FIELDWORK PROCEDURE

By
Shiv Bhushan
M.B.A(Telecom), 2nd Semester
 INTRODUCTION
1) Fieldwork involves the selection, training,
supervision and evaluation of individuals
who collect data in the field.
2) It is a costly and difficult step in the
research process.
Data collection is mostly by the interview
process-by telephone or by observation.
3) Fieldwork organizations have a central
location from which they can do telephone
interviews nationwide maintaining a full-
time staff of interviewers who are well
trained and experienced.
 PROCESSES INVOLVED

Telephone Interviewing
1. Video screening of
questionnaire:-
Paper questionnaire is replaced
with a video screen.
This procedure has the
advantage of controlling the
questionnaire and having the data
entered in the computer directly so
that the results can be summarized.
Training
Involves instruction on using the
computer as well as on the
project itself.
Supervisor observes the work of
individual interviewers on a
master screen.
 Contd…

Personal Interviewing
1.Developing Job-specifications
- Deciding on the characteristics the
field-workers should have, trying to find
interviewers with those characteristics.

- Recruiting is often done with the help

of local sources such as newspapers
and educational institutions.
2.Training of field-workers
- Training is usually done by mail.
- Training program consists of
written instructions.
- Based on asking questioning,
obtaining and recording accurate
answers
 Contd…

3. Commencement of fieldwork
- The interviewers need to be supervised.
- To ensure that they are proceeding on
schedule
- Needs to keep control on the day-to-
day field operations.
- A verification check is made.
- Work of each interviewer is then
evaluated.
 COMPLEXITIES IN FIELDWORK

1) Expensive to do good-quality fieldwork

in door-to- door interviewing.
2) Some errors may happens from
respondent side.
Errors of two type
A) Intentional errors
Like false hood , non response etc.
B) Unintentional errors
Like misunderstanding, fatigue,
attention loss etc.
THANK YOU