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FOODS AND MTR FOODS. SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DIPLOMA IN MANAGEMENT 2010-12
Submitted To: AMIT GUPTA Submitted by: Vipin Goyal
ACKNOWLEDGMENT
I express my sincere thanks to my project guide Mr. AMIT GUPTA , Department of Management. For guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project.
I would take this opportunity to thank all my family members for their helps & suggestions during the course of project work. I am also thankful to all my friends who gave me constant & continuous inspiration to complete this project.
Executive summary
The project involves in depth study and analysis of impact of E-Marketing in Financial services. Its also includes the study about E-Marketing. Researcher has to analyze various aspects related to E-Marketing like, Importance of E-Marketing in financial service; How E-Marketing differs from traditional marketing, Impact of E-Marketing in their profits. This project is basically deals with an impact of E-Marketing in financial services. How E-Marketing is different from traditional Marketing. E-Marketing is basically is a part of Customer Relationship Approach (CRM). A greater focus on Customer Relationship Management (CRM) is the only way the financial services industry can protect its market share and boost growth. CRM would also make Indian bankers realize that the purpose of their business is to create and keep a customer and to view the entire business process as consisting of a tightly integrated effort to discover, create, and satisfy customer needs.
Methodology
Researcher methodology Research methodology means the various means or methods used for collecting the data for our study. During the course of this study we come across many people and completed research by the help of receiving data from these people.
CONCEPT Ready to Eat Meals like already cooked or prepared lunch & dinner are relatively new products which came in market only a few years back and are now sold through retail general stores in especially made sealed aluminum laminates. The retorting or sterilization process ensures the stability of the Ready-to-Eat foods in retort pouches, on the shelf and at room temperature. The application of sterilization technology completely destroys all potentially harmful microorganisms, thereby making sure that the food product has a very long shelf life of over 12 months and needed no refrigeration. When customer needs to eat, the food item pouch is either put in microwave oven to warm it or keep in heated water for a few minutes and then serve to eat.
Such ready to eat meals have been especially given to soldiers in army of many countries who require carrying their rations while on war front or while located far away from their main unit. The advertisements like, "Hungry Kyaa" are adding zest to the market by popularizing such food items which are precooked and free from any preservative, and yet have a long shelf life of over 12-months. These food items are normally selling in pouches, well packed in cardboard printed boxes of small book size and carry about 300 grams of cooked food at a price of about Rs. 40 to 200 in foreign market depending upon the type of dish packed. One packet of vegetable dish is normally sufficient for one meal for three persons and therefore falls in economic zone of consumers preferences.
Alloo Matar Chicken Curry Palak paneer Butter Chicken Sarso Ka Saag Karahi Chicken Chana Masala Mughalai Chicken Kadi Pakora Mutton Masala Cheese Tomato Mutton Korma Dal Makhani Karahi Mutton Rajma Masala Mutton Biryani
We are here going to study the comparative analysis of ready to food products of ITC ltd. Foods and MRT foods.
The Foods business is today represented in 4 categories in the market. These are:
Ready To Eat Foods Staples Confectionery Snack Foods In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged in assisting outsourced manufacturers in implementing world-class hygiene standards through HACCP certification. The unwavering commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 6 brands:
Limitation of study:
The respondents were quite reluctant in providing exact data. The time was also major hindrance, which was not enough for research. While formulating the questionnaire there might be some errors that could affect the research. Data was collected from limited people due to time constraint.
BIBLOGRAPHY
http://www.scribd.com/doc/12452201/Thesis-on-Emarketing