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Toyota vehicles are sold in more than 160 countries and regions
throughout the world.
Source: http://www.mouthshut.com/review/Toyota_Innova-70931-1.html
• 1 Sept 2005: It seems there is hardly any demand for the lower
versions with black bumpers etc. Most of the demand is for higher
leather clad versions. Toyota is adjusting production for the same.
• With the target of 4000 cars per month . Overall Innova seems to
be a big success!
Innova Pros:
Engine, Reliability, Family Vehicle
Source: http://www.articlearchives.com/marketing-advertising/marketing-advertising-
measures/1850759-1.html
Very few actors in Bollywood possess the international standards
of expertise that Aamir Khan does. Aamir managed to carve out
a niche for himself among the superstars as well as changed his
persona in tune with the character he was playing incase of
“Toyota Innova”.
As the car glides along the highway, it meets a police barricade. The car is
stopped by a CBI officer – none other than Ajay Singh Rathod (of
Innova is positioned as a luxury MPV.
The brand has the latest technology and is refined to perfection. The
brand has roped in Aamir Khan as the brand ambassador.
The brand uses the tagline " All you desire " and the ads are also
catchy.
Pros:
Aamir and his multiple identities
Cons:
None
Brand : Innova
Company : Toyota
Agency: Densucomm
Brand Ambassador : Mr. Aamir Khan
Toyota would like to see less Innova Taxis and more families
owning Innova.The current ad will help them in realizing that
objective.
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PRADO