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A few weeks ago we decided to redesign the Zee (http://zee.com companies redesign their logos, that means, most of the time, t changing something in their business, it can be a new strategy, etc... But it's pretty much sure that something is new behind the it's not different, we've changed our business model and decid new logo.

With the idea of "Stay in the Loop", I decided to play in Illustrator to create a cus

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wanted to make the logo resemble a bit of the Abduzeedo logo. We're still workin (http://abduzeedo.com/) tag line, but the concept is this one that I will show you here.
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So in this tutorial I will show you how I created the logo in Illustrator and the spla

Step 1
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Grid. These 2 presets will be very important for us to design the font for the logo.
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Step 2
With the Rectangle Tool (M) create a rectangle using the grid.

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Step 3

With the Pen Tool (P) add 4 new points on each segment of the rectangle. After th Selection Tool (A) select each one of this points and move them um module of th chamfered corner.

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Step 4

Lets start creating the Z. Still with the Direct Selection Tool (A), select the segme rectangle and delete it.

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Step 5

Delete the righ side now still with the Direct Selection Tool (A). Pretty much the w with the Direct Selection Tool (A) and the Pen Tool (P).

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Step 6

Now with the Pen Tool (P) click on the point 1 and then on the point 2 to create a Our Z will be done.

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Step 7
To create the E will be the same process. First let's delete the right segment of our using the Direct Selection Tool (A).

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Step 8

With the Pen Tool (P) click on the point 1 then holding SHIFT click a few modules (point 2). The click again now one module left and dow to create a chamfered cor

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Step 9 (http://abduzeedo.com/)

Still with the Pen Tool (P) create the segment 1 and the chamfered corner 2. that you're creating straight lines, even (HTTP://ABDUZEEDO.COM TUTORIALS (HTTP://ABDUZEEDO.COM/TUTORIALS) INSPIRATION though we have activated the Snap to Gri our E will be done.
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Step 10
Now just duplicate the E and we will have the word ZEE.

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Step 11

Go to Effect>Stylize>Round Corners. Use 5 points for the Radius or try differen reduce the round corners effect. However I didn't like the result I wanted somethin

Step 12
So I decided to increase in 2 modules the chamfer effect.

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Step 13
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Now apply the Round Corner effect to the new logo, I still used 5 points for the Ra much better, it is much more like what I was looking for. But now I need to create a the characters to give the idea of loop.

Step 14

To do that it's quite easy. With the Pen Tool (P) create the the segments to connec and the E to the other E (3-4).

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Step 15

Now just increase the stroke size. I'm using 8 points for the stroke. The logo is don subway maps and has this idea of loop, exactly what I wanted.

Step 16

Now let's open Photoshop and create a new document. I used 1024x768 pixels for background layer with a very light blue (#dde9f5).

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Step 17
Copy the logo from Illustrator and paste it in the Photoshop document.

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Step 18

Go to Layer>Layer Style>Color Overlay. Use #5d87b6 for the Color and Norma

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Step 19

Now go to Layer>Layer Style>Inner Shadow. Use Multiply for the Blend Mode, 40% for the Opacity, 120 for the Angle, 1 pixel for the Distance, 0 for the Cho Size.

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Step 20

Now go to Layer>Layer Style>Drop Shadow. Use Color Dodge for the Blend Mo color, 100% for the Opacity, 90 for the Angle, 1 pixel for the Distance, 1 pixel pixel for the Size.

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Step 21
This is the effect you will have gotten so far.

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Step 22

Create a new layer and with the Rectangular Marquee Tool (M) create a rectangl with a white to black gradient with the Gradient Tool (G). Use the image below

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Step 23

Duplicate the rectangle and go to Edit>Transform>Flip Horizontal. Move it so it side of the segment of the E (1-2). Duplicate those 2 layers and move to create the (3-4).

Step 24
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Select the 4 gradient layers and group them. Them holding the Command key on (http://abduzeedo.com/) key on a PC, click on the thumbnail of the Zee layer in the Layers Panel to create a the Zee logo. After that select the group with the gradient rectangles and go to Mask>Reveal Selection.
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Step 25
Reduce the Opacity of the group with the gradients to 40%. That will make the ef

Step 26

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Duplicate all layers and merge the copies to a single layer. Then go to Filter>Nois (http://abduzeedo.com/) 1.4% for the Amount and select Gaussian for the Distribution and Monochrom
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Conclusion

That's it, we have a nice splash. We can add more stroke if we want to make the lo pasted the vectors in Photoshop using Smart Objects that is pretty easy, you can the smart object to open it in Illustrator and then just play with strokes over there that the logo uses a font created from scratch what makes it quite original and it w that in Illustrator using basic tools and the snap to grid option.

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About the author

Abduzeedo is a blog about design. There are all sorts of articles for those who wan inspiration. Also you will find very useful tutorials for the most used applications special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there conteplated like Pixelmator, Fireworks, and web design tutorials.

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Phil

2 years ago

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executable in Illustrator.
4

Nice. But the whole point of a logo is that it is versatile in size from business card to billbo

the design into Photoshop, rather than keeping it vector prevents this. The shading and mu
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shrutiiyer

2 years ago Reply Share

lovely
1

dfdfd

2 years ago

hi, everybody, take your time and a little bit. Discount Gucci Shoes MBT shoes sale Usa Nike Dunks Kid UGG Boots rolex watch >>>------I love you! ---->http://www.ftoto.com/ Believe you will love it. Accept paypal or credit card and free shipping.
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hatchface

8 months ago

I'm trying this right now, and when I round the corners, it doesn't look like yours? Every lin rounded, not just the corners. Am I doin something wrong?
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Ville Lehto
0

>

hatchface 2 months ago Share

I think you didn't change 5mm to 5 pt! I had the same problem.
Reply

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Zee Logo in Illustrator | Abduzeedo Design Inspiration & Tutorials

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(http://www.bestpsdtohtml.com /facts-about-html5an-analysis-of-the-provisionsEasy Bomb-Omb in Illustrator /TAGS/INSPIRATION) WALLPAPERS (HTTP://ABDUZEEDO.COM/TAGS/WALLPAPER) INTERVIEWS and-hazards/) (http://abduzeedo.com/easy-bomb-ombillustrator) Romantic heart-shaped (HTTP://ABDUZEEDO.COM/TAGS/INTERVIEW) valentines day pattern | Webbyarts (http://unewz.abduzeedo.com) Putting Your Happy Feet in Style with SandalUp (http://www.sandalup.com) Non-standard Workarounds for Firefox 3.x and Old Versions of Safari (http://www.techieapps.com /non-standard-workaroundsfor-firefox-3-x-andold-versions-of-safari/) Calefao blog: 100 posts anniversary coming up (http://calefacao.wordpress.com)
Hi everyone, how're you doing? Today I'm going to show a beginner tutorial of how to create a Super Mario's Bomb-Omb is just a few steps, you don't have to be good at drawing or even at Illustrator to do it. As I said before, this is a really basic tutorial for beginners but, of course, you can learn a few tricks here and there. So please stay with us till the end of the post, hope you enjoy it.

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