Agriculture & Ind. Survey-Nov, 2012 Talk of A CEO

Contents
BUY AND SELL

Business inquiries received for buying & selling agriculture products recently.
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Page No.22
SPECIAL FEATURE ON RICE PROCESSING MACHINERY

Buhler India R.L. Wason & Company Perfect Equipments Milltec Machinery Jeevika Food Machinery Suri Engineers Chintan Industries Ayassa and Sons Rice Mill
AGRITALK - FLORICULTURE...............30
JOBS `WANTED & JOBS `AVAILABLE LISTINGS
REGULARS
CONSULTANCY........................................................6 Wanted / Offered LAND..............................................................7 Wanted / For Sale TUTORBOARD....................................................................11 Hire experts to train you! Q&A..............................................................12 IN BRIEF....................................................13 NEWS.........................................................41 PUBLISHERS NOTE.....................................45 EDITORIALS................................................47 PERSONAL VIEW........................................49 VIEW FROM THE VILLAGE............................50
Is open field flower cultivation an attractive business?

During the 1990s, big capital intensive floriculture projects took off in India. Some of them like Karuturi have been a big global success. Many others faced enormous financial difficulties and struggled to repay their bank loans. But what about less capital intensive open field flower cultivation? Is there a future for cultivating flowers without repeating the mistakes of the 1990s?
Other Highlights:
ENTREPRENEURS...............19
* * * * Kumaraswamy Chemicals Darshan Metal Spinning India Harihar Agro Industries Gokhale Agro Products
HERBALS......... .....................35 Maa Danteshwari Herbal Group POULTRY ..............................36 Rudras Breeders DAIRY EQUIPMENTS............37 Alfa Tech India COMMODITY TRADING.........38 VT Foods HORTICULTURE.....................39 Lawrencedale Estates and Farms PRE - EVENT.........................40 SIMA International Trade Show Visit
Buy Medicinal Plants Online

www.vmgmart.com
10
SPOT LIGHT........................20
* Tapi Food Products * Atlanta Mart Pvt. Ltd * Unique Biotech Ltd
AWARD...............................29 INCOTEC AGRI ORGANIZATION........34 Green India Agrivet FOOD PROCESSING ............35 King Food Group
MARKET PLACE
Useful agriculture Products & Services
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3 - Vol. 22, Issue 11 - 2012 - Agriculture
& Industry Survey
Buy & Sell

D Wanted Mango Saplings We urgently need soft wood graft mango saplings near Bangalore. Please contact us at Chandramohan Kannusamy 9986024554 cskmohan@gmail.com DWanted High Breed Cows We are planning to start a farm in Karnataka about 70 Km away from Bangalore city, now we are in search for high breed cows which can provide Milk average of 25 L/day, can anybody help us to locate the place where it will be available and also approximate price also for the same. Interested suppliers please reach us Dileep Sanal dileep.sanal@gmail.com DWanted Banaba Leaf Dry Powder I am looking for Banaba leaf dry powder with 1%, 1.5%, 2% and 3% corosolic acid. Scientific name of Banaba is Lagerstromia Speciosa. Interested suppliers can contact atKunchitha Patham mkpatham@gmail.com DWanted Berma Teak And Sandle wood Samplings/ Seeds I need Berma Teak seeds/sampling & Sandlewood samplings /seeds. Quantity required is 1cr/100000000 each samplings. Interested suppliers kindly let me know the rates and delivery details atMahadevaiahab Basavaiah vaibhavagrii.innovation@gmail.com DWanted Kuranai Rice We are in need of Kuranai Rice. The quantity need is approx 25tonnes per month. It is an urgent requirement. Interested rice suppliers having the mentioned rice variety can contact us at Surendiran GR , 09787101101 surendiran.gr@gmail.com DWanted Agarwood Biological Inducement Agent I am a businessman from Myanmar (Burma) who is about to start Agarwood Plantation and Rubber Plantation. I am very new to this field and have no experience. Now that I am starting these plantations, I am looking for Agarwood biological inducement agent and good quality fertilizers for Rubber plants. Therefore, I would be much appreciated if some of you could kindly direct me the way to the right person and I am also open to the sellers contacting me directly atNyi Nyi Lwin Thein Myint nyinyitm@gmail.com DWanted Areca Nut Plants I am in need of 5000 nos areca nut plants of 2 or 3 years old (big size plants). It is an immediate requirement hence the plants have to be purchased as soon as possible. Any nursery or farmer holding stock may contact me giving the details like age, size, price and place with contact details. The plants must be in poly covers. G P Rao, 09141419999 gipirow@gmail.com DWanted Cattle Feed We are looking for cattle feed from Rajasthan, Punjab, Haryana and Gujarat regions only like Wheat, Barley, Bajra, Maize, Jwar, Seesam seed, Cottonseed de oiled cake, mustard de oiled cake, Soyabean de oil cake Rice bran, wheat bran etc. If you have any of the products mentioned above, we shall be glad to buy them thus I would request you to please send us the price list of products which can be supplied from your esteem organization. We need the quality products as these cattle are dairy cattle (high milk yielding) thus the quality has to be superior. For more info contact us atAnshul Verma, 9873070141 anshul.vermas@gmail.com DWanted Rubber Tree I have an immediate requirement of 1000 ton rubber trees. I specifically want it from any place in South zone of India. Contact me with complete selling details like price, delivery schedule and other details at Prabu S, 0452255255 prabu2015@gmail.com DWanted Vasica Leaf We require Vasica leaf in bulk quantity. All those interested in supplying it may contact us with complete details atShailesh Patel, 919898141721 nikitaextracts1@gmail.com DWanted Hybrid Coconut Seedling We are looking for hybrid Coconut Seedling(dwarf Type) sellers around Chennai & Kanchipuram Area. People interested can reach us atSuresh Kumar sureshku76@yahoo.co.in DWanted Exotic Vegetables I am interest to buy all kind of English & exotic vegetables in one year agreement basis for supplying restaurant, supermarket. Interested suppliers please contact me atJaya Prakash jaya007.kingmech@gmail.com DWanted Coco We require export grade coco. It is regular requirement. Quantity wanted is minimum 10 tons. Suppliers can reach us atRaja Rajan , 919786488644 samschennai@yahoo.co.in DWanted Vermicompost We annually need around 40-50 Metric Tons Vermicompost made from cow dung, good quality is a must. For more info contact us atSaurabh Tomar , 09753902100 info@ambikabiotech.com
To buy and sell agriculture products call 080-41698240 (Kavitha) or email : editorial@vmginfo.com
Agriculture & Industry Survey - Vol. 22, Issue 11 - 2012 - 4
Buy & Sell

D Solar Lantern for Sale We are supplying solar led lantern branded in variety for sale. Interested buyers please contact us for more information atJayaprakash.L, 9751517778 ljayaprakash@ymail.com DAgri Products for Sale We are an Indian business & trade promotions and product sourcing & supplying professionals and offer the following products for sale 1.King Chilli ( Naga Bhut Jolokia ) the world's hottest chilli in various forms seeds , dried pods , powder and flakes North East India . 2.Citronella Java oil from North East India 3. Passion & wild apple fruit juice/ squashes from North East India 4. Basmati Rice & wheat from Punjab 5. Organic fresh vegetables from Punjab For more information contact Rabinder Sharma , +91 98553 53015, +91 94648 25205, +91 7837207009 rabindermodgil@yahoo.com, modgil1951@yahoo.com.cn DCoconut for Sale I have about 6000 coconuts for sale. Average weight of coconut is 600 750 grams. The farm is located near Mandya. Kindly contact me if you require more. Subramanian Dharmarajan rajandiver@gmail.com DCocopeat for Sale We are exporters of coir pith block, areca leaf plate and dry coconut. We are supplying all these items in bulk/small quantity all over india and worldwide market. Buyers interested to make the purchase please feel free to contact us atG.Senthil Kumar, 9442622637 dhanaminternational@gmail.com DHoney for Sale We are the bulk suppliers of Agmark honey and fresh forest honey collected from western ghats of Karnataka and from farmers and we also deals with bee keeping and also bee boxes are available with us. We also supply honey that is used only for medical purpose. If needed please contact us. We supply you for reasonable prices. Evergreen +918088615676, +919448628361 greenever86@gmail.com DDrip Irrigation System (AGRO SPS) for Sale We are leading Drip Irrigation dealer for leading Agri product company. We do support the farmer to install the Drip and maintenance. We do help the farmers to get the subsidy for the same. We are servicing in the following district:Tiruchy, Karur and Dindigul. All those who interested to make a purchase can contact us atSrikamal Srimurugan, 9008755331 sriwins@rediffmail.com DDairy Farm Buffalo "Jafrabadi" for Sale We provide jafrabadi buffalo for sale. If anyone want to setup dairy farm of a Jafrabadi Buffalo. Please contact MD Juned Abbas mdjuned4@gmail.com DWhite Sandal Seeds for Sale We are offering white sandal seeds for sale. The minimum quantity undertaken is 10kgs cost @ 12500. For more information contact Vamsee, 800-8888-523 jayadurgaagrifarm@gmail.com DWatermelon for Sale We have bulk quantity of watermelon for sale. It is KIRAN variety. Kindly let me know your interest for the same at Swapnil Shere, 8123843126 sheresd@gmail.com DGrass Cutter and Cotton Picking Machine for Sale We are the Importer and Distributors of Power Operated Agriculture Equipments in Tenali Guntur District,Andhra Pradesh. Grass Cutter/Brush Cutter/Paddy Cutters are available in low cost in Andhra Pradesh. This Grass Cutting Machine is very useful for dairy farms easy cutting system, This is the multipurpose used Brush Cutter. This is 2Hp/ 7000rpm, 50.2CC, Petrol Operated. This is low maintenance machine, single person get 10 labor work in a day. It also cuts the all types of crops like paddy and wet crops with low cost. We also offer Cotton Picking Machines for sale.This is Battery Operated free maintenance machine. This machine picks cotton from the plants at the fields. It is easy operated and light weight. For using of this machine this picks very fresh cotton and don't need grading process. For further details contact B.N.Murthy Raju, 9030698988 vasistaagro@gmail.com DWood Charcoal for Sale Good quality charcoal made on farm is up sale. People interested in making the purchase or looking out for more information can reach us atD Patel 999 4647 385 dayupatel@yahoo.com DBanana Pulp for Sale We are offering Banana Pulp used for making natural paper is available for sale. It is excellent raw material for natural banana paper, banana paper board and handmade specialty banana paper making industries. For further details contact Sadhan Group 9490873342 sadhangrp@gmail.com
To buy and sell agriculture products call 080-41698240 (Kavitha) or email : editorial@vmginfo.com
& Industry Survey
Consultancy Services
OFFERED
Consultancy Offered for Guargum Cultivation
We are Pioneer Company in the field of Guargum cultivation in Pacific Herb 094228 81280, 097301 07163 herbal_globe@rediffmail.com, pacific_herbs@yahoo.com ers, Agronomists & field officers .HCMS has its own grinding/packing houses, nurseries, warehouses and research institutes supporting the smooth and swift processing. Aloe Vera and other medicinal & horticulture cultivation will be the milestone for the countrys development. Presently, farmers/ individuals can contact us for cultivating the following crops. Also contact us for contract farming of the crops. For more details contact us at Atul Gupta 08107379410 hcms_96@yahoo.co.in years. Mango, banana, guava, pomegranate, orange, sapota, grape, strawberry and all types of fruit orchards will benefit greatly from adopting this system and save upto 2530% on current input costs. Similarly, paddy, wheat , pulses, cotton and oilseed farmers; growers of medicinal and aromatic plants, cut flowers and vegetable growers will get better quality and a higher quantity of production by adopting this method. Very little has been written about the system I am using although it is as old as the hills. I prefer to come and train the farmers and growers on their farms/orchards/plantations by giving hands-on demonstrations. One week is sufficient to learn the basics of this system. If anyone interested in learning more about this system and implementing it in your orchard, field or garden please contact me atDr. Anjali Pathak 09733222567 maijinaini@rediffmail.com
Consultancy Offered for Medicinal Plantation

Our firm takes turnkey consultancy on plantation of medicinal plants from last 5 years. We guide plantation on Shatavari, Ashwagandha, Alovera, Spice Plants, Rare medicinal plants. We even provide our dedicated services to market the end produce. Our recent project is 10000 acres EcoHerbal park development near Pune in Maharashtra. People looking for consultancy for medicinal plants cultivation can contact us atGanesh Babar 09860157266 shlokalandscape@gmail.com
Consultancy Offered for Organic Farming

I am an organic farming consultant and have been using the 1,000 year old Indian system of VRIKSHAYURVEDA to convert farms, gardens, orchards and plantations from conventional, chemical production to organic production in a few months' time for the past few
WANTED
Wanted Consultants for Packhouse Design
We are looking for consultant who can help us to setup a packhouse to process vegetables and fruits for export market in EU. It would be preferred if consultants have prior experience in the same category. People interested in giving their services can leave your contact details for further discussion at the below given email address San K greenshineherbal@gmail.com
Consultancy Offered for Tree Plantation

We are a group of forestry graduate from Tamil Nadu, currently residing @ Coimbatore. We are also involved in plantation establishment (all kinds of trees) for a minimum cost. It is different from contract farming. We just help farmers in raising plantation with all the technical guidance required for the specific tree crop. We also involve in transport of tree seedlings to the farmers land. The cost will be fixed based on the quality of work we done on your farm. For more details feel free to contact us at Prasad G 09791400700 prasadsalimali@gmail.com
Wanted Consultants for Landscaping and Fruit Garden

I seek consultancy services for landscaping and fruit garden. Consultants who are open for giving their services online shall be an added advantage. I am looking for impressive landscaping and high profitable fruit cultivation. Consultants have expertise in landscape and fruit cultivation may email me at below given email address Bapuji MVL bapuji@exoyicflora.net
Wanted Consultants for Roof Top Garden

I am looking for some guidance for making a roof top garden. I am residing in Vallioor, Tirunelveli district, Tamil Nadu. Help and guidance would be needed from the scratch like how to proceed from the beginning to set up a roof top garden. Consultants who can give me their knowledge at a reasonable price can contact me at S Velavan 9840476428 s.velavan@rediffmail.com
Consultancy Offered for Aloe Vera Cultivation

Hahnemann charitable mission society, an ISO certified NGO, established in the year 1996 is working in the area of commercialization of medicinal plants & assisting farmers in cultivating such plants so that farmers get financial freedom. HCMS is promoting Aloe Vera cultivation all over India. HCMS has well qualified & experienced technical staff for farming, setting up & monitoring Aloe Vera Cultivation. The organization has employed technical advis-
Wanted Consultancy for Dairy Farm

We are looking for Dairy Consultants for Setting up and Management of viable Dairy Farms of about 25 cows/Buffalo to begin with. The Consultants should have an exp of minimum 04 Years and must have done consultancy on dairy technologies for setting up a dairy farm, we shall also like to Visit the farms which have been set up with the help of the consultancy company. Key Role shall be- 1. Farm/Shed Design layout 2. Waste Management 3. Vermicompost 4. Power Generation from Cow Waste 5. Fodder Production 6. Reproduction Management 7. Basics of Clean Milk Production 8. Preparation of Project Report for bank loan Interested consultants fulfilling all the given requirements can contact us at Anshul Verma 9873070141 anshul.vermas@gmail.com
Farm Land
WANTED
Wanted Land in and around Chitoor
We are starting a business in Chittoor in Andhra Pradesh, hence we are looking for 5 to 10 acres land in the surrounding area of Chitoor. We are fine with rockey land too. Interested land owners ready to sell their land can contact Veena Madhuri veeenamadhuri@gmail.com 09866164160 cost lands will be given preferences. People interested in this deal may contact me atSaravanan Pakkiri 9894214787 santhoshi20032002@yahoo.co.in
Wanted Land in Rajasthan

I am keep to buy agricultural land in Rajasthan and would prefer if near Udaipur though other places is also fine. Would like to start with a small patch of upto 10 acres. Willing to go beyond 10 acres if economically viable. I will also appreciate agricultural consulting and partnership options available. My contact details areAnish Bhatnagar anishbhatnagar@gmail.com 9910105395
Wanted Land in Vadodara

We require 1 to 2 acres land ina dn around Vadodara city. The budget is less than 2 lakhs It must be clear title and should have good road connectivity. If someone interested to sell their lands in Vadodara can contact us atDharak Shah dharak21@gmail.com
Wanted Land in Kerala

We are in need of 10 - 15 acres of agricultural land in Kerala, Karnataka, Tamilnadu. If you have please inform the details: [1] Location of the property; [2] Cost per acre; [3] Your contact details. You can reach me atManoj Kumar 8050866939 advmanojkumar@gmail.com
Wanted Land near Zaheerabad or SadaShivpet

I am looking for the agri-land near Zaheerabad or Sadashivpet, no matter if it is in the interior of the village but it should have the walkway,driveway that is it should have good connectivity with the road, which does not belong to any private farmer. The road to the land should be the govt road or govt land. Land should be clear titled. Price range is 1Lac per acre. If anyone has or knows about it, please tell me. My contact details areVijay Talasila vijaytalasilab@gmail.com 9676899966
Wanted Agriculture Farm Land

We want 50 to 60 acras agriculture lands yadgir ,surpur , bellary ,siriguppa, near by river ...price 80,000 /- to 1,00,000 /interested parties please mail me atModukuri Sreedhar modukurisreedhar@gmail.com 9032240503
AVAILABLE
Land near Kottayam for Sale
30 acre property for sale near kottayam, Kallara, kottayam, the property consists of 1) 50 cents of land and a house, 2) 18 acres of paddy field and 3) 12 acres of 'ring-bund' with plantain coconut and arecanut trees. The property is suitable for paddy cultivation and fish culture or even for a Farm House. This property having high tourism potential, it can be easily convertible into a farm, organic or Ayurvedic tourist centre. The property has a pond custom-made for the fish culture. The 'ring-bund' surrounding the property has a large number of coconut and arecanut trees (around 1500 nos) and also plantain. There is separate electricity connection for agricultural use. Important Distance, Ettumanoor- 11.8 km, Kottayam - 22 km, Kumarakom - 17 km, Cherthala -25 km, Alappuzha 36 km, Ernakulam 46 km, Vaikom - 17 km. For more details please contact Sajan Suseelan 9048243665
Wanted Land near Madurai

I am looking for 5-10 acre farm land near Madurai. It can be 20-60 km away from Madurai (preferably Theni, Batlakundu, area) easy approach to main road, Hospitals, near hilly place, good water with coconut trees. Expected cost of the land around Rs 3 to 4 lakhs per acre (ONO). The land should have clear documents and no problem. For more information contact me atBaju baju2k@yahoo.com
Land in Theni for Sale

We have land in Theni which is up for sale. The total area of land is 5000 acres. It has good fertilized soil and has decent water and road facility. To get more information contact meMithun K, 9952739459, kmithun227@gmail.com
Wanted Land near Bangalore

I am looking for exclusively an agriculture land within 100 km from Bangalore for around Rs.1 Lakh. Interested sellers can reach me atKRK 9845084077 krkfca@gmail.com
Land in Roha-Tala for Sale

I have a property in Tala. It is a complete table land and with proper road connectivity having access of around 30 minutes from National highway. The total area is 55Acres. The expected price per acre is 2.75 lacs. It is having clear title and is from single owner resale. It has good ground water and electricity access. If interested kindly contact me atPratik Kawale, 02141691998, pratik.kawale@hotmail.com
Land near Bangalore for Sale

We have agricultural land for sale - 6.73 Acers with a borewell and electric service, Just 120 Kms away from Bangalore and just 20 Kms away from Hindupur. The price is Rs.250000.00 per acre. Interested buyers can contact us atN.S Reddy , 9480093830, get2meat@gmail.com
Wanted Land in Tamil Nadu

I am in need of 4 or 5 Acres of Agricultural/ Farm Land in and around Tamil Nadu. Road access and water facility is important. Low
& Industry Survey
JOBS
Agronomist
Job Description : Main duty would be to work on development of seeds, plant breeding, and seed production, Maximize crop yield and maintaining good ecosystem, Give agronomic guidance about water requirements, irrigation micro-nutritions scheduling and other crop-related practices Desired Candidate Profile : Education should be B.Sc (Agri)/ MSc(Agri) /PhD in Agronomy / Agriculture / Plant Breeding / Agronomics. - Preference would be given to experienced person but fresher can also apply - Willing to work @ Greenhouse Site - Having expertise in entire cycle of Greenhouse products Salary no bar for right candidate Company Profile : Radhe Group having diversified business portfolio including Greenhouses in Saurashtra region of Gujarat . http://www.radhegroup.com/ Contact Detail : Mr. Rajesh Nakum, Manager (Comm.) Radhe Green Hydroponics, Plot No. 2621/22, Gate No. 1, Road D-2, Lodhika GIDC, Kalavad Road, P.O. Metoda, Dist. Rajkot 360 021 (Gujarat India) Tel. +91 2827-287888 X 336 Fax +91 2827-287887 E-Mail : overseas@radhegroup.com Website : www.radhegroup.com
Agronomist for Strawberry Farm

Job Description: The candidate shall be responsible to look after our hydroponics strawberry R & D work. He should be open to work at Bedathi. Desired Candidate Profile: Education - B SC (agri) Or M SC (agri) Salary - Rs 50000 plus 6000 + 4000 per month. Contact Details : Interested candidate should email their CV to below given email address. Zam Agrotech Ltd, agriclinic.indozambia@gmail.com
Farm Manager
Job Description: The job involves candidate to take up complete responsibility of supervising 35 acre farm. You will be responsible for daily overall supervision of various ongoing farm operations. Desired Candidate Profile: Agriculture graduates with field level experience in managing polyhouse units and willing to stay on the farm preferred but other suitably qualified/experienced candidates can also
ONLINE MEDIA company requires Graduate ladies with broadband internet at home and with excellent English skills for tele-marketing. Flexi time 3-4 hours/day, work from home.
Contact: hr@vmgjobs.com, 080-41698240
Marketing Officer
Job Description : The candidate must be got-getter to market the new concept of marketing in Rajasthan's every district for sales of organic fertilizer & org. pesticides & fungicides. Desired Candidate Profile : Education Candidate must have minimum graduation in any field. Salary Not constraint for right candidate. Company Profile: We want to expand our business in rural area, so we need Marketing officer in all districts of Rajasthan who could independently handle the interactions with the farmers. We need any who person to get challenge to develop his field and earn a smart income life time. Contact Details: Khan Sali, 9829812650 khan_salim82@rediffmail.com
Agriculture Graduates
Job Description : Candidate shall be open to work in office as well as field. He must be well conversant with Telugu and English language. Desired Candidate Profile : Education Candidate must be an agriculture graduate. Number of Positions available 05 Company Profile: Pacific Herbs is the single source destination for high grade Indian herbs, natural herbs, herbal extracts, and dried flowers. We are the known as one of the most prominent exporter and supplier of all types of medicinal and aromatic herbs. Contact Details: Kindly forward your resume/details to our email id directly atPacific Herbs Agro Farms Pvt. Ltd. Nagpur, Maharashtra, INDIA Call - 094228 81280, 097301 07163, Hyderabad- 040- 4020 1340, Katni (MP).... Write- herbal_globe@rediffmail.com,
apply. Salary negotiable for the right candidate. Company Profile: The farm is located 15 Km from Mysore. Contact Details: All those who wish to take up this job can send their resume to- Usha vimhealthcare@gmail.com
Sr. Manager / DGM / GM (horticulture)

Job Description: 1) Assigns workers to duties, such as cultivation, harvesting, maintenance, grading and packing products, or altering greenhouse environmental conditions. 2) Estimates work-hour requirements to plant, cultivate, or harvest, and prepares work schedule. 3) Confers with management to report conditions, plan planting and harvesting schedules, and to discuss changes in fertilizer, herbicides, or cultivating techniques. 4) Maintains records of employees' hours worked, and work completed. 5) Prepares and submits written or oral reports of personnel actions, such as performance evaluations, hires, promotions, and discipline. 6) Trains employees in horticultural techniques, such as transplanting and weeding, shearing and harvesting trees, and grading and packing flowers. 7) Inspects facilities to determine maintenance
To publish your `job vacancies or jobs wanted listing email : editorial@vmginfo.com

JOBS
needs, such as malfunctioning environmental-control system, clogged sprinklers, or missing glass panes in greenhouse. 8) Observes plants, flowers, shrubs, and trees in greenhouses, cold frames, or fields to ascertain conditions Desired Profile: Education : UG - B.Sc - Any Specialization, Agriculture PG - Any PG Course - Any Specialization, Post Graduation Not Required DOCTORATE Any Doctorate - Any Specialization, Doctorate Not Required Experience: 10-15 years. Exposure to following fields- 1) Team Handling 2) Landscaping & Plantation as per plan. 3) Execution of horticulture work - Trees, Grasses, Shrubs & ground covers. 4) Plant disease & insect identification & control. 5) Soil amendments to improve fertility for plants. 6) Ornamental plant & grass nursery development for landscaping. 7) Operation of irrigation system. Compensation: Best In the Industry Company Profile: Earth infrastructures is one of India's most well capitalized real estate company. Strong financial support and engineering expertise makes us a quality infrastructure provider with global presence. For more details visit - http:// www.earthinfra.com Contact Details: Vivek Mathur Email vivek.mathur@earthinfra.com
Wanted Job in Farm

I am a graduate from Hyderabad city having 7 years experience in sheep & goat farming poultry farming dairy farming etc. During my past assignment I had job responsibility for daily overall supervision of various ongoing farm operation. I can independently manage and take care of the farm responsibility. Along with the job I want accommodation at farm for me and my family. I expected minimum of fifteen thousand salary per month. Please contact me at Ahmed 8790358516
Wanted Job in Viticulture

I am an Italian agronomist specialized in viticulture. I have 10 years of experience and manage 750 acres in organic and sustainable management. I specialize in precision viticulture and use of satellite instruments and proximal (Cropsensor NDVI). I am well verse with using GIS software. I have some experience abroad: India and Turkey. I am looking for interesting assignments in company dealing in Viticulture. My contact details areDavide Bacchiega 3474518346 Gessate, Milano, Italy. davide.bacchiega@gmail.com
Wanted Job in Organic Farming

If any one of you looking for certification manager for organic farming or non timber produce of forest, so kindly contact me atSaumitra Dwivedi 8826463170 Saaumitradwivedi@gmail.com
Executive - Horticulture
Job Description: - Execution & inspection of landscaping work at project sites. - Landscaping & Plantation as per plan. - Execution of horticulture work Trees,Grasses,Shrubs & ground covers. - Monitor & Maintain plants and landscaped areas. - Knowledge of plant species, characteristics, plantary process. - Inspection of plants as per specification. Desired Candidate Profile: Keyskills: Horticulture, Landscaping, Facilities, Maintenance Education: (UG Any Graduate - Any Specialization, B.Sc - Any Specialization, Agriculture) AND (PG - Any PG Course Any Specialization, Post Graduation Not Required) 2-7 Years experience in horticuture & landscaping. Specialization in agriculture, horticulture, landscaping. Knowledge of plant species, characteristics, plantary process & maintainance of plants. Company Profile: Unitech Group has ventured into the infrastructure business by launching Unitech Infra, thus leveraging its decades of experience and expertise in real estate. For more information visit - http:// www.unitechgroup.com/ Contact Details: http://www.unitechgroup.com/careers/generalapply.asp?links=ca2
Wanted Job as Farm Manager

I am looking for farm manager job. I have 15 years experience in farm management and cultivation. My contact details are Satya Prakash Singh 09626312134 spsiingh@yahoo.co.in Desired Candidate Profile: Education: UG - B.Tech/ B.E. - Electrical, Mechanical; - B Sc. Mechanical Engineering / Electrical Engineering. Experience: 7 years experience in maintenance management of large industrial company. Almarai company will not entertain any applicant without "farm maintenance" experience. Key Skills: - Must be a hands on manager. - Administrative capacity and man management skills. - Quick handling of correspondence and ability to read and absorb large quantities of job related materials. - Exposure to computerized stock control systems. - Proficient in the identification of engineering materials and machine parts. Company Profile: Almarai is the world's largest vertically integrated Dairy Food company with a turnover exceeding $US 2 Billion in 2010 and a workforce numbering some 23,000 employees. Operating throughout the GCC, our highly successful product range is freshly delivered from over 100 depots to 40,000 retail outlets serving numerous happy customers. Our website www.almarai.com highlights the remarkable success story of this dynamic acquisition of this hungry dairy food giant. For more details visit www.almarai.com Contact Details: sonny.garcha@almarai.com
Farm Maintenance Manager

Job Description: To maximize production and thereby profit to the farm by planning and organizing all farm maintenance activities. You will immediately impact on down time and take a proactive stance on maintenance by making the most efficient use of all resources at your disposal. In addition you will develop, implement and manage standard operating procedures, preventative maintenance programs and replacement planning for a broad range of agricultural, industrial, and animal feeding equipment.
To publish your `job vacancies or jobs wanted listing email : editorial@vmginfo.com

& Industry Survey
Agriculture Products Catalog
VMG MART
Order Products & Services Online at www.vmgmart.com
Stevia Plants
A natural and healthy sweetener grown in tropical climates, Stevia is a prime option for health buffs and diabetics around the world. Stevia plants available with complete guidance on cultivation. It is sold on basis of number of plants. Read more and request for quote at - http://bit.ly/XOL9HI
Veg Fru Wash 400 ML (3 bottles pack) A Solution for washing vegetables & fruits to ensure that they are all pesticide free before consumption. Eat clean and live healthy with this solution. Sold in packs of 3 bottles of 400ML each. To know more about the product and request a quote visit http://bit.ly/V1UOeh
Chilli Seeds
Open pollinated seeds, suitable for organic farming.Sow seed 0.2cm deep in pots. Re-pot several times before transplanting into large final pots in a (preferable) or outdoors in a sheltered site. It is sold on the basis of weight (KG). Get more information and also request a quote at - http://bit.ly/S9NOa5
Compost Testing Kit

The compost testing kit is a handy and economical tool for examining and characterizing the useful properties of compost and identifying the problems that may arise with its use. The kit analyses and characterizes the beneficial physical and chemical properties of compost and also brings out the problems that may arise with the usage of that compost. It is a user friendly product. To request for a quote visit - http://bit.ly/Yglrv1
Soil Testing Kit

Certified to be functional and beneficial by the Indian Institute of Social Sciences and other evaluation and testing centers, the soil testing kit supplies users with the necessary physical, chemical and biological processes needed to maintain healthy plant and animal life. Use this kit to determine the health of the soil and how it will be expected to perform when seedlings are planted on it. To know more about the product and request a quote visit - http://bit.ly/UbJ9nY
Okra or Ladies Finger Seeds

Open pollinated seeds, suitable for organic farming. Soak seed in warm water for two hou Sow 1cm deep in pots. Transplant it into larger pot in a (preferable) or outdoors in a sheltered site. It is sold on the basis of weight(gms). One acre requirement 2kg. To request for a quote visit - http://bit.ly/SX9iro
Hire experts to train you!

Visit : www.tutorboard.com Expert - Exports & Imports of Vegetable Seeds & Plants
Chat with an expert on the policies and formalities of Export and Import of Vegetable Seeds and Plants. The expert can give advice on the following categories. 1) Major items of Vegetable Seeds: Local & Exports. 2) Branded Organic Vegetable Seeds like Tomato, Coriander, Cotton & others. 3) Kitchen Garden Packets: All major vegetable seeds especially for Kitchen Gardening and Terrace Gardens. Read more information and fix the appointment at http://bit.ly/W0aZKt .......................................................................................................................................................
Expert - Dairy Business

Chat with an Expert on Dairy Farming. The discussion will include the following topics: Dairy Farm Planning Designing of Farm layout Designing of conceptual as well as architectural plans for Housing systems and allied components of the farm including the warehouse, milking parlour, vet. Pharmacy, ETT lab, small scale feed plant. Preparation of Herd Development plan Configuration and selection of farm and barn equipment Configuration and selection of milking systems including bucket machines, milking parlours, CIP and milk cooling systems. Project Finance Services Feasibility study Preparation of farm project report and bankable project report and many similar topics. For the chat request visit - http://bit.ly/Traq95 .......................................................................................................................................................
Expert - Mushroom Cultivation

Chat with an expert on Mushroom cultivation. The discussion will include the following topics: 1. Introduction about Mushroom Industry. 2. Infrastructure Requirement. 3. Compost Preparation (Substrates, Formulations, Methods and Procedures). 4. Spawn Production Technology and Procurement. 5. Mushroom Cultivation (Cultivation Methods). Many more subjects related with Mushroom Cultivation could be discussed with the expert. To know more visit - http://bit.ly/SaD9g6 ......................................................................................................................................................
Expert Medicinal Plants Cultivation

Chat with an Expert on Medicinal Plants cultivation. The discussion will include the following topics: 1. Evaluate the basic knowledge and experience of the client about his project and the agricultural as a whole. 2. Keeping in mind clients knowledge and skills, we provide them a general idea about the project and gradually we make them self capable to take their own decisions. 3. For MAP cultivation, we make them realize about need and importance of the specific soil types, agro-climatic and all set of conditions w.r.t. the particular crops along with various other factors affecting crop production, so that they could better decide how to proceed further for right crop selection which is one of the most important part of any cultivation project. For one to one session with the expert visit - http://bit.ly/VzXXh3 .......................................................................................................................................................
Expert Green House

Chat with an Expert on Green house set up.The discussion will include the following topics: 1. Selection of site and prefix area for structure. 2. Size of investment. 3. Documentation. 4. Govt. procedure, agreement and legislation for subsidy. 5. Disbursement of payment and spot survey. Read more information and fix the appointment at http://bit.ly/SXhXdo .......................................................................................................................................................
Expert Aloe Vera Cultivation

Chat with an Expert on Aloe vera cultivation.The discussion will include the following topics: 1.Selection of site and Land preparation: 2.Planting material:3. Economic importance:4.Cultural practices 5.Harvesting and Yields. For one to one session with the expert visit - http://bit.ly/TQQrga
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Q &A
My question is that Can I
start a dairy farm????? I have chosen this because of heavy power failure in Erode, I cant start any other business. Most important I am interested in dairy farm. Still I have some doubts..
Kabilan from Tamil Nadu asks-
DAIRY FARM NEED INFO FROM ALL

1. Can I start with 3 cows initially? And can I get a loan for this and for following things? 2. Going with Indian breed or some like Swiss, HF, Jersey. 3.If Indian then what? And if Swiss or HF or Jersey? 4.Hf has less immunity-think so, then Jersy will be better than that ,but in Haryana they have been discontinued this breed for what reason? 5. Have 7 acres of less water facility and 2 acres of medium water facility. What fodder will be best in this condition to grow? 6. Is the following fodder is possible to grow in drip irrigation-napier, guinea grass, soundal tree and drum stick, melia dubai tree, kudirai masala, fodder maize, throughout the year? 7. Because of labour shortage l manage to look after by myself but dont know miking, So can I go for milking machine? 8. What will be the water requirement for 3 cows initially and max upto 15 cows in future?
Many people are saying that it is difficult to survive in this field and make me little nervous and afraid of during this...is it true and for what reason they say this? And finally what will be my investment for this and what will be my profit annually for the same 3 cattle? Thanks in advance!!!!!!!!
Responses received[a] Satya writes Nice to know that you would like start Diary farm business. I feel that you have chosen correct one. I am also planning to set up dairy farm in my paddy field near Rajamundry, Andhrapradesh. I feel that there would be no loss in this business and also, the investment would be less compared to other business. Regarding cattle, I suggest to have only pure Indian breed buffaloes and cows as they have high resistance power to various diseases when compared HF and other cross breeds. Further, it is possible to earn good profits on this business, if we can do it with care. Also, the milk is consumable product which is widely used in our daily lives. I wish you good luck! [b] Guru writes Hi Satya, I am also interested in Starting up a dairy Farm. I want to visit your farm. Please let me know the details. [c] Jaimin Patel writes Hi Kabilan, For Green Fodder you Can go for Lucerne Seed. [d] Sri writes 1. You can start with 3 cows to get experince. There will be minimum profit. 2. With India breed only you can make a social work not business. 3. HF is known for yield. Jersey is known for quality of milk. 4. Mixture of HF and Jersey is good option (few animals Jersey and few HF). 5. 1 acre =5 to 8 animals. 6. Fodder - Napier Sprinkler or Raingun is good. 7. It is not that difficult to milk animals using machine. You can use pressure gun to clean cow barn. 8. If you have slightest doubt on water source dont select that land. Many people have quit dairying because their bore wells dried out. Join this discussion at - http://bit.ly/WNBYYQ
SEEKING HELP FROM LEMONGRASS EXPERTS
Hello, I would like to know from experienced

lemongrass cultivators some practical data on
Vatika_Herbs asks 1. Oil yield in kG per 1 ton herbage of distillation tank 2. No. of 1 ton tanks per acre from 2nd harvest. Recently I started cultivation lemongrass and yield varies 2.5 kg3kg oil per ton of herbage and 4-5 1 ton tank per acre which seems low to me...I shall be very thankful if experts please comment and recommend some practical tips on increasing productivity. Responses received [a] Srsasmal writes - Dear All, Please let me know the minimum area do I require to grow lemongrass for commercial production. And also please let me know how much one needs to invest per acre for the expected result. [b] Ponsanthan writes - Minimum 5-10 acre is required to grow. Distillation unit should be established which needs 3-4 lakh investment for a vessel, chilling tank etc. If any nearby distillation unit able to do job work, it can be used for some time. [c] Aromedindia writes - Lemongrass (variety Krishna) has around 0.8%-0.9% of oil. And the herb yield is around 250 quintal per hectare per annum, producing around 200-250Kg of oil per hectare per annum. Obviously your oil yield is low which can be because of some technical problem in your distillation tank or any other reason. [d] Murjani writes - Hi Ponsanthan, Do you know the company that manufactures the equipment for lemongrass distillation? And also if you know what kind of income can be generated say from 510 acres of lemongrass cultivation? Post your opinions/thoughts at - http://bit.ly/WNEHl2
In Brief
AP-TEC 2012
After the triumphant finish of the first AP-TEC Conference and Exhibition last March 2 and 3, a second AP-TEC Conference has now been scheduled to take place from December 6 to 8, 2012, at Lam Farm, Guntur, Andhra Pradesh. Hosted by the APTDC and CII with the help of Acharya N.G. Ranga Agricultural University and the Andhra Pradesh Government, the conference will provide people of various farming industries to come together to share their growing knowledge in modern agriculture technology. The conference and exhibition organizers hope that this time around, the people gathered will be able to pinpoint and counter that with the bags in the refrigerator, the Jasmine buds remained closed and crisp to the touch for nearly 36 hours and could compete with newly plucked Jasmine buds. The bags help to lower temperature, carbon dioxide, oxygen and ethylene during storage, thus keeping the flowers fresh. Similar experiments have also been conducted on other fresh produce with encouraging results. With hype building around this success, Thermchem is eager to share the technology with farmers through government help. For more information contactShivkumar Ganapathi Therm Chem Preservations Private Limited, Chennai Phone: +91 44 26549495, 09444054501 Email: thermchem@gmail.com and bio-pesticide manufacturing industries. Further details from: M/S. Toshniwal Systems & Instruments Pvt Ltd Phone No: 91-44-26445626 / 26448983 Email: sales@toshniwal.net / Web : www.toshniwal.net
Shri Raja Ram receives 2012 Leadership Award
Tripathi Farming
Toshniwal introduces New Generation Mixer

Today, agricultural market and technological demands are changes aggressively hence need for new equipment with upgraded specifications and presentation has increased substantially. To meet the new age demands of the pesticide and bio-fertilizer industry, Toshniwal is now offering new generation mixing technology to help speed up manufacturing rates while keeping costs down. Using a series of paddles jointed onto two shafts in a double-drum housing, the Toshniwal fluidized zone mixer has built in shaft systems that mix in opposite directions. Peripheral speed in conjunction with the angled and overlapping paddles easily fluidizes the materials through a lifting process, which creates a virtually weightless condition in the double drums. A special pin mill system has also been installed into the mixer. The Toshniwal Mixer, a tried and tested product, is suitable for all kinds of bio-fertilizer
problems in quality food delivery. At the same time, they hope to pave the way to growth and prosperity for this booming industry. For a successful conference, the organizers are keeping the doors open to various companies and organizations that cater and offer services to various farming and agricultural sectors. For more information contactM. Dinesh, Event Co-ordinator, AP-TEC 2012, Hyderabad Phone: +91-40-27765835 / 837 Email: macha.dinesh@cii.in; dinesh @aptdc.com
Organic Herbal Farmer and President of the Central Herbal Agro Marketing Federation of India, Shri Raja Ram Tripathi, was recently awarded this years Farming Leadership Award for his innovative work in the Medicinal and Aromatic Crops industry. Working in the Bastar district of Chatisgarh, Dr. Tripathis milestones include successful technology transfer and maximum crop value for herbal farmers through a farmers federation called Maa Danteshwari. Since the federations establishment, it has grown into 14 technical consultancy cells in over 19 Indian states and has aided over 20,000 farmers. Contact DetailsDr. Raja Ram Tripathi Mobile - 09039021265, 9630329000 Email - plantation@mdhp.co.in, marketing@mdhp.co.in; mdhorganic@gmail.com
Village Society
Edited by Surinder Jodhka and published by Orient Blackswan in New Delhi, Village Society is a volume of essays that put the spotlight on various aspects of village life. Written by various experts and professors, the topics in the essays cover social, political and cultural themes that are considered typical of an Indian village. Some articles in the book also touch on debatable issues such as agrarian change and the state of Indias economy. To know more about the book visit - http://bit.ly/Se7bOX & Industry Survey
Break-Through in Jasmine Flower Storage

Though a popular item in the market, the Jasmine flower has also proven to be a volatile one since its market value goes down the moment the bud opens out. Looking for a way to extend the timeframe of the Jasmine bud keeping its shape, Thermchem Fresh Packs made use of special storage backs utilizing imported breathable membranes. Mr. Velu, the trader involved, happily confirmed
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Ginegar
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Only Manufacturer of 5 Layered Green House Films in the World
Tailor made sizes (against order) Cut to length supply from ready stock in India. Available widths in ready stock : 4.5M, 5.5M, 7M, 9M Mulching Solutions Vegetable Mulch : *Black Embossed *Yellow/SLT *AL-Or Embossed *Silver/Black Embossed *Black/White Embossed *Red/SLT Orchard Mulch : *Black/White *Black/Silver *Papaya Mulch *Rose Mulch
Sizes available for mulch film : 25 Microns -- 1.2m x 100m and 1m x 1000m 50 Microns embossed : 1.2m x 500m -- 100 Microns orchard : 1.5m x 200m & 2m x 200m
ALUMINET various shade factors and * Saves energy colors in tape and * Increases yield monofilament type * Protects against frost available with * Better temperature control 5 years * Guaranteed for 5 Years * Double side IR reflection guarantee * Light diffusion at entry CHROMATINET price. * Higher yield in plants with better quality * Good result in seedling nursery * Excellent root development in banana tissue culture hardening
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Tr Seedling Trays
First company to introduce root trainer trays for seedlings/nursery in India. Works on the principle to keep downward growth of the root system No root coiling as against traditional seedling trays Healthier root zone hence healthier plants Better establishments and performance of seedlings in fields, resultng in higher yield
Green House Accessories

One stop shop for best Green House Accessories
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Withania Somnifera, Mangifera Indica, Aloe Vera leaves Sun Dried, Emblica Officinalis, Acacia Leucopholea, Acorus Calamus, Amomum Subulatum, Hemidesmus Indicus Root Black, Aegle Marmelos, Sida Cordifolia, Punica Grantum, Bambusa Arundianacea, Punica Grantum, Beej Band Black, Terminallia Bellrica, Bixa Orellana, Terminallia Bellirica, Ricinus Communis, Embelia Ribs Berm, Adhotodavasica, Calotropis Procera, Aquilaria Agallocha, Trachyspermum Roxburghianum, Terminalia Arjuna, Psoralea Corylifolia, Carum Copticum, Root, Branch, Leaf, Flower & Fruits (Premna Obtusifolia), Melia Azadirach, Ajwain ka Phool, Premna Obtusifolia, Centella Asiatica, Clerodendrum Phlomiedis, Hyoscamus Nigar, Aprajita Plant (Clitoria Ternatia), Saraca Asoca, Walnut, Semecarpus Anacardium & MANY MORE........................................... VIJAY KUMAR, MANAGING DIRECTOR, RAJ & COMPANY BEHIND KATJU MARKET, NEAR PARSI MANDIR, NEEMUCH-458441(M.P.) INDIA TEL:07423-221600, FAX: 07423-225341, CELL: 09826021601 Mobile:09826021601 E-MAIL: rajspice@sancharnet.in, rajspicenmh@yahoo.in WEB: www.rajnco.com 17 - Vol. 22, Issue 11 - 2012 - Agriculture
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Entrepreneurs
Kumaraswamy Chemicals
Also known in the chemical production industry as KS Chemicals, M/S. Kumaraswamy Chemicals produces chemicals such as surface coatings, heavy automobile break linings and liquid resin binder. Established by Tka. Karthik in 2000, the company was originally located in Kadampuliur in Panruti Taulk, Tamilnadu, before relocating to L. N. Puram. Mr. Tka. Karthik graduated with a Bachelors of Science in Chemistry prior to the founding of the company. Products : Whats interesting about the companys product lineup is that they are all made from the same raw material, Cashew Nut Shell Liquid (CNSL). Using CNSL, the company produces various chemicals and other products such as resins, friction dust, and Cardinol. They also produce powders like exfoliated vermiculite, peralite and mica. Thanks to their high product quality and range, KS Chemicals successfully supplies to all over India, from Delhi to Madurai. Challenges and Target Customers : After twelve years in the industry, Tka. Karthik shares that the only challenge the company now has to deal with is the credit of some of their buyers. Production continues to run smoothly, although Tka. Karthik does hope to have a fully automated production process soon. Break lining, bio fertilizer, pain, lamination and building industries are the main clients and target market of the company. Exports and Competition : Although the company has delved into the exportation of their products, KS Chemicals only processes orders occasionally to clients in Malaysia and Turkey. When asked about the difference of business dealings nationally and internationally, Tka. Karthik said, Nothing much, but the export profit margin [is higher than that of local profit margins.] Through quality and on time delivery, the company maintains an edge over its competitors. For more information, contact : Mr.Tka.Karthik, Proprietor, 360/A, Chennai Main Road, L. N. Puram, PANRUTI (TK) - 607106, CUDDALORE (DT), INDIA, Tel : 04142 - 241642, 241647; +91-9003966594 Email : kschemicals@yahoo.com; Web : http://www.kschemicals.com/
Darshan Metal Spinning India

Established in 1978 by its mother company, Darshan Metal Industries, Darshan Metal Spinning India is located in Ashok Nagar, Kandivali. Having pioneered the stainless steel cookware industry in Jagadhri, Harayana, the company sells their products in Haryana, Punjab, and Himachal Pradesh through direct traders with an annual turnover of Rs. 1 crore. The proprietor, Mr. Varun Rakesh Goel graduated from the Fore School of Management with an MBA in marketing and has been in the industry for 10 years. Products : With many companies in the cookware industry, Mr. Varun admitted that their market share was not very large. However, the company remains confident about their products. Mr. Varun shares, We make a special kind of cookware, which is encapsulated in a base that saves on cooking energy. Very few companies in India have such technology. In addition he said, [Our strategy is simple] good quality and reasonable prices. Marketing and Future Plans: The company targets middle and upper middle class folk as buyers through the help of middlemen and the simple recipe of quality and affordable prices. According to Mr. Varun, they also have a no questions-asked full exchange offer for their products in case of any breakage. Depending on the order, customization of the product can also be made. Despite having difficulties with finding good buyers and acquiring loans, Mr. Varun is confident that there is great prospect for the future of the products as they hope to begin exporting to Mediterranean countries in the coming years. For more information, contact : Mr. Varun Rakesh Goel, Proprietor, Darshan Metal Industries, Shop No. 1, Dharmveer Building, Ashok Nagar, Kandivali (East), Mumbai 400101, Maharashtra India, Tel : 9896098898, Email : varunrakeshgoel@gmail.com Web : www.darshanmetals.com
Harihar Agro Industries

Set up in 1999, Harihar Agro Industries is currently the largest exporter of Bawachi seed in India. Operating in Gujarat, the company also collects raw herbs and has an operational Ayurvedic medicine production unit. The companys founder, Mr. Nilesh is a Bachelors of Science in LLB and LLM graduate with 15 years worth of valuable experience. Products Harihar Agro deals mainly in medicinal plants like Bawachi, Ashwagandha, Coleu, Aloe Vera, Amla, and Pimpri. With the companys local reach extending to Maharastra, Madhya Pradesh, Uttar Pradesh and Andhra Pradesh, Harihar Agro also caters to the high demand for Aloe Vera juice and gel and Triphala, in India. The company uses only raw materials of the highest quality while keeping costs low to make their products affordable. Marketing and Challenges According to Mr. Nilesh, Harihar Agro has come to face various challenges in the form of nature and labor. Government policies have also proven to be a challenge. However, success is still to be found. Mr. Nilesh shared, Our target customers are selected companies whose market share is high in the retail sector. Our business is based on product quality. If you give quality and competitive rates, then the customers are yours. Future Plans Presently catering to huge companies like Patanjali, Natural Remedies, and Sunrise Exports, Harihar Agro is enjoying a fair share in the market. However, their future plans are endless. We want to start a new era in this field which gives a better life to farmers and public at large, Mr. Nilesh shared, keeping in heart the mutual benefit because of the companys expansion.
Gokhale Agro Products

Gokhale Agro Products is a farming consultancy service geared towards the improvement of crop yield. The company specializes in the yield improvement of citrus fruits, pomegranates and mangoes. An exception in the companys area of specialty is their knowledge on improving the yield of cotton crop. Mr. K.G. Gokhal, a chemistry graduate with experience in both pharmaceuticals and agriculture, is the companys technical consultant. Advice Plant diseases are often responsible for low crop growth and survival. Mr. Gokhal shared that the number one way to avoid plant disease is to put a special emphasis on the health of both soil and plants through organic forms of silica, which help strengthen a plants natural immunity. Mr. Gokhal also warned against fungal attacks that cause mango inflorescence. Opinions With plant growth promoters flooding the market, Mr. Gokhal said, Merits of such products depend upon individual product composition, time of use, and proper dosage. He recommended non-invasive, outside support for the plants in order to gain an advantage in the market. Additionally, he encouraged farmers to gain knowledge on more medicinal crops with high therapeutic and prophylactic values. Future Plans Gokhale Agro Products has enjoyed reasonable success, having been able to save many small pomegranate orchards. However, the company still yearns to help farmers find solutions for crop afflictions. Mr. Gokhal shared that they hope to find the remedy for the devastating Citrus Canker disease and help small cotton farmers to increase their per acre yield in the next five years. For more information, contact : Mr. K.G.Gokhal, Technical consultant. GOKHALE AGRO PRODUCTS, Mobile: 9552132674, Email: krishnagokhale@gmail.com
For more information, contact : Mr. Nilesh S. Kulkarni, (M.D.) Neel Sagar Herbs. Harihar Agro Industries, Tulshishyam Road, Nr. Market Yard, Dhari 365 640, Gujarat India. Phone: 2797 221199 Mobile: 9960620080 Email: nileshkul95@gmail.com Web: www.hariharagro.com
& Industry Survey
Spot Light
Tapi Food Products
Tapi Food Products was established in 1999 and is based in Surat, Gujarat state. Mr. Ghanshyam Lukhi is the owner of the firm. It manufactures fruit candies like Papaya Tutty Fruity, jellies like strawberry, guava, tamarind, and green mango. The firm also manufactures fruit jams. It had a humble start and now has established itself as a major manufacturer of Papaya Tutty Fruity in the country. Just within a decade of its establishment, Tapi Food Products has made its presence felt in the market for its quality and innovative products. Now it is the largest producer of Tutty Fruity in Gujarat. Besides Tutty Fruity, Tapi Food Products has now become a growing name for different fruit based products such as Fruit Jam, Jelly products, syrups, squash, cordial, soft drink concentrates, Karonda Cherry, Ginger products, Amla products, and Orange Peels. The firm has got more than 20 state distributor networks and also has got export networks in Gulf and United Arab Emirates. Mr. Ghanshyam Lukhi says, We are for the first time participating in Graintech exhibition in Bangalore. We have got very good feedback and inquiries for our products. Already we have got our distributor networks in South Indian States. But our primary concern is to create awareness about our products among the consumers in Bangalore, which is an important hub for us. Our main competitor is Macro Food Industries. We are the second largest producer in India, after Macro, for the fruit jellies." Mr. Ghanshyam says, We are proud to say that we are Indias first solar food processing industry. We have also participated in International Solar Food Processing Conference 2009, held in Indore. Our products strictly conform to quality standards as per FPO, Ministry of Food Processing Industries, Government of India. For further information contact: Mr. Ghanshyam Lukhi, Tapi Food Products, No. 210211, Sunrise chambers, Sardar chowk, minibazar, Varachha Road, Surat 395 206. Gujarat. Telefax: +91 261 2551206 Cell: 073836 80150 Email: helpdesk@tapifood.com Website: www.tapifood.com
Atlanta Mart Pvt. Ltd

Atlanta Mart Pvt. Ltd., located in Hyderabad in Andhra Pradesh state is exporting all kinds of agricultural grains, rice, maize, wheat, sugar etc. It also engages in mineral exploration and exporting. The companys vision is to be a dominant player in exports of Fine Quality of Agricultural commodities to all parts of the world and execute contracts on time. It is focused on providing the best of quality commodities which is acceptable to clients across the world. The companys quality process includes internal quality management time combined with world class quality certification companies like Bureau Veritas or any other Quality Certification companies as desired by clients. Mr. Chalapathi Rao P., Director of Atlanta Mart along with his friends Mr. Surender Reddy
Unique Biotech Ltd

Unique Biotech is into probiotic business. The company is headed by Dr. Rathna Sudha, managing director. She is a Ph.D in biotechnology. It is headquartered in Hyderabad. The company manufactures 150 cultures of probiotics. Probiotics are useful microbial culture which is used for improving digestions and developing immunity in human beings and animals, says Mr. Dinesh Kurudkar, marketing manager. Apart from this, we manufacture different types of cultures for animal, poultry, and aquatic healthcare. The company also exports the products to North America. The company markets its products by attending exhibitions and giving presentations to create awareness on probiotics. Through participation in exhibitions, the company aims to reach out directly to farmers. Exhibitions are a good platform to meet the customers as well as the distributors, says Mr. Kurudkar. The benefits of probiotics are they boost immunity and help fight diseases. We have different applications for animal healthcare and aquatic animal healthcare, says Mr. Kurudkar. Our product range includes prodaxy, Prolact P, UB Biosac, and UB Biochem for poultry, besides a range of others. First time in India, we have launched bio-sanitization which is very effective for sanitizing. Generally, sanitizers cannot be used three days before giving vaccination. That is the time e-coli and microgenic bacteria multiply in the guts of poultry and the immunity gets disturbed. But our bio-sanitization product, UB Biochem can be used safely even during vaccination. UB Biosac, which contains probiotics along with sacromycic boladict, is a new product for controlling diarrhea." He adds, In women healthcare, we have a lot of products like Lactobacillus, Bacillus Coagulans, Bascillus Subtilis, and Bascillus Sporogene, besides others. The company does a lot of products to packaging manufacturing and contract manufacturing for other companies. It is a WHO ISO certified company. We have bio technology plant with
no contamination, antibodies or pesticides. Ours is a purely probiotic company, maintains Mr. Kurudkar. For further information contact: Mr. Dinesh Kurudkar, Manager-Marketing, Unique Biotech Limited Plot2,Phase -2,Alexandria Knowledge Park. Genome Valley,Shameer pet, HYDERABAD 50007 Email : Dinesh@uniqubiotech.com Mobile: 9392567518, 9963551853 Phone: 91 40 23751346 , 47 www.uniqubiotech.com
M, and Pramod Swargam established the company in Hyderabad. The three Directors have gone to Philippines to explore mines and there they realized that Philippines have rice requirement. So the trio decided to go into grain business and thats how Atlanta Mart Pvt. Ltd came into existence. The company is incorporated under the Indian Company Act, with primary focus on exporting Indian grains, pulses and spices to various parts of the world. Atlanta Mart is also into the mining activities which include trading of Iron-ore, copper, manganese and lead in various countries. India is one of the leading producers of rice, grains, pulses and spices and Atlanta Mart focuses in exporting these products to African countries, Vietnam, Thailand, Philippines and China. The company looks to participate in exhibitions where international participants are taking part. Graintech exhibition in Bangalore was the first exhibition that the company wish to take part where enquiries from foreign nationals occurs. Mr. Chalapathi Rao says they would wait for the kind of responses they get in these exhibitions. Since foreign players are taking part they are hopeful to get business enquiries. For more information, contact : Mr. Chalapathi Rao, Director, ATLANTA MART PVT LTD, Plot No 59, Brindavan Colony, Dr.AS Rao Nagar, ECIL Post, Hyderabad, Andhrapradesh - 500062, India Email: pcrao@atlanta-mart.com, Fax: 040271442233 Phone: +919052431234 / 04040119636 Mobile: +919620301234
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Special Feature on Rice Processing Machinery

cessing industry, Mr. Wilkins says, The paddy processing industry is witnessing a trend towards the consolidation of milling capacities, to improve cost efficiency. Further speaking about the challenges faced by the rice processing industry, he says, Half of the worlds population depends on rice as their staple food. The population growth is concentrated in rice producing countries. In the last 50 years, the area of land harvested has grown by 33% while population has grown by 130% in the same period. Global rice production is dominated by China and India and these two countries have managed only 8% increase in output in the last 6 years. Adding, he says, There is a demand for higher quality by the rising middle classes. Also in developing countries supermarkets are increasingly opting for packing of rice in transparent bags. These factors are raising the benchmark for rice processing. Additionally the processing costs are increasing due to rise in energy costs. Also more than 40% of grains are lost in post-harvest and processing levels.
Buhler India
Introduces new UltraLine Series of machines for rice milling in India
uhler supplies grain process ing equipment, food process ing equipment, chemical pro cess engineering and die cast ing machinery. The global headquarters of the Buhler Group is in Uzwil, Switzerland. Under grain processing, Buhler manufactures production systems and process technology for grain milling, feed and oil seeds, grain handling, brewing, rice milling and color sorting. The company operates in 140 countries and has over 8500 employees worldwide. Buhler India was set up in 1992. The India headquarters and main manufacturing facility are located in Bangalore. The manufacturing facility in Bangalore employs more than 500 employees. It manufactures rice and flour milling machines along with the control systems, aspiration equipment and accessories. Besides Bangalore, Bhler India has offices in Delhi, Pune, Hyderabad, Kolkata and Raipur. The service centres are located at Kakinada, Jalandhar, Karnal, Chennai and Ahmedabad. Customized Solutions : Buhler India also offers customized solutions and systems to suit specific customer needs. It provides the entire range of products and services of the Buhler Group, such as equipment for rice milling, flour milling, colour sorting, animal feed technology, oil milling, grinding and dispersion technology and die casting systems to the Indian market, complete with engineering, project management and automation, says Mr. Dipak Mane, president, South Asia. He adds, We provide complete solutions to the millers by supplying complete plant and equipment and cleaning/grading sections for pulses, seeds, and spices, including engineering, erection and commissioning services. The company also provides after sales service throughout the life cycles of the equipment or plant.
UltraLine Series : Buhler recently launched its new UltraLine Series of machines for rice milling in India. The UltraLine Series comprises UltraWhiteTM whitener and UltraPolyTM polisher along with huller and hull separator. The product line was launched by Mr. Nick Wilkins, director sales, rice processing, Buhler Sortex Londo, and Mr. Mane.
Features of Ultraline Series Machine : The new series improves milling process efficiency without increasing the costs, says Mr. Wilkins, pointing out the features of Ultraline series machine: High capacity Excellent polishing performance at high capacity. Energy efficient operation Extremely low processing cost per ton. High head rice yield Challenges Faced by Rice Industry : Predicting the trend in the rice pro-
Application Mill : Buhler India has also set up an application mill in 2010 at Attibele near Bangalore. The area of this production facility is 80,000 sq. feet. At this facility, Buhler manufactures the main rice milling, machines, flour milling machines, coffee roasters along with the control systems, aspiration equipment and accessories. The facility has a range of machines, automation, and control systems, and as a result it also serves as an in-house platform for hands-on training for the employees and well as for their customers employees. Our Correspondent For more information, contact : Mr. Dipak Mane and Mr. Nick Wilkins, Marketing & Business Development, Buhler (India) Pvt Ltd 13-D, KIADB Industrial Area, Attibele - 562 107, Dist. Bangalore, Tel : 80 6777 0280 Email : mallikarjuna.s@buhlergroup.com Web : www.buhlergroup.com
R.L. Wason & Company

Engaged in manufacturing grain testing lab equipments. Specializes in Digital Grain Moisture Meters. Located in Jalandhar, Punjab
.L.Wason & Company is based in Jalandhar, Punjab and was established in 1999. It is the leading manufacturer and exporter of a wide range of high quality grain testing lab equipments. The company also deals in Rice/ Paddy Lab but are specialists in Grain Moisture meters. The company emerged as one of the leading manufacturer, exporter, service provider and importer of premium quality grain testing
The companys annual turnover is Rs. 80 lakhs and the Digital Grain Moisture Meters are in great demand in India. The company has got two offices one is located in West Bengal and Head Office is in Jalandhar, Punjab. It boasts that the company has got around 15 service engineers and provides good after sales service to its loyal customers base throughout India. Mr. Wason says that they are not bothered about the price as they are manufacturing
Ram Lal Wason the meters that are already existed in the Indian market. The company plans to open an office in America as it has got a very good scope there. The company officials have seen 2-3 places to open an office there, but not yet finalized. It has also got a plan to own a manufacturing facility in Japan for supplying their products exclusively to US market. Mr. Ram Lal Wason is a B.Tech in Electronics & Communications Engineering. He studied in Dr. B. R. Ambedkar Regional Engineering College (REC) Jalandhar, Punjab. He has got 14 years of experience in this field before venturing R.L. Wason & Company in 1999. The companys CEO, Mr. Ram Lal Wason says that the companys motto is Happy Customers. The company believes in making the customers happy and not just satisfied. To keep their loyal customers happy the company strives to provide good quality machines apart from giving good after sales service. For further information contact: Mr.Ram Lal Wason, CEO, R.L.Wason & Company, Shop No. 4, 5 & 6, Near Sunrise Apartments, Deol Nagar, Nakodar Road, Jalandhar 144 001, Punjab. Mobile: 09915514230. E: ram_wason@yahoo.com / info@wasonmoisturemeter.com Webs: http://www.wasonmoisturemeter.com
lab equipments such as Handy Digital Moisture Testing Meter, Digital Moisture Testing Meter, Universal Moisture Testing Meter, Pocket Weighing Scale, Digital Vernier Caliper, Paddy Cleaner, Paddy Dehuskers, Mini Rice Sheller, Grain Divider, Rice Polisher etc. It also imports Handy Digital Moisture Meters from Japan, Pocket Weighing Scales and Digital Vernier Calipers from China. The vast experience and dedication of the companys Chief Executive Officer, Mr. Ram Lal Wason has made the companys growth manifolds in a short span of time. Under his guidance, the companys products are manufactured using high quality raw materials and incorporating latest technology. The products are customized as per the requirement of the clients. The company has got an excellent packaging facility and the products are delivered to customers within a period of 3-7 days. R.L.Wason & company is a proprietorship firm. It has got a permanent building measuring 900 sq. ft., and is situated in semi-urban area.
very high quality machines and provide service to these machines without time delay. Spare parts are no constraints to our customers as the company provides spare parts of all their machines. There are a lot of good moisture meter manufacturing companies in Japan and America. They are technically very sound. To get the latest technology the R.L.Wason company ONLINE MEDIA company requires officials visited exhibitions in Japan, China and US. It entered into Graduate ladies with broadband collaboration with one internet at home and with excellent of the Japanese comEnglish skills for tele-marketing. panies. The companys moisture Flexi time 3-4 hours/day, meter has got a consiswork from home. tency of + 0.2 percent (10 17 percent). Contact: hr@vmgjobs.com, Now the company is 080-41698240 manufacturing a new type of moisture meter that is different from
& Industry Survey
Perfect Equipments
Supplies rice mill machinery. Plans to explore Eastern and Northern states of India
tually goes to the market. Expansion Plans The company has strong presence is South Indian states like Tamil Nadu, Andhra Pradesh, Karnataka and Kerala. We have installations in Maharashtra, Gujarat, Orissa, and West Bengal as well. We plan to expand our market in other eastern and northern states. In addition, we focus to consolidate our position where we have less presence. At present our export sales is 20% of our turnover. This we plan to step up to 40% by the end of FY 13-14, maintains Mr. Kannan, Bangladesh, Sri Lanka, Uganda, and Cyprus are some of the countries Perfect Equipments is exporting its products to. There is good demand in overseas market in Asia, African countries, which we plan to explore by appointing dealers and by participating in trade shows that are relevant to our field, he adds. Target Customers The company mainly targets rice millers, who are willing to try new technologies. The new technology machines give excellent finish to the rice, with very minimum percentage of broken rice during the process. This helps them to sell their rice at a better price, says Mr. Kannan, adding, We give customized solutions based on their specific needs. At times we offer turnkey based installations, for those who are interested. The company advertises mainly through web advertisements. For overseas we appoint authorized distributors, through whom we get to know the trend and needs of their market, says Mr. Kannan. Research and Development Mr. Kannan maintains that the in-house R&D department is working on four new products. They are in the advanced stage of completing the trial runs. All of them will be rolled out to market before December end. Innovation is an ongoing process for the survival of any business, he maintains. Sharing his opinion about the latest technologies offered in the industry, Mr. Kannan says, The very purpose of new technologies in modern rice mill is to ensure that the machinery produces the rice with highest degree of glazing with bare minimum percentage of brokenness. He adds, The investment of the machinery should be affordable to the common Indian rice millers. Our products are very successful in this front. The end user benefits immensely due to the better price they get for their output rice, with less investment. Our products are trouble free, durable and we offer great support on service after sales. Challenges Speaking about the challenges faced, he says, Research on new products is an ongoing one, involving a lot of money and there is no guarantee that all your attempts will be successful. On production front, ever increasing raw material cost, and unscheduled power cuts are the big challenges we face. We are comfortably placed in the market. Future Plans Sharing the companys future plans, Mr. Kannan says, We are expanding our manufacturing facility by three folds, planning to add state of the art machinery for manufacture, which is expected to complete in 12
erfect Equipments was estab lished in 1999 by partners, Mr. K. Kannan and Mr. A. Vinayagam. Mr. Kannan is the managing partner. For the financial year 2011-12, the company has clocked a turnover of Rs. 21 crores. Perfect Equipments manufactures a range of rice mill machinery. The products include paddy cleaners, pneumatic rubber sheller, paddy separators, rice whiteners, silky polishers, rice plan sifters, rice graders, elevators, bran separation equipment, bran blowers, airlocks, and cyclones, besides others. Our rubber shellers, whiteners, and polishers are very popular in domestic as well as some overseas countries. Now we focus more on paddy cleaners and elevators, so that these quality products also can join the above premier segment, says Mr. Kannan. Market Response Speaking about the market response to the products, he says, Most of the domestic customers (around 80%) are price sensitive. We need to supply quality products at affordable prices, in which we are very successful so far. Yes, there is competition, which helps the company to grow in a healthier way. Since our price is quite competitive to quality, we have the edge over others. He adds, We try to implement the latest technology available in our products. We have in-house R&D department, which is very fast in implementing the new techniques and also we are very receptive to customers / technical experts input on our product quality improvement. This helps a lot in implementing the new ideas. While doing this, we ensure that the prototype is a successful one in all aspects, before it ac-
K. Kannan months. With this facility in place, we are sure, our products will be one among the best available in world. In five years, we will have our presence felt in most of the countries, where there is need for rice mills. Mr. Kannan and Mr. A. Vinayagam are diploma holders in mechanical engineering. We were classmates and worked together for a company for three years. Then I joined an MNC, where I worked in various positions in design, quality, and vendor development for 7 years until we started our own, informs Mr. Kannan. Our Correspsondent For more information, contacy: Mr.K.Kannan, No.7, Multi Industrial Estate, Gerugambakkam, Chennai 602 101. Off : +91-44-2382 0042, +91-44-2382 1512 Telefax : 044 2382 0512 Email: perfectmrm@gmail.com, perfectmills@gmail.com
Milltec Machinery
Bangalore based manufacturers of customized grain processing, storage and packaging machinery
has also got strong presence in north and northeast states. Milltec exports their machines to Bangladesh, Sri Lanka, Nepal, Pakistan and African countries. The company focuses more on traditional rice millers. At present, day by day the price of raw materials is increasing. For instance, paddy, and the price of rice is also very competitive. So the customers is left with no choice but to modernize the milling operations by adopting advanced technological machines to reduce the operational cost and to produce quality products. Milltec plans to introduce high capacity rice milling machines like 15 tph and above, dal milling and continuous dryer and parboiling plant and grain storage silos. Nowadays, engineers. Milltec Machinery is passionately committed to deliver customer driven innovative solutions to save process loss and to maintain hygienic standards in food processing and allied industries by adopting qualitative practices, Mr.Rasool opines. Milltecs vision is to be a globally preferred company for all food processing solutions. It is committed to achieve the customer satisfaction by delivering the required products and services on time, he adds. Mr.Rasool said that the company is managed by professionally and technically experienced employees numbering around 300, who are ready to cater to the market demands every year. He expresses confidence that Milltec is poised to become a global leader in near future. Milltec has established sales & service offices in India, Nepal, Bangladesh, Thailand, Sri Lanka, Vietnam, Cambodia and Pakistan. In all it has 60 service outlets with technicians to offer fast & effective after sales services to its esteemed customers globally. Company also offers AMC (Annual maintenance contracts). For more information, contact: Mr. A.N.Rasool, Manager International Marketing, Milltec Machinery Pvt Ltd, 51/A, KIADB Industrial area, Bommasandra, Bangalore 560 099. Karnataka. Tel : 080 28016666, 27831128, 27835170, 27835171. Mobile: 09663331603. Email: exports@milltecmachinery.com Web: http://www.milltecmachinery.com/
illtec Machinery Pvt Ltd is the leading technology providing company for rice milling, roller flour milling, maize (corn) milling and pulses processing plants. It was established in 1998 in Bangalore, Karnataka state. Milltec also provides complete grain storage and handling technology to the customers apart from color sorting and packaging solutions. It is an ISO 9001-2008 and ISO 14001 2004 company. Milltec Machinerys vision is to be a preferred global company for all food processing solutions. The assembly shop is built in an area of 6,500 sq. meters in a vacant land of three acres. It is equipped with necessary tools, work tables, materials handling equipment, measuring instruments, surface treatment equipment, grit blasting, pressurized paint booth and heating oven. The company has been established and run by technocrats with full-fledged design and R & D department. It is committed to provide customer driven innovative solutions, to maintain hygiene standards in food processing & allied industries by offering quality products to customers. The annual turnover of the company is Rs.200 crores. Milltecs main products are grains cleaning machines, rice milling machines and dal milling machines. It manufactures mainly rice milling machines, rice whitener, silky polisher and grading machines and color sorters. The company boasts that their machines are power saving (8-10 percent), low maintenance and needs very less operating staff with after sales service network. The company has a strong hold in rice milling in south, central, west and east India. It
A.N.Rasool customers mindset is changing day by day and they want continuous improvement in terms of quality and performance. So the company has got a big challenge and further Chinese products are sold at a very cheap price here. So it is a challenging task and marketing our products. With continuous research activities the company plans to expand production capacity by 30-35 percent. The company has also got to diversify in other areas like grain storage silos, dal milling, wheat and maize milling etc. Mr. A.N.Rasool is the manager (international marketing) of Milltec Machinery Pvt. Ltd. He is a BE in Mechanical Engineering with PGDBA qualification and got 22 years of experience in the field. Mr. Rasool says that their products are very affordable and competitively priced in consonance with quality and performance. The company has got a largest and efficient after-sales network with more than 60 service
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& Industry Survey
Jeevika Food Machinery

Chennai based manufacturers of food processing machineries
J S
eevika Food Machine Private Limited (JFM), based in Chennai in Tamil Nadu, was es tablished in 2010. It is a dynamic and aggressive company founded by Mr. T.Srinivasan to create a technology revolutions in the food processing sectors such as Rice industry, Dal industry, Wheat industry, Maize industry, Nuts industry, Spice industry, Frozen fruits & vegetable industry, Dehydrate vegetable & fruits industry, Ready to eat food industry and Sea Foods Industry. The companys vision is to attain high end achievements in Food and Grain processing
sectors. Jeevika Food Machine Private Limited., is exclusively dealing in food processing machineries such as optical color sorting machine, digital laser sorting machine, retort and microwavable pouches, pouch fill & seal machine and steam sterilization/ pasteurization & roasting unit from the consortium of world class organizations from vari-
ous countries viz Italy, Belgium, South Korea, Spain and France. Jeevika Food Machine Private Limited brings a fresh and innovative approach to services in domestic and international sectors and act as an association between the end-users and the suppliers. Exceptional technology coupled with extensive indus-
Suri Engineers
Manufactures high tech rice processing machinery. Headquartered in Hyderabad
uri Engineers Pvt Ltd started its operation in 1975. The com pany is engaged in manufactur ing rice mill machinery. It is head quartered in Hyderabad, Andhra Pradesh. We cater to the needs of rice mills, offering manual operation, semi-automatic and fully automatic systems ranging from 2 tons per hour capacity to 6 tons, says Mr. V. Purnachand, regional sales manager, Suri Engineering, adding, We have done business worth Rs.50 crores last year. Range of Products The range of machinery/equipment offered by Suri Engineers includes: 1. Mega paddy Cleaners 2. Vibro De- Stoners 3. Pneumatic Huskers 4. Mega Whitener Vertex 5. Paddy Separator 6. Mega Silk Master 7. Rice Sifter Legend 8. Grader Market Response Speaking about the market response to their products, Mr. Purnachand says, Many of our customers are repeat customers. They upgrade their machines from rice mill to modern rice mills to latest rice mill. The ones who are our new customers are mostly referral customers. In terms of price, we are one of the most competitive, offering high tech machinery at par with all the international brands at an affordable price. The machines are manufactured in-house by Suri Engineering. All our machines are made in our factory and are easy to maintain and are user-friendly. Availability of spares and after sales service gives us an edge in the market, adds Mr. Purnachand. Market for Products In the domestic market, the company operates in all the states. We wish to expand further in Punjab and Haryana, says Mr. Purnachand. The company exports to all
Asian and African countries including Sri Lanka, Bangladesh, Nepal, Thailand, Myanmar, Vietnam, Nigeria, and South Africa. All our machines are manufactured on need-based requirements and are suggested on case to case basis, maintains Mr. Purnachand. The solutions are arrived at with ones experience and R&D done on specific region. However, information was unavailable on their ongoing research and development programs, and also latest technologies. There was also no information available about their initiatives to expand further and their future plans. Mr. Purnachand is a PGDBM with 32 years of work experience in marketing and projects. Our Correspondent For more information, contact : Mr. V. Purnachand, Regional Sales Manager, No. 4/4, I. D. A. , Nacharam, Hyderabad - 500 076, Andhra Pradesh, India, Tel : (40)-27150282, Mobile: 9704566466, Email : pc56820@yahoo.co.uk Web : http://www.suriengineers.co.in/

try knowledge makes JFM the ideal choice. The companys annual turnover is between Rs. 40-50 lakhs. Jeevika Food Machine is representing companies such as ASM Advanced sorting Machines SRL Italy, Visys Laser Sorting Systems Belgium, Revtech Process Systems France, Kotinpack Inc South Korea and Surdry SL Spain, for promoting their products in India. ASM Advanced Sorting Machines SRL., Italy is engaged in manufacturing of color sorting machines more than 30 years in the sector of optical-electronic sorters. ASM has a foothold in the market as a benchmark for the food sectors such as Rice, Dal, Wheat, Maize, Nuts, Spice, Seeds, Beans, breakfast cereal, Coffee, Tea, dry fruits, frozen fruits & vegetables, dehydrated onions & garlic, dehydrated fruits & vegetables, etc., and non-food sectors such as plastics, ores, minerals & salt. ASM Advanced Sorting Machines SRL has supplied the color sorting machines in domestic market and abroad for various applications and proved its technology and vast experience in food and non-food sectors. Price Sensitive Customers Nowadays customers are cost sensitive. So JFM focuses on some strategies to keep customers falling under least price sensitive stage. For instance, reducing one Rupee on tomato will attract customers and its sold like hot cakes, whereas reducing one Rupee on a car will not make much difference and will not please customers by any means. All the customers are always cost sensitive and concentrate basically to buy products on cheap rates. Hence the primary challenge for JFM is to make their products cost effective in this competitive age. JFMs main area of operation is southern and western parts of India and wish to expand their business in the Northern parts of India. The companys target customers are rice millers, dal millers, spice & nuts manufactures and exporters and also processed food manufacturers. To attract customers JFM gives advertising in magazines and participates in exhibitions held at various places in India. Target customers are offered customized solutions as per their requirements. It proceeds as Visiting the customers plant, Testing their samples in our pilot plant, Conducting technical discussions and finally manufacturing and delivering the machinery. Future Plans The company plans to set up a test centre in Chennai in the near future to conduct trials on various food grains. It has also got plans to have networks in Asian countries India has huge potential to become a leader in the global food processing sector, there are a number of challenges both in the forward and backward linkages in the country. New technologies to increase the perishing life of vegetables and fruits, cold storage systems and better packaging machinery are some of the key areas where the industry and government should chart out plans for improvement. Besides, the country should consider benchmarking food quality and safety standards to boost confidence of people on these products. Mr. T. Srinivasan opines that latest technology in the field of food processing industry is the need of the hour. Unless our technology is upgraded there is no future in food processing industry. For further information, contact Mr. T.Srinivasan, MD, Jeevika Food Machinery Co, 6/10, 1st Floor, Senthil Andavar Street, Dhanalaxmi Colony, Vadapalani, Chennai-600 026, Tamil Nadu, India. Phone: 044-23622750 Mobile: 09840341690 Email: srinivasan@jfm.co.in Web: http://www.jfm.co.in
by 2015 for food and grain processing machines. Mr. T.Srinivasan, a B.E. Mechanical graduate is the founder and Managing Director of the company. He has got a 12 years of experience in the field of grain and food industry. Mr. T.Srinivasan says that India is the second largest food producing country after China. A huge investment opportunities exist in the food processing technology and equipment industry. Food processing and packaging sector is growing at 15- 20 percent annually. Major challenge before the food processing industry in India is the lack of proper infrastructure. Only 2 percent of agriculONE STOP SOLUTION FOR ALL YOUR tural produce is preserved due to MILLING NEEDS lack of storage facility. Whereas in Combined Paddy US, about 70 perCleaner cent is preserved. Paddy Separator Indian food processing industry is a sleeping giant and government should take initiaPneumatic tives to awaken Rubber Sheller it. He further adds, the marketing Elevator 2-10 TPH Rice Whitener 1 - 6 TPH challenge faced by JFM is that were having trouble planning the next product because were so busy Silky Polisher (Blower Type) supporting the product we just launched. So we are planning to have one Perfect Equipments No.7, Multi Industrial Estate, Gerugambakkam, Chennai 602 101. headcount dediOff : +91-44-2382 0042, +91-44-2382 1512 cated at least halfTelefax : 044 2382 0512 time to key activiEmail: perfectmrm@gmail.com, perfectmills@gmail.com ties in product planning. CUSTOMER SATISFACTION IS OUR MOTTO He shares While
& Industry Survey
Chintan Industries
Ahmedabad based manufacturers of machinery for rice mills, pulses plants and food processing. Plans for offering digital technology for millers
Target Customers The company mainly targets customers from rural area. We place advertisements on internet and through our references we are getting our inquiries. And also, we are keeping touch with the latest technology by attending seminars and trade fairs, says Mr. Rathod. The company specializes in rice milling machinery. We want to expand our business on South Eastern states in India, says Mr. Rathod, adding, We have been exporting to East African countries and Gulf countries. In future Chintan Industries wants to expand its business in Mediterranean and South American countries. Chintan develops customized solution as per customer requirement and as per their requirement give suggestions to customers as well. Future Plans The company is planning to introduce a new product digital technology for millers. Speaking about offering products with latest technology, Mr. Rathod says, We are offering color sorter and automatic packaging filling machines. Speaking about their future plans, he says, We want to make our manufacturing capacity strong and make expansion in import sector also. Mr. Rathod has done MS in IT and has 5 years of work experience. Our Correspondent For more information, contact : Mr P.S. Rathod, Proprietor, A-3, Nirali Appt. Opp. Vastrapur Railway station, Vejalpur, Ahmedabad - 380 051, Gujarat, India, Tel : 9725471772 / (79)-26932220/ 22747891, Email : chintan.rathod@gmail.com, Web : http://www.indiamart.com/chintanindustries
hintan Industries was founded by Mr. P. S. Rathod in 1981. The company is headquar tered at Vejalpur in Ahmedabad, Gujarat. It manufactures machinery for rice mills, pulses plants and food processing. Chintan Industries clocks an annual turnover of approximately Rs. 50 to 70 lacs. Range of Products The range of equipment offered by the company include rice processing machines, precleaning machines, rice polishing machines, paddy dehuskers, automatic rice processing machinery, paddy separators, rubber roll shellers, de-stoners and agricultural equipment. In addition to this, we offer modern rice milling machinery, paddy parboiling, dry maize (corn) milling plants, dal milling machines and drying plants to the clients, says Mr. Rathod, adding, Mini rice mills produced by our industry are in great demand in India and abroad. Speaking about competition in the market, Mr. Rathod says, We are giving latest technology in small concept. For example, in mini rice mill we are using latest technologies which are used in big rice mills. He adds, Accuracy is the mainstay of our technology. Customers want only result. How they are going to get the result is main thing that brings in the customer satisfaction and we have been successful in achieving it.
Ayassa and Sons Rice Mill

Engaged in processing rice. Located in Kanauj, UP
yassa and Sons Rice Mill was set up in 2008. The com pany has three partners and Mr. Mukaddar Ali is one of the partners of the company. It is headquartered in Kanauj, UP. The company supplies processed rice. Our main business is rice. We purchase paddy from the farmers and sell it after processing it into rice. The company mainly deals in arava variety of rice, which is a thick variety of rice. Rice Processing The rice processing takes 4-5 days. The processing period starts in October and goes on till March/April, says Mr. Ali. The company uses Indian rice processing machinery. We bought it from Hyderabad, informs Mr. Ali. He maintains that he is satisfied with the performance of the machinery and says he has not yet faced any problem. When asked about the challenges faced, Mr. Ali says, We faced many types of financial problems, administrative problems, and labor problems initially. There are many problems when you are starting out. But once you are established in a field, those problems gradually fade away. The biggest problem that I face today is the staff. The staffs dont work as per my expectations.
There are very few people who take the responsibility. He adds, Unlike other industries we dont face labor shortage. Target Market The company supplies its products mainly to the government. We supply to Food Corporation of India, which deals according to the standards. Government purchases 70% and I sell the remaining 30% in the market, says Mr. Ali. Speaking about competition, Mr. Ali says, These days the company that maintains quality finds success in the market. Price is not the main concern as it is decided by the government. There is no change in that. Government prices are issued in the season. We have to take care of the quality only. Quality Control To maintain the quality of the rice the company has to ensure polish quality and removal of broken rice. Mr. Ali adds, We have to control the broken rice to maintain the quality. We have to maintain the polish quality also. We take out all the rice that is broken more than 22% out of the machinery. The rice that is broken less than 22% goes into the rest of the rice. Explaining the process, he says, We fit a net in the machinery which ensures that only less than 22% rice falls through it. More
Award
in the flour mill market. Production is easy, but selling our products in the market is a little difficult. But people who have a good quality product eventually make a place for themselves in the market. But in the beginning, the flour market is a little tough. Our Correspondent For more information, contact : Mr.Mukaddar Ali, Partner, Tel : (991) 986-3000 E : mukaddarknj@gmail.com
INCOTEC India bags NICCT-Netherlands India Business Award

Integrated Coating & Seed Technology India LLP (INCOTEC) receives NICCT India business award 2012. Mr. Rudolf Thomeer, managing director of ING Bank and Chairman of the Dutch Trade Board India presented the award to the winners. The winning company is a subsidiary of the Dutch parent company INCOTEC Group B.V. Using highly specialized and unique technologies company improves seed quality which is new in Indian market. The technologies involve priming the seeds to improve germination, coating the seeds to improve ease of sowing and adding all kinds of actives and additives that protect the plant and stimulate growth. All these technologies are aimed at improving agricultural methods to help growers produce more with less. INCOTEC has been active in India for more than a decade and is one of the frontrunners in the field of seed improvement and enhancement. Through this means INCOTEC is contributing to the food production in India which is crucial for the economic and social development of the country. ING Bank sponsors The NICCT India Business Award with the purpose to recognize and stimulate the economic relations between the Netherlands and India. Entrepreneurs who have distinguished themselves in the area of India-Netherlands business can compete for this award. Dutch and Indian companies having their operations in both countries can enroll for this competition. It is open for all companies irrespective of its magnitude of business operations. The Award came into existence in 2009 and since then it is held annually. Previous winners were Hyva Group, Vision Express and Danieli Corus. 2012 NICCT Award winner, INCOTEC had managed to pave the way for future Dutch entrepreneurs looking to establish themselves on the rapidly growing Indian market. Mr. Ram Lakhina, Chairman of the NICCT, addressed the Award Ceremony saying, INCOTEC has successfully introduced Dutch technical knowhow in seed coating and treatment to Indian agriculture and thus helped an important sector of the Indian economy to be more productive with less input. The model followed by this company in adapting cutting edge Dutch technologies to the Indian situation; producing locally in India and selling products at acceptable prices, is a winning model which can be adopted by other Dutch companies who aspire to enter the Indian market. JanWillem Breukink, CEO & President of INCOTEC Group BV told We are very proud of our Indian daughter, Integrated Coating & Seed Technology India. We view this award as recognition and appreciation of all the hard work and effort that we and our colleagues in India have invested in India- Netherlands business INCOTEC was founded in 1968 and has
than 22% rice doesnt fall in it. Future Plans Mr. Ali is happy with the response to the product. Speaking about his future plans, he says, We have also planned a flour mill and have started work on it in our building. We will start the flour mill by January, next year. The flour mill will have 150 tons per day capacity. The mill will produce flour, semolina, and choker, besides others. He is also building infrastructure to accommodate the mills. A five storey building is under construction. I have to order the plant machinery now. The negotiations are underway. I plan to get my plant ready by March next year, so I can be ready for next wheat season in April. We will start the production in the next wheat season in 2013, says Mr. Ali. Regarding investment he adds, The investment in the building is around Rs. 2-2.5 crores. The plant and machinery requires an investment of Rs. 3.5-4 crores. Mr. Ali is planning on a plant of 150 tons capacity to produce maida and 60 TPT flour. It is a total of 210 TPT of capacity. Mr. Ali has a bachelors degree in Arts. He has been engaged in the business since 2000. Future Growth Prospects When asked about the future growth the company foresees in both rice and wheat processing, Mr. Ali says, My entire rice business is dependent on the government. I will depend completely on the market for the flour mill. All the products from that mill will be sold in the market. There is a lot of competition
been an independent company since 2002. INCOTEC's Coating and Seed Technology Companies around the world provide products and services for seed coating, pelleting, seed enhancement and analytical services for genetic analysis and quality inspection. For further information please contact: Netherlands India Chamber of Commerce & Trade INCOTEC Ward Massa Ed Nobel Secretary NICCT Manager Corporate Marketing Netherlands India Chamber of Commerce & Trade INCOTEC Group B.V. P.O. Box 10 Westeinde 107 2501 CA The Hague 1601 BL ENKHUIZEN Tel: +31 (0)70 344 15 66 tel: 0228 358000 Fax: +31 (0)70 385 35 31 fax: 0228 358010 E : ward@nicct.nl ed.nobel@incotec.com W : www.nicct.nl ; www.incotec.com & Industry Survey
Agritalk - Floriculture
Is open field flower cultivation an attractive business?

During the 1990s, big capital intensive floriculture projects took off in India. Some of them like Karuturi have been a big global success. Many others faced enormous financial difficulties and struggled to repay their bank loans. But what about less capital intensive open field flower cultivation? Is there a future for cultivating flowers without repeating the mistakes of the 1990s?
Benefits of Open Field Cultivation
r. Ganesh Prajapat, Executive Director, ACI Agro Solution, says, Open field cultivation is a good idea. The flower cultivation process must be clearly linked to the end user. There must be a clear chain of process like flower cultivation, storage, processing, product development and marketing. Most of the agriculture produce are perishable in nature, with flowers being highly perishable. Open cultivation should be directly attached to the storage and processing unit. He adds, In the open field cultivation,one must be clearly aware of the climatic condition. It is best suited in regions with minimum climatic variations, especially at the time of blooming. Flowers are the precious gifts of the nature that need extensive care. All the questions start and end with one problem: lack of proper training and guidance to the farmer. Risk minimization is very important for the open cultivation. Mr. Prajapat briefs the primary factors for flower cultivation: The farm must be near the wholesale and retail market. The farm must have clear sunshine. The farm must be located at well aerated place. There must be refrigerated storage facility. The flowers must reach the end customer easily within 6 hours.
The farm labor must be well trained. The cultivation must be market oriented. Diversification of flower cultivation is essential. There must be diversification to generate regular income, seasonal demand flowers, essential oil extraction flowers, and export purpose flowers.
sumption and export potentiality, adding, Any farmer with a land holdings ranging from 5 cents to any extent can start floriculture depending on the marketing opportunities available in the nearby towns. If small and marginal farmers are going to take up cultivation of jasmine, crossandra, marigold, tube-rose, annual chrysanthimum and roses,
We invited members to share their opinions in the AgricultureInformation.com forum about the prospects of less capital intensive open field floriculture. The Agri Experts participating in the discussion include: Mr. G. Ananda Rao, Agricultural Finance Consultant Mr. Atul R. Patwardhan, Floriculture Consultant Mr. Ganesh Prajapat, Executive Director, ACI Agro Solution
Floriculture has great export potential and can bring in foreign reserve, adds Mr. Prajapat. Mr. Atul R.Patwardhan, Chintamani Consultancy and Services, too avers, Cut flowers have good market potential. By exporting, cut flowers growers/exporters can earn good foreign exchange reserve, adding, Open cultivation flowers have short life span. So if we store them properly and use refrigerated vans for transportation, then we can increase their vase life. Mr. G. Ananda Rao, Agricultural Finance Consultant, says, Floriculture gives ample scope for economic development of farming community, and flower industry has very good prospects due to internal con-
besides others, they can earn their lively hood.
Open Field Cultivation

gricultureInformation.com member, Rajsekhar is planning to grow roses to meet the local demand during marriage seasons. I would also like to know the ground work to be done. I have been to Kadiyam recently where severe power crisis effect can be seen with floriculture companies, he inquires. Mr. Prajapat responds, You have to first identify the end user of the flowers like the people involved in floor decoration, making the garlands, decorating the vehicles, and people having tent house business, besides
others. This will give you an idea about the requirement. Then you can identify the peak marriage season. Your crop must be ready at that time for the flower plucking. You will have to work out on the post-harvest management like who will deliver the plants, and who will collect the flowers. After that you will have to find out about your financial situation such as what will be the costing and the returns. You should also find out how many types of the flowers they need. Then you have to identify the potential flower growing land for your cultivation. Mr. C Karuppanan of Madurai, TN, asks, Could you kindly explain the prospects of open field cultivation of rose, like, the type of rose, cost per acre, the financial return and more? Mr. Rao says, Depending upon the scope of marketing, farmers can start floriculture on their lands which are having irrigation facilities. Depending on the following soil and climatic conditions farmers can select flowers suitable to their local conditions:
G.Ananda Rao B.Sc (Ag) ,

Agricultural Finance Consultant G.Ananda Rao is an agriculture graduate. He had served as Technical Supervisor in Tobacco Board and Agricultural Officer in Department of Agriculture, AP. He had also worked in different banks as Rural Development Officer and Agricultural Development Officer. According to him India has good growth prospects in floriculture. He says, As the climatic conditions are favourable in our country cut flowers being exported to 87 countries valued at around Rs.500 Crores . There is ample scope for increasing employment, lively hood and foreign exchange. He can be reached at G.Ananda Rao, Vijaya Agro Consultant Native address-Mattaparru village, colony-bolletigunta, poduru mandal, west godavari district, 534265-AP, Cell-9703128495, Email-garao56@gmail.com
PH of Soil 5.5 -6.50 Open Field/Shade net/Poly House/green House Open fields Remarks Hilly areas are more suitable
House Green House Remarks Throughout the year
Chrysanthemum
Soil Type All types soils , Sandy loam Temperature Up to 35 degrees C PH of Soil 6.2 6.7 Open Field/Shade net/Poly House/green House Field Cultivation Remarks Perennial
Roses
Soil Type Well drained light soil Temperature Day time 30 degrees C , night time 15C PH of Soil 6.5 -7.5 Open Field/Shade net/Poly House/green House open field/shade net/poly house / green houses Remarks: If export potential is available can be cultivated in green houses
Jasmine
Temperature Up to 35 degrees C
Marigold
Soil Type All types of soils Temperature 18-35 degrees C PH of Soil 7.0 -7.5 Open Field/Shade net/Poly House/green House Open Fields Remarks Winter, summer, rainy season Giving his opinion on flowers suitable for less capital expensive open field flower cultivation, Mr. Atul R. Patwardhan, floriculture consultant, says, Gladiolus and tuberose are the flowers suitable for least capital expensive open field flower cultivation.
Gladiolus
Soil Type Well drained Light, alluvial, black cotton soils Temperature Day time 25-43 degrees C , 16-18 night
Carnation
Soil Type Well drained fertile soils Temperature 5 18 degrees C PH of Soil 6.5-7.1 Open Field/Shade net/Poly House/green
Mr. Atul R.Patwardhan

Mr. Atul R.Patwardhan is Mechanical Engineer by education. His deep inclination towards agriculture and aspiration to help farmers motivated him to set up the proprietary firm, Chintamani Consultancy and Services in 2006 to provide consultation to farmers. He says, I feel that in India if farmers will grow, then & then only our country will grow. I like to provide appropriate knowledge to farmers. I work very transparently with farmers. He feels India has good potential for Floriculture business. He explains, The market is large. If farmers can produce good quality cut flowers, then the chances of earning money are good. I would like to convey the farmers or promoters who want to start Floriculture business that they should get into this business if they have interest in floriculture. They should be prepared to devote time to take care of the plants. If the business is made with great care, then production of cut flowers is a very good business. concludes Mr. Patwardhan. Further information from Mr. Atul R.Patwardhan, Chintamani Consultancy and Services, Chintamani, Patwardhan Baug, 21/22 Erandawane, Pune 411004, India, M- 08055751969 Email: chintamaniconsultancy@gmail.com
Investment Required
ember Nidhi Shivani who owns 3 acres of land in Mysore district in Karnataka asks, Is floriculture profitable? Also I want to do something that is worth the investment. Mr. Rao informs about the capital requirement to start flower farm, For open fields, the cost of cultivation will range from Rs. 20000 30000 per acre for flowers like roses, jasmine, crossandra, gladiolus, chrysanthimum, and marigold. He adds, Cost of poly houses/green houses will be Rs.3 lakhs per 100 sq mts (Rs.120 lakhs per acre). For raising rose flowers under greenhouse conditions in one hectare area requires (fixed and recurring) Rs.275- 300 lakhs. Mr. Patwardhan says, Farmers interested to start production of cut flowers must un& Industry Survey
derstand the basics of growing cut flowers. They should also make survey regarding market before starting the business.
Financing
peaking about financing, Mr. Rao says, For cultivation of flowers like jasmine, marigold, roses, and tuberose (lily) on fields, financial help can be availed. Crop loans up are available (cost of cultivation is Rs.20000 to 25000 per acre) with hypothecation of flower crops with third party guarantee. Farmers can avail short term loans up to Rs. 3 lakhs with 9% interest with 2 3 % interest subvention. If cost of cultivation is more than 1 lakh for short term loans as well as for term loans, mortgage of land /vacant site/building etc are required with at least 125% value of the loan availed from Bank for new agricultural projects. They have to produce the following documents ascertain the unit cost of the project: 1. Ryot Pass books 2. Field Sketch 3. Computerized Adandal copy 4. Land Revenue receipts 5. Encumbrance certificate for 25-30 years 6. Legal Opinion (Banks empanelled lawyer) 7. Valuation report of the property (Banks approved valuer) 8. Estimates for developmental structures like ,Farm house,Godown,Workers quarters 9. Land development, minor irrigation requirements poly houses/green houses
10. Quotations for pump sets/Drip systems 11. Project Report" Farmers have to bring 25% margin and ask for 75% of the unit cost as term loan, he adds.
Diversification from Traditional Crops
r. Patwardhan feels floriculture busi ness is good but it cannot be compared with regular cereal crops cultivation. He says, Wheat and paddy are required by us during our day to day life and they are essential. So farmers must grow them on regular basis. Mr. Prajapat shares a news item from The Daily Pioneer, where the center is asking
Government to focus more on floriculture, horticulture: Sharad Pawar

TIMES OF INDIA, 11/09/2012 nion agriculture minister, Mr. Sharad Pawar has said that the union government will divert its focus from food grain production to floriculture and horticulture, as farmers in India have produced more than enough food grains to ensure food security. Mr. Pawar was speaking at a function organized by the Rose society in Pune on Saturday. He said, Farmers in our country have worked hard and as a result all government godowns are overflowing. In fact now the government has no space to store food grains. This year India has exported 40 lakh tonne rice, 30 lakh tonne sugar and 25 lakh tonne wheat to other countries. And still we have sufficient food grains in stock He added, We have succeeded in resolving the food security problem and now the government is diverting its focus from food grain production. Now India needs to concentrate on floriculture and horticulture. The government will help farmers to establish a chain of cold houses and encourage them to grow more flowers and fruits with international market in mind. World over, the market for flowers and fruits is expanding. In over 600 billion dollar flower market, Indias share is minimal. Efforts will be taken to increase this share said Mr. Pawar. He said that India stood second in the list of largest fruit and vegetable producing nations in the world.
the states to diversify from wheat and paddy since these crops require a lot of water resources. He says, Floriculture is the major focus area for the diversification. The mild climatic conditions of these states can give very good return. But the farmers are suspicious about the success of diversification. It will require a lot of new efforts, new technology, new knowledge, and new equipment. The farmers dont know the technology for harvesting, storage and processing. The market is also a big problem for the diversification for new crop. Adding, he says, Yes, it is true the farmers need the proper training. This will also open up employment opportunity for young agriculture graduates in the farming sector. The possibility of the new industry will open the gates of employment in other sectors also. The open floriculture as per the climatic condition will help farmers in the cost minimization and it will increase the profit of farmers. Further speaking about government initiative, he adds, Government is taking initiative to promote floriculture in India. Please go through the article below that was published in The Times of India for the same. Mr. Patwardhan maintains though people sustained huge losses in floriculture in 1990s, things are improving and people are willing to try floriculture again. I have provided consultation to farmers for rose cultivation under controlled environment like poly houses, Further replying to Mr. Karuppanans query, he adds, For growing cut flowers under 1 acre poly house (medium tech ) for cut rose the cots is Rs. 40 lacs, for gerbera it is Rs.47 lacs, and for carnation Rs.50 lacs ."
Training can be had from existing floriculturists, farmers, nurseries, and research institutes.
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Pros and Cons of Floriculture
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Different Flower Cultivation Methods
r. Rao informs all types of flowers like roses, jasmine, crossandra, tube rose, marigold, chaina aster, crossandra, heliconia, and chrysanthimim cut greens (filler plants like golden rods and asparagus) can be cultivated in fields. Cut flowers like roses, carnation, and gerbera are cultivated in poly houses and green houses. Mr. Patwardhan further explains the cultivation methods used for cut flowers. Planting material can be cultivated on beds made up of soil and other required components, in the grow bags or in pots. Cultivation on beds made from soil and other required components is a better choice, he says. He adds, Selection of variety is very important. It requires lot of knowledge about the trends in market. So the variety is either suggested by the Project Consultant or by planting material suppliers.
Training
r. Patwardhan stresses on training before taking up floriculture. Training should be taken before starting the cut flower production. Training facility is available with Agriculture Colleges. Farmers cannot understand everything about cut flowers business in this training program. But they can get basic knowledge about cut flowers cultivation. Before starting the business farmers also should meet floriculture consultants and under their guidance they should carry out their projects, he avers, adding,
peaking about the pros and cons of flo riculture, Mr. Patwardhan says, If the projects are done with care and if farmers are devoting their time in this business, then this is a good business. The flowers are delicate, so the cut flowers should be packed and transported with great care. The time required for transporting to the market should be minimum. He adds, Depending on the type of flowers to be cultivated the cost may range from few thousands (for SF/MF) to two to three crores for greenhouse cultivation (large farmers). In flower cultivation higher profits are generated after meeting all the expenses. Mr. Prajapat lists the benefits of floriculture: The market is developing and expecting a blast growth There are both regular and seasonal demand The production is more in comparison to the other field crops 365 day employment opportunity Duration of flowers cultivation is small in comparison to field crops Domestic markets of flowers are strong Export demand is also increasing Maximum utilization of the land Government is providing assistance for the same He says, As per Assocham, the floriculture industry will cross the business of INR 8000 crores within 2015. The current business is only of INR 3500 crores. The market share of Indian floriculture industry in world is around 0.61 . Assocham is expecting this figure to go up to around 0.89. The current world business is 6 lac crores, which is expected to cross 9 crores within 2015 with a growth rate of 15%. Rose is having a major share in the world floriculture business by around 75%, while the Indian rose business is 65%. There is increase in regular demand from tier II and III cities. The major international markets are Australia, Germany, Greece, Italy, New Zealand, Netherlands, US, UK, and other countries of Europe and the Middle East and the major domestic market is Ahmedabad, Chandigarh, Hyderabad, Surat, Kanpur, Lucknow and Patna. In this scenario, the floriculture business is really highly beneficial. One must start it with proper infrastructure so that the post-harvest loss can be minimized and make sure that the flowers are reaching at the final consumption point in excellent condition, he adds. Our Correspondent To view comments and join this discussion visit http://bit.ly/U3lo0L
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Agri Organization
Green India Agrivet

Engaged in organic agriculture projects. Registered office in Bhubaneswar, Odisha
reen India Agrivet Limited (GIAL) was established in 2010. It has its corporate of fice in New Delhi and the reg istered office in Bhubaneswar, Odisha. The company was founded by Mr. Sunil Kumar Panda, MD and CEO, and late Mr. Sandeep Singh. The company is engaged in organic agriculture projects. Current Activities : Currently the company is engaged in running an organic project, Adoption and Certification of Horticultural Crops, through NHM at Bhawanipatna, Odisha. Under this organic project, we have selected 5 villages in the first year and divided into 10 clusters for easy operation and organic certification. Apart from above entry point programs, GIAL is assisting cluster bore wells, vermi compost pit, NADEP pit, planting of neem tree, training on good organic package of practices, training on hygienic storage of post-harvest production at the village level. And at district and state level, training on organic certification procedure, training on healthy production, village visit, farmer and district administration interaction, informs Mr. Panda. Adding, Our recent plan is to start with hub in village level and retail chain operation of vegetables, cereals and pulses under organic certified brands in about 40 stores. This year we have been again allotted with 5 more villages and are planning to cover at least 50% of the district under organic production in coming years. Challenges Faced : One of the major challenges faced by the company is convincing the farmers about price protection. Mr. Panda says, We cannot get the organic production equal to production through inorganic practices.
He adds, We have presented ourselves in International Organic Trade Fair at Mauritius and BIOFAG, Germany. We are planning to take these produces to international and domestic markets so as to give a better price to farmers. Another issue is to keep the farmers with us. Therefore we have started with E-OOFA (E Odisha Organic Farmers Association) registration under Society Act. We are also raising awareness about safe food through TV talks with experts. Organic Turmeric and Chilly : Speaking about procurement of organic turmeric and chilly, Mr.Panda says, Kandhmal district in Odisha has been declared as default organic area for turmeric. We have a plan to advocate chilly in our project place which will be grown organically. We are under IC 1 phase, therefore 100% organic production is expected by 2013-14. Traditionally farmers in our project site are growing chilly but not commercially. We can procure Turmeric from Kandhmal district if placed with volumes of order. We can get turmeric and chilly though village committees of Kandhmal. Therefore we have a separate mandate to advocate crop planning in our project areas. Target Customers : The company has entered into an agreement with Future
Sunil Kumar Panda
Group, Spencer, and Reliance for trading. We feel there is ample opportunity in India. Present demand of organic product is only in urban pockets. If production is good, prices can be adjusted accordingly. We have planned to retain only 10% of the profit and give the rest to farmers with no middleman commission. We are also planning to set up an organic vegetable haat at Bhubaneswar once full-fledged production starts. We are also focusing on getting complete certification through SGS, says Mr. Panda. He adds, We are entering the international market through Mauritius. In India we are planning to market our products in West Bengal, Andhra Pradesh, and Maharashtra, which are logistically advantageous. We have also offices in C G and Gujarat which can also be explored. Marketing Strategy : The company is planning to launch its brand by the end of this year. They plan to market their products through media, special guest lectures, road shows, ads in movie theaters, and street plays. Keeping the organic produce at affordable price can give us success in domestic market, says Mr. Panda. In our system, we supply all the inputs, allied inputs, technical inputs, and advice to all the contracted farmers under our project," says Mr. Panda. Storage & Transportation : The company has tied up with Blue Star for cold storage of products. The first one of 7500 Mts is at Khurda district in Odisha is. In this we have pre-cooling chamber, ripening chamber, special vegetable cabins (2500 mts.), fruits, wild minor produces can be stored. We have advised for de-humidifier and flushing for fruits and vegetables. The second one is under JV with another party at Bhawanipatna, of 2000 mts, says Mr. Panda, adding, Apart from these cold storages, we are introducing cold chain vans for easy transportation of produces. Future Plans : In 2011, the Department of Horticulture, Govt. of Odisha, has allotted the company 750 ha. In 2012, another 750 ha has been allotted. We are expecting an additional 3000 ha in the coming 5 years. We can also plan to set up rice mill, dal mill, and vegetable processing units for value addition, says Mr. Panda, an MBA by qualification. Our Correspondent For more information, contact : Mr. Sunil Kumar Panda, M D & C E O Green India Agrivet Ltd. MIG 54, Phase 1, BDA Housing Colony, Pokhariput, Bhubaneswar, Odisha, INDIA. Tel : 9438485388 Email : sahu.chandankumar23@gmail.com
Food Processing / Herbals
King Food Group

Shanghai, China based company engaged in food products trade open to help Indian artisan food companies enter China market
ing Food Group was estab lished in 2002. The company is headquartered in Shanghai, China. The company is en gaged in both import and export of food products. Though our company is relatively new, we have already made considerable headway in the food industry, says Mr. David, Director King Food Group. The company imports artisan food from overseas market and introduce them to China Mainland that includes Shanghai and Beijing. We introduce the products in the markets of first level cities. We have very good connection and very good reach with locals that are here and consumer supermarkets here, so this is our business, says Mr. David. The company also exports food products like fresh fruits, vegetables, dried fruits, dehydrated vegetables, freeze dried fruits and vegetables, spices, herbs, and organic food. We have our factory in southern province where we manufacture various kinds of dried fruits, and spices. The aforementioned are our two business categories, adds Mr. David. The company has not yet entered the India markets. Their past experiences with Indian companies have not been good. Quality Control Speaking about quality control, Mr. David says, We have our professional staff who handle quality. We have our QA and QC for the local firms from whom we source our raw material. We are also HACCP, and GMP certified. We help to train our workers in-house on how to operate our machinery and our manufacturing unit more professionally. Also every year we let lots of our customers visit our factory and give us professional advice. We also hire consultants for our factory. Mr. David believes that the Indian market holds potential for their products. We hope we can expand our market in India too. In the mean time we can help Indian artisan food company enter China market. Future Plans In future, the company plans to continue to focus on their import and export business. We will help a lot of artisan food companies enter China market. We can supply them the distribution and promotion services, as we have good relationship with local distributors and channels. Meanwhile, we will
focus on our product quality, and try to get more competitive in our price and quality." Mr. David has bachelors degree from Qingdao University, Shandong Province. Even during my university life I did part-
time jobs as a salesman in our factory. Our family has one factory that mainly manufactures the agriculture foods. All this gave me the foundation in the food industry. I would like to develop our agriculture business in my hometown, avers Mr. David. Our Correspondent For more information, contact : Mr. David, Director - China, Email : David@kingfoodgroup.com, info@kingfoodgroup.com Web : www.kingfoodgroup.com
Maa Danteshwari Herbal Group

One of the first herbal farms in India. Located in Raipur
aa Danteshwari Herbal Group was established in 1995 in Raipur, Bastar District, Chattisgarh state. It is founded by Dr. Rajaram Tripathi. The Groups main products are Organic Herbal, Medicinal & Aromatic plants, Rare and Endangered species cultivation etc. The Groups annual turnover is Rs. 10 crore (approx). Maa Danteshwari is the first Herbal Farm in India, since establishment the Group has introduced several varieties of plants such as Safed Musli MDB- 13 & 14, Lemon Grass MDL-14, Stevia MDS-13 & 14. The Group has tie-up with Multi National Companies in 13-14 countries, having strength of 22,000 farmers including tribals. It has tissue culture lab and also provide consultancy services on developing hi-value herbal farms for small and large corporate companies. The plants that are grown on black soil are Safed Musli, Brahmi, Sarpgandha and Stevia. And in red soil, root crops, aromatic plants such as Lemon grass can be grown. Whereas Safed Musli and Stevia can be grown in both the soils. There are many medicinal plants having demand in global market such as Safed Musli, Mulethi, Brahmi, Google, Lemon grass and Stevia etc. Dr. Rajaram Tripathi is a B.Sc., LL.B, MA (Economics), MA (Hindi), MA (History). He also got Recognition as Ayurved Ratna. He got 17 years of experience in farming Organic Herbal Medicinal & Aromatic plants, rare and endangered species cultivation. Now he is the CEO of Maa Danteshwari Herbal Group. Dr. Rajaram said that in the next five
years Indian medicinal plants grow by 16 percent in global market. India can become a leader in this industry. Dr. Tripathi says, For the companys good work and achievement President of India honoured our company. Chief Minister of Rajasthan also honoured our company for its exemplary services. Apart from this, Maa Danteshwari got the Best Exporter Award, Earth Hero Award by RBS and many more. The Group is growing Herbal farms in Middle East, Gulf country & African country. Its Organic products were launched all over India. Moreover, today we have department heads for our plantation, Production, Research & Development, Marketing, commercial & Administration sections. More than 20 managers, 30 supervisors and around 150 staff are working in the company spread all over India. He further adds, Our target customers are mainly Domestic & International Export Traders & Farmers. We identify the demand through National & International data base, media & websites. Our main competitors are China, Indonesia, Thailand & Multi National Companies. About Lemon grass, there are four different types of Lemon grass plants for different uses, with different percentage of cietrol. One of the variety is MDL-14. There is tremendous demand in global market and we are the major supplier & exporter of this plant & product. According to Dr. Rajaram there are many medicinal plants that got demand in global markets such as Safed Musli, Mulethi, Brahmi, Google, Lemon grass and Stevia. Growth of Indian medicinal plants industry is by 16 percent of global market, with a highest diversity in India having 80 percent of market. He concludes, In medicinal plants, India can be a leader in this industry. For further information, contact: Dr. Rajaram Tripathi, CEO , Raipur. Chattisgarh. M 09039021265, 09630329000 W: www.mdherbals.com E: plantation@mdhp.co.in, mdhorganic@gmail.com
& Industry Survey
Poultry
Rudras Breeders
Driven by passion for Chicken, Mr. Satish Kumar established poultry farm in Jolarpettai to earn his livelihood
udras Breeders poultry farm was the brainchild of Mr. Satish Kumar in 2009. It was started in the year 2010 in Jolarpettai in Vellore district, Tamil Nadu. Mr. Sakthivel S, is the proprietor and Manager (Business Development) of Rudras Breeders. Satish wanted to start a business to contribute value to society and to earn livelihood. He ventured into this business in 2009. Mr. Sathishs passion was chicken. He used to purchase chicks in retail from farmers and fellow people in and around Jolarpettai. His passion was opening a quality country chicken farm. So, he visited farms of other people, and traveled far off places in Tamil Nadu to get first hand
to start with. The firms vision is to become the largest quality pure country chicken provider by the year 2017. So, the firm is inching towards their goal step by step daily. As the demand is more, the firm decided to enter into tie-ups with fellow farmers who hatch country chicken and adhere to the firms standards and quality. To start the firm in a small way, Mr.Shakthivel borrowed Rs.4,000 from his friend Mr.Thiayagarajan. The firm faced a lot of hardships during the initial stages of its operation. Mr. Shakthivel picked up the nuances of rearing chicken initially by reading books and getting a one day training. One dedicated supervisor to supervise 3,000 birds and one helper to clean farm and its
Sakthivel S to sell your products to bigger players in the market. In marketing, one should get rid of shyness. To attract customers one should give discounts also. In this way one can increase their customer base. When the customer base is solid then there is no question of looking back. The show goes on. For better on-line presence even Rudras tried many but www.agricultureinformation.com gave new customers and thus the business is flourished. For Rudras success the firm remembers the agri portals help. Rudras Breeders thought that the farmers were their customers. Today the company boasts that apart from farmers, IT engineers, lecturers, chicken hobbyists and unemployed youths were their customers. The firms goal is to sell at least 10 chicks to any one who wants to rear chicken in their backyard. So the firm is open to all. The firms first breakthrough came when it sent 10 chicks to Salem successfully and got repeat orders from the customers. When chicks are delivered in small numbers the customer bears the cost. When the firm gets big orders the firm bears the transportation cost. So the firm built a very strong relationships with many frequent travelers, delivery vans and other means of vehicle owners to deliver the chicks safely. To transport live chicks and hatching eggs safely is important. So the firm has a cordial relationship with transport owners and delivery agents. Chicks are delivered across the country through mini lorry, bus, delivery vans, rail and by air. Health and hygiene of chicks Health and hygiene is the most important thing in chicken rearing. One should not be lazy in this because the smallest negligence will cost chicks life and money. The firm maintains bio security measures. It cleans the farm twice a day for wet litters, feeders washed once a day, litter changed once a week. Lysol is sprayed and spilled feed is removed now and then to stop flies and rats. Fencing to the farm should be strong to prevent predators like cats, dogs and raccoons. Vaccination on specified days to chicks is a
information about hatching chickens. After initial setbacks in this business, the firm makes an online presence through www.agricultureinforma-tion.com a year back and now the firm is sending their chicks to far off places in India like New Delhi, Jamnagar, kota etc. The company is grown and committed to serve any number of needs to its repeat customers and thus the sales improved gradually over a period of time. What started as a small 16 X 11 sq. ft farm is now 800 sq. ft big farm and another 1,500 sq. ft farm will be operational shortly. There are bigger broiler chicken business giants. But Rudras Breeders main concern was hatching country chicken. It was not produced in mass and not sold in mass in Tamil Nadu. The firm decided to go for hatching country chicken and purchased small flocks
equipments per 1,000 birds is what is needed to start with. One can starts poultry farm in a small way with an initial investment of Rs.30,000 and monthly operational cost of Rs. 4-5,000. A piece of advise to the starters Pick any of your passion or whatever you believe in. The main thing one wants to do is that start in a small way. One should not worry about returns, cash flow or margins. If one is doing the business means money is definitely coming out of that business. Talk to them or learn about that business. Even Rudras too started and failed twice. So the firm learnt the lessons without losing much. After the initial setbacks is overcome, the next step is to sell your products. One should go for networking. Networking means meeting people and asking them how
Dairy Equipments
must to prevent diseases. First two months of a country chicken rearing is most important. The firm feeds standard manufactured feed till two months old. The firm gives variety of feed viz veggies, spinach and worms etc. Maintaining health and hygiene of chicks is the prime concern. The latest technology has also crept into poultry farming. They are automatic feeder, drinker and gas brooders. Mr. Sakthivel S., is an MCA graduate from Anna University, Coimbatore. He is the proprietor and Manager (Business Development) of Rudras Breeders. Mr. Sakthivel says that the toughest period in rearing chicken is summer as the heat increases the chicken is prone to diseases. Cooling the chicken by spraying water on the roofs, supplying lemonades to the chicken and sometimes we have to spray water on them too. The firm has got many big plans. By mid2013, we are going to add excellent country chicken breed. By 2017, the firm will have a larger country chicken breeder with customer service team, healthy, pure and quality country chicks and chicken providers in India. Rudras R & D, Rudras pet feed division, Rudras aquarium, Rudras kennels, Rudras chicken food restaurants were in the pipeline, Mr. Sakthivel concludes. Our Correspondent For further information contact: Mr. Sakthivel, Rudras Breeders, 40/9, Babu Rao Street, Edayapatti, Jolarpettai 635 851. Vellore district, Tamil Nadu. Mobile: 09943330061. Email: ishasathish@gmail.com Web: www.rudrasbreeders.com
Alfa Tech India

Pune based manufacturers and distributors of automatic milk collection systems
s a provider of machinery and technology for grass root level milk collection in dairy farming, Alfa Tech India was established in 1984 by its proprietor, Mr. Milind Bhandarkar. With the company operating out of Khrishi Bhavan, Alfa Tech India is currently enjoying an annual turnover of 25 crores. Mr. Milind, a practiced and knowledgeable mechanical engineer, oversees the operations of the company at large with a team thoroughly educated in agri and dairy technology. Also proving beneficial to his cause, Mr. Milind has a long history of experience in the dairy industry. Products Dealing primarily in the distribution and manufacturing of automatic milk collection systems, all of Alfa Tech Indias products contribute to the reduction of milk adulteration through the measuring of added water, fat, and CLR of the milk during collection. The company guarantees regular results of clean and healthy end produce from the dairies. Mr. Milind shared, Our products are tamper proof and give accurate readings, helping farmers [compute] the right price for their contributions. The complete automation also facilitates end-to-end dairy and collection center administration. Another feature of the companys automatic milk collection systems is the support for remote administration and cloud integration as well as the integration of milk tanker docks and bulk coolers. Our system comes with a hand-device model with built-in battery, added Mr. Milind. Included in the companys product list and services are herd management,
double/single bucket milking machines, milk testing units, and scan milk parlors. Customers The high quality of Alfa Tech Indias products has rewarded them with a wide and loyal consumer base, both in the local and international market. With their machinery proving to work efficiently for at least 10 years with low maintenance requirements, farmers see a huge return on their investments. Mr. Milind happily shared, We have [great relationships] with small farmers so much so that they usually directly approach me. Besides them, big dairy companies and co-operatives [such as Gokul, Warana and Schreiber Dynamix Dairy] are our regular customers. Another part of the companys appeal to their customers is the exemplary level of care they give their clients such as the offer of customized solutions. We make certain changes [to our machines] as per [the customers requirements], we give tailor made solutions, especially for software, explained Mr. Milind. Even with so many
competitors in the industry, Mr. Millind is confident that Alfa Tech Indias products are the best in todays market. Future Plans With various improvements constantly being made in the dairy industry, Alfa Tech India has invested much time and effort in keeping themselves informed and making their own advancements as well. According to Mr. Milind, milk analysis these days are conducted on the basis of fat/SNF present in milk through photovoltaic or ultra sonic technology. He also foresees key changes being made in milking machines, herd and farm management, and more accurate practices in milk analysis. Part of the companys plan for the next five years is to really push their research and development program. We [started manufacturing milking machines] 2 to 3 years back and now we are studying our farmers condition, our animals, climatic conditions, said Mr. Milind. Alfa Tech India also hopes to implement infrared technologies in milk testing and the next generation of farm management systems in India in the future. Our Correspondent For further information contact : Mr. Milind Bhandarkar, Proprietor, Alfa Tech India, Fourth Floor, 1717, Zenith Complex, Shivaji Nagar, Opp. Krishi Bhavan. Pune41100 5. Mobile -9822020999 Email sales@alfatechindia.com , milind_bhandarkar@alfatechindia.com Website www.alfatechindia.com & Industry Survey
Commodity Trading
ealing in dehydrated food products, Chimanbhai Veghela in Mahuva, Gujarat, established VT Foods Pri vate Limited in 2007. The company finds its humble beginnings in the local markets where it gradually began to gain recognition and higher claims in the market share. Now, the company has a 5 to 6 Crore annual turnover with 75 to 100 employees during the peak season, giving them enough market power to expand to exports. Mr. Manish Joshi is the companys marketing manager, a graduate of Business Communications with a certificate in computing. Products and Reach VT Foods Pvt Ltd focuses on the production of food items that are made from onions and garlic only. One of the offerings of the company is dehydrated onion and garlic, which boasts an 18 month long shelf life. The dehydrated onion comes in various forms such as kibbled, powdered, minced, chopped and granules. Also produced by the company are toasted onions that are made from red onions to give it more heat and a more appealing color. The company typically sources their raw materials from the APMC, a market that is open to all farmers to sell their produce at. However, VT Foods does keep an open mind to farmers who have chosen to abstain from selling their fresh produce at the APMC. Farmers interested in selling their goods to the company are welcome to contact them. Due to high demand, the company produces approximately 900 1000 MT of produce each year. 99% of the total product is exported to various countries in Europe and Russia under the VT Foods brand while the remaining 1% is sold locally in India. VT Foods ensures high quality on all of their products through the proper control of moisture, hygiene, foreign matter and practicing controlled packing methods. Challenges Despite their success, the company still regularly faces challenge in production, marketing and even exporting. For example, the competition in their field is tough, with competitors continuously looking for means to get an edge on each other as only the top quality providers can sustain themselves in the market. Mr. Manish explained, We have to provide better quality produce to the international buyers to sustain ourselves in the market. The company runs into problems with exportation because of time and the change of government policies. Often, VT
VT Foods
Exporters of dehydrated onion and garlic to overseas market. Located at Mahuva, Gujarat
Foods had trouble with finding empty containers on time for their shipments, which results in late deliveries to their customers. Additionally, the drawback policy of the VKGUY was recently lessened to 1% from its original 5%, an exportation policy that was very beneficial to manufacturers. Maintaining the quality of the produce can also be an issue, thus visual checks are routinely implemented upon receiving of the raw materials. Marketing VT Foods puts a tremendous amount of value to its marketing team, which truly serves as the companys backbone. For instance, the company heavily relies on its marketing team to edge out their competition, many of which have also begun to export, competing for business in the international market. It was the marketing savvy of the team to properly present the high quality of product that led the company to receive repeat orders from various international buyers. Marketing representatives in Russia have also proven to be extremely beneficial to the company. Due to Russia being such a large market, the competition in the country is fierce. The marketing team utilizes technology to its fullest extent in order to communicate with international clients and to identify the existing level of demands. The company stresses the importance of every marketing representative having extensive knowledge on their product in order to successfully make sales. Target Customers and Growth The company targets spice users, food processors, big malls, various traders and end
Manish Joshi users as their target customers. Casting a wide net is a great help to the companys sustainability and ensures a steady client base that the company expects will be filtering orders in year round. Mr. Manish said, Most of our customers ask for a product with their specifications in mind. We check their specifications and see if its matches the standard specs of our products before confirming an order. Though the company has already achieved success and sustainability in the market, they seem to foresee some challenges in the coming year. We still have not had any rain this year so we expect there to be very little crop growth in the coming year. Due to the expected shortage of raw materials, we are assuming that the prices for these materials will rise, Mr. Manish shared. Milestones and Future Plans When the company was first founded in 2007, its main goal was simply to reach a high enough market share that they would be able to begin exports. Though the road was not always easy, VT Foods has achieved their exportation goals and has been able to increase their reach to even more foreign markets. Despite the hardships that the company expects to experience in the next year, they are still committed to furthering the capabilities of the company. Mr. Manish shared, We expect to double our turnover within the next 4 to 5 years. For more information contact : Mr. Manish, Marketing Manager, VT Foods Pvt Ltd, G-9, Swami Vivekanand Complex Vasi Talav, , Mahuva, Gujarat 364290, India Phone : +91-2844294290 Mobile : 9978136555 E-mail : vtfoods.onion@gmail.com Website: www.vtfood.com
Horticulture
awrencedale Estates and Farms Pvt Ltd was founded in 2008 and run by the core group of five professionals from differ ent fields. The companys Founder Director Mr. Vijayaraghavan P., comes from property development background. The other founding members are Mr. R. Manoharan from the farming community, Mr.K.P. Nair from the IT background, Mr. R. Balakrishnan and Mr. L.K. Narayanan from the financial background. Lawrencedale Estates and Farms Pvt Ltd is a farming company located in the hills of Nilgiris, which is situated at an altitude of 900 to 2636 metres above MSL. The Niligiris district is basically a Horticulture district. The British were keenly interested
Lawrencedale Estates and Farms

Producers of organic vegetables. Located in hills of Nilgiris
pany. It uses Micro sprinkler irrigation system. Apart from other organic fertilizers available in the market the company uses farm yard manure and organic manures like panchakavia & dasakavia. The company uses hi-tech washing systems to wash vegetables like carrots, potatoes, beetroots etc. It also strives to grow new varieties of vegetables under research farming unit. Community Based Farming The company works with local farmers by helping them sustain and improve their farmOrganics/Ooty Fresh. The company also extends its hands to the needy poor and neglected people and provides them with shelter/ food/ education and opportunity to become self reliant. The company contributes a percentage of their income for the purpose. The companys Founder Director P. Vijayaraghavan says that agricultural sector in India is an unorganized sector especially in farming. There is good future for the organized farming with proper understanding of the technology and market demand. One must understands the farming practices, study the market demand, latest technology before implementing it. Mr. P.Vijayaraghavan studied Automobile engineering. As he didt get the job he got into construction and property development activity. Later on he got interested in farming and other related activities while traveling in and around Nilgiris and thus he came into this field. Our Correspondent For more information, contact : Mr.Vijayaraghavan P, Founder Director Lawrencedale Estates and Farms 9A, Higgins Road, OOTY, THE NILGIRIS, TAMILNADU, PIN 643001 Tel : 094430 20020 Email : vijay@lawrencedale.com Web : www.lawrencedale.com
in Horticulture. They introduced many vegetables which had its origin in Europe. These vegetables are suitable for European cuisine and became very popular in India. Organic Vegetables The company deals in Organic farming, Research farming, Agro processing, Marketing and Farm tourism. It promotes community based farming systems and also extends hand to the needy and the poor. The company produces Potatoes, Carrots, Beetroots, Radishes, Cabbages, Purple Cabbages, Brussels sprouts, Turnips, Beans, Peas, Cauliflowers, Lettuces, Leeks, Artichoke, Herbs, Spices, Strawberry, Pear, Plum and Tea. The company grows Carrots approximately 20 tonnes per acre per crop/ two crops in a year. 7.5 tonnes of exotic vegetables per crop / 3 crops per year. Farming Methods The company invested Rs.5 crores with 30 acres of land directly owned and 50 acres under community farming. Multiple crops and mix of traditional and modern farming techniques are the plus points of the com-
ing methods and production, get better values for their produce and improve their livelihood. Lawrencedale creates awareness about the dangers of using chemicals in the conventional farming methods and highlights the farming community about organic farming. The company at present is not exporting their produce but it is in the pipeline in the near future. Research Farm Agriculture is one the most cost effective ways to improve environment. Knowing this the company has got its own Research and Demonstration farm facility. The company employs 10 skilled and 25 unskilled staff. Future Plans The company has not yet started farm tourism activity, but plans are there to start by the second quarter of 2013. It has got plans to expand farming activity and likes to own 50 acres of own land and 100 acres of community farming by 2014. The company has got its own marketing strategy and sells their products under the brand names Ooty Fresh
Agriculture & Industry Suvey

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& Industry Survey
Pre - Event
SIMA International Trade Show

Agricultural equipment and livestock farming trade show to be held in Paris, France from February 24 28, 2013
nnouncing the exhibition - the upcoming SIMA the most popular international trade show in the agricultural world (agricultural equipment and livestock farming) will be held in Paris France from February 24 28, 2013. This is the 75th year of the trade show and aims to be a meeting point for all the key French and international players in the world of agriculture. The event will be held at the Paris Nord Villepinte Exhibition Centre for 5 consecutive days. The 75th SIMA is just 4 months away and promises to be: A Unique Trade Show Agriculture Professionals from across the globe will have the chance to explore agricultural equipment, products and services for livestock farming, large scale farming and specialist farming along with 400 dairy and beef cattle under one roof. The most INTERNATIONAL of all the agricultural shows - In 2011, there were 50% international exhibitors, 25% of visitors from 123 foreign countries, 300 delegations of international buyers and opinion leaders and more. The SIMA 2013 event will be putting special emphasis on the following: 1. All forms of agriculture: These include intensive farming, integrated farming, sustainable farming and organic farming on large, small as well as medium sized farms.
2. Activities and practices that have a world wide reach which include: The SIMA International Forum: This forum will have a global audience and global organisers who will bring forward presentations that address major themes in the field of agriculture. These will be offering an international and extended vision. The Forum and its events will be led by speakers from different countries across the globe. The organisation of agriculture related open shows, auctions and sales presentations for dairy and beef cattle. An Innovative Exhibition The SIMA Innovation Awards are organised every year at the SIMA Expo. This is a means of recognising and rewarding innovative & forward looking agricultural equipment. Over the last 50 years, the following have been awarded prizes as decided by a special panel of international agriculture experts: 9 Robotic milking machines 9 GPS systems 9 A hydrogen fuelled tractor 9 A vehicle synchronisation system An Unparalleled Business Platform The SIMA Trade Show is an ideal venue to develop business relations. Records indicate that 67.4% of visitors make atleast one purchase. The highlights of SIMA 2013 are round table discussions, workshops, meetings between exhibitors and distribution networks among others.
A Forward Looking Expo SIMA is an open agricultural platform. For its 75th exhibition, SIMA is planning a programme of conferences and workshops which will focus on topical subjects with high added value to give all visitors a comprehensive view of the agricultural sector. Welcoming International Participants SIMA 2013 brings you the following for an even more enjoyable visit: 9 The Welcome Pack: You can download your visitor s badge from www.simaonline.com, consult the interactive map to plan your visit. You can even make a booking for lunch at the show, reserve specific catalogues. You can also organise your transport, accommodation and evenings out in Paris you can plan the whole trip online well in advance. 9 Official website of SIMA www.simaonline.com This is a bilingual French and English website with all the key information available in 9 other languages (Arabic, Chinese, Dutch, German, Italian, Japanese, Portuguese, Russian and Spanish) to cater to an international audience. 9 The International Business Club The membership of this club is available to all international visitors. The facilities offered include a personalised welcome, guided tour of the show, documentation in different languages and much more. SIMA Snapshot 1,302 exhibitors including 50% international exhibitors from 41 countries 1,550 brands 300 European livestock breeders 400 dairy and beef cattle 209,800 professional visitors, including 25% international visitors from 123 countries 22 official visits by international representatives 300 foreign delegations SIMA in 2013 will be the key event for high performance sustainable agriculture worldwide to help everyone whatever their size and wherever they come from to produce more and better! For participation please contact: Ms. Rasika Vad Project Manager Promosalons, C/o IFCCI, French Bank Building, 4th floor, 62, Homji Street, Fort, Mumbai 400001. Tel: +91 22 66100401 Mail: rasika@promosalons.com Fax: +91 22 67479760 Visit www.simaonline.com for further information
NEWS - Latest news and developments An Indian scientist! Transformed farming in Latin America!
ndians being honoured in countries of their adoption is now scarcely news, especially with the growth of the white collar diaspora. But Mohan Kohli, honoured by Paraguay earlier this month, is different. Having worked under the legendry Norman Borlaug at a time when agricultural research was yet to slip entirely into the domain of corporates, Dr. Kohli has got recognition for nearly four decades of unremitting research to step up wheat production in a wide swathe of Latin American countries, including Brazil, Argentina, Uruguay, Paraguay, Bolivia and Chile. On May 18, Dr. Kohli walked up the dais at San Carlos University in Asuncion to receive an Honorary Doctorate as a mark of gratitude from Paraguayans for transforming their country to a net wheat exporter production increased from a meagre 30,000 tonnes in 1978 to 1.2 million tonnes today. Thanks to Dr. Kohli's efforts, Paraguay earned $230 million from wheat exports last year. Agricultural lands become sensitive topic! the maximum area would remain capped at 5,000 hectares, according to the draft policy that has reviewed. For multi-services units, SEZ for a specific sector, port or airport, the ministry has proposed reducing the minimum size to 40 hectares from 100 now. In the case of north-eastern states, union territories and some hilly states, the minimum area requirement may be brought down to 50 hectares from the current 200. Reduction in the SEZ land requirement will come as a significant relief to developers. China is Indias biggest trade partner! $40 billion in 2011-12, close to 70 per cent of the $75.6 billion of bilateral trade. While Chinas exports to India were $57.5 billion, Indias were $18 billion. Rafeeque Ahmed, president, Federation of Indian Export Organisations, is currently leading a delegation to participate in the China Import and Export Fair (Canton Fair), held biannually in Guangzhou. As many as 210 countries had participated in the sping and antumn editions of the fair, which had generated business of $74.8 billion in 2011. Ahmed said the cost of production in China had gone up 40-50 per cent over the past two years, which has opened markets for our manufactured products. We have recently started exporting household and lifestyle products to China and are looking at penetrating the country with more highend products like automobile components, pharmaceuticals, handicrafts and readymade garments he said. An India-China Joint Group on Economic Relations, Trade Science and Technology has been set up to address the widening trade deficit. Indo-Israel jt. venture in TN!
Biotech news update! Hybrid seeds biotech seeds market!
Set to expand dramatically!
SEZ land norms to be eased?

The government has so far granted approval for setting up 588 SEZs, of which 386 SEZs stand notified. any key changes are in the works to change the contours of the Special Economic Zone (SEZ) policy and boost growth across these units. Following a discussion paper last November, the commerce ministry has prepared a draft SEZ policy, detailing revision in the minimum land requirement for these zones, easier contiguity norms, clarity in land sale and transfer, relocation of the zones, development of infrastructure, extending focus market schemes to these units and exit policy for developers and units, among others. Commerce Secretary S R Rao is slated to meet his counterpart in the Revenue Department, Sumit Bose, later this month to firm up the changes in the SEZ policy, it is learnt. The minimum land requirement for multi-product SEZs may be brought down to 250 hectares from 1,000 hectares now, while
ybrid seeds, including biotech seeds, represent new business opportunities in India based on yield improvement, according to Usha Barwale Zehr, chief technology officer of Maharashtra Hybrid Seeds Company. Approximately 7,000 plant species are estimated to be used for human consumption, of which just four crops - wheat, maize, rice and potato - provide half of the total world food production and 15 crops contribute two-thirds. Many of these crops are grown in India, which has the potential to become a major producer of biotech rice and vegetables, she told Business Standard. It is estimated that by 2050, the
TN to set up modern nurseries for horticulture crops, cut flowers

TN to upgrade 56 State horticulture farms he Tamil Nadu Government has launched projects to upgrade horticulture and floriculture output in the State as part of an India-Israel joint venture. According to an official press release, the Government has launched two projects to set up special nurseries for vegetables and cut flowers. A nursery for vegetables and fruits is to come up at a cost of Rs 10.18 crore in Dindigul District and the facility for cut flowers in Krishnagiri at cost of Rs 8.80 crore. The projects were launched by the Chief Minister, J.
India-China trade reaches 75 billion dollars last year!
he trade deficit with China soared by two-thirds to
Jayalalithaa. The State Government also announced Rs 14.23 crore projects to upgrade infrastructure facilities in the 56 State-owned horticulture farms to enable them to produce more, quality seedlings using modern technology. & Industry Survey
NEWS - Biotechnology
worlds population will exceed 9 billion, up from 7 billion in 2011. This means farmers will need to produce 70 per cent more food on less land than ever before. Across the globe, this increased demand for food, together with demand from competing uses, has been placing unprecedented pressure on many agricultural production systems. Increased urbanisation and limited water resources have constantly added to this crisis and the potential of climate change impacts are just beginning to show, demanding immediate attention and action, Zehr said. Over 55 per cent of the net sown area in India lacks irrigation facilities and hence, farmers rely wholly on rain water for crop growth. Water stress is the most important abiotic stress affecting the production of crops like maize and rice. Nearly 6.7 million hectare of farmland in the country has been affected by salinity, with Gujarat, Uttar Pradesh and Maharashtra having the highest percentage of affected land area, she added. According to a Corporate Catalyst India survey, of the total share of 14.5 per cent that agriculture and allied sectors contributed to Indias GDP in 2010-11, agriculture alone accounted for 12.3 per cent, followed by forestry and logging at 1.4 per cent and fishing at 0.7 per cent. Stating that greater varietal and species diversity would enable agricultural systems to maintain productivity over a wide range of conditions, Zehr said on Sunday, the benefits of Bt cotton, the first genetically-modified crop to be approved for com-
ith the world population all set to exceed 9 billion in less than 50 years, there will be increasingly greater demands on agriculture, according to Calestous Juma, an internationally-recognised authority in the application of science and technology to sustainable development worldwide. Clearly, the task at hand is to significantly increase agriculture productivity on the existing land while conserving natural resources. Therefore, it is critical to maximise the agricultural toolkit, including plant biotechnology, to feed the world for decades to come, said Juma, professor (practice of international development) and director (The Science, Technology and Globalisation Project) at Harvard University. The original goal of plant biotechnology, was to improve crops and minimise the environmental impact of agricultural activities. But, it (plant biotech) has also displayed the potential to enhance nutritional benefits of many foods. Admittedly, the major cause of
Biotechnology crops spread faster - Harvard professor says!
No alternative to biotech crops for the future!

There is a 94 fold increase in biotech crops between 1996-2011! global malnutrition is not food shortages. It is the absence of essential nutrients from diets and dysfunctional foodgrain distribution systems in the developing nations, he said, adding that billions of people worldwide Stating that while biotech insectresistant crops like Bt cotton and maize reduce the need for pesticide use, saving farmers time and money, Juma said herbicide-tolerant crops had significantly reduced the back-breaking work of weeding and promoted sustainable practices like conservation tillage. Moreover, drought-resistant crops have the potential to allow re-vegetation of lands no longer suitable for cultivation, he said. According to studies, the uptake of biotech crops has seen one of the fastest adoption rates for any agricultural technology in history with it rising from 1.7 million hectares worldwide in 1996 to 160 million hectare in 2011, accounting for a 94-fold increase. Over 16.7 million farmers from 29 countries grew biotech crops in 2011, with over 90 per cent (15 mn) of them being small, resource-poor farmers from developing economies, Juma said. a special package for them to overcome the financial distress caused by the bacterial blight disease that has wiped out crops in various districts of north Karnataka. A delegation of Koppal district pomegranate growers, led by the former Minister and Congress MLA Amaregouda Bayyapur, called on Union Minister for Agriculture Sharad Pawar in New Delhi on Thursday and explained to him the plight of growers on account of crop loss due to bacterial blight disease.
suffered from conditions like anaemia, blindness and rickets due to a lack of essential vitamins and minerals like iron and vitamin A and D. Nutritionally-enhanced biotech crops like Golden Rice (beta carotene-enriched rice) have the potential to deliver the necessary nutrients to large populations in a cost-effective manner. to utilise biotechnology to meet the growing food needs. Indias food security depends on producing cereal and legume crops as well as more fruits and vegetables to meet the demands of a growing population with rising incomes. To achieve this, the country needs a productive, competitive, diversified and sustainable agricultural sector to emerge at an accelerated pace, which includes plant biotechnology, Zehr said. Horticulture news
mercial cultivation, were evident. According to the latest report by the Council of Social Development, India has moved from being an importer of cotton to one of the crops biggest exporters in the world. The growth rate of cotton area, production and yield between 2002 and 2011 increased 4.91, 9.25, and 4.95 per cent respectively, ever since the cultivation of Bt cotton in India began in 2002-03. The average returns from Bt cotton at the all-India level was Rs 65,307.82 per hectare. At the all-India level, 76 per cent of farmers reported that the quantity of pesticide usage on Bt cotton had reduced over the years and 71 per cent said that expenditures on pesticides for Bt cotton had also declined. The need of the hour is to liberate agriculture from the clutches of climate change and
Pomegranate growers seek special debt package!

Bacterial blight has wiped out pomegranate crop in various districts in Karnataka. n the lines of Coffee Debt Relief Package, pomegranate growers have urged the Union government to announce
NEWS - Latest news and developments

The Indian tractor market is expanding fast! which is headed by Mallika Srinivasan, who has been on the Agco board since last year. TAFE also said that it is participating in the development of the Centurion family of tractors (50-125 hp) along with Agco Corporation and plans to expand its international footprint. n 2011-12, TAFE sold 20,396 units across 73 countries. Last year, exports contributed around Rs 1,200 crore to the overall turnover of around Rs 8,021 crore and the company expects this proportion to remain more or less the same. Presently, TAFE manufactures tractors from 24 HP to 100 HP in air-cooled and water-cooled platforms. to negotiate a deal for supply of two to three million tonnes of wheat annually from India. The negotiations ran into some problems after Iran expressed concern over the presence of Karnal Bunt rust in Indian wheat. This is a fungal disease. There have been some complaints of presence of Karnal Bunt rust in wheat produced in some areas of Punjab and Haryana and it has been a problem, agriculture minister Sharad Pawar had told.
TAFE remits $65.01 mn in US Agro Corp

Indias tractors to export to USA!
AFE, the Chennai-based global tractor major, has remitted $65.01 million (around Rs 342.44 crore) in the USbased $8.8 billion farm equipment major Agco Corporation. It may be noted TAFE has an ongoing collaboration with Massey Ferguson, now owned by Agco Corporation for over 50 years. The money has been remitted and this is towards business relationship with Agco Corporation and to tap international opportunities. TAFE has an understanding with Agco Corp, a Georgia-based
India may benefit from Ukraine ban on wheat exports !
(US) farm equipment maker, for distribution in the US, in certain markets in Africa, Turkey and other countries. Agco also holds a 23 per cent stake in TAFE to boost production, he said. A group of environmental organisations and NGOs from India and West Africa launched the Indo-African Millet Network at a side-meeting of the ongoing UN conference on biological diversity. India emerges as a dominant agro exporter? Export of wheat to Iran!
In view of the crop loss, the delegation urged Mr. Pawar to waive crop loans borrowed by growers from cooperative institutions and nationalised banks in the State. In a memorandum submitted to the Minister, the delegation said that due to delay in extending the special debt relief package to pomegranate growers by the Union government, the growers have been resorting to various types of agitations such as road blocks and hunger strikes in Koppal and other districts. Pomegranate growers have been urging the government for the last two years to waive their loans. On account of drop in production, prices of pomegranate touched Rs. 150 a kg in Bangalore. Indo-Africa Millet Network
Iran raises quality concerns!

he government is working on a proposal to export wheat to Iran from states such as Madhya Pradesh, instead of the traditional sources of Punjab and Haryana, due to quality contamination issue. A team of senior officials from the Union food ministry have recently returned after extensive discussion with Iranian officials
To work with farmers for boosting out- World's urban area set to triple by 2030? put! More than half the global population already resides in cities.
ational Convenor of Mil let Network of India P.V. Satheesh said millet production in India has declined 50 per cent in the last two decades, primarily due to lack of incentives to farmers and adequate policy backing. We have been seeking inclusion of millets in the Public Distribution System as one way
This number is projected to increase, with 60 per cent of the population living in urban areas by 2030, UN Under-Secretary General and Executive Director of the United Nations Environment Programme Achim Steiner stated. he worlds total urban area is expected to triple between 2000 and 2030, with urban population is set to double to around 4.9 billion during the same period. This urban expansion will draw heavily on water and other natural resources and will consume prime agricultural land, according to a new assessment by the United Nations Convention on Biological Diversity (CBD).
kraines move to ban wheat exports from November 15 could trigger demand for the Indian grain. Wheat exporters see a potential rise in Indian shipments. The Ukraine export ban will definitely benefit us. However, it all depends on how the Australian crop, scheduled for harvest next month, shapes up, said Anil Monga, Chairman, Emmsons International Ltd, a Delhi-based exporter. Ukraine is one of the top 10 global wheat exporters, which saw its harvest decline by a third due to drought this year. The fact that Indian wheat has already been accepted in the West Asian market should accelerate the exports. Wheat exports have crossed three million tonnes, a bulk of which has been by the private trade. So far, Indian exports have been to Korea, Taiwan, Yemen and neighbouring Bangladesh, Sri Lanka among others. Major buyers of Ukraine wheat such as Egypt and West Asian nations have covered their requirement till December-January. This is the best time to get rid of old stocks for the Government, another analyst said. Wheat stocks in the Central pool stood at 43.15 million tonnes, as on October 1, about three times higher than the 14 mt of the normative buffer. Reutrs reports : A United Nations aid agency has purchased about 40,000 tonnes of wheat of Indian origin to be shipped to Ethiopia via Djibouti and other ports, according to European traders. & Industry Survey
Publisher's Note
Indian economic reforms take wings?
Only for the urban sector, urban elite?

Why there is no agri/rural media of any significance in India? In a country that always takes pride in the Green Revolution! See the new challenges! The vast tracts of agricultural, forest lands are being taken away for mining, power plants etc.
AGRICULTURE
&
Industry Survey
Vol XXII No.XI November 2012 Founder & Chairman V. Isvarmurti Managing Editor Kartik Isvarmurti Production & Design A. Kavitha Published by VADAMALAI MEDIA P. LTD. Regd. Office Pichanur, Coimbatore - 641 105 Editorial Office Vadamalai Media (P) Ltd C-2/286, 4th Main,2-C cross Domlur II Stage, III Phase Off Old Airport Road, Bangalore 560 071. Tel:+91-80-65998208/40389888 Fax : 02266459570 email: help@vmg.in Editorial Inquiries Tel : 41255174/65998208/41255122/40389888 Marketing Inquiries Tel :41255174/41698240/40389888 Annual Subscription Rate One year Rs.800 DD in favour of "Vadamalai Media (P) Ltd" payable at Bangalore For outstation cheque add Rs.50/Subscribe online at www.agricultureinformation/mag Web Edition www.agricultureinformation.com/mag
gri/rural sector is being squeezed into more and more defenseless shrinking spaces! The London-based Financial Times (FT) recently carried a long article on India's booming media scene. There is something like a 10 crore English speaking, English-reading public for the Indian English-language newspapers. The Times of India, FT concedes, is the world's No.1 newspaper! Also, when it comes to the Indian language newspapers, they are also booming, and they overtake TOI, and TOI comes only as the sixth largest sold newspaper in India. But then what about the credibility of the Indian media, both the print and the TV news channels? Oh,they are the most prone to corruption of all sorts! Indian media has not much credibility! Which country has much media credibility? Though the FT didnt pose that question, we like to pose it here? Certainly, the UK press-both print and the TV, has some degree of high credibility. May be next we might put the USA, may be the French and even the German media. The Western liberal traditions have much to do with their media credibility too. In India, there is now so much condemnable fall in standards! The paid-news is now a menance and menacing proportions of the Indian media fall is now widely seen and spotted out. The Press Council (with a much admired no-nonsense chairman) seems not capable of doing anything about this media corruption. Now, as for the agri, rural media scene, it is as good as dead or plainly unequal to the challenges of the times. Now, with the new economic reforms, announced, the agri/rural sector is very likely to lose much with the latest round of talks and discussions within and outside the various ministerial groups. This magazine, in its 25th year of publication, may be one of the few survivors of this squeeze! What chance for the agri/rural future in this country? When the audacious scene is that those who are simply cut off from the rural people, the very people whom are variously described by the power-hungry urban elites who in their bid for arbitrary power could muscle into the rural vote-banks promising the moon and may try to take over huge quantities of land with no room for any chance for the genuine rural survivors. We, the publishers of this magazine, are directly engaged in agricultural cultivation! This is not for publicity sake. But to send it the message that full-time politicians, the political class now have also become the country's new generation or new class of new capitalists! The new oligarchs, the new wealth creators, if not the genuine entrepreneurs. Those who grab agricultural lands, those who are in power or who have just lost power and yet they had engaged while in power in grabbing agricultural lands cheaply and had resold or holding back those very lands for future high prices. The examples are now abounding in many instances. Some are high profile cases, why high celebrity cases! So, we need not elaborate when we ask: what chance for the future of genuine farmers? Genuine, traditional farmers, farming communities a new charter of rights to protect and also prosper as farmers in this new emerging and threatening environment where there is so much competition to accumulate wealth, usually, more agriculture properties are being grabbed (acquired legally is a very improbable current scenario). Now, we need some definite legislation to protect individual farmers, traditional farmers, also the so-called big farmers! There is a conspiracy of silence when it comes to defend the traditional farmers.
Mrs Shenbi Publishing Director
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& Industry Survey
Editorial
A major Cabinet reshuffles?

kith and kin politics is very much here in the new cabinet. So too the very many nondescript faces from AP. Also, for Sonia Gandhi and her son, there is no idea of what is India even. No representation to the big states like UP, Bihar and even Or, a gamble, desperation and divert public attention? hat about major election-eve issues like corruption, lack of such states like Gujarat and TN which were once the very bastions of the Congress culture and nationalist spirit. Sonia Gandhi also direction and momentum etc? Yes, the recent major cabinet reshuffle, at the face of it, looks like a seems to have failed to persuade her son to take a plunge. Even major change? What is this major change and where is Rahul Gandhi here, the very role and the very idea of Rahul Gandhi taking over as the future Prime Minister seem dim day by day! Why? in all these changes? A look at the facial expression of Rahul Gandhi who was seated After all, India is not a small country. India is not what Sonia prominently at the Rashtrapathy Bhavan, honestly, gave an im- Gandhi and her very disintegrated party structure gives an idea of pression of a very confused and disturbed face. A face that seemed as on date. The Congress party already has disintegrated into many regional parties, like NCP and Trinamool and others which, along to say: I have no clue whatever! Yes, the younger faces, most of them anyway, are also honestly not with some other outfits, are basically national parties but for the Rahul's finds, so they say. They were like Scindia and pilot and lack of proper representation and recognition, the regional outfits others were family inheritors of the political legacy that is what the have gone their own ways. Who knows, once the current coterie and the clique dissolve, they have to, otherwise how long they can Congress party culture these days have led to. hang on without the mass base You can see the murmurs, nay, and mass following? even open expression of disap- A desperate response to a desperate situation? So, it is anybody's guess how pointment of the seniors like One thing about this mega reshuffle is it has not much Digvijay Singh, a man with a political sense nor any positive thrust. It is a desperate long Rahul Gandhi can afford response to a desperate situation! to hang around without a ratiomass base and a claim to the top nal role and a clear articulation job. In fact, if at all, only a person of the mass base of some sort in the entire scenario is only and can still make up at the last count. Politics, as we have often said in these columns, is never static. Time and tide wait for Digvijay Singh. Even Renuka Choudhry expressed her disappointment. Her junior nobody. You cant have even Manmohan Singh for long. So, some colleague as a spokesperson, Manish R Tiwari got some rehabilita- replacement for Singh might come very soon, may be even before tion. One or two hard questions are in order here. Whose brain is the 2014 general elections. After all, if we go with this cabinet team behind this selection process? Certainly, we can say this is not for whatever good it might perform in the rest of the next few Manmohan's choices. He may be honest but he has no moral au- months, it is the duo, Sonia Gandhi and Manmohan Singh who thority or any real authority. He simply carries out the orders of would go before the public can ask for support. Then, what the duo have to say as of now? What about the haunting ghost of the anyone who is his superior or superior as he perceives it, right? So, we can say with some openness or some bluntness for the sake mega corruption scandals? For what the Opposition parties are of some moral clarity for the unsuspected general public that this there? They would surely and certainly ask these very uncomfortable questions? So, the choice for the Manmohan Singh governexercise smacks of Sonia Gandhi's own inarticulations, so to say. Sonia Gandhi and her son have locked themselves up in a world of ment is narrowing. He might go down, as he is reported to have said their own. The party they represent today has no reach whatever. (and then suddenly corrected) fighting! So, we see her own very narrow understanding of the pulse of the Fighting what? The mega corruptions? Or what else? people. Sonia imagines, we are sorry to say so, that with the sort of Yes, the Indian polity under Manmohan Singh would be described corporate support she has managed over the years, with huge by historians as the most corrupt government he had presided over. funds and infrastructure at her disposal and with a cheering coterie That would be his legacy. Yes, it is very disappointing to see how ungraciously S.M.Krishna, one very sedate face, who was shunted around her she can go on and win one more round of elections. This only gives some rationale for the sort of names and the castes out so suddenly. Also, how Salman Kurshid, in the face a raging and the weak spots, like AP, why even HP and other parts where controversy was elevated so suddenly, after the many names, inthe party goes for elections might give a fight. So, there are enough cluding Rahul, Karan Singh and Anand Sharma were doing the number of the high and mighty, the maharajas and their families, rounds! What is the rationale? The aim and timing?
To accelerate reforms and growth?
Land acquisition bill draft cleared now?

So many controversial features it has?
Yes, big corporates have expressed strong reservations and questioned the wisdom of the many provisions
powerful. Apart from Arvind Kejriwal, the leader of the Indian against Corruption, we have now such persons like the former Haryana Chief Minister, O.P.Chautala who has dragged in Rahul Gandhi, apart from Robert Vadra. Now, BJP President Nitin Gadkari and also NCP leader Ajit Pawar are all making the rounds. So, land acquisition and that too agricultural land, however, you can manipulate and however you justify is going to be a highly sensitive and highly, politically speaking, explosive issue for days to come. So, the newly proposed land acquisition bill, called now Land Acquisition, Rehabilitation and Resettlement Bill(LARR) is not going to be an easy thing. Already fears have been expressed, from Larsen and Tubro to Mukesh Ambani to others, like the M&M and Raheja and DLF, the & Industry Survey
ome of the major infrastructure projects are delayed as long as 216 months. First, the very name change. The British enacted old 1894 land acquisition bill didnt seek the consent of the farmers. Those days have long past gone. Today, we live in a democracy where the voice of the people is very strong and also on the very day when we talk of this topic, we have reverberations all over, over the land "acquired" by such high profile names like the Gandhi family and also other big names, most of the names are big political leaders. The accusers are also no less
Editorial
ones who are very much into comed the draft. Farmers consent to be manufactured? the big infrastructure and housAccording to the data available The 66 per cent consent from farmers, the rest under ing projects have all spoken out obligation to sell at 4 times the price in rural areas, two with us, we can see that the expressing their strong reservaeconomy is slowing down. One times in the urban areas is also fraught with so many tions. What reservations? reason is that many of the big issues. The 34 per cent of the farmers might hold up, the independent purchaser, a builder might buy the First, the political overtones. ticket infrastructure projects, land for pure speculation. How to prevent that? Near The current controversies on the airports, roads, ports and other impossible? fight against corruption mostly big projects are leading to Yes, it looks so as explained by the big builders the revolves round the acquisition projects delays, cost over-runs other day on the TV chants. Then, the role of the or buying of the prime agriculand time over-runs etc. government. tural land, conversion, mutation Over some 7.35% of the into non-agricultural use and projects are held up owing to then getting it converted into commercial projects. These have seen delay to settle the RR issues. everywhere involving huge corruption at many levels. So, what chance the land acquisition bill would really contribute or So, says A.N.Nayak, whose L&T is into building the Navi Mumbai make a difference to the current vitiated atmosphere. airport: the very RR mandate, rehabilitation and resettlement, a Unfortunately, all the big names of politicians, the ministers and burden that is now sought to be cast on the builder is near impos- MPs who are associated with the land acquisition draft themselves sible and possibly might inflate costs, in the case of Navi Mumbai, stand to be exposed. Each political party, if it aligns with its opposition counterpart, as by about as much as Rs.4,500 crores! Also, the other implication? proved in the Gandkari's alleged links with the NCP and also with This is still very undefined. The bill will pass through the next the Haryana government's links with the builders and the political Parliament easily? Doubtful. Yet, see already how the major politi- scions who are playing into this land grabbing game, then it is cal parties have positioned. The Congress claims it has kept up its anybody's guess if we simply take these legislations at their face promises. This is just for the next election propaganda.BJP wel- value. It is a sad day at the end of the day, indeed!
Oil and gas exploration industry!

Where Jaipal Reddy failed? Will Veerappa Moily make quick decisions?
known the real problems. He must have taken a broader picture. Foreign players were already facing the heat. They too resisted the bureaucratic hurdles, delays etc. There are reports some of the hy Jaipal Reddy was moved out of the Petroleum existing players like Shell and Vedanta are also unhappy with the Ministry? No point blaming the corporate sector clout. We ministry. Mr.Reddy must have managed the RL and other players. need quick and positive decision making and also drawing FDI in Whatever might have been case, he should not have created obthe sector in a big way! Let us be mature and take pragmatic deci- stacles. sions. Reliance Industries'(RL) freedoms to operate the oil and gas When it comes to the final word, the government (which everyone exploration in a free and unrestricted manner was blocked by in Delhi knows is under the thumb of the big corporates and RL is Mr.Reddy. The minister had his own reasons. But, finally, it was the government's biggest benefactor). So, Reddy was given the the lobby power of RL did the thing! marching orders! By whom? Everyone also knows the person who RL is known for its highly political pressure tactics, an old hand in must have taken such a decision! this business, so the minister has paid the price. Reddy became the Only those who know the ways and means of the big player knew petroleum minister in Jan 2011.Today, he is out. Oil and gas explo- that in matters of getting things done in New Delhi corridors of ration is a highly competitive area where the biggest players are all power there is no one to match the manipulative power of the RIL. in action! Yes, todays politics in New Delhi is more weakened and Even the Tatas, more so under the very-soon outgoing Ratan Tata the UPA-II needs more and reliable friends in high places! RL is a burnt their fingers and got caught under the former telecom minister known high-power operator at the highest levels of the govern- and also featured in the Radia tapes and got bruised so much. Even ment. At all times. Not just now only! Radia quit her job as a lobbyist! Oil and natural gas industry in India is changing fast. There are enough information and write-ups in the Indian press to Major players from Italy, Australia and UK and in India are not show that the Indian bureaucracy is at its worst when it comes to happy with the delays and restrictions and a peculiar bureaucratic understanding the high priority in oil and gas exploration sector and behaviour. The ministry under a known doctrinaire minister was the need for quick decision making. found to be obstructive and restrictive to large scale private play- The so-called New Exploration licensing Policy (NELP) which ers. Everybody in New Delhi knew that Mr.Jaipal Reddy, a former ended state monopoly in oil and gas exploration, the policy was socialist (we dont know his present stances on many issues) must decided upon in 1997/98 to boost local exploration and production have been allergic to what RL was doing. work, and also to attract foreign players, by all accounts seem to It wanted to raise the price of gas. There is a steep decline in have not produced desired results. In the context of some of the production. The once prolific KG D6 gas block off the AP coast biggest names in the international oil and gas exploration sector, also came under the scrutiny of some like (1) the NEP didnt CGA. The company resisted succeed in its objective. The last Role of private investors critical! further intrusion into its activistraw was Jaipal Reddy's shortIndia imports 80 per cent of its crude oil needs, India ties. Reddy said no and that is spent 140 billion dollar bill on oil imports, up 40 per comings for the delay in moving cent from the previous year. India missed its oil why he paid the price! the RIL request forward. What production targets in the 11th plan by 14 per cent. Already, Mr.Reddy must have caused the final break?
Personal View
America, India and China
The dilemma facing Indian democracy today

What is common for them in economic and political arenas? China is in transition to a new leadership change! In a peaceful manner! China is ahead of India in economic growth. How do we assess our own performance?
he time seems appropriate for asking such a question. But in spite of the secrecy prevailing, there A question that is heavily laden with serious issues of are some recent changes in Chinese society and politics(as we nopeoples of the respective countries as well as for some ticed during a recent brief visit to that country) that point towards of the big global issues of ending global recession and an easing, if not strictly an opening)of secrecy in politics and much promoting economic growth and no less in promoting else in society, economics, even the expression of protests and political stability and international peace. gatherings of people, even in such public places like the Peking's The three countries, incidentally, are on the cusp of change, politi- Tiananmen Square and elsewhere. Yes, there is much cally, where USA is facing a Presidential election or re-election of authoritarianism in very many areas. But the old style Mao-type President Barack Obama and in China too where there is a political of even the Deng-era type brutal show of state power is given way transition in early November, when the current fourth generation to more subtle, if not more benign, easing of restrictions on the leaders, both the Chinese President and the Premier make room for way people go about and conduct themselves in public places. once-a-decade change of leadership. In India, no less, is the very There is so much happiness and satisfied faces we could see everysensitive issue of a regime change! The 2014 General Election, for where. Of course, in the prevailing restrictions and censorship, we the Congress party and for the Indian people, seems unlike other dont know for sure what extent this expression of happiness or previous elections! hedonism, as some foreign media portrays, in China. This too in a democracy like India, the world's largest democracy But there is for sure an easing of the dictatorial tendencies. At least, which is again unlike other democracies of the world. In the UK and there is a dual leadership under the President and the Premier, there the USA the tradition of democracy is well-defined and well-settled is also the nine-member polit bureau and over and above there is the in terms of periodic, in the case massive parliament-type asThe dilemma today of USA a two-term of eight years sembly every now and then. The incumbent PM, a very respected name once and is the maximum that is permitThere is unrest vastly in the now, faced with massive corruption charges, at his very ted to a President. In the UK, countryside and we have read doorstep had chosen, as a tactic, to brush aside the tradition is for a periodic much about the number of such corruption and had announced a rash of radical change through elections, as in rural protests growing. There reforms! So, what do we do? We get distracted and vote for the party again? India. Even there lately, as in the is now much urban migration, This is the dilemma facing India and Indian democracy two unprecedented instances of foreign travels by students and today. Margaret Thatcher and Tony other peoples and also the counBlair, the two were "ousted, a sort of place coup by the Party try is not free from unrest in many Border States. Not just in Tibet MPs! only. The point is that the internal party rebellions are there (as the In the case of India, there is now a sort of development, it looks like recent expulsion of BO showed) also there is the high profile court an unprecedented development at that where the Prime Minister is trial of Mr.Bo and judegement that seemed not state-imposed, as "nominated" by the party president and also the Party President we might imagine. Anyway, my point is that even in Communist herself, was not elected even by some pretence but nominated by a China where we suppose there is party dictatorship, todays China coterie of party functionaries and in the Indian case, these develop- seems vastly changed or changing fast. And now, in the face of ments are clearly undemocratic, as we understand it. mounting number of mega corruption allegations, allegations that The consequences of the Indian development in the democratic have come to the door steps of the Prime Minister and ,alas, the politics of the country are very serious in the sense the future Party President as well! This is quite an alarming situation! seems very uncertain as far as the democratic practices are con- Though we have elections, this time, we are confronted with the cerned. There is no clarity as to when the Party President would prospect of seeing an imposing of a member of the ruling party, a change or is there any certainty who would succeed the incumbent dynastic type of imposition of another hand as the next Prime Prime Minister. May be, the next general election might throw up Minister. A dynastic succession and a crony oligarchy, crony capisome clue. Is this a happy development for Indian democracy? talism is all we have in India as our choice? In the USA, as the Presidential debates showed there is an oppor- If not, what other choices available to the people? tunity given to the people to assess what the Presidential candi- Indian democracy follows the Westminster model. This means, dates have to offer for the people, there are opportunities for the two major parties or two major groupings of parties must put peoples ,from the audience who participate in the debating hall to forward before the people two ideological approaches to solve the ask some direct questions and get answers and clarifications from problems of peoples. As it is, the two parties, the Congress and the the contesting candidates. BJP, one centre-left and another centre-right dont have well-arIn China, of course, there is no such opportunity. There is no press ticulated visions. First, Indian democracy must get its real strength freedom either there. But there is one distinct difference from the from the peoples' free choices.The political class, both national and communist China's governing mechanism, as it has evolved in the the regional ones, are so provenly corrupt, there is very little to post-Mao era. There is the nine-member polit bureau and whose choose from. membership is also a secretly constituted group within the party. V.Isvarmurti, Founder & Chairman
& Industry Survey
View from the Village

hina is now on everyone's minds. The big leaders, the common people, not just in China and India but even in other countries and peoples, from Japan to South China Sea countries. We have just been to China and back from a week-long holiday. Ever since the return we have been reading every piece of literature on China, from established classics by such authorities like John King Fairbank (The great Chinese revolution:1800-1985), Edgar Snow (Red Star Over China) to the latest expose of sorts by Jung Chang and Jon Halliday (Mao: The Unknown Story). Even Jung Chang's earlier autobiography (Wild Swans) were adding to our understanding to the present day China's mindset. These sort of books are of course not available in China at all, though we visited the Shanghai' biggest bookstore in search of English books. Alas! There were none of the books any developed country would sell and enlighten the citizens. In Kuala Lampur, we were surprised to find one of the world's biggest book stores, as good as any in the West.So wide choices of subjects and titles. Now, we are in the midst of remembering, both in India and also in China of the 50th year of the India-China border wars. Reconciliation? Though China had put out the message of reconciliation, saying that China and India are partners and there is room for everyone to live and do one's job, there are enough to point out that the Chinese authorities are not yet ready to really to realise that it is only by way of openly discussing and talking things out, there could be a permanent sense of people and relief. This, the Chinese authorities havent done, it seems. There are reports, as reported by one leading Indian newspaper which has a Peking-based correspondent, there is a strong feeling in Chinese foreign policy making that the India's borders with China that Indias something like some 4000 and odd km long borders are not settled yet. The LAC (Line of Actual Control) can't be recognised as the legally defined borders. Also, China continues to hold on to an ambiguous stance on India's sovereignty in
India-China thoughts
We have to engage with China, no other way!

India has to live with China: in trade, diplomacy and also of course in true understanding of the people and the country's new rulers.
Arunachal Pradesh, in Jammu and Kashmir and also more seriously in Akshin China. So, the so far held, something like the fourteen rounds of border talks havent achieved any tangible results. Also, there is also clear statement by "India that it wont accept LAC". So, there is a real, unresolved border problem, border dispute with China. Also, there are reports, the latest put out just a few days ago by the Indo-Tibetan Border Police (ITBT) that China had violated India air space thrice this year! So, what India should be doing? Of course, we have to engage with China, engage continuously and also in many wide fields. India and China are to hold their annual Strategic Economic Dialogue (SED) in New Delhi in the last week of November, both countries launched a renewed push to address a ballooning trade deficit which, officials say, is beginning to increasingly strain the trade relationship. China indicated its willingness to provide better market access by promoting India as a partner-country at a major automobile components fair. Indian officials said they would, on their part, do more to support investments in China and help equip companies, which are often unaware of the specific challenges of the China market, to make more robust entries. India has identified information technology, pharmaceuticals and the engineering industry as sectors where it will push exports. The Indian Government and the Confederation of Indian Industry held a first-ever India Show to promote Indian companies at Chinas biggest auto expo. While India has expressed concerns on market access, China, on its part, has expressed worries about barriers to investment in India, on account of security concerns, and a spate of anti-dumping investigations filed by India. Chinese officials say India has filed more cases than any other country. Next months SED, scheduled to be held on November 26, will grapple with some of these issues. Of course, there are certain new observations. One, there is a radical change inside China today. In the place of one-man dictatorship we saw under Mao, why even under the formidable Demg, we see today there is a more "democratic"(?) inner-party democratic decisionmaking. In recent days we saw the expulsion of BO Xilai, as he became too radical to the central leadership. And his equally powerful wife Gu Kailai was put on trial and faces a suspended death suspension for murdering an English man, a businessman of the family. So, there is some opening or weakening of the dictatorial hold of the party machine on the political top leadership. The Noble political transition also saw a shift to a new generation, the fifth generation leadership. Third, we also see increasing internal pressure for more freedoms. We ourselves saw so many freedoms of the common Chinese citizens these days. Trade deficit, trust deficit There is, first, the India-China trade. Besides, the trust deficit, we have a huge trade deficit as well. China is India's biggest trade partner and the bilateral trade has soared from a few billion dollars to the current 74 billion dollars! There are also other indicators, the latest being the expose of top leaders like the current premier When Jiabo family in some illegal wealth acquisition! Such reports one might not expect some years ago. Not now, it seems. Corruption The New York Times expose is being discussed in Hong Kong based newspapers and it also spread to China means there is definitely some change in internal politics. So, as China becomes more economically powerful, it is now the world's second largest economy, Indias per capita is estimated as 1,500 dollars while in China it is estimated as 5,000 dollars. So, with more incomes, the Chinese citizens now travel abroad, Chinese students are now the largest in the US universities, there is a new affluent middle class in China, the malls are overflowing with consumers, with all top international brands are sold in China. There are all the French luxury good brands in Shanghai. There are also three highend luxury car brands, with their show rooms. Rolls-Royce, Porsche, Maseroti! So, we have to engage with China, come what may! V.Isvarmurti, Founder & Chairman Agriculture & Industry Survey

Agriculture & Ind. Survey-Nov, 2012 Talk of A CEO

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Agriculture & Ind. Survey-Nov, 2012 Talk of A CEO

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BUY AND SELL

SPECIAL FEATURE ON RICE PROCESSING MACHINERY

JOBS `WANTED & JOBS `AVAILABLE LISTINGS

Is open field flower cultivation an attractive business?

Buy Medicinal Plants Online

3 - Vol. 22, Issue 11 - 2012 - Agriculture

& Industry Survey

Buy & Sell

Buy & Sell

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Consultancy Offered for Medicinal Plantation

Consultancy Offered for Organic Farming

Consultancy Offered for Tree Plantation

Wanted Consultants for Landscaping and Fruit Garden

Wanted Consultants for Roof Top Garden

Consultancy Offered for Aloe Vera Cultivation

Wanted Consultancy for Dairy Farm

Agriculture & Industry Survey - Vol. 22, Issue 11 - 2012 - 6

Wanted Land in Rajasthan

Wanted Land in Vadodara

Wanted Land in Kerala

Wanted Land near Zaheerabad or SadaShivpet

Wanted Agriculture Farm Land

Wanted Land near Madurai

Land in Theni for Sale

Wanted Land near Bangalore

Land in Roha-Tala for Sale

Land near Bangalore for Sale

Wanted Land in Tamil Nadu

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Agronomist for Strawberry Farm

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Wanted Job in Farm

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Agriculture Products Catalog

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Compost Testing Kit

Soil Testing Kit

Okra or Ladies Finger Seeds

Hire experts to train you!

Expert - Dairy Business

Expert - Mushroom Cultivation

Expert Medicinal Plants Cultivation

Expert Green House

Expert Aloe Vera Cultivation

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DAIRY FARM NEED INFO FROM ALL

SEEKING HELP FROM LEMONGRASS EXPERTS

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Agriculture & Industry Survey - Vol. 22, Issue 11 - 2012 - 12

Shri Raja Ram receives 2012 Leadership Award

Toshniwal introduces New Generation Mixer

Break-Through in Jasmine Flower Storage

13 - Vol. 22, Issue 11 - 2012 - Agriculture

Agriculture & Industry Survey - Vol. 22, Issue 11 - 2012 - 14

Company & Product Profiles