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THE LOYALTY TO THE TRADE MARK

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ABSTRACT
This research deals with the managerial importance of brand preference.
The knowledge of the elements of brand preference of important to brand
organization to build marketing programmes in ordes to make these elements as
points to the marketing plan.
The research demonstrates that age and income are the most effective brand
preference.

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- Amerien .Prierren, Marketing and Business Adminstration, Prantice-Hall, New

Jersey, 199.
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9- Kotler Philip, Marketing Management, Prentice-Hall, New Jersey, 1997.
10- David A.Aaker, Managing Brand Equity , free press, New york .1991.

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