INTRODUCTION

History CMPAK
China Mobile Pakistan (CMPak) is a 100% subsidiary of China Mobile. The pioneering overseas set up of China Mobile came through acquisition of a license from Millicom to operate a GSM network in Pakistan. So far CMPak has invested more than US$ 700 million in the telecom sector in Pakistan, and an additional US$ 800 million was invested in the end of year 2008. With ambitious plans to cater to the fastest growing Pakistani market and to win over the ever demanding Pakistani customer, it will be offering unprecedented coverage, voice and data services as well as a wide range of tariff options to choose from. CMPak's edge comes from the experience and expertise of running the world's largest telecom service and the commitment they make to setting quality and customer relations Standards. CMPak is geared to offer neatly packaged VAS products that will benefit the individuals, corporates as well as small businesses. Led by a team of professionals from the field of cellular communication, CMPak is determined to make its mark in the Pakistani market and to change the way people communicate.

ZONG PAKISTAN
ZONG is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in 1

their lives that everyone desired but few thought would be possible. The core essence of ZONG is to allow people to communicate at will. Without worrying about tariffs, network coverage, capacity issues, ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot. ZONG would offer its customers with entertaining & innovative value added services and will empower them by giving a wide variety of products, services & content to choose from. They are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together they will also make ZONG a success story for others to try and replicate.

History of Zong
Paktel was a mobile telecommunication company in Pakistan. It was the first ever company granted license to carry out cellular phone services in Pakistan, set up by Cable & Wireless. It carried out AMPS services until 2004, when the company launched GSM services as well. Its main competitor emerged in late 1990s as Instaphone and soon began to dominate the market. However after the launch and rapid success of Mobilink in 1998, both services lost market share. In 2003, Millicom, bought Paktel. Millicom installed a new management team. In January 2007 Millicom sold Paktel for $284 million to China Mobile. Recently China mobile company in Pakistan after replacing the code 0304 with 0314 now introduced its new brand called ZONG. With an introductory slogan Say everything or Sub Keh Do & started its advertising campaign at popular print & electronic media outlets.

The Brand
Zong font is futuristic depicting a clear and modern approach. It is simple and in italics, Depicting the move forward, yet comes out as composed and a coherent. The new refined font couples a tinge of dexterity transforms in to a flexible outlook. The blue background gives the brand a young and fresher look, whereas the type phase, illustrates the confidence, stability and corporate image.

Color
Color is second element in developing a distinctive visual identity; color can trigger an emotion and evoke brand associations. Zong logo is predominantly blue, red and white; the colors depict energy, youth, sophistication and optimism. Different people, different landscapes, different cultures, but one nation, one common expression, one common voice, one choice-Zong a brand that understands your needs and speaks to your mind and heart. Zong is young, progressive, energetic, genuine and honest, clearly someone from your bunch of friends, who never lets you down and deeply inclined to your side-a true companion and well-wisher. Zong is a fresh dynamic and customized brand benefiting your lifestyle in order that you feel it as part of your life. A brand that you can always count on, sincerely, that understands your needs, wishes and desires and helps you get connected with your loved ones anywhere, anytime. So speak your heart out and be good to your expression as Zong is all set to mesmerize you with the everentertaining.

The Role of organization in Economy

Zong has also played a major role in providing employment opportunities to the local youth. The company focuses on two areas in generating fresh blood: internal hiring (based on performance) and the hiring of fresh graduates. The latter are chosen from among the countrys top 10 universities and enrolled in a training program. The company tries to avoid focusing on experienced talent only, and prefers training new recruits, keeping in mind support for their long term career growth. For both types of candidates, Mr. Fan (CEO) explains, it is necessary to provide strong leadership, not only to give guidance but also to identify and unlock potential in individuals. Given that over 99% of the staff consists of Pakistanis, it is a great employment opportunity for the local talent. China Mobile is now interested in establishing an English language call center in Pakistan to cater to its millions of globally distributed English-speaking customers. It would use the local human resource and, thereby, generate much needed employment. With this venture, the company also hopes to attract investment in the infrastructure of Pakistan. Another future project is to work towards set sharing, infrastructure sharing and safeguard sharing in the mobile industry by entering into cooperation with other local cellular service providers such as Mobilink, Telenor, Ufone, and Warid, as well as Internet service providers (ISP) that include Cybernet and Wisecomm. The eventual goal for Zong, as stated by its CEO, is to provide one-stop service to its customers. This stands out as the companys unique competitive edge.

Contact Us
ZONG Headquarters 7 Mauve Area, Islamabad, Pakistan 111-222-111Main Phone 111-031-031Main Fax

Customer Services For information about Customer Services please email at Customer Services- customerservices@zong.com.pk

Corporate Services For information /complaint about Corporate Services please email at Corporate Services- corp.services@zong.com.pk

Customer Care For information about Customer Services please email at Customer Care- customercare@zong.com.pk