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2012 Rates and data

Canadas LARGEST nationally subscribed food and drink publication


Our trendy design, insightful editorial and upscale audience is just part of what makes tidings unique. Distributed eight times a year, tidings is more than your food & wine enthusiast magazine; its a guilty pleasure frequently indulged by industry insiders and consumers alike. Delivering you newsworthy buzz from around the globe, our team of talented writers are experts in their respective fields. Whether its the whos who of the culinary world, whats hot in the kitchen, or a behind-the-scenes look at todays up-and-coming vineyards, tidings is an intriguing escape for our readers.

tidings is Canadas #1 paid food & wine publication, delivering to you a cultured audience of more than 102,000* high-income readers nationwide.

We ARe The ONLY CCAB AuDiTeD PAiD fOOD & DRiNk MAgAziNe iN The iNDuSTRY

19,630
Qualified paid circulation
Opimian Society and other subscriptions

7,405
Qualified Non-Paid Circulation
Air Canada Maple Leaf Lounges & Waiting room networks

4,000
Additional Circulation
Controlled circulation to food & wine industry professionals

31,035
Total Circulation
Readers per copy

3.29

total audience: 102,105


*Source: CCAB September 2011 / tidings 2010 Reader Survey

ciRculation bReakdown
ON AB, NT, Nu BC, YT Maritimes (NL, Pe, NS, NB) MB, Sk QC
Source: CCAB September 2011

39% 28% 12% 9% 7% 5%

youR gateway to a high-end taRget maRket


Ask how we can pair you with an educated, affluent and enthusiastic audience and well gladly discuss with you. But in the meantime, well sneak you a taste of the tidings reader profile to give you a better idea of who were reaching: 68% male 32% female 82% are between the ages of 35-64 73% household income >$100,000 1-in-4 earns at least $200,000 per year Median household income: $125k 89% are married or in a domestic partnership 91% own their own home for a full breakdown of our reader profile, please contact one of our account managers.
Source: tidings 2010 Reader Survey

tidings ReadeRs have a higheR household income compared to Financial Post and Report on Business readers!

Reach an educated maRket with tidings 95% of our readers hold a post-secondary degree

the tidingsReadeR Relationship


tidings knows its stuff when it comes to food and wine. We pride ourselves on delivering un-biased editorial content, spot-on wine reviews and enticing recipes that our readers want to see. 91% frequently read each issue of tidings 83% say tidings keeps them well informed about food and wine 1-in-2 readers say tidings is one of their favourite magazines Nearly 80% spend at least 30 minutes reading an issue of tidings 65% refer back to their issue on more than 3 occasions

they take decisive action afteR looking at youR pRoduct/seRvice


1-in-2 visit a website 64% purchased a wine reviewed in tidings 34% have said theyve purchased a bottle of wine after reading its advertisement in tidings

Source of statistics: 2010 Reader Survey conducted by

a taste of the good life: living in luxuRy


Between the higher than average household income, and the fact that our readers spend more than $19 million on wine each year (yes, thats true!), we believe our advertisers will benefit from their spending power.

tidings ReadeRs spend moRe than $19 million on wine each yeaR

gOuRMeT LOveRS
66% dine out 3 or more times per month 80% cook at home at least 3 times per week 57% are the primary household grocery shopper 41% use a combination of fresh ingredients & packaged goods

fiNANCiAL iNveSTORS
94% have an RRSP they contribute to 74% have a mutual fund 72% invest in stocks and bonds 72% have a line of credit with a financial institution

fReQueNT TRAveLeRS
in the next 12 months, for either work and/or vacation purposes: 80% will travel within Canada 59% will travel to the uSA 60% will travel internationally

Macorr Research, margin of error +/-4.5% at a 95% level of confidence.

2012 editoRial calendaR


month
summer in winter issue

theme
The hot Sun Of South Africa A unique Rum experience As Simple As Nuts
8th annual next big thing issue

space
December 19, 2011

mateRial
January 6

mail date
february 6

February/March

April

editors at Tidings choose the hottest trends in food and drink Old World Stars: Chateau-Neuf-Du-Pape And The Jura Cooking Portuguese Sommelier Trade Secrets
a cocktail special issue

february 15

february 22

March 27

May/June

Preparing The Worlds Best Cocktails far from europe: Sardinias Culinary Secrets Napa: A Deep Culture Of food And Wine
12th annual canadian issue

March 21

March 28

May 1

July/August

A round up of what is happening across Canadas vineyards Preparing The Perfect Picnic Canadas Cab franc Lobster Rolls And Seafood from The Maritimes and Quebec The Spirits Of Pei
best drink for issue

May 2

May 9

June 12

September

ever Wondered What Wine/Beer/Spirit goes with Well Tell You South Of The Border Cooking Looking At Chile, uruguay And Argentina
8th annual maverick chefs issue

June 27

July 4

August 7

October

Tidings Chooses the Most Outstanding Chefs in Canada eyes On Australia A fair Amount in New zealand What is Asian fusion?
6th annual mav wine & spirits awards

August 1

August 8

September 11

November

The editors at Tidings Award the Top Wines & Spirits Available in Canada Why Collect When You Can Drink: 20 Wines You Need Not Wait for how Mature is Mature: A Wines Life Cycle iron Chef @ home: Creating Your Own Throw Down
Red, Red wine issue

September 5

September 12

September 12

December

how Deep is Your Red: Concentrating On A Wines Concentration Old vines: gimmick Or hidden Star its Not Offal: Cooking The extra Bits

October 10

October 17

November 20

2012 Rates and data


ADveRTiSiNg RATeS
4C DPS Full page
2 1 1

DiMeNSiONS
8x $8,050 $4,235 $3,180 $2,780 $1,925 $5,295 $5,080 Trim Page Bleed Page Live Area
2 1 1

Width 8.125 8.375 7.0 4.5625 7.0 2.25 16.25 16.5 x x x x x x x x

Height 10.875 11.125 10.0 9.75 4.75 9.75 10.875 11.125

1x $8,890 $4,675 $3,510 $3,080 $2,145 $5,845 $5,610

4x $8,465 $4,455 $3,355 $2,915 $2,035 $5,570 $5,345

3 page

3 Page

2 page 3 page

2 Page H 3 Page V

OBC IFC/IBC

DPS Trim DPS Bleed

Special creative units and insert rates available upon request.

Please include crop marks for all ads and if bleed is supplied, supply the bleed at 1/8 inch beyond the trim.

MeChANiCAL ReQuiReMeNTS
Printing Method: Sheetfed Offset Binding: Saddle-stitched Screen: 150 (lpi) line screen Electronic Material: Digital files only. pdf/x-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 7, InDesign CS4, Illustrator CS4, Photoshop CS4 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (cmyk only). to ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof. file Transfer Media: DvD, CD, fTP or e-mail. Smaller files can be e-mailed up to a maximum file size of 10MB. Send to design@dvtail.com and jforbes@ dvtail.com. fTP Site: Please send an email to ftp@dvtail.com for password information for the Tidings fTP site. Design Services: Complete design services are available at an additional charge. for details, please contact: Roberta Dick, robertad@dvtail.com or Joanna forbes, jforbes@dvtail.com Tel: 905.886.6640

TeRMS AND CONDiTiONS


Agency Commission: fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes which will be added to invoices and clearly identified. Publisher Conditions: Advertising material is subject to approval by the publisher. If an advertisers contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. Mail or fax insertion orders to: Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202 Richmond Hill, ON L4B 1J2 Tel: 905.886.6640 fax: 905.886.6615 email: tidings@dvtail.com Website: www.dvtail.com Cancellations and space changes not accepted after closing date.

Publisher: Kylix Media Inc. 414-5165 Sherbrooke St. W. Montreal, QC H4A 1T6 Ph: 514.481.5892 Fax: 514.481.9699 Email: info@tidingsmag.com Website: www.tidingsmag.com

National Advertising Sales: Dovetail Communications Inc. 30 East Beaver Creek Rd, Suite 202 Richmond Hill, ON L4B 1J2 Ph: 905.886.6640 Fax: 905.886.6615 Email: tidings@dvtail.com Website: www.dvtail.com

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