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  • BCG Matrix of TATA Motors

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    Ahad Popatputra
    12K views3 pages
    Tata Motors' BCG matrix shows their various vehicle models plotted based on their relative market share and business growth rate. Models like Indica, Vista and Sumo have high market share but low growth, making them cash cows. Models like Nano, Onecat and Versa have low market share but high growth, making them question marks or problem children. Models like Safari, Dicor and Indigo XL have high market share and high growth, making them stars.

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    study of tata motors

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    Tata Motors' BCG matrix shows their various vehicle models plotted based on their relative market share and business growth rate. Models like Indica, Vista and Sumo have high market share but low growth, making them cash cows. Models like Nano, Onecat and Versa have low market share but high growth, making them question marks or problem children. Models like Safari, Dicor and Indigo XL have high market share and high growth, making them stars.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12K views3 pages

    BCG Matrix of TATA Motors

    Uploaded by

    Ahad Popatputra
    Tata Motors' BCG matrix shows their various vehicle models plotted based on their relative market share and business growth rate. Models like Indica, Vista and Sumo have high market share but low growth, making them cash cows. Models like Nano, Onecat and Versa have low market share but high growth, making them question marks or problem children. Models like Safari, Dicor and Indigo XL have high market share and high growth, making them stars.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    BCG Matrix of TATA Motors

    Prepared By:Ahad Popatputra

    Business Growth Rate

    Indica Vista Star bus Ace Manza Safari Dicor


    Sumo Indigo CS Indigo XL Safari

    Nano Onecat Versa Essota Indigo Sedan Safari Estate Sierra

    Relative Market Share

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