A Comparison of Rural and Urban Buying Behaviour of Consumer Durables

I am a student from S K Patel Institute of Management and Computer Studies, Gandhinagar. As part of our Academic Curriculum we are conducting a Marketing Research on Consumer Durable Industry. Request to oblige by answering some of the questions as under:QUESTIONNAIRE

Age: Designation:

______ ______

Number of members in family: _______ Family Income: ___________________/Year Area/ district: ____________________

1. When do you prefer to purchase new television or Refrigerator? Need Festive Season Special occasion Other...................

2. Do you purchase television of same brand as of refrigerator?

Yes No

3. Request to select brands in Television & refrigerator you Use..??

a) Panasonic

b) LG e) Samsung h) Onida

c) Whirlpool f) Godrej

d) Videocon g) Sony

i) Other (Please Specify)

4. Request to rate following brands on following parameter on scale of 1-5

1- Excellent S.No Brand Perception Product Range After Sales Service Discount Provided Quality Price LG 2- Good 3- Average 4- Could be better Sony Onida 5- Poor Panasonic Other

Samsung Godrej

Whirpool

5. Where do you purchase television & refrigerator? Direct Dealer Retailer (Please Pacify ....................) Company Own Show Room

Sales Person 6. Factors Affecting the Choice of a right TV

Price, Picture Quality, Sound Quality, Remote Control Facility, Add on Facilities, Emotional Consideration Other

7. Factor Affecting the Choice of a right refrigerator Price Cooling Capacity Storage Facility Add on Facility Emotional Consideration Other

8. Up to how much money are you willing to spend on a TVs & Refrigerator? At this time:
a) Less than7000

b) 7001-13000 e) more than 35001

c) 13001-25000

d) 25001-35000

9. Do you prefer any financing scheme to purchase consumer durables? a) Yes b) NO

10. How did you know about the product?

Advertisements Friends/relatives Salesman

Trade fairs Any other