The Definitive Guide to Questionnaire Design— For Market Research, Political Polls, and Social and Health ostasenrtiesContents ovr © 4 tn Wily So: Ah el ey eeeees [ ee ee {vany fore or by ay meuom, eactons, eechanea. photocopying recording, cai, Part I. Strategies for Asking Questi emer eer a ea Re en 1. “Thea Sel Conca Gstch Alki 3 ‘SetgEeteem pcre cy os ie Cope Cen Comer, oemrg ert cepa See echo Roget aba rprmen atalino Acking Nonthreatening Questions About Behavior 35 mia 2 Sess eeac Ca de Spt anc 0 ETI, 43. Asking Threatening Questions About Behavior 79 SSUNCOTn ome ae Sea ee a na Reo ee ieee ce ee Beluvioel Iseraione ur —— 5. Aaking and Recording Open-Ended and “Litrary ol Comgess Cataloging ia Publication Dats (Closed-Ended Questions: 1st SRE rors: 4 Aitegceanosstiarvens'teneige UP Pee ae 7. Asking Questions that Evaluae Performance 23 gocinegeamrcre iat | & AdinePeingapie Quon 0 ia en ne 9, Asking Standard Demographic Questions 2 som th: pe art Il Drafting and Crafting the Questionnaire Pat htt 10, Ongnsing nd Designing Questionnaires 2 ema v6 11, Questonnaites fom Stato Finish aisi Conran 12, Asking Questions FAQs Bibliography and Recommended Readings Glowary Index “Appenilic A: List of Academic and Not-for-Profit ‘Survey Research Organtzations [Appendix B:Ilinois Liquot Control Commission: allege Suxdent Survey ‘Appendix C: Faculty Retention Survey Appendix Ds Kinko's Open-ended Service Satisfaction Survey 323 335 MT 367 35 au 47 45 “This book is dedicated tothe memory of ou colleague and coauthor Seymose Suman who died ragically ‘whl we were m the mids of ering chs book His sprit and wid have continued inspire tus as we brought sis manascrie wo pres. He lows on in his book