According to Dalton E.

McFarland Motivation refers to the way in which urges, drives, desires, striving,aspirations or needs direct, control or explain the behaviour of human being

Goal > Motive > Behaviour

Maslows Need Hierarchy Theory McClellands Acquired Needs Theory

Need for Affiliation Needs to establish and maintain friendly and warm relations with others Need for Power Ones desire to dominate and influence others by using physical objects and actions Need for Achievement- ones desire to accomplish something with own efforts.

Internal Desire to do something new Educational background Occupational background or experience

External Government assistance and support Availability of labor and raw material Encouragement from big business houses Promising demand for the product

Ambitious Factors Compelling Factors Facilitating Factors

EDII, Ahamedabad, India Initiative Looking for opportunities Persistence overcoming obstacles Information Seeker Quality Conscious Committed to Work

Efficiency seeker Proper planning Problem solver Self-confidence Assertive Persuasive Efficient monitor Employees well wisher, Effective Strategist.

Enterprising Risk Bearer Creative Thinker Ambitious High Need Achievement Change Agent Hard and Tenacious worker Good organiser, manager and administrator Strong Commitment and Firm Determination