Demographic Segmentation

Age and Life Cycle: Under this type of segmentation the buyers who mostly prefer the Cadbury dairy milk comes under the age group of 4-50 years.

Gender: For purchasing Cadbury dairy milk gender doesnt matter. Cadbury dairy milk are for all types of persons whether male or female.

Income: The price of Cadbury dairy milk is reasonable and affordable. So a person does not need to think much before purchasing it. They can easily buy it any time when they want to buy. The income of a person does not play an important role in it.

Generation: Cadbury dairy milk will not be much affected by the generation differences. All types of peoples like to purchase the Cadbury dairy milk when they want to buy it Behavioral Segmentation

Decision Roles: The decision role is played by the childrens and youngsters.They play an important role in taking the decision of when to buy the Cadburydairy milk.

Occasions: For purchasing the Cadbury daiy milk no special occasions are required.People can easily purchase it on regular basis also if they need it. Also occasions such asdiwali, rakshabandhan has lot increase in sales of dairy milk.

Benefits: Cadbury dairy milk is easily available anywhere when we need it. The supplychain of Cadbury dairy milk is very good. Also it a quality conscious. So there are twomain types of benefits given by Cadbury dairy milk are supply and quality.

User Status: There are mainly the regular users found in the user status of Cadbury dairymilk.

Usage Rate: The user rate is heavy in the behavioral segmentation of Cadbury dairy milk.

Buyer-Readiness: There is mainly the intending to buy type of readiness status.

Loyalty Status: There is mainly the absolute loyalty status.

Attitude: There is an enthusiastic type of attitude of the buyers