GOVINDRAM SEKSARIA INSTITUTE OF MANAGEMENT AND RESEARCH (Affiliated to Devi Ahilya Vishwa Vidhyalaya (DAVV) Indore)

(In the partial Fulfillment of the Requirement for the Award of the Degree) Master of Business Administration (FT) 2010-2012

Project-Study-of-changing-consumer-behavior-from-

unorganised-to-organised-retailing

GUIDED BY: BY: Prof. P.K.Yadav Tarique [Faculty, GSIMR]

SUBMITTED Mohammad M.B.A (Mkt) IV Semester

GOVINDRAM SEKSARIA INSTITUTE OF MANAGEMENT AND RESEARCH

CERTIFICATE

This is to certify that Ms. Mansi Vyas, has undergone the project entitled ProjectStudy-of-changing-consumer-behavior-from-unorganised-to-organised-retailing, Indore towards the partial fulfillment of her two year Masters Degree of Business Administration successfully. She has carried out this project with full sincerity and dedication and the work is original and genuine.

-------------------------------------Prof. P.K.Yadav H. Indurkar Project Guide

---------------------Dr. Director

-------------------------------

EXTERNAL

DECLARATION
All the data collected by me is authentic nothing was copied from anywhere and information collected by me is true to the best of my knowledge.

Mohammad Tarique

ACKNOWLEDGEMENT

I being the student of Govindram Seksaria Institute of Management and Research convey my sincere thanks to Dr. H.Indurkar Director of our college for providing all the facilities required for making the project successful. I am thankful to Prof. P.K.Yadav for providing me support for project work. Under his supervision and inspiring guidance I completed this project successfully. His sincere suggestion helped me greatly in bringing out this work at its present shape. Above all to DAVV for providing me an opportunity for showing my talent in the field of HR. And last but not the least the constant source of inspiration my parents and my friends that made me put on my all hard work through which I come all this way.

MOHAMMAD TARIQUE