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BIBILIOGRAPHY

Books Kothary, C.R.(1984).Research Methodology. New Delhi, Vikas Publishing House Pvt
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Kotler and Amstrong, (2002). Principles of Marketing. New Delhi, Prentice- Hall of
India Pvt Ltd.

Philip Kotler and Kevin Lane Keller, (2005). Marketing Management. New Delhi
,Pearson Education

Ramaswami, V S & Nam kumari, S (1996). Marketing Management. Hydrabad, Mc


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Websites http://hykonindia.in/crm/user_login/login.php visited on 25/08/2012 http://www.gregglee.biz/ftp/student/marketing/page_216.htm visited on 27/08/2012 http://en.wikipedia.org/wiki/distribution_(bussiness) visited on 02/09/2012

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