FP601 - CYBERPRENEURSHIP

Chapter 1 : INTRODUCTION TO CYBERPRENEURSHIP

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Summary :
This topic introduces the concept of cyberpreneurship and ebusiness, the difference between a conventional entrepreneur and a cyberpreneur, the current and future challenges and opportunities of a cyber business. The topic also discusses on the success story of a successful e-business, and the intellectual property of a product.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Learning Outcome :
Upon completion of this course, students should be able to: explain the basics of cyberpreneural management, financing and marketing in order to be a successful cyberpreneur. (C4)

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Entrepreneur
Entrepreneuer comes from French word which are entre (to enter) and prendre (to take). An entrepreneur is an innovator who recognizes and seizes opportunities, and transform it to workable/marketable ideas Individual who takes risks and getting rewards from their effort

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Entrepreneur (cont.)
According to Robert L Schwarz, what is the basis for entrepreneurship characteristics can be described as follows: The entrepreneur is essentially can visualize something, and when he visualizes it he sees exactly how to make it happen. Others emphasize the entrepreneur's role as an innovator who markets his innovation.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Entrepreneur (cont.)
Spontaneous creativity. Ability and willingness to make decisions. Risk-taking personality. Need to create something new. Highly independent. Able to manage most aspects of the business.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Entrepreneur (cont.)
New Take risks Innovative

Entrepreneurship

Creative

Flexible

Dynamic

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Cyberpreneurship
Cyberpreneur Generally is an entrepreneurs who make money by selling product through the Internet. Cyberpreneurship In this case the entrepreneur to do promotions using electronic brochure which is known as the homepage on the Internet. Sales of products and services also use electronic mail on the Internet.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Characteristics of Successful Cyberpreneurship

Seeking Feedback Committed Opportunity Orientation Confidence & optimistic Moderate risk taker Independent & an organizer Creative & Innovative Drive to achieve Internal locus of control Initiative & Responsibility

Characteristics of Successful Entrepreneur

Flexible Energetic Teambuilding

Ability to set vision Tolerance for failure

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Enterpreneur vs Cyberpreneur
Entrepreneur = Product + Market= profits

Cyber Entrepreneur = Product +Market + Internet = profits

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

E-Bussiness
Electronic business, commonly referred to as "eBusiness" or "e-business", may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Ebusiness is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

E-Bussiness (cont.)
Types of E-Bussiness i) Business to Business or B2B ii) Business to Consumer or B2C iii) Consumer to Consumer or C2C iv) Consumer to Business or C2B

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

E-Bussiness (cont.)
Scope of E-Bussiness
E-Advertising E-Retailing E-Commerce E-Traveling E-Government E-Banking E-Learning

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Intellectual Property
Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Intellectual Property (cont.)

Importance of Intelectual Property Set your business apart from competitors Stop others using, making, selling or importing it without your permission Earn royalties by licensing it Exploit it through strategic alliances Make money by selling it Use in marketing and advertisement

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Intellectual Property (cont.)

To protect IP rights, Malaysia has local legislation like the IP Corporation of Malaysia Act 2002, Trademarks Act 1976, Patents Act 1983, Copyright Act 1987, Industrial Design Act 1996, Layout Designs and Integrated Circuit Act 2000, Geographical Indications Act 2000 and Optical Discs Act 2000. Visit official web site of Intellectual Property Organization (Perbadanan Harta Intelek Malaysia) http://www.myipo.gov.my

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Intellectual Property (cont.)

Types of Intellectual Property : Copyright Patent Trademarks

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Copyright
Copyright : Protect artistic creations, such as books, music, paintings and sculptures, films and technology-based works such as computer programs and electronic databases. Exclusive rights to publish, copy, and distribute an authors work from the time of its creation.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Copyright (cont.)
What Cannot be Protected by Copyright? Government works (e.g., judicial opinions, public ordinances) Documents created by employee of the Federal Government Works for which copyright was not obtained or has expired

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Copyright (cont.)
For using Online Materials, check if the copyright holder provides information on how his/her document or computer program may be used. If possible, get permission from the copyright holder and keep a record of the permission granted. If you intend to use something repeatedly, get permission.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Copyright (cont.)
What does copyright protect ? The right to make copies The right to sell or distribute copies of a work in public The right to prepare new works based on the copyrighted work The right to perform the work in public The right to display the work in public Protection lasts for the creators lifetime plus 70 years
Created Riki Riswandi Zulbahri| Information and Communication Technology Department, | Politeknik Muadzam Shah | June 2012

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Patent
Patents provide exclusive rights to prevent others from making, using, importing, selling and offering for sale the invention for up to 20 years

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Patent (cont.)

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Patent (cont.)

Word Mark IPOD NANO Serial Number 78778627 Goods and Services Portable and handheld digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing text, data, and audio files; computer software for use in organizing, transmitting, manipulating, and reviewing text, data, and audio files on portable and handheld digital electronic devices. Owner Apple Computer, Inc.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Trademarks
Trademarks are generally distinctive symbols, pictures, or words that sellers affix to distinguish and identify the origin of their products.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Qualification for protection

Protection are territorial. Procedural requirement must be met. Intellectual Property Corporation Malaysia act as the governing body. Forms submitted, search made, prescribe time period observed. Abiding to International Convention.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Digital Millenium Copyright Act Outlines how copyright will be handled in the digital
environment. No digital copies permitted . Briefly addresses university uses. It is OK to make a digital copy if:
A faculty member is performing a teaching or research function, not an administrative function. A facultys infringing activity does not involve the provision of online access to materials that were required or recommended within the preceding three year period.

CHAPTER 1 : INTRODUCTION TO CYBERPRENEURSHIP

Digital Millenium Copyright Act (cont.)

Liability of DMCA Faculty and/or the institution are liable for copyright infringement. Distance education is not exempt. Institutions need a point of contact. Copyright infringement claims must be pursued.