Professional Documents
Culture Documents
Submitted by:
Mr. HARPREET SINGH
VIJAY RANA
1
H.O.D. OF MBA DEPARTMENT
ROLL NO. 7005220239
2
3
DECLARATION
(Vijay Rana)
Date: -
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CONTENTS
1. ACKNOWLEDGEMENT
7
2. INTRODUCTION
10
Introduction to stock exchange
Introduction of the company
3. COMPANY PROFILE
18
4. REVIEW OF LITERATURE
37
5. RESEARCH METHODOLOGY
40
Objective of study
Type of research
Sample design
Size of sample
Sources of data collection
6. COMPARATIVE ANALYSIS
46
7. FINDING & ANALYSIS
50
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8. SUGGESTIONS
60
9. LIMITATIONS
61
10. CONCLUSION 62
11. APPENDIX(Questionnaire)
63
12. BIBLIOGRAPHY
67
PREFACE
“A good broker system must be able to cope with
an extremely complex and dynamic environment.”
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Thus, brokers perform their day-to-day tasks with the aid
of a broker system. Such a system should provide tools
for interacting with exchanges and performing analysis.
As a consequence, these broker systems are quite large
and complicated by themselves.
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ACKNOWLEDGEMENT
8
I express my sincere thanks to Mr. Harpreet Singh (Head of
department), Mr. Harpal Singh Saini (Co-ordinator) & others
faculty members of M.B.A. department, for the valuable suggestion and
making this project a real successful.
VIJAY RANA
DATE:-
9
Executive Summary
There is growing competition between brokerage firms in
post reform India. For investor it is always difficult to
decide which brokerage firm to choose.
Research was carried out to find which brokerage house
people prefer and to figure out what people prefer while
investing in stock market.
This study suggest that people are reluctant while
investing in stock and commodity market due to lack of
knowledge
Main purpose of investment is returns and liquidity,
commodity market is less preferred by investors due to
lack of awareness. The major findings of this study are
that people are interested to invest in stock market but
they lack knowledge.
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Through this report we were also able to understand,
what are our Company’s (Sharekhan Ltd.) positive and
strong points, on the basis of which we come to know
what can be the basis of pitching to a potential client. We
also gave suggestions to the company, what
improvement can be done to our product.
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INTRODUCTION
In most industrialized countries, a substantial part of
financial wealth is not managed directly by savers, but
through a financial intermediary, which implies the
existence of an agency contract between the investor
(the principal) and a broker or portfolio manager (the
agent). Therefore, delegated brokerage management is
arguably one of the most important agency relationships
intervening in the economy, with a possible impact on
financial market and economic developments at a macro
level.
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investors to estimate both the expected risks and returns,
as measured statistically. There are mainly two types of
Portfolio management strategies.
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BACKGROUND OF STOCK EXCHANGE IN
INDIA
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Between 1840 and 1850, only half a dozen brokers
existed for the limited business. But during the share
mania of 1860-65, the number of brokers increased
considerably. By 1860, the number of brokers was about
60 and during the exciting period of the American Civil
war, their number increased to about 200 to 250. The end
of American Civil war brought disillusionment and many
failures and the brokers decreased in number and
prosperity. It was in those troublesome times between
1868 and 1875 that brokers organized an informal
association and finally as recited in the Indenture
constituting the “Articles of Association of the Exchange”.
On or about 9th day of July,1875, a few native brokers
doing brokerage business in shares and stocks resolved
upon forming in Bombay an association for protecting the
character, status and interest of native share and stock
brokers and providing a hall or building for the use of the
members of such association.
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of association and to constitute the first managing
committee and to appoint the first trustees. Accordingly,
the Articles of Association of the Exchange and the Stock
Exchange was formally established in Bombay on 3rd day
of December, 1887. The Association is now known as
“The Stock Exchange”.
The entrance fee for new member was Re.1 and there
were 318 members on the list, when the exchange was
constituted. The numbers of members increased to 333 in
1896, 362 in 1916and 478 in 1920 and the entrance fee
was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in
1916 and Rs. 48,000 in 1920. At present there are 23
recognized stock exchanges with about 6000 stock
brokers. Organization structure of stock exchange
varies.
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These exchange do not work of its own, rather, these are
run by some persons and with the help of some persons
and institution. All these are down as functionaries on
stock exchange. These are
1. Stockbrokers
2. sub-broker
3. market makers
4. Portfolio consultants etc.
1.) Stockbrokers
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conditions while granting the certificate of registrations. It
is obligatory for the person to abide by the rules,
regulations and the buy-law. Stock brokers are
commission broker, floor broker, arbitrageur etc.
Detail of registered
brokers
9000 24,000
2.) Sub-broker
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A sub-broker acts as agent of stock broker.
He is not a member of a stock exchange. He assists the
investors in buying, selling or dealing in securities
through stockbroker. The broker and sub-broker should
enter into an agreement in which obligations of both
should be specified. Sub-broker must be registered SEBI
for a dealing in securities. For getting registered with
SEBI, he must fulfill certain rules and regulation.
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4.) Portfolio consultants
A combination of securities
such as stocks, bonds and money market instruments is
collectively called as portfolio. Whereas the portfolio
consultants are the persons, firms or companies who
advise, direct or undertake the management or
administration of securities or funds on behalf of their
clients.
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INTRODUCTION OF THE
COMPANY
Sharekhan is one of the leading retail brokerage of Citi
Venture which is running successfully since 1922 in the
country. Earlier it was the retail broking arm of the
Mumbai-based SSKI Group, which has over eight decades
of experience in the stock broking business. Sharekhan
offers its customers a wide range of equity related
services including trade execution on BSE, NSE,
Derivatives, depository services, online trading,
investment advice etc.
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65% of the organization’s revenue, with a daily turnover
of over US$ 2 million.
WORK STRUCTURE OF
SHAREKHAN
Sharekhan has always believed in investing in technology
to build its business. The company has used some of the
best-known names in the IT industry, like Sun
Microsystems, Oracle, Microsoft, Cambridge Technologies,
Nexgenix, Vignette, Verisign Financial Technologies India
Ltd, Spider Software Pvt Ltd. to build its trading engine
and content. The Citi Venture holds a majority stake in
the company. HSBC, Intel & Carlyle are the other
investors.
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information relevant to the Day Traders. This was for the
first time that a net-based trading station of this caliber
was offered to the traders. In the last six months
SpeedTrade has become a de facto standard for the Day
Trading community over the net.
Sharekhan’s ground network includes over 700+
Shareshops in 130+ cities in India.
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Finally, Sharekhan shifted hands and Citi venture get
holds on it.
Experience
SSKI has more than eight decades of trust and credibility
in the Indian stock market. In the Asia Money broker's
poll held recently, SSKI won the 'India's best broking
house for 2004' award. Ever since it launched Sharekhan
as its retail broking division in February 2000, it has been
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providing institutional-level research and broking services
to individual investors.
Technology
With their online trading account one can buy and sell
shares in an instant from any PC with an internet
connection. Customers get access to the powerful online
trading tools that will help them to take complete control
over their investment in shares.
Accessibility
Sharekhan provides ADVICE, EDUCATION, TOOLS AND
EXECUTION services for investors. These services are
accessible through many centers across the country
(Over 650 locations in 150 cities), over the Internet
(through the website www.sharekhan.com) as well as
over the Voice Tool.
Knowledge
In a business where the right information at the right time
can translate into direct profits, investors get access to a
wide range of information on the content-rich portal,
www.sharekhan.com. Investors will also get a useful set
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of knowledge-based tools that will empower them to take
informed decisions.
Convenience
One can call Sharekhan’s Dial-N-Trade number to get
investment advice and execute his/her transactions. They
have a dedicated call-center to provide this service via a
Toll Free Number 1800-22-7500 & 39707500 from
anywhere in India.
Customer Service
Its customer service team assist their customer for any
help that they need relating to transactions, billing,
demat and other queries. Their customer service can be
contacted via a toll-free number, email or live chat on
www.sharekhan.com.
Investment Advice
Sharekhan has dedicated research teams of more than 30
people for fundamental and technical research. Their
analysts constantly track the pulse of the market and
provide timely investment advice to customer in the form
of daily research emails, online chat, printed reports etc.
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Benefits
• Free Depository A/c
• Instant Cash Tranfer
• Multiple Bank Option.
• Secure Order by Voice Tool Dial-n-Trade.
• Automated Portfolio to keep track of the value of your
actual purchases.
• 24x7 Voice Tool acess to your trading account.
• Personalised Price and Account Alerts delivered
instantly to your Mobile Phone & E-mail address.
• Live Chat facility with Relationship Manager on Yahoo
Messenger
• Special Personal Inbox for order and trade
confirmations.
• On-line Customer Service via Web Chat.
• Enjoy Automated Portfolio.
• Buy or sell even single share
• Anytime Ordering.
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Sharekhan offers the following products:-
CLASSIC ACCOUNT
This is a User Friendly Product which allows the client to
trade through website www.sharekhan.com and is
suitable for the retail investors who is risk-averse and
hence prefers to invest in stocks or who do not trade too
frequently.
Features
• Online trading account for investing in Equity and
Derivatives via www.sharekhan.com
• Live Terminal and Single terminal for NSE Cash, NSE
F&O & BSE.
• Integration of On-line trading, Saving Bank and Demat
Account.
• Instant cash transfer facility against purchase & sale of
shares.
• Competitive transaction charges.
• Instant order and trade confirmation by E-mail.
• Streaming Quotes (Cash & Derivatives).
• Personalized market watch.
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• Single screen interface for Cash and derivatives and
more.
• Provision to enter price trigger and view the same
online in market watch.
SPEEDTRADE
SPEEDTRADE is an internet-based software
application that enables you to buy and sell in an instant.
It is ideal for active traders and jobbers who transact
frequently during day’s session to capitalize on intra-day
price movement.
Features
• Instant order Execution and Confirmation.
• Single screen trading terminal for NSE Cash, NSE F&O
& BSE.
• Technical Studies.
• Multiple Charting.
• Real-time streaming quotes, tic-by-tic charts.
• Market summary (Cost traded scrip, highest clue etc.)
• Hot keys similar to broker’s terminal.
• Alerts and reminders.
• Back-up facility to place trades on Direct Phone lines.
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• Live market debts.
DIAL-N-TRADE
Along with enabling access for trade online, the
CLASSIC and SPEEDTRADE ACCOUNT also gives Dial-n-
trade services. With this service, one can dial sharekhan’s
dedicated phone lines 1-800-22-7500, 3970-7500.
Beside this, Relationship Managers are always
available on Office Phone and Mobile to resolve customer
queries.
ShareMobile
Sharekhan had introduced ShareMobile, A mobile
based software where one can watch Stock Prices, Intra
Day Charts, Reasearch & Advice and Trading Calls live on
the Mobile.
(As per SEBI regulations, buying-selling
shares through a mobile phone are not yet permitted.)
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PREPAID ACCOUNT
Customers pay Advance Brokerage on trading
Account and enjoy uninterrupted trading in their Account.
Beside this, great discount are also available (up to 50%)
on brokerage.
Prepaid Classic Account : - Rs. 2000
Prepaid Speed trade Account : - Rs. 6000
IPO ON-LINE
Customers can apply to all the forthcoming IPOs
online. This is quite hassle-free, paperless and time
saving. Simply allocate fund to IPO Account, Apply for the
IPO and Sit Back & Relax.
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Birla, Sundaram, HDFC, DSP Merrill Lynch, PRINCIPAL and
TATA with Sharekhan.
Speed Trade
Charge Classic Account
Account
Account Opening Rs. NIL Rs. NIL
Monthly Rs. NIL Rs. NIL
Commitment
Brokerage Intra-day – 0.05 Intra-day - 0.05%
%
Delivery - 0.50%
Delivery - 0.50
%
* Taxes as per govt.
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Depository Charges
2. Indiainfoline
3. ICICI direct
4. HDFC security
5. Indiabulls
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KARVY is a premier integrated financial services
provider, and ranked among the top five in the country in
all its business segments, services over 16 million
individual investors in various capacities, and provides
investor services to over 300 corporate, comprising the
who is who of Corporate India. Karvy has a professional
management team and ranks among the best in
technology, operations and research of various industrial
segments.
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1. Karvy comtrade.
ICICI DIRECT
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PRODUCTS AND SERVICES OF
ICICI DIRECT
2. Personal Finance
4. IPO’s
5. Margin Trading
7. Call Trade
8. Trading on NSE/BSE
9. Trade in derivatives
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www.5paisa.com is a focused website for online stock
market trading. 5paisa.com is a trade name owned by the
India Infoline.com group. IILSPL has applied for trading
membership of the BSE under Securities and Exchange
Board of India (Stock Brokers and Sub-Brokers) Rules
1992.
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Stock market:-IILSPL deals in stock market by trading in
equity and derivatives.
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HDFC SECURITY
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INDIABULLS SECURITIES LIMITED
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recently formed subsidiary of broking firm, Indiabulls
Financial Services Ltd. Faralon Capital, a San Francisco-
based private equity fund, and its affiliates have acquired
33.3 per cent stake for Rs 87.6 crore.
Insurance
Commodity trading
Depository Services
IPO Distribution
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REVIEW OF LITERATURE
According to SEBI, Professional Rating of market
intermediaries, as a concept, is a matter of debate and
discussions. The need for rating is felt not only from the
point of view of greater disclosure requirements for
investor’s interests, considering the important role such
intermediaries play, being an interface between investors
and exchanges but also from the point of view of
measuring the adequacy of systems and controls to meet
internal as well as external compliance requirements.
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and spirit has assumed significance so as to mitigate risk
and ensure adequate protection of investors’ interest.
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is that they are trading. They make money every
time you buy or sell. They make money whether
you win or lose. That means that when you’re
investing, you’re basically just sitting there. You’re
not going anywhere. You’re not making money as
an investor.
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RESEARCH METHODOLOGY
Objective Of Research
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PRIMARY OBJECTIVE: -How Sharekhan Ltd is best
services providers as a stock broker in the Tri-city region.
SECONDARY OBJECTIVE: -
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TYPES OF RESEARCH
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Qualitative Research:- In our research we need
comparison between different stock brokers. So this
based on all qualitative data. In short, Qualitative
research is especially important in the behavioral
sciences where the aim is to discover the underline
motives of human behavior. Through such research we
can analyses various factors which motivate to people to
behave in a particular manner or which make people like
or dislike a particular thing.
SAMPLE DESIGN
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“A sample design is a definite plan for obtaining a sample
from a given population. It refers to the technique or the
procedure the researcher would adopt in selecting item
for the sample”
SAMPLING UNITS
SIZE OF SAMPLE
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“This refers to the number of items to be selected from
the universe to constitute a sample”
1. Primary
2. Secondary Data.
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Survey Method: - Survey refers to the method of
securing information concerning phenomena under study
from all or selected number of respondents of the
concerned area. In a survey the investigator examines
those phenomena which exist in the universe
independent of his action. We used the Scheduling
Method.
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COMPARATIVE ANALYSIS
After the whole study, we find out the following results:
1. Intra-day based
2. Delivery based
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All the figures are in paisa/100 rupees.
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your Invest account to an ICICI direct.com share trading
account when you desire to trade in equity.
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Results on the basis of customer
preferences
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ct
KNOWLEDG %AGE
E
Yes 80%
No 20%
TOTAL 100
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COMMENT
INVESTMENT %AGE
SCENARIO
Banks 24%
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Derivatives & 28%
securities market
Insurance 4%
Bonds 20%
Others 4%
TOTAL 100
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COMMENT
INVESTME PERCENTA
NT GE
PURPOSE
Liquidity 30%
Returns 25%
Capital 10%
appreciatio
n
Tax benefits 20%
Risk 5%
covering
Others 10%
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TOTAL 100
FACTOR %AGE
Risk 8%
Returns 17%
Both 75%
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TOTAL 100
COMMENT
KNOWLEDGE PERCENTAGE
Complete 8%
Partial 75%
Nil 17%
TOTAL 100
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COMMENT
ACCOUNTS PERCENTAGE
Yes 60%
No 40%
TOTAL 100%
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COMMENT
COMPANY PERCENTAGE
SHAREKHAN 38%
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INDIAINFOLINE 20%
TOTAL 100
COMMENT
In Sharekhan Ltd 38% respondents have de-mat & trading
account because of better services and no annual
maintenance and other charges.
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8) Specify the reason of satisfaction with the current
broking house.
SATISFACTION PERCENTAGE
Operating expenses 18%
Services 25%
Brokerage 57%
TOTAL 100
FINDINGS
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According to the survey most of the customers of
“Sharekhan Ltd” says that it is pocket friendly.
Coming to faith 70% say Sharekhan Ltd is better than
others stock brokers due to customers satisfaction.
Lack of promotional activities undertaken by Sharekhan
securities Ltd. in Chandigarh Region.
Main purposes of investments are returns & liquidity.
Investors take risk as well as returns into their mind while
making the investment.
Businessmen are more interested in the stock market
than the others.
Commodity market is less preferred by the investors.
People want to invest their money in the security market
but they haven’t the proper knowledge.
People are not aware of hedging in stock market.
People pay more emphasis on brokerage than service
provided by brokerage houses.
SUGGESTIONS
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Commitment should be equalized for every person.
Provide the facility of free demonstrations for all.
Improvement in the opening of De-mat & contract notice
procedure is required.
There should be a limited number of clients under the
relationship manger. So that he can handle new as well
as old customer properly.
Some promotional activities are required for the
awareness of the customer.
People at young age should be encouraged to invest in
stock market.
Seminars should be held for providing information to
prospective and present customers.
LIMITATIONS
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As only CHANDIGARH dealt in survey so it does not
participant.
CONCLUSION
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On the basis of the study it is found that Sharekhan Ltd is
better services provider than the other stockbrokers
because of their timely research and personalized advice
on what stocks to buy and sell. Sharekhan Ltd. provide
the facility of Trade tiger as well as relationship manager
facility for encouragement and protect the interest of the
investors. It also provides the information through the
internet and mobile alerts that what IPO’s are coming in
the market and it also provides its research on the future
prospect of the IPO.
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APPENDIX
QUESTIONNAIRE
DATE:
NAME
OCCUPATION
AGE
CONTACT NO.
a) Yes b) No
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e) Commodity f) Others
a) Liquidity b) Returns
e) Tax benefits
a) Yes b) No
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7) In which company you have D-mat & Trading account?
g) Others
a) Yes b) No
a) Services _______________________________________
b) Brokerage _____________________________________
d) Others ________________________________________
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10) What is your trading exchange preference?
a) NSE b) BSE
c) MCX d) NCDEX
a) Yes b) No
Suggestion:-
BIBLIOGRAPHY
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Books:
BERI
G C. MARKETING RESEARCH
KOTHARI
RESEARCH METHODOLOGY
GOYAL, DR.ALOK,
Magazines:
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VALUELINE (SHAREKHAN MONTHLY RESEARCH MAGAZINE)
Internet:
http://WWW.MONEYCONTROL.COM
http://WWW.CAPITALINE.COM
http://WWW.SHAREKHAN LTD.COM
http://WWW.INDIAINFOLINE.COM
http://WWW.ICICIDIRECT.COM
http://WWW.HDFCSECURITY.COM
http://WWW.KARVY.COM
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