Company Confidential

2005 Vertu

Vertus world

Our World

Size of the opportunity

Volumes 2005
815m

Values 2005

105bn

520m

Mobile Phones Mobile Phones

Watches

16bn
Watches

Estimated annual unit sales

Estimated annual sales value

Source: Analyst reports, Arc Chart / Nokia estimate.

Luxury in watches vs mobile phones

Luxury share of market / watches - 2005 Est. Luxury share of market / phones - 2010

(5-10m units)

1-2%

0.2% 30-40%
(5-6bn) (2-3m units)

~2.5%
(~4Bn)

Volume 520m

Value 16bn

Volume 1250m

Value 154bn

Mass / Premium

Luxury (3000+)
Source:, Analyst reports, Arc Chart / Nokia estimate.

Vertus customer

Company Confidential
2005 Vertu

Luxury customer segments

Social status

Upper Conservatives

Upper Liberals

Aspirers

Postmodern

VERTU PRIMARY TARGET - Entrepreneurial /New Money - Aspire to the upper class class standard of living - Active luxury buyer

Conservative

Value orientation

Liberal

Essence of the Vertu Brand

Crafted for Winners

Inspiration & design

The obsession to create a new luxury category of products combining design and technology in a way that had never been achieved before.

Craftsmanship

Taking the finest materials from the world of watchmaking, automotive, aeronautics and jewellery, Vertu have improved them to meet our exacting standards.

Craftsmanship

The backplate of Signature is a fusion of two powerful materials: very hard ceramic on the outside and very strong titanium on the inside.

There are 25 types of screw used in a handset. Some of the screws are so small that just four human hairs can fit into a single thread.

Craftsmanship

The 20mm speaker is 50% larger than those used in normal mobile phones.

Each of the 18 keys on the Signature keypad is supported by a ruby bearing. The hardness of ruby contributes to the smoothness of each key touch.

Craftsmanship

The ceramic pillow pillow that forms the earpiece is as smooth as it is hard-wearing. Every piece is polished for two days in a secret process.

Craftsmanship

Before leaving the factory, Vertus products are subjected to a number of rigorous tests, including exposure to extreme temperatures ranging from -40 to +85c. Each key is tested with over 2 million pushes, the equivalent of making 20 calls a day, everyday, for 25 years.

The Collections

Company Confidential
2005 Vertu

Signature
Fine, Jewellery, Precious

Ascent
Sport, Automotive, Tough

New Collection
Classic, World citizen, Jet-Set

7-75k

4-5k

3.5-15k

Vertu Signature Collection

Inspired by the world of watch making and jewellery, each handset includes 388 mechanical components A total of 74 patents protect its design and development

Vertu Signature Diamond Collection

The Signature Diamond Collection is the ultimate expression of craftsmanship and exclusivity Each piece is made to order and is for those who desire something precious that sets them apart

Vertu Ascent Collection

The Vertu Ascent is inspired by the design of classic sports cars and is as tough as it is elegant

The Liquidmetal chassis is flexed under 55 kilograms of force to check for elasticity and return to form in the event of being dropped

Every component in an Ascent is Crafted for Performance

The tests

It can even withstand being run over by a racing car

Vertu Ascent Special & Limited Editions

New collection

The first world-enabled phone to bring together premier technology with First Class service Boasting the widest network availability in its class and a range of product features all designed to assist an international lifestyle World clock Flight status report Real time currency converter Global weather forecast

Vertu Concierge

Company Confidential
2005 Vertu

Vertu Concierge

Each Vertu handset has a dedicated button connecting to the Vertu Concierge service Available around the world, around the clock, and in a number of local languages

Vertu Concierge - lifestyle services

Restaurants

Chauffeur service

Relaxation

Travel/Holidays

Domestic Services

Personal Shopping

Where we are today

Company Confidential
2005 Vertu

Increased recognition

That is a Vertu isnt it? - HK taxi driver One of the top selling brands in our Harrods Watch Center - Goldsmiths Now we know you are serious - Richemont Group Solid Incremental Business -Tourneau

Working with some of the finest retailers in the world

International presence

262 Stores 34 Countries

Visual merchandising

Store design concept

Advertising

Sponsorship & PR
Sponsorship of related events & combined integrated campaigns

Instore and merchandising - Motorsport Limited Edition

Instore and merchandising - Pink Special Edition

Award winning design & communication campaigns

A leading UK Marketing trade publication have awarded Vertus brand agency for its designs for Retail and Motorsport Advertising & sponsorship campaign. The impact of the work on Vertus bottom line impressed the judges. Sales rose by 200% and web traffic by 52%.

Training

Our successful training programmes can be tailored to suit any companys needs and requirements: Detailed Brand Overview Detailed Product Overview
Key features of the Products Key selling points Basic understanding of mobile phone technology

Aftersales service
How to assess and respond to queries in the field

Account management

2006 and beyond

Company Confidential
2005 Vertu

2006

2006

2006 - 2008

Signature

Signature 2*

Ascent

Ascent 2

WCDMA CAMERA

New Collection

New Collection 2

Collection 4?
*COMMON ARCHITECTURE, TECHNOLOGY BASED ON ASCENT

Company Confidential
2005 Vertu

OPTIONAL SLIDES

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Company Confidential
2005 Vertu