Professional Documents
Culture Documents
Books Kothary, C.R.(1984).Research Methodology. New Delhi, Vikas Publishing House Pvt
Ltd.
Kotler and Amstrong, (2002). Principles of Marketing. New Delhi, Prentice- Hall of
India Pvt Ltd.
Philip Kotler and Kevin Lane Keller, (2005). Marketing Management. New Delhi
,Pearson Education
Websites http://hykonindia.in/crm/user_login/login.php visited on 25/08/2012 http://www.gregglee.biz/ftp/student/marketing/page_216.htm visited on 27/08/2012 http://en.wikipedia.org/wiki/distribution_(bussiness) visited on 02/09/2012