fashionable and attractive
Brand is durable and lives for many days
Brand has more attractive offers
Brand has discount
Brand can be returned after purchase if not satisfied with it
Replacement of purchased products are made
Brand Satisfaction
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Strongly
59
53.6
53.6
53.6
Agree
37
33.6
33.6
87.3
Neutral
11
10.0
10.0
97.3
Disagree
.9
.9
98.2
Strongly disagree
1.8
1.8
100.0
110
100.0
100.0
Total
reasonable product
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
strongly agree
22
20.0
20.0
20.0
Agree
56
50.9
50.9
70.9
Neutral
28
25.5
25.5
96.4
Disagree
1.8
1.8
98.2
Strongly Disagree
1.8
1.8
100.0
110
100.0
100.0
Total
My buget limit
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Strongly agree
37
33.6
33.6
33.6
Agree
32
29.1
29.1
62.7
Neutral
33
30.0
30.0
92.7
Disagree
6.4
6.4
99.1
Strongly Disagree
.9
.9
100.0
110
100.0
100.0
Total
Available in anytime
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Strongly agree
21
19.1
19.1
19.1
Agree
37
33.6
33.6
52.7
Neutral
41
37.3
37.3
90.0
Disagree
7.3
7.3
97.3
Strongly Disagree
2.7
2.7
100.0
110
100.0
100.0
Total
Fashionable and attractive

Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Strongly agree
21
19.1
19.1
19.1
Agree
45
40.9
40.9
60.0
Neutral
33
30.0
30.0
90.0
Disagree
7.3
7.3
97.3
Strongly disagree
2.7
2.7
100.0
110
100.0
100.0
Total
Lives many days

Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Strongly agree
28
25.5
25.5
25.5
Agree
34
30.9
30.9
56.4
Neutral
36
32.7
32.7
89.1
Disagree
10
9.1
9.1
98.2
1.8
1.8
100.0
110
100.0
100.0
Strongly disagree
Total
Attractive offers
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Strongly agree
19
17.3
17.3
17.3
Agree
43
39.1
39.1
56.4
Neutral
36
32.7
32.7
89.1
Disagree
10
9.1
9.1
98.2
1.8
1.8
100.0
110
100.0
100.0
Strongly disagree
Total
discount1
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Strongly agree
23
20.9
20.9
20.9
Agree
37
33.6
33.6
54.5
Neutral
36
32.7
32.7
87.3
Disagree
11
10.0
10.0
97.3
2.7
2.7
100.0
110
100.0
100.0
Strongly disagree
Total
Return purchase not satisfied

Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Strongly agree
19
17.3
17.3
17.3
Agree
36
32.7
32.7
50.0
Neutral
36
32.7
32.7
82.7
Disagree
16
14.5
14.5
97.3
2.7
2.7
100.0
110
100.0
100.0
Strongly disagree
Total

Reasonable Price

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13. Rank your preference towards branded garments?

16. Rank the following factors while you purchase the

Fashionable and attractive

Lives many days

Return purchase not satisfied

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