CONTENTS

1. EXECUTIVE SUMMARY 2. OVERVIEW OF FMCG SECTOR IN INDIA 3. ABOUT DABUR PRODUCT LINE SWOT ANALYSIS OF DABUR THE MARKETING MIX ANDSELLING PROCESS 4. THE MARKETING MIX 5. OBJECTIVE OF THE STUDY 6. RESEARCH METHODOLOGY 7. DATA ANALYSIS 8. RECOMMENDATIONS 9. COMPETITOR ANALYSIS

1 2-4 5-28 29-36 37 38 39-53 54 55-56 57-67 68 69-80

10.

CONCLUSIONS 81-82 83 84-88

11. BIBLIOGRAPHY 12. QUESTIONNAIRE

the dissertation topic on

Market Expansion Strategy Of Dabur With Special Reference To Dabur Chyawanprash for Rural Market Hapur