11 April 2013

A Communication Skills Presentation on Packaging, Labeling, Warranties & Guarantees

Presented By: Chandan Pahelwani (11047)
11 April 2013

Tolani Institute of Management Studies

PACKAGING
Packaging means any product after being in its original form packed and gets ready to be served in the market. Well-designed products can build brand equity and drive sales. Packaging is the buyers first encounter with the product and can influence the buyers behavior to buy the product or not. Some marketers call p of packaging as fifth p of product-mix with product, price, place & promotion.

11 April 2013

Tolani Institute of Management Studies

 Various

factors have contributed to the growing use of packaging as a marketing tool :1) Self- service :- In supermarkets most number of products are sold on the selfservice basis. The effective package must perform many of the sales tasks : attract attention, describe the products features. 2) Consumer affluence :- Consumer affluence means consumers are willing to pay a little more for the convenience, appearance, dependability & better packages.
11 April 2013

Tolani Institute of Management Studies

3) Company & brand image :- Packages contribute to instant recognition of company or brand.

4) Innovation opportunity :- Innovative and new style of packaging can bring large benefits to consumers and profits to customers.
11 April 2013

Tolani Institute of Management Studies

 From

the perspective of both the firm and the consumers, packaging must achieve a number of objectives : Identify the brand Convey descriptive & persuasive information Facilitate product transportation and protection Assist at home storage. Aid product consumption
11 April 2013

Tolani Institute of Management Studies

LABELING
A

simple tag attached to the product which carries brand name & different deals of information. It is a part of package. It performs several functions. It identifies the product. It grades the product. Where the product is made, by whom, what it contains, how it is to be used safely.
11 April 2013

Tolani Institute of Management Studies

WARRANTIES
All

sellers are legally responsible for fulfilling a buyers normal or reasonable expectations. Warranties are formal statements of expected product performance by the manufacturer. Products under warranty can be returned to the manufacturer or designated repair center for repair, replacement and refund.
11 April 2013

Tolani Institute of Management Studies

 For

manufacturers it is reasonable to provide warranties. helps the customer to trust the brand.

It

It

is beneficial for the company also, as customers start taking interest & trust the product due to the warrantee provided.
Tolani Institute of Management Studies

11 April 2013

GUARANTEES
Many

sellers either give general or specific guarantee. For eg: Procter & gamble promises general guarantee to the customers. Guarantees reduce the buyers risk. Guarantees suggest that the product is of high quality.
11 April 2013

Tolani Institute of Management Studies

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 Guarantees

can be especially helpful when the company or product is not well known in the market.
the products quality is superior to competitors. service performance can be measured by the kind of guarantees they provide.
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When

Companys

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