What Really Wins Money Special Report

HOW TO PICKPOCKET THE BOOKIES:

3 Professional Betting Strategies that You Can Profit from TODAY

by Clive Keeling

 2011 Canonbury Publishing Ltd. All rights reserved. No part of this publication may be reproduced in any form or by any means without the prior permission in writing of Canonbury Publishing Ltd. Please note it is our intention to be as accurate in fact, detail and comment as possible. However, the publishers and their representatives cannot be held responsible for any error in detail, accuracy or judgement whatsoever. Published by Canonbury Publishing Ltd, all correspondence to: Canonbury Publishing Ltd, Unit 1, Hainault Works, Hainault Road, Little Heath, Romford, RM6 5SS. Tel: 0208 597 0181. Fax: 0208 597 4040 Registered office: Canonbury Publishing Ltd, Curzon House, 24 High Street, Banstead, Surrey, SM7 2LJ Registered in England No. 4765425 VAT Reg No. 811 5700 64
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CONTENTS
Chapter 1 The Power of Compounding: from Acorns to Oak Trees ...................................................................page 5 Chapter 2 Profit from the Bets Bookies HATE to Take Using this Each Way Betting Secret .................................................................page 12 Chapter 3 How to Grow Rich Slow With a Handicap Laying System .................................................................page 20

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Hello and Welcome

First and foremost, congratulations! By downloading this report youve already set yourself apart from the vast majority of punters. You know that there IS money to be made from betting... that its just a case of knowing where to look and when to strike. Thats where I come in. My name is Clive Keeling and I write a weekly eletter called: What Really Wins Money. Its my job to seek out the best (and worst!) systems, tips out there and provide my readers with honest, unbiased advice. To help them avoid the scams and hone in on strategies that really work. Today Ive compiled for you, dear reader, a small selection of professional betting secrets that you can use right away. And guess what? Im giving you all this information completely free of charge no strings attached. Hey Im just that kinda guy! So grab yourself a cup of tea and make yourself comfortable. Over the following pages Ill reveal to you (in detail) 3 professional betting strategies that you can use right away. No fluff, no flab just everything you need to get cracking. Enjoy and good luck! Clive Keeling

What Really Wins Money

Chapter 1

The Power of Compounding: from Acorns to Oak Trees

There are lots of different ways you can make money with betting. The traditional method is to bet on fancied selections and hope that, gradually the winnings from the successful bets outweigh the inevitable losses. It is entirely possible to profit from this method of betting provided we have successful money management installed. However, for those of you with a little patience (and the discipline to work your niche on a daily basis) you can turn a relatively small initial sum into 1000s without actually having to, erm, gamble! The formula goes a little something like this:
COMPOUNDING + TRADING = SUCCESS WITH PEACE OF MIND

So what exactly is compounding? Well, simply put, we seek to earn a certain percentage of our betting bank daily. So, if our target is 100, and we seek to earn 2% of our betting bank daily. Heres how the first few days will look: 100 + 2% = 102 102 + 2% = 104.04 104.04 + 2% = 106.12 106.12 + 2% = 108.24 108.24 + 2% = 110.40 110.40 + 2% = 112.62 112.62 + 2% = 114.87
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In our first week, we have realized a 14% return on our betting bank. Take a walk down your high street, go to a bank, and ask if you can deposit 100 and get back 114 if you take the money out after 7 days... I think you know what theyd say! The daily profits we seek seem deceptively trifling, but lets fast forward to a little further on in our compounding calendar. After 4 weeks, our initial 100 would be 179.22. Thats just with looking to make 2% daily. Naturally as our betting bank increases, so naturally will the amount which makes up our 2% target. So after 34 days, our betting bank has doubled, and 2% target now becomes 4 rather than 2. This trend will continue as the betting bank increases. Its no wonder Einstein dubbed compounding the eighth wonder of the world

What are the tools of the trade?

There is one tool that will help us achieve our compounding targets in as risk-free a manner as possible. It is the betting exchange Betfair. In my mind, making 2% per day using conventional bookmakers is far too risky. We have one choice with the bookmakers our choice has to win. With Betfair we have the ability to lay or to trade price movements. The latter offers the risk-free atmosphere we are seeking.

Horseracing:
By far the easiest way to make our compounding profit is by trading price fluctuations ideally before a race goes into the running.

NB. I urge you to take a look at www.binteko.com whose nifty bot software offers price graphs which indicate price momentum before the off. This bot is called Fairbot and takes the guesswork out of price movements. If the price graph looks like this:

... the price is shortening considerably and we would back the horse and look to lay off at a lower price with the same stake. If the price graph looks like this:

...the price is rising and we could look to lay the horse and back the horse later as the back price increases. Using Bet Angels (www.betangel.com) green button we can spread the profit made on the horse we have chosen to either back at a certain price and lay at a lower price with the same stake, or lay first and back at a higher price.

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Summer Soul is laid at 3.45 because I think the horse will be unfancied and thus drift. I place a back bet at 3.55 for 97 to create my 2 target profit on all horses. Alternatively, we can back Summer Soul at 3.55 for 100 (the same stake at which we laid the horse).

If you take this route, once you have made a profit on Summer Soul, press the green button next to the horses name on Bet Angel and the software will automatically spread the profit to all horses which is our goal when compounding.

Safety first...
I have been successfully employing this strategy, and have, on certain days, made some 30 by simply picking a big priced outsider and laying it at a certain price and placing a back bet at the next biggest price to produce a small profit.

Now, here I have decided to lay Winds of Change, having already seen the price rise steadily. I lay the horse at odds of 34 for 3 and place a back bet immediately at odds of 36 for 2.84 to create another risk free profit of 15p. This is a relatively safe method of making very small profits, but I do prefer trying to trade the more liquid market leaders as, at times, we can get our days 2% target profit in one fell swoop.
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Football:
The key, for me, to make compounding profitable is to lay the extreme outsider against a very short priced favourite. Here are 2 examples: Celtic v St Mirren and Dunfermline v Rangers. St Mirren were priced at 19. I laid St Mirren for 5. My liability being 90. Celtic scored first and St Mirrens back odds increased dramatically. Celtic went on to win 2-0 and I was able to back St Mirren to make a small risk-free profit on all outcomes. Rangers scored first against Dunfermline, whos back price, in reaction to the strong market leaders goal, increased dramatically. Despite Rangers drawing the game at fulltime, the very fact that they scored first ensured that Dunfermlines odds increased to such an extent that I could get out of the bet very quickly, with my small target showing all 3 results (home win, away win, and the draw). Teams I will be focusing on this season to help with my compounding will include Chelsea, Arsenal and Manchester United against Sheffield United, any Turkish league games where Fenerbahche and Galatasary are playing at home (provided their odds are long odds on e.g. 1/5), Barcelona at home when their odds to win are very short e.g. 1/5. These are a small select group of teams I have followed season after season who do not lose when at very short odds. In order to make football compounding profits, the matches we choose MUST be bettable in running to enable us to trade out for our small target profits as early as possible.

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High risk compounding profits:

To those of you familiar with in-running horse racing, it may have crossed your mind to see if you can back the most likely winner at 1.02 as the race ends. This is fraught with danger if you cannot follow the live racing, and it only takes a photo finish for you to wave goodbye to your stake money and thus end your compounding.

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Chapter 2

Profit from the Bets Bookies HATE to Take Using this Each Way Betting Secret
Heres a fantastic way to exploit each way betting from someone who makes his living from it. Over to Adam from easybetting.co.uk...

A winners guide to each way betting

Each way Betting has been around for years and is an extremely popular method of betting as it adds an element of safety to any of your bets. For example if you back a horse each way that is 20/1 you will still make a profit even if it came 2nd. Whereas if you backed it to win the race you would lose! So each way betting is essentially 2 bets in one we place half of the bet to win the race and the other half on it to place. So when staking 25 each way this actually means a total of 50- 25 on the horse to win and 25 on it to place. Many people who are not regular race-goers get confused by this on their visit to the on-course bookmakers. When they ask for 5 each way on a horse, they look baffled when the bookie asks for 10! Anyway let me explain the 2 different sides to an each way bet, the Place and the Win bet. The Place part of the bet: this covers you if the horse finishes in

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the first 3 or 4 of the race. Dependent on the type of race it is, you will get a bookmaker quoting odds such as Each Way 14 1,2.3 What this means is that the place part of your bet will pay out at odds of 14 the win odds if your horses finishes 1st, 2nd or 3rd. Dont worry, most people dont understand how the place part of an each way bet works... they just check their betting slip afterwards and hope the bookie got it right! The Win part of the bet: firstly if the horse wins the race you win on both of your bets. Your horse has placed (come first) and also won the race so both of your bets have won. The win odds are calculated at the odds of the horse X your staking (25 if using the above example). The downside is you obviously make less profit when an each way bet wins as only half your stake is going on it to win. However this is offset by the knowledge that if the bet comes 2nd, 3rd or 4th you will have saved yourself a potential loss. If the horse actually wins then the first thing to realise is that it also places hence both bets win: a) The win bet pays at 25 x 50 = 1250 + your 50 win stake back b) The place bet pays exactly as above being 250 profit +your 50 place stake back Putting it together: overall you win 1,250 + 250 = 1,500, and your account is credited with that plus all of your stake back = 1,600. Variations: not all horse races and sports will offer the same terms. In horse racing it depends on the number of runners and the type of race. The place fraction is either 14 or 15, and the number of places is normally from 2 to 4. For other sports it can vary a lot. In some tournaments like Tennis the terms may be 12 1,2 meaning youre only covered for a losing
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finalist. In golf the terms may be 14 1,2,3,4,5 meaning that finishing in the first 5 will get you something (if you back each way). If you dont want to do the maths there are each way calculators that will do it all for you, such as http://www.bettingzone.co.uk/calculator/. Each way betting is a great option especially if backing horses at big prices. It saves the feeling of despair especially when your bet gets pipped in a photo finish by a 100/1 outsider!! That happened to me not long ago but at least I was on each way and so didnt lose.

Follow my methods for successful each way betting

Everyone has their own preference for where and when they like to place each way bets. Most people wrongly bet each way in the big field races where we often see 20+ runners all handicapped to ensure a level playing field. Picking a horse to finish in the first 4, let alone win the race is nigh on impossible and the odds are well weighed against you. This kind of each way bet is popular because put simply these kind of bets pay for the bookmakers holidays but they are hyped to the hills by the racing press and TV coverage. Personally I look for very specific types of races, those which have between 8 and 13 runners and where there is a clear favourite in the market. Then I look at the favourite and make a decision based upon my own knowledge and research whether I feel it offers value or is vulnerable to others in the race. If I feel it is vulnerable, I look to other horses in the race and look to see if there is each way value elsewhere. On paper it sounds very simple but I often find myself advising members to take on very short priced favourites to lose the race, which is a very tricky skill. If you actually look at my historical results you will see you would have also made a clear profit laying the favourites I have taken on. In the past I have
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successfully advised each way bets that have beaten favourites as short as 1/3.... Which is generally unheard of!! As a rule the shorter in price the favourite is, the bigger in price the other horses will get and this is where our each way value bets come in. However the shorter price the favourite the higher chance it has of victory, and therein lies the expertise I utilise at my Easy Betting service, knowing where and what to be on and at what prices.

Why bookies hate my kind of bets

Ive had an account or two limited in the past some bookies get scared very easily by the profits I make through them! Thankfully though there are more than enough good bookmakers who are glad to take me on, and I love the challenge! If you have yet to win each way betting, let me tell you it can be done and is a tremendous way to bet but you really need expertise in what you are doing. I dont win in every bet I place no-one does but I win overall. Here are a few examples: Example 1: 3.10 Perth Market has yet to settle properly and with one or two outsiders who may come in for backing, I may advise an extra saver bet closer to the race. Favourite: Russian Sky. Advice: Has shown decent form and ability so far, although I dont feel at such tight odds he offers much value. However this opens up the race to each way options elsewhere Each Way Bet: Duke Of Stradone. 50 each way. (100 to win). Advice: Looks to have found an ideal race to get off the mark and should lay down the main threat to Russian Sky. Hopeful of at least a place and at 4/1 or over looks a sound investment.
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Minimum price to take: 4/1 generally on offer and make that your minimum today Duke of Stradone duly obliged here Example 2: 740 Uttoxeter Favourite: Artane Boys. Advice: McCoy onboard so an obvious stingy price for this favourite which has opened up value elsewhere. Drops in class but yet to totally convince and far too many question marks for such a short price. Each Way Bet: Dont Sioux Me. 50 each way. (100 to win). Advice: Taking a chance that he can recover the form of old after some time away from the track. Safe to disregard 2 unsuitable races in 2005 and if new trainer has him right will be a live threat to the fave. Minimum price to take: 6/1 in general best price on offer, make 11/2 your min today however. Each Way Bet: Moorlaw. 50 each way. (100 to win) Advice: Also a bit hit and miss over the past few months but if retaining obvious ability has the scope to challenge today. Minimum price to take: 13/2 looks decent best price but ensure you get at least 6/1 minimum. Moorlaw won this race at 9/2 and DontSioux Me was unplaced. Example 3: 250 Haydock 3 Favourite: Music By Mozart. Advice: Finished behind last nights successfully taken on favourite Mumaathel last time out. Vulnerable at such a short price and value looks elsewhere despite the yard being in fine form. Each Way Bet: Dallma. 50 each way. (100 to win).

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Advice: Drops in trip today to 6 furlongs which may well suit. Showed glimpses of promise in runs to date and needs to improve today but still an each way option. Minimum price to take: 5/1 is the best early price, make 9/2 your minimum if backed. Each Way Bet: Methaaly. 50 each way. (100 to win). Advice: Stands out from the others in the race and worth a chance based on pedigree. Watch your prices on this today. Minimum price to take: 6/1 from Sporting Odds the best price, make 5/1 your min price. Methally won at 6/1.

So how can we profit from Adams strategy on our own bets?

Heres an idea: why not look for short priced favourites to oppose and integrate this with an each way policy as Adam does? Find a weak favourite and back a couple of rivals at each way prices. With the rivals, use the betting forecast to determine if there is a significant hierarchy in the race eg: short priced fav at 4/6, 2nd fav is 5/1, 3rd fav is 6/1, 4th fav is 10/1, 5th horse is 14/1, 6th horse is 25/1. Can you see the different levels? Theres horse one at the top, his 2 main rivals next, then a 4 point leap to the next and a big 9 point leap to the next. For each way purposes, I would concentrate on the horses 2nd and 3rd in the betting, because of the price gap of 4 points to the 10/1 horse and 4 points to the next. As ever, it is the live market and not the betting forecast that really tells the truth. So compare the odds in the betting forecast with the odds in the live market (remember the betting forecast is the opinion only of a Racing Post journalist) and note any market support for any horses which appear, in the above example, as 2nd or 3rd favourites in the betting forecast. If their prices are generally 5/1 or above, they
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represent good each way prices, because, worst case scenario is that the horses place, and we will actually get our stakes returned. In my experience, the best races to concentrate on are maiden races with short priced favourites, especially if the short priced favourite is a short price only on reputation of the trainer/jockey/stable. With handicap races, horses who continue to win rise in the weights with each progressive race, making their task a lot more difficult. Their sequence of wins will come to an end eventually and these favourites can be taken on with an each way priced selection. Handicap hurdles races are also ideal hunting grounds. A recent example came with Different Class, who, as Adam hinted at, we have highlighted as a potential short-priced weak favourite. Why? Different Class is carrying a double penalty for a string of successes and was still installed as a short priced favourite at 7/4. Grand Slam Hero was 2nd favourite and was priced at 4/1 early on, with good previous form. Different Class lost and Grand Slam hero came 2nd in a photo finish. National Hunt Flat Races are also ideal hunting grounds for weak favourites. These races are the equivalent of maiden races on the flat e.g. the favourite may be there based purely on reputation. The shorter the price, the bigger the each way prices of the opponents. If we can determine close rivals to the favourite using the betting forecast, we could have a good each way bet hoping to overturn the favourite. TIP I would highly recommend Betfair for each way betting. The odds on offer can actually be much bigger than the odds which the bookmakers provide. To place an each way bet via Betfair, simply back the horse in the place only market, and back the horse in the win only market with the same stake. Try to make sure that the place only odds are 2.00 or above (equivalent to evens). This will ensure
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that, if your horse is placed, then you will get your stake returned. I happily recommend Adams service as it has been profiting regularly over the last few months. Junes results were not as good as I would have liked, with a number of unplaced horses and lost stakes as a result. However, Julys results have continued positively. This service will be ideal if you can afford to bet 50 each way on bets and are happy to bet only when the timing is right as there wont be bets every day. Take a look at http://www.easybetting.org.uk, where results are fully disclosed. Please understand I have no affiliation whatsoever with this service and receive no kick backs from recommending it; I have found that Adams each way philosophy makes a lot of sense and is close to my own thinking and makes money!

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Chapter 3

How to Grow Rich Slow With a Handicap Laying System

Whoever heard of turning 3,000 into 90,000 in one year betting on horses without backing a single winner? I had to share this great little system with you following the experiences of a girl called Maria who posted a thread on a certain betting forum. The opportunity to make money like the bookmakers from the comfort of your home is now a reality and there is no reason at all that you cant replicate the feats of Maria and make some money yourself. Before I get down to the meat and bones of how you can make great profits from actually backing horses to lose, you must look on this as a business and a long term proposition it is not a get rich quick gambling plan, rather a get-richer-at-a- leisurely-pace opportunity to make long term gains which will be realizable in one short year. If youre new to the whole area of gambling, I must introduce you to a new phenomenon that has revolutionized the world of betting. Traditionally we put a bet on to win. Now, with the arrival of betting exchanges, like www.betfair.com (the global leader), we can oppose horses who we think have little chance of winning, and profit from losers! This is essentially what the bookmakers do. Bookmakers make a book up for a specific horse race and lay the odds ie offer odds to backers who place their stake on a selection, and that selection must win for them to realize a profit. As a layer, the bookmaker has
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engineered his prices in such a way that he has an inbuilt profit margin on all the horses prices that he has offered to the backers. While the punter is looking for the horse he has backed to win, the bookmaker is looking for that same horse to lose! The advantage to the bookmaker he has all the other horses in the race running for him and against the punters selection. Would you rather back one horse to win, and profit only if that horse wins, or would you like to lay a horse and have all other horses running for you? This is entirely possible now, and a novice can get started and get profiting now.

Selecting horses to lay

Before we start, please take a tour of www.betfair.com to familiarize yourself with betting exchanges because it is these that will be the source of your future profits. Once youve logged on to Betfair, click on Take a demo tour to get a better understanding of the workings of Betfair.

Control your liability

Lets go back to the traditional world of backing horses. You have found a horse you fancy at 2/1. You place a tenner to win on the horse. The horse wins, you win 10 multiplied by the odds = 10 x 2 divided by 1 = 20. Now if you didnt fancy this horse, you could actually lay it on the betting exchanges. The horses price would be 3.00 (the decimal equivalent of 2/1, calculated simply by adding one to the fractional odds of 2/1). If you wanted to win 20, if this horse lost you would place your
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bet (see below) Fig 1

The figure with a minus is the liability. If Inquisitress actually won this race, and we opposed the horse, we would lose this 40. The figure against the other runners shows the profit we would make if Inquisitress lost the race. Can you see we have 13 horses running for us (not all in screenshot) and if any of these 13 runners beat Inquisitress we are in profit. Liability Control the Key to Your Success If our selections to lay keep winning their races rather than losing them, then we will lose a lot of money and quickly! So, let me introduce you to the first step to become your own home bookie!

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STEP 1 Selecting Horses to Lose Their Races In order to make the profits we want to make it is vitally important that we have a strike rate of 85% or thereabouts on the horses we select to lose. This ensures that, if any of our selections have the audacity to win their races, then we have made enough profits from the losers to ensure our betting bank is not adversely affected. I have identified one specific type of race which is ideal for finding a good percentage of losing horses, and this race is the HANDICAP. In handicap races, additional weight is added to the good horses and weight is taken off the less consistent horses. This ensures that these types of races are very competitive, and it is in competitive races like this that we have a better chance of the favourites losing.

Use these 2 lay selection systems

I use 2 selection systems which have produced the 85% strike rate. Heres how they work: System 1 Log in to www.racingpost.co.uk. Click on main site. You will need to register this is free and easy to do. Once logged in click on one of the meetings under the heading CARDS Click on View all races Go through the races until you come to a race with Handicap in the title Look at the horses who are named in the top third of the race. In this case we will be looking at the top 4 horses in this race Makfly, Colorus, Stonehaugh and John Keats.
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Fig 2

Make a note of those horses who have finished 1st, 2nd or 3rd in their last race ie, the last number under the FORM column should show a 1, 2 or 3 ( if there are 16 runners or more, we also include horses who have a 4 ) Ignore races with 7 runners or less Our selection is the horse who meets the above criteria, and is the BIGGEST PRICE IN THE BETTING FORECAST Do this with each handicap race at each race course until we have a list of horses to oppose. Selection System 2 Again we go to one of the meetings mentioned under CARD. This time we will click on the first race with the words handicap in the title. This is the 330 Catterick, but this race doesnt qualify for this system. We go to 500 Catterick. The race must have more than 7 runners. The more runners we have, the more difficult it is for the fancied horses to win. This race has 14 so passes the first stage. The betting forecast favourite must NOT be mentioned in BOLD CAPITALS by Spotlight Verdict (you can see below that Princess

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Cleo is in BOLD CAPITALS). See the right hand of Fig 3. Fig 3.

In this example Trojan Flight passes this stage. Now we click on Selections. The betting forecast favourite must not have higher than 3 selections. This indicates that the tipsters dont unanimously agree that Trojan Flight will win. Only 3 of the 14 tipsters have chosen Trojan Flight 11 have not! In this example, Trojan Flight had 2 selections so made it into our selection. Fig 4.

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LAY OUR SELECTIONS Now we must return to www.betfair.com to place our bets. The key here is the staking plan. Using a theoretical betting bank of 1000, we will place our lay stakes as follows: For horses whose prices are 3.5 and lower to lay (if youve taken the demo tour the lay prices are in pink on the right hand side of the screen) our stake is 1% of our betting bank eg 10 in the case of 1000 betting bank. As the betting bank increases so will our 1% stake. Eg if our betting bank was 1100 our 1% stake would be 11. For horses whose prices are between 3.6 and 7.4 to lay, our stake is 0.6% of our betting bank, or 6 using our example of a 1000 betting bank. For horses whose prices are between 7.5 and 11 to lay, our stake is 0.4% of our betting bank, or 4 using our example of 1000 betting bank. Fig 5

Taking our example from an actual selection (see Fig 5), you can see that the odds to lay Trojan Flight (the 2nd column) are 6.8. So your stake will be 0.6% or 6 if using 1000 as your starting capital. You will win 6 less Betfair commission = 5.70 if Trojan flight loses. If Trojan Flight has the cheek to win, we lose 34.80, which, relative to our betting bank will not set any alarm bells ringing, as the potential loss will be negated by other winning bets!
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All of these bets can be placed in a lunch hour and left. Log into Betfair later on to see how you have faired and begin the process again the next day. Dont worry about the odd losing day, it is the figure after 365 days that is the key. BOTTOM LINE: There you have it. A simple way you can become a bookmaker. Let me stress that the girl I mentioned before, Maria, turned 3,000 into 90,000 with a strike rate similar to the one I am experiencing at present. With patience and discipline, there is no reason you cannot model what she has done and duplicate the superb results. I am always seeking to improve the strike rate and will keep you informed. My actual trial has turned a nominal 500 starting bank into 570 in a little over a week contact me in a year and Im sure my butler will be able to update you on my successes Ill be at the beach hanging out with my celeb friends!! Thats it! I hope you enjoyed the report. Yours,

Clive Keeling

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