Professional Documents
Culture Documents
ON
M.B.A.
(MARKETING MANAGEMENT)
SEMESTER-II
SUBMITTED BY:-
VASANT KUMAR CHOUDHARY
MBA (MM) II SEM.
DECLARATION
1. INTRODUCTION
2. COMPANY PROFILE
GOODS
5. RESEACH METHOLOGY
7. SUGGETIONS
8. BIBLIOGRAPHY
Worldwide Consumer Electronics Market
The overall revenue earned through the sale of audio, video and gaming
consoles constitutes the international consumer electronics market. The
global sale of consumer electronics is estimated to exceed all expectations to
touch an all time high of $135.4 billion in 2006, which indicates 8% increase
from 2005. By the year 2008, sales are forecasted to soar up to $158.4
billion, up BY 65% over 2000.
The Asia Pacific region is the market leader wielding the biggest chunk of
the market, closely followed by Europe. The European market share is
expected to take a drubbing due to the growing demand for consumer
durables in the Asia Pacific consumer electronic market. Japanese
companies have captured the consumer electronics market. World famous
brands such as Sony, Panasonic and Matsushita are all owned by these
Japanese manufacturers. Korean companies such as Samsung and LG are all
trying to join the Japanese bandwagon. Samsung can claim to be the world's
fastest growing electronic company.
Consumer Electronics Market in India
India has an increasingly affluent middle class population that, on the back
of rapid economic growth, has made the country’s consumer electronics
industry highly dynamic. The industry has been witnessing significant
growth in recent years due to several factors, such as retail boom, growing
disposable income and availability of easy finance schemes. But still, the
consumer electronics goods, like refrigerators, microwave and washing
machines have low penetration in the country, representing vast room for
future growth.
The report finds that since the penetration of several products like TVs and
refrigerators are reaching saturation in the urban areas, the markets for these
products are shifting to the semi-urban and rural areas.
Inaugurated on 5th April, 2000, at Sneh Nagar Main Road, Indore LOTUS
every running brand under one roof. Other Showrooms were added to our
chain on 18th October 2000 at Navneet Darshan, Greater Kailash Road, Old
Palasia, Indore and on 9th April 2005 at Surya Sadhna, A.B. Road Indore.
almost every running brand under one roof. Other Showrooms were added
Road, Old Palasia, Indore and on 9th April 2005 at Surya Sadhna, A.B.
Road Indore.
VISION
:: Showroom ::
13, Sneh Nagar Main Road, Indore - 452 001
(Madhya Pradesh) INDIA
Fax Number: 0731 4265530
Phone Number: 0731 426555
City Centre 1
Press Complex
M.P. Nagar Zone -1
Bhopal – 460211(M.P.) INDIA
Fax Number: 0755 4012211
Phone Number: 0755 4218140
Classification of Consumer Durable Sectors
TELEVISIONS
• CRT/LCD/Plasma KITCHEN
• CD/DVD Player APPLIANCES
• DTH • Cooking Range
• Hand Blender
CAMERAS • Chimney
&CAMCODERS • Gas Table
• Digital Camera • Toaster Maker
• Water Purifiers
• Movie Cameras
• Vaccum Cleaner TELEPHONES
• Camera
• Mixer, Grinder & & MOBILES
Accessories
AUDIO Food Processors • Mobiles Phones
• iPod & MP3 • Water Heater • Land Line
Player Telephones
• Audio HOME • FAX
Systems APPLIANCES • Mobile
• Washing Machines Accessories
• Home
Theaters • Refrigerator
• Microwave Solo COMPUTERS
• Air Conditioners • Laptops
• Iron • Desktops
• Fan • Monitors
• Hair Dryer • Software
• Room Heater • Peripherals
• Computer
Accessories
Revolution in Indian Consumer behavior
• Rising disposables incomes(higher buying power)
• Male no longer the sole income generator
• Enjoys traveling, shopping and eating out
• Increased indulgence in entertainment and lifestyle
products
• Pester Power, seeking variety
• Seeking value for money(High quality and price
consciousness)
• Technology Savvy (Internet,Mobiles,Voice Recognition…)
• Getting used to speed of service
• Convenience seekers
FACTOR AFFECTING CONSUMER BEHAVIOUR
RESEARCH METHOLOGY
Make decisions
Step 1: Define the problem and the research objectives
Our research group collected the information over a period of 15 days and
from various locations such as malls, residential complexes, colleges and
schools and also retailers.
Finally we prepared a project report on our survey and along with the
findings we also presented our recommendations.
To design something also means to ensure that the pieces fit together. The
achievement of this fit among objective, research approach, and research
tactics is inherently an iterative process in which earlier decisions are
constantly reconsidered in light of subsequent decisions.
EXPLORATORY DESCRIPTIVE
The primary data are those, which are collected afresh and for first time and
thus happen to be original in character. The secondary are those which have
been collected by someone else and which have already been passed through
statistical process.
The researcher would have to decide which sort of data he would be using
for his study. The method collecting primary and secondary data differ since
primary data are to be originally collected while in case of secondary data
the nature of data collection work is merely that of compilation.
There are several ways of collecting primary data. They are as follows:
1. Observation method
2. Interview method
3. Through questionnaires
4. Through schedules
OBSERVATION METHOD
Secondary data means that are already available that is they refer to the data,
which have already been collected and analyzed by someone else. When the
researcher utilizes secondary data, then he has to look into various sources
from where he can obtain them. In this case he is certainly not confronted
with the problems that are usually associated with the collection of original
data. Secondary data may be either published or unpublished data. Usually
published data are available in:
Nature scope and object of enquiry: This constitutes the most important
factor affecting the choice of a particular method .the method selected
should be such that it suits the type of enquiry that is to be conducted in the
researcher, this factor is also important in deciding whether the data already
available are to be used not yet available are to be collected.
1) PERSONAL INTERVIEW
An interviewer asking questions generally face-to-face to other persons
conducts personal interview. This sort of interview may be in the form of
direct personal investigation or it may be an indirect oral investigation. This
method is particularly suitable for intensive investigations.
2) TELEPHONE INTERVIEWS
This method of collecting information consists contacting information
consists contacting respondents on telephone itself. It is not a very widely
used method, but plays important role in industrial surveys in developed
regions.
3) COMMERCIAL SURVEYS
Commercial surveys can be divided into three types: Periodic, Panel and
Shared surveys. Each of them are discussed below
Periodic surveys
Periodic surveys are conducted at regular intervals, ranging from weekly to
annually held surveys. They use a new sample of respondents for each
survey, focusing on the same topic and allowing the analysis of trends over a
period. Periodic surveys are conducted by mail, personal interview and
telephone.
Panel surveys
Panel surveys, sometimes called interval panels, are conducted among a
group of respondents who have agreed to respond to a number of mail,
telephone or occasionally personal interviews over time. These need not
occur regularly. But a continuous panel or panel data (explained more in
panels) refers to a group of individuals who agree to report specified
behaviors over time.
Shared surveys
Shared surveys, sometimes referred to as omnibus surveys, are administered
by a research firm and consist of questions supplied by multiple clients.
Such surveys can involve mail, telephone, or personal interviews. The
respondents may be drawn from either an interval panel or random selection.
The main advantage here is the cost factor.
4) AUDITS
Audits involve the physical inspection of inventories, sales receipts, shelf
facing and other aspects of marketing mix to determine sales, market share,
relative price, distribution and other relevant information. The different
types of audits are store audits, product audits and retail distribution audits.
5) PANELS
A panel is a group of individuals or organizations that have agreed to
provide information to researcher over a period of time. A continuous panel,
the focus of this section, has agreed to report specified behaviors on regular
basis. There are 2 types of panels: retail and consumer, consumer further
divided into diary panels and electronic panels.
6) MAIL QUESTIONNAIRE
A mail questionnaire is free from any interviewer’s bias and errors, which
may undermine the reliability and validity of the results emerging from the
survey. A mail questionnaire will not have any distribution bias as it will not
show any particular preference or dislike for a certain individual or
household. When the questions asked to the respondents need time to be
answered and needs some thinking, mail questionnaire is ideal. Mail
Questionnaire saves time in collecting the desired information as a large no.
Of respondents can be approached all over the country. It saves money as
cost of traveling, boarding and lodging of interviewers is not to be incurred.
There is no difficulty in having central supervision and control over the
survey operations over a large region. It avoids the bias arising from any
inhibitions in answering questions. (During some personal questions the
respondents may hesitate to answer them in the presence of the interviewer).
It will not have the problem of non-contacts in the strict sense, as might be
the case in personal interviews when the interviewer finds that the
respondent, being away from home is not available.
METHOLOGY
1).PROBLEM DEFINE
The research project starts with the clearly defining and understanding the
problem. Here, the research project is on the analysis of consumer behaviour
towards electronics consumer goods of LOTUS Electronics.
2).OBJECTIVE OF RESEACH
The objective of whole study is to understand th consumer behaviour
towards electronics goods with the objective to find out the reason behind
due to which the consumer not purchase the electronics goods from LOTUS.
B).Secondary Data
For the collection of secondary data the following techniques are used:
Various publications of the central, state and local government.
Various publications of foreign government or of international bodies
and their subsidiary organization.
Technical and trade journals.
Newspapers and Books magazines.
Reports publication of various associations connected with business
and industry, banks, stocks exchanges etc.
Reports prepared by various scholars’ universities economists etc in
different field.
Frequently Asked Question By Buyer :
Q. What are the features of the product?
Q. Is there is any upgraded version of product is available?
Q. What is the Price of the Product?
Q. Is there any Free Gift or Discount is available with
product?
Q. Is there any exchange offer is there on particular product?
Q. What about the Product Warranty?
Q. What are the after sales services of the purchased
product?
Q. Is Home delivery service is there?
BOOKS REFERRED
WEBSITES
www.google.com
www.wikipedia.com
www.ask.com
www.reseachandmarket.com
www.lotuselectronics.com
2. ECONOMIC TIMES