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BUSINESS COMMUNICATION III

Tanmay Mehta 527

The circumstances and setting in which an event occurs, the macroeconomic environment of a business

Level of economic activity Inflation

Exchange Rates
The Context Interest Rates Government rules Available Technology

Impact of Context
Has an impact on every aspect, from identification of opportunity to harvest Changes in contextual factor can create opportunity Conversely the context may make it hard to start new companies

A shift in context may turn an attractive business into an unattractive one and vice versa

What should a good business plan contain?


Awareness of new ventures context and how it helps or hinders the specific proposal Awareness that the new ventures context will inevitably change and describe how those changes might affect the business What management can do if context grows unfavorable

Explain the ways in which the management can affect context in a positive way

THANK YOU

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