A Business Research Methodology On Effect of Reality Shows on Youth

Submitted by:
Sheetal Kurup (11035) Leena Chellani (11015) Nikunj Gajara (11046) Chandan Pahelwani (11047) Sanni Bhuva (11010)

Submitted to: Dr. Bhavesh Vanparia Tolani Institute of Management Studies, Adipur

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DECLARATION.
We hereby declare that the project work entitled Effect of Reality Shows on Youth Submitted to Tolani Institute of Management Studies, Adipur.

Is a record of an original work done by us under the guidance of Dr. Bhavesh Vanparia (Lecturer at TIMS), a n d t h i s p r o j e c t w o r k i s s u b m i t t e d i n t h e p a r t i a l f u l f i l m e n t o f t h e requirements for the award of the degree of PGDM.

The results embodied in this thesis have not been submitted to any other University or Institute for the award of any degree or diploma.

Place: Adipur Date: 16/4/2012 Name: Sheetal Kurup (11035) Leena Chellani (11015) Nikunj Gajara (11046) Chandan Pahelwani (11047) Sanni Bhuva (11010)

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Acknowledgment.
Wall needs support of the pillars to be strong, the pillars need the base of the plinth to stand and the plinth needs the blessing of mother earth to exist. Its time we thank them who acted as the walls the pillars and the plinth of our project

We have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and our organization. I would like to extend my sincere thanks to all of them.

We are highly indebted to Tolani Institute of Management Studies, Adipur, for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.

We would like to express our special gratitude and thanks to Dr. Bhavesh Vanparia for giving attention and time.

Our thanks and appreciations also go to our colleague in developing the project and people who have willingly helped us out with their abilities.

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Table of contents

Sr No.
1 2 3

Topic
Declaration Acknowledgement Chapter 1 Introduction Research questions Research Objectives Chapter 2 Literature Review Chapter 3 Research Methodology Chapter 4 Data Analysis Chapter 5 Findings Chapter 6 Conclusion Chapter 7 References Chapter 8 Appendix

Page no.
2 3

5-7 8 8 9-20 21

4 5

6 7 8 9 10

22-25 26-33 34-36 37 38-39

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Chapter 1

Introduction.
Reality shows are the trump cards of the producers of the television Industry. Common audience have become bored watching the never ending melodramatic daily soaps. From the urge for something new the idea of reality shows sprang up.

Simultaneously they generate good revenues for Television Industry and create a very good platform for thousands who want to achieve great things in their field of interests. The popularity of the Indian reality shows lies in the fact that these are short termed yet these present the perfect dose of entertainment. The characters that are part of the Indian reality shows are for real. As a result it becomes easy for the audiences to relate to the participants. The stardom associated with the reality shows is enough drawing attention of common mass. But there are other shows also the idea of which is not praiseworthy like Swambar. The Indian reality shows make the most of the emotional quotient of the viewers. However, not all the shows have been equally successful. Whilst some of the Indian reality shows achieved unprecedented success, others were rejected by the viewers despite being hosted by the celebrities. Another reason for the popularity of the reality shows is that these are the only alternatives to the melodramatic daily soaps.

Moreover there are more believable than the episodes of the daily soaps which have somehow reached a saturation point. The Indian reality shows have also been consistently successful in offering a wide variety. Reality TV shows are selling like hot cakes. All you have to do is huddle up a handful of average people or small time starlets create a dramatic situation and whoa, your reality TV show is ready to go on air! The best part about reality TV shows is that they give quick fame and recognition even to average people like you and me. Besides, the viewers get a kick out of all the emotional drama (which is scripted in most cases) that happens on sets. There is really no dearth of reality TV show ideas, but most revolve around similar concepts. So, in case you wish to air your own TV show some day, then you may have to come up with really good ideas for TV shows. Given below are some interesting ideas for a reality TV show.

The Indian Reality Shows flourished itself in various fields such as singing, dancing, comedy, quiz, modelling, hard core stunts and many other talents. The exciting amount of prize which has hardly been assumed by the common people made a marked difference in the popularity of the Indian Reality shows. The presence of popular celebrities has also contributed in raising interest of the commonmass.
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The boom in the Indian reality shows occurred right after the success story of Kaun Banega Crorepati, anchored by Amitabh Bachchan. This show offered a maximum cash prize of Rs.1 Crore. The unprecedented success of this reality show opened up numerous avenues for such shows on Indian television. The sponsors were ready to invest and to top it all there were no dearth of participants. While Kaun Banega Crorepati changed the way people looked at reality shows.

The rising popularity of the reality shows on television channels has added a new dimension to the production of TV programs. These shows give opportunities to the prodigies residing in the interiors of the country to showcase their talent. These shows have not only changed the destinies of many television channels but also of many ordinary people. Celebrity reality shows are another aspect of reality television that has become extremely popular with the audience.

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Research Questions
1. What is the perception of the viewers towards reality shows and daily soaps? 2. What is the behaviour of the viewers towards reality shows?

3.

What is the future of reality shows?

Research Objectives.

The main objectives to do this research are as following:

1. To study the perception of the viewers towards reality shows and daily soaps. (That is to know whether the viewers see reality shows as an opportunity.) 2. To study the behaviour of the viewers towards reality shows. (That is to study how do viewers related their life with reality shows. Do they relate their characters or their dreams with reality shows? Do they prefer voting for these reality shows or do they think that voting is fair in reality shows.) 3. To know the future of reality shows. (Whether it should be banned or encouraged.)

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Chapter 2 Literature Review

Sr. No . 1. Author (Year) Title of paper Country Samp Analysis le Size Tools Findings & Conclusion

Anthony Patino, Velitchka D. kaltcheva, Michael F. Smith (2011)

The Appeal of Reality Television For Teen and PreTeen Audiences

United States of America (USA)

1098

Descriptive Analysis

In this research, the authors identified psychodemographic variables related to connectedness with reality television among preteens and teens. The results showed that young people who strove for popularity and physical attractiveness were more likely to feel connected to reality-television programs.

2.

Mohammad R Haq, Syed H Rahman. (2011)

DEVELOPING A MULTI-ITEM MEASUREMENT SCALE FOR DEVELOPING TEENAGERS INVOLVEMENT IN REALITY TELEVISION

Bangladesh

400

Exploratory factor analysis

This research has identified and tested the multi-item measurement scale for the construct developing country teenagers RTV

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involvement. RTV being a most vehicle in the electronic media area, such findings may or may not be representative of other TV vehicles.
3.

Kimberly Lynn Reynolds (2010)

A QUALITATIVE AND QUANTITATIVE ANALYSIS OF COUNTERNORMATIV E BEHAVIOR EXHIBITED IN REALITY TELEVISION PROGRAMMING

USA

Mixed methodology, which includes a content analysis identifying both quantitative and qualitative data.

Reality television, in general, is geared toward young adults aged 18-34. Though the episodes were chosen in a strategic manner, more powerful evidence of the misogynistic themes may be available by analyzing all twelve episodes in the season.

4.

Anaghe Shukre (2010)

Reality television shows: entertaining, money minting & or tantalizing

India

150

Factor Analysis

The audiences have become tired of the never ending saga of Page 10

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family dramas and most of them are switching over to the reality shows. The popularity of Indian reality shows lies in the fact that these are short termed yet these present perfect dose of entertainment. From findings it is clear that there are mainly five factors because of which people like to watch reality shows. These are concept, emotional connect, entertainment, celebrity and social relatedness. 5. Dr. Debashish Sengupta (2009) Reality shows : the new marketing tool India Reality shows have had their share of controversy along with their popularity. Surprisingly, even controversies

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have benefited the marketers. The advantages of using reality shows as a marketing & promotional vehicle outweigh most of the traditional marketing mediums. And in the years to come, we may see a spurt in using reality shows as a huge marketing tool. 6. Manali Bhattacharya (2009) Celebrity endorsed reality TV shows: A new marketing tool India Having celebrities in reality shows adds more value and glamor to the brand. Whatever be the reason of controversies, from the marketing perspective, it actually helps in getting the attention of the consumers. The celebrity endorsed reality

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shows is undoubtedly an effective medium to promote product. 7. S John Gabriel The impact of television advertisements on youth : A study India 100 Sampling method adopted was convenient & random sampling. Chisquare technique was used to analyze and interpret data. Youngsters are, without doubt, attracted to advertisements. So the onus is on the advertisers, not to produce any advertisement which will mislead the uninformed. Knowing the considerable impact of advertisements on youth, the advertisers must create advertisements which are both realistic and moral. 8. Joanne Morreale (2005)

Reality TV, Faking It, and the Transformation of Personal Identity

USA

Morreale argues that the contents and performance of the show intensify the link between

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consumer culture and the fabrication of identity by teaching that fulfillment comes from becoming, rather than having, a commodity. Faking It thus puts on display the processes of fabrication whereby the self is created and is best understood through the logic of simulation rather than representation.
9.
Traci Inouye, Johanna Lacoe, Jennifer HendersonFrakes. (2004)

Youth Medias Impact on Audience & Channels of Distribution: An Exploratory Study

USA

224

Descriptive Analysis

Specifically, coming up with a sampling frame that is both reflective of youth medias target audiences, as well as small enough to be

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meaningfully reflective of likely youth media audience members, would present a significant challenge.
10.

KRISTIN L. CHERRY (2008)

REALITY TV AND INTERPERSONAL RELATIONSHIP PERCEPTIONS

USA

406

Factor analysis

Reality TV shows are influencing people in many ways. They pervade our popular culture. You cannot hide from reality TV it is everywhere: in discussions with others, in magazines or newspapers, on the Internet, and even on billboards. This dissertation suggests that reality shows might even affect the manner in which people perceive

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interpersonal relationships. There are many other factors that go into an individuals ideology, but this study concluded that reality TV is related to an individuals interpersonal relationship perceptions.
11. Steven J. Kirsh (2005)

Cartoon violence and aggression in youth

USA

Children are exposed to violence in cartoons in a greater frequency than in live-action dramas. Although adults consistently rate these comedic cartoons as containing little violence. Findings suggest that counteracting

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the negative effects of cartoon violence on youth may be as simple as making an active mediation statement during viewing.
12.

Rachel M. Potratz (2007)

WHEN IS REALITY REAL?: YOUTH PERCEPTIONS OF MTV REALITY

India

78

Descriptive analysis

One of the most fascinating, and potentially impactful results of this research is the ways in which viewers learned from watching these programs. realism was said to play a role in how my viewers interpreted what they were watching, as they said that watching homosexuals

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on a scripted program would not have had the same effect.

13. Dr. Kaoruko Kondo & Professor Jeanette Steemers

Can Television be good for Children?

USA

121

Descriptive Analysis

This paper has looked at the potential beneficial impact of childrens television on childrens lives. Television is neither good nor bad for children, but its impact is complex in the way it affects childrens knowledge, beliefs and values. Debate usually centres on televisions negative effects but, as expounded across a range of different studies, it is clear that television can enhance academic skills such as school readiness and vocabulary, as

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well as pro-social behaviours and critical thinking practices. 14.

Affect, Inc. (2000)

Exploring How to USA Motivate Change Behavior Among

Tweens appear to be happy, confident and optimistic about their futures. Tweens frequently fantasize about achievement and recognition, including the desires to be rich, famous, and successful. Researchers recommend that campaigns Tweens learn a lot watching TV.

Tweens in America

15.

Christopher Travers

The Effects of Reality vs. Fantasy Based First-Person Shooting Video Games on Adolescent Behavior

USA

After reviewing the literature, there was no evidence found on the different types of firstperson shooter games. Todays youth are bombarded everyday with new violent media. School

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violence, aggression, and video game violence are all interrelated for video game violence affects aggression, and aggression is related to school violence. Therefore, violent video games have an extremely important impact on the effects of adolescent behavior and consequentially school violence.

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Chapter 3 Research Methodology.

Research Objective.
Primary objective:
i. ii. iii. To study the behaviour of the viewers towards reality shows. To know the future of reality shows. To study the perception of the viewers towards reality shows and daily soaps.

Secondary objective:
I. II. To know the effect of reality shows on TRP. To know how reality show owners are earning via votes and sms.

Type of data required.

For doing this research we have used both secondary and primary data. Primary data in the form of questionnaire and secondary data in the form of journal, literature and data from internet.

Data collection method.

Data was collected through different means some of them are as following: 1. Personal administration of questionnaire. 2. Secondary data collected from websites and journals. 3. Informal inter5view, survey with individuals who use to watch T.V regularly.

Target population.
Due to the nature of our research title we had focused for youth between 15 to 30 years of age as target population.

Sampling method.
Non probability convenience sampling.

Sample size.
The sample size for our research was 100 respondents.
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Chapter 4 Data Analysis.

The total number of respondent for our research was 100 respondents out of which 53 were male and 47 were female.

Valid Frequency Valid Male Female Total 53 47 100 Percent 53.0 47.0 100.0 Percent 53.0 47.0 100.0

Cumulative Percent 53.0 100.0

Out of these 100 respondent majorities of them thats 79% were watching televisions from 1 to 3 hours.

Valid Frequency Percent Valid 4-6 hrs 21 1-3 hrs 79 Total 100 21.0 79.0 100.0 Percent 21.0 79.0 100.0

Cumulative Percent 21.0 100.0

Most of respondent that is 37% preferred watching MTV channel may be due this channel offers both music and reality shows.

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Multiple responses for best channel

Percent of Responses N best channel Colors star plus zee tv Sony Mtv channel V Total 8 5 19 27 37 5 101 Percent 7.9% 5.0% 18.8% 26.7% 36.6% 5.0% 100.0% Cases N 8.0% 5.0% 19.0% 27.0% 37.0% 5.0% 101.0%

Out of these 100 respondent 7 male and 5 female that is a total of 12 respondent were not watching reality shows and rest 88 respondent were watching reality shows.

Multiple responses for best type of shows

Percent of Responses N type of show Dramas Music Animated Documentaries reality shows Comedies quiz shows daily soaps Total 11 67 13 11 88 50 24 18 282 Percent 3.9% 23.8% 4.6% 3.9% 31.2% 17.7% 8.5% 6.4% 100.0% Cases N 11.2% 68.4% 13.3% 11.2% 89.8% 51.0% 24.5% 18.4% 287.8%

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Cross tabulation for gender and channel

Sony No gender Male Female Total 40 33 73 Yes 13 14 27 Colors No gender Male female Total 49 43 92 Yes 4 4 8 Total No 53 47 100 Total No 53 47 100

zee tv No gender Male female Total 43 38 81 channel V No Gender Male female Total 49 46 95 Mtv No gender Male female Total 34 29 63 Yes 19 18 37 Yes 4 1 5 Yes 10 9 19

Total No 53 47 100 Total No 53 47 100 Total No 53 47 100

star plus No Gender Male female Total 49 46 95 Yes 4 1 5

Total No 53 47 100

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Cross tabulation for gender and type of shows

Music Comedies No gender Male female Total 22 28 50 daily soaps No Gender male female Total 49 33 82 Yes 4 14 18 yes 31 19 50 Total no No 53 47 100 Total No 53 47 100 Total Gender male female Documentaries no 49 40 89 Yes 4 7 11 Total No 53 47 100 Gender male female Total 19 14 33 34 33 67 53 47 100 Yes No Total

Animated No Gender male female Total 47 40 87 Yes 6 7 13

Total No 53 47 100

Dramas no Gender Male female Total 49 40 89 Yes 4 7 11

Total No 53 47 100

reality shows no Gender Male female Total 7 5 12 yes 46 42 88

Total No 53 47 100

quiz shows No Gender Male female Total 41 35 76 yes 12 12 24

Total No 53 47 100

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Chapter 5

Findings.

Different measures used for 8 statements of likert scale. One-Sample Test for statements of likert scale.
Test Value = 3 Mean T Lower Enjoy Watching Involve Share Guess good mood Miss Unexpected Appearance 7.543 .429 3.113 2.875 3.761 -.472 2.613 2.184 Df Upper 99 99 99 99 99 99 99 99 Sig. (2-tailed) Lower .000 .669 .002 .005 .000 .638 .010 .031 Difference Upper .790 .050 .380 .350 .400 -.060 .310 .290 95% Confidence Interval of the Difference Lower .58 -.18 .14 .11 .19 -.31 .07 .03 Upper 1.00 .28 .62 .59 .61 .19 .55 .55

There are 8 statements we have used for our likert scale in questionnaire. We have future calculated 1 sample ttest with the help of given data. Ho stands for null hypothesis and Ha stands for alternative or scientific hypothesis. Ho for first and rest of the statement are. Ho = there is no significance difference between opinion of the said statement and reality in audience. Ha = there is significance difference between opinion of the said statement and reality in audience. The significance value for the above statement can be obtained from the given table above that is .000 whereas if significance value of any analysis is less than 0.05 then we always reject the null hypothesis that is Ho. Therefore we will reject the null hypothesis. Like for the following statement the Ho will be reject that is there is no significance difference between reality and the said statement. 1. I enjoy watching reality TV shows. 2. I like to share & talk about reality shows.
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3. I enjoy trying to guess what will happen next in the reality show. 4. Reality shows keep me in good mood. 5. I like when some unexpected thing happens in reality shows. 6. Appearances is more important than intelligence in reality shows. The significance value of 2 statements is greater than 0.05 therefore we will accept Ho and these statements are as follows: 1. I get so involved that I dont change the channel. 2. I hate when I miss an episode of reality show. T value of only statement is on neutral level that is all are on disagree side. Rest all statement are above neutral level that is all are on agree side.

Reliability analysis.
Reliability analysis is a measure to check the internal consistency of an instrument constructed with multiple item scale. The null and alternative hypothesis for Cronbachs Alpha are: Ho = the test is not reliable, that is, the observed score is not related to the true score. Ha = the test is reliable, that is, the observed score is related to the true score. Cronbachs Alpha is greater than 60 % then we reject Ho. The Cronbachs Alpha value for data is 85 %. Therefore we will reject Ho and accept Ha that is, the test is reliable.
Reliability Statistics Cronbach's Alpha .850 N of Items 8

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Factor Analysis
KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity Approx. Chi-Square Df Sig. .842 285.690 28 .000

The KMO and Bartletts test table displays the result for interpreting the adequacy of the data for factor analysis. Kaiser Meyer Olkin (KMO) is a measure of sampling adequacy and its value should be greater than 0.6 for the sample to be adequate to undertake factor analysis. Also, the p-value of Bartletts test of spherically should be less than 0.05. In our research the value of KMO test is 0.842 that is higher than 0.6 and the p-value of Bartletts test is .000 that is less than 0.05, therefore factor analysis can be undertaken using this dataset.

Scree Plot

Eigenvalue

0 1 2 3 4 5 6 7 8

Component Number

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The scree plot determines the optimal number of components. It plots the eigenvalues of each component. The number of component which fall on the steep slope are extracted because the eigenvalues of those components are greater than 1.

Component Matrix(a)

Component 1 Share good mood Involve Guess Miss Enjoy Watching Unexpected Appearance 1 component extracted. .767 .764 .738 .736 .733 .695 .660 .518

The component matrix table shows the component that are extracted. The first factor is more highly correlated with the variables than the second factor, and second factor is more highly correlated than the third factor and so on.

Communalities

Extraction Enjoy Watching Involve Share Guess good mood Miss Unexpected Appearance .483 .544 .588 .542 .583 .537 .435 .268

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Different measures used for types of shows. Chi- Square.

Chi-square is used to examine the association between two or more variables measured on categorical scales. Chi-square tests the hypothesis whether two or more samples drawn from the same population have similar characteristics or not. The Chi-square test is a statistical technique to examine the association or statistical independence between the row and column variables in a tow way table. The null and alternative hypothesis for Chi-square test are: Ho = there is no association between the type of show and gender. Ha = there is association between the type of show and gender. Chi-Square Tests for drama shows and gender. The value of Pearson Chi-square is 1.373 and associated significance value is 0.241 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between drama type shows and gender.
Asymp. Sig. Value Pearson Chi-Square Continuity Correction(a) Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases 1.360 100 1 .244 1.373(b) .725 1.380 Df 1 1 1 (2-sided) .241 .394 .240 .340 .197 Exact Sig. (2-sided) Exact Sig. (1-sided)

Chi-Square Test for music shows and gender. The value of Pearson Chi-square is 0.414 and associated significance value is 0.520 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between music shows and gender.
Asymp. Sig. Value Pearson Chi-Square Continuity Correction(a) Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases .410 100 1 .522 .414(b) .185 .415 Df 1 1 1 (2-sided) .520 .667 .519 .532 .334 Exact Sig. (2-sided) Exact Sig. (1-sided)

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Chi-Square Test for animated shows and gender. The value of Pearson Chi-square is 0.281 and associated significance value is 0.596 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between animated shows and gender.

Asymp. Sig. Value Pearson Chi-Square Continuity Correction(a) Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases .278 100 1 .598 .281(b) .054 .281 Df 1 1 1 (2-sided) .596 .816 .596

Exact Sig. (2-sided)

Exact Sig. (1-sided)

.767

.407

documentary shows and gender. The value of Pearson Chi-square is 1.373 and associated significance value is 0.241 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between documentary shows and gender.
Asymp. Sig. Value Pearson Chi-Square Continuity Correction(a) Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases 1.360 100 1 .244 1.373(b) .725 1.380 Df 1 1 1 (2-sided) .241 .394 .240 .340 .197 Exact Sig. (2-sided) Exact Sig. (1-sided)

Chi-Square Test for reality shows and gender. The value of Pearson Chi-square is 0.156 and associated significance value is 0.693 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between reality shows and gender.

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Asymp. Sig. Value Pearson Chi-Square Continuity Correction(a) Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases .154 100 1 .695 .156(b) .007 .157 Df 1 1 1 (2-sided) .693 .931 .692

Exact Sig. (2-sided)

Exact Sig. (1-sided)

.765

.468

Chi-Square Test for comedy shows and gender. The value of Pearson Chi-square is 3.252 and associated significance value is 0.071 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between comedy shows and gender.

Asymp. Sig. Value Pearson Chi-Square Continuity Correction(a) Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases 3.219 100 1 .073 3.252(b) 2.569 3.270 Df 1 1 1 (2-sided) .071 .109 .071

Exact Sig. (2-sided)

Exact Sig. (1-sided)

.109

.054

Chi-Square Test for quiz shows and gender. The value of Pearson Chi-square is 0.114 and associated significance value is 0.736 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between quiz type of shows and gender.
Asymp. Sig. Value Pearson Chi-Square Continuity Correction(a) Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases .113 100 1 .737 .114(b) .011 .114 Df 1 1 1 (2-sided) .736 .918 .736 .816 .458 Exact Sig. (2-sided) Exact Sig. (1-sided)

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Chi-Square Test for daily soaps and gender.

The value of Pearson Chi-square is 8.348 and associated significance value is 0.004 (which is less than 0.05) therefore, the null hypothesis is rejected and we say there is association between daily soaps and gender.
Asymp. Sig. Value Pearson Chi-Square Continuity Correction(a) Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases 8.264 100 1 .004 8.348(b) 6.909 8.666 Df 1 1 1 (2-sided) .004 .009 .003 .004 .004 Exact Sig. (2-sided) Exact Sig. (1-sided)

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Chapter 6 Conclusion.

Consider the scenario of the Indian television around seven-eight years before. What comes to our mind when we think of that time? I think Simplicity and yet pure entertainment was the main focus of Indian television of that time. Each channel provider had something different to provide according to variety of tastes of different people. With limited number of providers and limited number of serials, the quality of both was maintained at its best. Reality shows emerged as the new found idea that interested many who despised Serials. Many got a fresh lease of life from the boring and repetitive serials .But now the situation has even got worse. The number of reality shows in the television has even gone past the number of serials. Reality shows to find the best singers, best dancers, best comedians, best quizzers and even shows to find the luck of a person has captured the minds of persons. Almost all the languages in India and almost every channel in the country will have their own reality shows. With Big Boss and Swayamvar ruling the TRP ratings, it is time to analyze the consequences of these shows. Big Boss is just crap show, so is the much hyped Roadies show in MTV. The contestants in these shows are encouraged to use the bad words which directly or indirectly impact the viewers. Such shows inculcate a degrading personality among the youth of the country. A child gets affected far worse due to this. Moral aspects are left out and an India with morally degrading youth is on the verge of emergence. The need for special boards to stop such vulgarities in the television seems to be the need of the hour. Let us make our old Mahabharata and Ramayana to come back . Though boring, it can instil values amongst the youth and children. The acceptance of western culture among the youth can be widely being attributed to these shows which dignify the western culture. Reality television has come to dominate the television industry. There are educational reality shows and non educational reality shows. They both have their entertainment values. The difference is one is productive television, and one is counterproductive. There is good and bad in everything, and everything is good in moderation, but counterproductive TV is taking over productive TV. The time slots to watch educational reality shows are generally later in the evening.

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These prime time shows for non educational reality shows target youth, but they do not teach lessons. In fact, they do the opposite, since many young people think it okay to emulate these reality show stars.

TV is the greatest gift of science and technology. Our ancestors used to get the information from the radio or newspaper, but todays generation can get that information more clearly by watching it or even live telecasting. But in our opinion, whatever our surroundings, we learn to adapt it in our daily life. Same happens with us while watching TV. Television has both its pros and cons. It depends on us how we use it. There are many serial which shows bad things like crime, glamour etc which has very bad impact on our society. While watching these shows they get involved in the fantasy of that character and try to be like that in their day to day life. Television is considered as a source entertainment rather than source of knowledge.

So it misleads our youth they are diverting from their study specially the school going children. So parents should have a check on them so that their child will learn to have a balance between his studies and entertainment. The young people must understand that watching is one thing and implementing what you've seen on the screen is a totally different one. And it has bad results too. Theres no doubt that the different reality shows aired on various channels are doing wonders for the channels and its producers. People like these shows and with good TRPs the channels are collecting huge funds through commercials. Even the singing based kids reality shows like Zees Sa Re Ga Ma Pa Lill Champs and Star Pluss Chotte Ustad are receiving huge amount of viewers. But are we doing justice with the future of these innocent kids? Where, every year the rate of students committing suicide due to syllabus pressure is increasing at a tremendous rate, the kids participating in these kind of shows lose a lot of their valuable schooling as their time is been wasted rehearsing for these competitions.

It surely has, as for six months I didnt get time to study. But I have always been good in studies and score above 90%. So, I am sure I would recover my studies pretty soon, speaks Anamika Chodhary, the winner of Zees Sa Re Ga Ma Pa Little Champs second season. We hope that this young kid copes up with her lost syllabus. But what again the question arises that about the kids who arent as brilliant as Anamika in studies? Being six months away from your schooling isnt at all an easy thing to recover with. Zee TVs marketing head Tarun Mehra believes theres nothing wrong if the kids are losing out on their studies. See, in the past also when there wasnt any reality show, parent has to encourage their kids who had special talents. Ultimately you have to choose a career. I think its fine if they lose on some months of their schooling to do what they really love to do, speaks Tarun.

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Whereas, Veteran music-director-singer Bappi Lahiri too encourages kids based reality shows but also accepts that some measures should be taken so they dont lose out on their valuable education. Singing, dancing, etc are god-gifted talent and the kids with these talents should be encouraged to showcase their talents in front of the viewers. Education is also very important and I accept that these shows do has an effect on it, but I feel the schools should co-operate by giving such students special privilege as after all their even their school is getting famous. They should held special exams for the kids by giving them time to recover their lost time, believes Bappi Lahiri.

In the past the glamour industry has seen many cases of stars suffering from depression after them loose their stardom. Even these kids achieve instant but brief fame by participating in reality shows, but have we really analyzed the after effects of it.

Here the parents role is of uttermost important. They are the ones who can understand and groom their kids in a way that the success doesnt affect them. I have seen once the kids achieve fame participating in these competitions they start doing various stage shows which in a way affects their voice due to excessive singing, feels Bappi Lahiri.

See these kinds of things happen in every industry and thats all I want to say, says Tarun Mehra in an angry tone. It may be happening in every industry, but children dont work in those industries. Are these small kids matured enough to cope up with downfalls of life at such tender age when its even difficult for us adults to cope up with.

Well, we too want to see these kids performing, but we feel that certain measures should have to be taken so that their education doesnt gets affected and also the limelight doesnt take over their innocent mindset.

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Chapter 7 References
Gabriel, J. S. (2006). The Impact of Television Advertisements on Youth: A Study. The ICFAI Journal of Marketing Management , 5 (3), 70-79.

Shukre, A. (2010). Reality Television Shows: Entertaining, Money Mining or Tantalizing ? Indian Journal of MARKETING , 40 (7), 8-20. Bhattacharya, M. (2009). Celebrity Endorsed Reality TV Shows: A New Marketing Tool. Advertising Express , 9 (7), 41-45.

Sengupta, D. (2009). Realtiy Shows: The New Marketing Tool. Indian Journal of MARKETING , 39 (1), 17-19.

Keane, M., & Moran, A. (2008). Televisions' New Engines. Television & New Media, Sage , 9 (2), 155-169.

Kumari, D. (n.d.). Reality Shows on the Indian Television: Implications for the channels and advertisers. Changing paradigms in management Practices , 130-135.

WWW.Google.com WWW.Wikipedia.org WWW.ebsco.com WWW.oppapers.com

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Chapter 8 Appendix
Questionnaire for Effect of Reality Shows on Youth Please spare few minutes and fill this questionnaire. How many hours a day do you watch T.V (daily)? 0 46 13 7 10 What kinds of TV shows do you watch? (can tick more than 1 options} Dramas Reality Shows Music Comedies Animated Quiz Shows Documentaries Daily Soaps If yes, what are your most favored Reality shows?(rank the more preferred show as 1st an least as 8th ) Show name Rank Show name Rank Roadies Dance India Dance Big Boss Indian Idol Spiltsvilla Indias Got Talent Kaun Banega Crorepati Emotional Atyachaar Do you think there is too many Reality programmers? Yes No Do you think theres an even balance between Reality TV and other genre type programmers. Yes No Do you think Reality TV is purposely aimed towards a specific audience? Yes No What is their impact on the society? Positive Negative If Positively, how? Knowledge wise Emotionally economically If Negatively, how? By spoiling the culture increased voilence Wastage of precious time Do u think few reality shows are creating vulgarity? Yes No Does Reality shows acts as a platform for new talents? Yes No Do you prefer voting for reality shows? Yes No Is SMS voting system fair in Reality shows? Yes No
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 Do you think the concept of children participation in reality is correct? Yes No Reality shows are better means of entertainment? Yes No Which channel televises best Reality show? Colors Sony Star Plus MTV Zee TV Channel V Do you think the morals and values of reality shows are good or bad? Good Bad Should these Reality Shows be Banned Encourage

STATEMENT

Strongly disagree

Disagree

Neither yes nor no

agree

Strongly agree

1. 2. 3. 4. 5. 6. 7. 8.

I enjoy watching reality TV shows. When I watch reality TV shows, I get so involved I don't change the channel. I like 2 share/talk about reality TV shows with people I know. I enjoy trying to guess what will happen on reality TV shows. I like reality TV because it puts me in a good mood. I hate when I miss an episode of a popular reality show and everyones talking about it. I like it when something unexpected occurs on reality TV shows. Watching reality TV makes me think that appearance is often more important than intelligence.

Name: ____________________ What gender are you? Male Female What age group are you? Under 18 23-26 18-22 27-30 Thank you for sparing your valuable time for filling this questionnaire.

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