ROLE OF ADVERTISING IN FMCG SECTORS

QUESTIONNAIRE 1) What would you prefer more? a) Attractive ads b) Information of product Are you brand conscious a) Yes b) No What influences you to buy a product? a) Advertising b) Price c) Promotional schemes The success of a product depends upon? a) Advertising b) Brand name c) Product

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d) Product utility

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d) Price

e) Promotional schemes

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What do you feel is the recall factor of a product? a) Logo/brand name b) Advertising c) Slogan d) Product utility e) Schemes Would your buying decision be affected by the advertisement? a) Yes b) No Among the following medias, which do you find the most effective? a) TV b) Press c) Online d) Outdoors e) Radio f) Others (please specify) Are ads sufficient for you to be pulled to buy a product? [ ] Yes [ ] No Do Celebrity endorsements attract you for a particular FMCG product? [ ] Yes [ ] No

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Which factors mostly affects your decision while purchasing any FMCG products? a) Friends b) Advertisement c) Parents d) Others Out of these FMCG company, whose ads you like most?

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a) HUL

b) ITC

c) P & G d) Dabur