TU BBS-II Marketing Question Collection ( 2062-2068 BS)

TU-2062 MARKETING BBS-II Group A Attempt any 8 questions 1. What is marketing? Why is it important in
the business world? Explain. 2. What do you understand by functional approach and institutional approach to the study of marketing? Explain 3. What do you understand by micro enviroment and macro enviroment? How do economic factors affect the marketing mix? 4. What is market segmentation? What are the processes of market segmentation? Briefly explain. 5. What do you understand by core product and augmented product? Explain with suitable examples. 6. What is a service product? Distinguish between service product and tangible product. 7. What do you understand by physical distribution? Briefly explain transportation and warehousing as the two most important functions of physical distribution. 8. What are the objectives of pricing? Briefly explain. 9. What is channel power? What are the sources of channel power? Explain. 10. What do you understand by publicity? What are the methods of publicity? Explain Group B Attempt any one questions 11. What do you understand by channel structure? Discuss the factors affecting channel structure for industrial goods. 12. What do you understand by a product line and a product mix? Discuss the product line and mix strategies.

TU-2063 MARKETING BBS-II Group A Attempt any 8 questions 1. What are the different approaches to the
study of marketing? Explain any two approaches. 2. Show your acquaintances with productionoriented marketing concept and marketoriented marketing concept. 3. What do you understand by micro and macro enviroment? How do socio-cultural factors affect the marketing mix? Support your answer with suitable examples. 4. Explain the benefits of market segmentation. 5. Show the difference between marketing intelligence system and marketing research. 6. What are the different stages of consumer buying process? Explain the post-purchase behavior of consumers. 7. What is a new product? Explain any five reasons for new product failure. 8. What is pricing? Show your acquaintances with skimming the cream strategy and discriminate pricing strategy. 9. What is channel conflict? How do channel conflicts arise? Explain. 10. What is promotion? Show the difference between personal selling and mass selling. Group B Attempt any one questions 11. What is distribution? Discuss the marketing implications of inventory control and order processing. 12. What is promotion mix? What factors affect to the determination of promotion mix? Discuss.

TU-2064 MARKETING BBS-II Group A Attempt any 8 questions 1. Explain the functional approach and differentiate it with managerial approach. 2. What do you understand by societal marketing concept? 3. Explain the effects of natural enviroment on marketing mix. 4. What is market segmentation? Explain the segmentation variables required for industrial market segmentation. 5. Explain in brief the components of a market information system. 6. How does learning and motivation influence consumer buying? 7. What are the pricing policies generally adopted by a business organization? Explain. 8. What do you know by product adoption process? Explain. 9. What is channel power? Explain the situation in which channel conflicts arise. 10. Explain the role of public relation in promotional activities. Group B Attempt any one questions 11. What are the product mix, product line and product item? Discuss the product line extension strategies. 12. What do you know by a channel system? Explain the channel structures most popular in Nepal.

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TU BBS-II Marketing Question Collection ( 2062-2068 BS)

TU-2065 MARKETING BBS-II Group A Attempt any 8 questions 1. What do you understand by a market, marketing and marketing concept? Explain. 2. Point out any four approaches to the study of the marketing? Briefly explain any two of them. 3. Explain the importance of marketing information system for marketing decisions. 4. What is market items : 1.Brand Name , 2. Brand Mark , 3.Trade Mark , 4. Trade Name 5. What is market segmentation? Explain the requirements for effective market segmentation. 6. What is relationship marketing? How is relationship built with customers? Explain. 7. What is channel power? Explain the sources of channel power. 8. Differentiate between advertising and sales promotions. 9. What is specialty goods? What are the marketing considerations of specialty goods? Explain. 10. What is label? What are its types? Briefly explain with suitable examples. Group B Attempt any one questions 11. What do you understand by consumer goods market and a industrial goods market? Discuss the consumer market segmentation variables. 12. What is market communication? Explain the factors affecting the determination of promotion mix. TU-2066 MARKETING BBS-II Group A Attempt any 8 questions 1. Define marketing. Explain the fundamental principles of marketing concept. 2. What is marketing mix? Explain how competitive enviroment influences the choice of marketing mix. 3. Explain the process of market segmentation. 4. What do you understand by market intelligence system? Explain the role of market intelligence system in marketing. 5. In what ways consumer buying decisions differ from organizational buying decisions? Explain. 6. What is brand? Explain the importance of branding. 7. What are the objectives of pricing? Explain the pricing methods corresponding to respective objectives. 8. Why are retailers regarded as the important intermediary in distribution system? 9. Explain the elements of communication 10. Define direct marketing? Explain its importance in the competitive markets. TU-2067 MARKETING BBS-II Group A Attempt any 8 questions 1. How can a firm apply societal marketing concept in its business? Briefly explain with the help of a suitable example. 2. Briefly explain the impact of demographic environment on the marketing of a firms product. 3. What do you understand by quality and explain the importance of quality improvement in marketing. 4. Briefly explain the nature of organizational buying behavior. 5. In what circumstances marketers do not use brand name to their products? 6. Briefly explain the features of service products. 7. What is value based pricing? How is value price determined? 8. Differentiate in between penetration pricing and skimming pricing strategies. 9. What is vertical channel system? What type of channel conflicts does exist under vertical channel system? 10. Briefly explain the nature and comparative benefits of television advertising. Group B Attempt any one questions 11. What is distribution? What factors are considered in the selection of suitable channel of distribution? Discuss 12. Define the term physical distribution management. Also explain the components of physical distribution management.

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Group B Attempt any one questions 11. What is product life cycle? Discuss the marketing strategies corresponding to each stage of product life cycle. 12. You are required to launch an advertising campaign for a tobacco product. Explain how you select the media for launching the campaign effectively. Page 2 of 4

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TU BBS-II Marketing Question Collection ( 2062-2068 BS)

TU-2068 MARKETING BBS-II Group A Attempt any 8 questions 1. Explain the marketing concept as a customer-oriented philosophy of business. 2. How technology affects marketing programmes? 3. Briefly explain the requirements of market segmentation. 4. What is marketing information system? Briefly explain any two elements of marketing information system to a firm. 5. Describe the economic factors that affect the buying decision of consumers. 6. Show difference between consumer goods and industrial goods. 7. Explain the cost-oriented pricing method and highlight on its importance in marketing. 8. Why are retailers regarded as the important marketing intermediary in distribution system? 9. What is difference between promotion and sales promotion? 10. What is relationship marketing? Why is it given more importance in the present day business world? Group B Attempt any one questions 11. Point out the promotional tools and discuss the factors affecting the determination of promotion mix. 12. Explain the marketing strategies in maturity and saturation stages of product life cycle.

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TU BBS-II Marketing Question Collection ( 2062-2068 BS)

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